Tag: marketing

4 Resources for Understanding #GDPR for Authors

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So far I have provided four different resources for understanding GDPR. Again, the general understanding is that you don’t have to send out re-confirmations to your list as long as you’ve been obtaining emails legally in the first place. Just make sure your opt-in forms and privacy policies are clear and transparent. Derek Murphy’s article talks about GDPR as it relates to using email marketing for list building and giveaways. Check it out below (it’s #4).

Important Notice: – The #GDPR in Effect May 25, 2018 Is Your Blog Ready?GDPR And Authors: What You Need To Know

SPF-117: GDPR – What All Authors Need to Know – with Gemma Gibbs

*GDPR regulations for writers using listbuilding giveaways like KingSumo

Note: Don’t forget about your websites!  If you have an author website outside the blog be sure that’s GDPR compliant as well. 

Another Great Resource on Understanding GDPR with Gemma Gibbs

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Hey guys, are you stressing over GDPR? Below is another great resource (podcast) on the General Data Protection Regulations and will give you advice on what’s important, what to ignore and how you can ensure compliance with these new regulations. As I understand it (from all 3 sources I’ve read so far), you always needed people’s permission to email them (obviously) so it’s not recommended to send a mass email to your list asking them permission or you’ll look like you never had permission in the first place (opps). In the podcast, they talk about how two big companies have already been fined for doing just that. And even if you are not in the EU but you are collecting email addresses of people in the EU to add to your mailing list, then you still fall under the GDPR regulation. Having said that, I think it’s wise to ask for confirmation from your current list if you’ve made any significant changes in your privacy policy by which you’ll need peoples consent to continue to email them.

Also in the podcast below are some great examples of how to word your landing pages. It is all about the permission to control and process data. You have to let people know exactly how you are using their information, is what I got from all of this.

CLICK HERE TO STOP LISTENING TO EC AND TO LISTEN TO THE PODCAST ON GDPR FROM THE PEOPLE WHO KNOW WHAT THEY ARE TALKING ABOUT. 🙂

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6 Self-Publishing Myths That Need to Die | Kristina Adams

I wasn’t gonna share this article (except to my Facebook and Twitter page), but I loved what Kristina was saying so much I just had to share it here as well. If you’re still trying to decide on Self-Publishing or not this  article should clear some things up for you. I am always talking to new Self-Publishers about the importance of platform so I found the following statement an important one to share:

The assumption that traditional publishers will do all of your marketing for you is one of the biggest myths when it comes to traditional publishing. The more a publisher pays for a book, the bigger the marketing budget. Unfortunately, unless you already have a big platform, it’s pretty unlikely you’ll get a fat cheque or a decent marketing budget. Publishers pay more for celebrity books—and market them heavily—because they already have an audience. They know the books will sell if they reach the right people. The lower the risk, the happier they are to invest.

I think it’s a good idea for Indie Authors (myself included) to seek to learn more about the publishing industry as a whole (to include Traditional Publishing even if we aren’t seeking that route) because it can help us to better understand the business of publishing, such as the importance of having a platform, and can possibly help us to better sell and market our books. For example, “Most agents and publishers—particularly the bigger ones—won’t even consider you unless you already have a social media following of a few thousand. This shows them that you already have a fan base that will buy the book, and there’s already a market out there for you and your book(s).” (source: https://www.writerscookbook.com/indie-publishing-vs-traditional-publishing/)

I think Self-Publishers can benefit from this same kind of information. We may not be seeking agents but we do still need readers and the bigger the platform, the better our chances of finding those readers. Just a thought.

Read through to the ORIGINAL article HERE.

5 Things I Learned About Marketing my First Book

Good info for new and experienced writers on marketing our books.

Nicholas C. Rossis's avatarNicholas C. Rossis

HomeWorking Club | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's booksThis is a guest post from Ben Taylor, a British freelance writer who spent several years living in Portugal and wrote a book about the experience. He now lives back in the UK, where he founded Home Working Club, a site dedicated to helping people explore freelance opportunities – in writing and various other fields.

5 Things I Learned About Marketing my First Book

Moving To Portugal | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books Read on Amazon

I never intended to write a book.

It came about by accident, after I started a blog about moving to Portugal from the UK. While I won’t pretend that I didn’t hope people would read and enjoy the blog, I never had particularly big plans for it. I figured that, if nothing else, it was a good way to keep a journal of the experience.

However, after I’d been going for a year or so, the site got rather popular. It…

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10 Low-Cost Ways to Market Your Book

10 Low-Cost Ways to Market Your Book

Nicholas C. Rossis's avatarNicholas C. Rossis

Lisa Wheatley | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's booksThis is a guest post by Lisa Wheatley. Lisa Wheatly works for Top Aussie Writers in her spare time, where she creates unbiased essay service reviews. Lisa believes analytical thinking and an enquiring mind are her strongest points and does her best to put them to good use. She is a consultant to young entrepreneurs and feels that her understanding of the human mind allows her to accurately assess the abilities of young businessmen.

10 Low-Cost Ways to Market Your Book

Low budget | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's booksFor most writers, writing and publishing a successful book is a difficult task. That’s not because of hundreds of hours of hard work are the only way of coming up with enough quality for the readers. Nope. It’s something else.

You see, good writers can or can’t be good marketers. It’s the same with everyone else – we excel at something, and we suck at something else. In most cases, freshly…

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What NOT to Post When Marketing Your Book – 8 Common Mistakes to Avoid

Valuable information for every author. Post Quote:
“The goal of marketing is to build a relationship with your readers so they grow to know, like and trust you. If you are constantly asking them to buy something, they will most likely tune you out.”