3 Lessons I Learned from the Settlefree Mixer Event

If you’ve been following me on social media you have already seen the photos of this weekend’s mixer. I had a good time, though I spent most of it being reserved. I mostly listened. There were many in the room who had achieved greatness and I just wanted to soak up their wisdom. I learned a lot that way too and was given some excellent advice. I did not take many pictures at all. Most of the pictures I have were taken by others. I have included a few pictures in this post but to view more pictures, CLICK HERE.

A Deeper Understanding of Self

Copyright©2018. Tinzley Bradford and Settlefree TV.

I have learned that the way you feel about yourself influences everything around you both on and off the job. It influences the way you run your business, the way you interact in relationships, and what you choose to accept and not to accept. It controls how you speak up for yourself and how you handle disputes. How you feel about yourself is so powerful that it shapes every single decision you make from getting out of the bed in the morning to laying down in the evening. How you feel about yourself is important because it influences the choices that you make. People with high self-esteem are not people who have it together all the time or never have down and depressed moments. People with high-self-esteem are also not necessarily people who are loud and outspoken. Whether someone is quiet or outspoken should never be used as a measure for how they feel about themselves because some people are loud to cover up insecurities. And people with high self-esteem are also not arrogant and proud since love is also not arrogant and proud. Instead, people with high levels of self-esteem know that they are good people regardless of the circumstances. They have a deeply spiritual understanding of themselves because their self-perceived value of self is set high.

But, there is an issue that arises that comes along with the self-love journey that must be acknowledged. How high is too high to think of oneself? Is there such a thing as thinking too much of oneself? How do you find the balance between humility and confidence?

Narcissism is an extremely positive view of the self, combined with limited empathy for others. The difference between arrogance and confidence is an awareness of other people / the other person’s needs. That’s why I have always said that self-love gives you what you need for yourself so that you can be better for others. When you start to disregard other people’s feelings, thoughts, and perspectives you have crossed the line. It sounds simple, but it’s not so much. If you think about your everyday interactions, there is plenty of room for humility or cockiness. Will you choose to put your call on hold until after you have finished your exchange at the register? Will you move out of the way when someone says excuse me? Will you cover your mouth when you yawn or wait until someone finishes speaking before you speak? All of this requires some level of humility. The more self-aware you are (aware of your own emotions, feelings, and needs), the more aware you can be of how you are with others. The more aware you are of yourself, the more humble you become.

“If you wanna be a Michelle Obama, don’t get yourself a lil Wayne.”

Me and Moshe (Hubby). Photo by Relle Godwin with “Let’s Get Relle”

Laughs followed this statement made by the financially successful women on the panel on how to improve finances. The point was clearly understood. Having nothing against lil Wayne, the advice was to make sure that you are with someone who can elevate you to where you want to go. Depending on your goals you may very well want to get a lil Wayne. You and he may be going to the same places. Maybe you want to change the world musically. But, if you want to be in the White House, figuratively speaking, lil Wayne is not going to get you there. If you want to be Michelle Obama, you need a Barack Obama. I am only interested in being a better EC, thank you. But the point is, in relationships, make sure that you are with someone who can help you to level up financially as well. Be with someone you can build something with together. I will tell you, I am good by myself, but boi am I a force when we’re together! You should not be unequally yoked by any means. Make sure that you are on one accord in everything that you do. Be with someone who can lead you somewhere in every aspect of your life.

Your Circle

Me and Actress and TV Show Host Chere Turner | TV One)

I spoke to the audience briefly about my perspective on the circle. I challenged the idea that our circles should be small. On the surface, yes, that’s true. You don’t want to surround yourself with a whole bunch of fake people. But, what I explained was this: the size of the circle doesn’t matter. The quality of the people in the circle is what matters. I explained, that, you can have only two people in your circle or who you fellowship with and who you kick it with. But if these two people are both snakes you need another circle. People also do not fulfill the same roles and will thus add a different kind of value to your life. My husband is in my circle. He adds a value to my life that cannot be filled by anyone else, not even my mother. But my mother is also in my circle and she adds a value to my life that no one else can fulfill, not even my husband. My sisters are also in my circle and they have a role they fulfill as well. Everyone will bring something different. Professionally, there is a circle as well and your professional circle is different from your personal circle.

Tinzley’s 4th Quarterly Settlefree Mixer Group Pic

Professionally, I want a balanced circle, people I look up to who know more than me or who can teach me something new. I know that sounds odd, but that’s because we’ve learned, in this society, to hate each other. By surrounding myself with people who are more successful than me, I can learn how to perform on their level and beyond. I want to be around people I can learn from and look up to because it forces me to look up. Instead of being jealous of each other we should be learning from each other. As a reminder, the professional circle may not be the same as your personal circle. Your personal circle is what we usually think of when we speak of the circle but remember there are different kinds of circles.

There will always be people who look up to you but who do you look up to? Who is doing what you want to do one day professionally? Who can you align yourself with professionally, who can show you how to do what they do and to do it better? If you want to stop smoking what would be helpful to your life? Filling your circle with smokers who have no plan of action on how to quit or filling your circle with non-smokers whose non-smoking habits you can mimic? Which would help you to achieve your goal of not smoking? Common sense says the latter so why do we want to only be around people who are not where we want to be? What is at the core of us surrounding ourselves only with people who are at our levels or below our levels? Is it jealousy? Ego? Competition? Fear? It’s good for you to inspire others and to be a good example for others to learn from. That’s good. What’s also good is you having someone you can learn from as well. Seek to be informed and to inform, not just to inspire and be inspired.


Have you grabbed your copy of Even Salt Looks Like Sugar yet? Have you reviewed Even Salt Looks Like Sugar yet? What are you waiting for?? Grab your copy now and leave an honest review when you’ve finished reading! CLICK HERE.

You’re Invited!

I am celebrating another mini milestone. On Sunday, October 7th, I got two of my books approved to be carried at another bookstore, making the 3rd Bookstore in Atlanta carrying at least one of my books (Nubian Books and the Medubookstore are the other two.)

The Road to Freedom – Joseph’s Story* is on shelves now and my newest release Even Salt Looks Like Sugar will be available at Tall Tales Book Shop within a week or so.

For those of you who do not have the new book, I am offering you an opportunity to come out to this event and celebrate with me. I will have signed paperback copies of Even Salt Looks Like Sugar and I’ll also be reading from the book. This is also a great time for a Q&A session. Is there something you would have liked to see happen in the story? Do you have a favorite part? Least favorite part? Ask me all the questions you want!

There will be light refreshments available so you can get your snack on too while I tell you a story (and then we can go out to dinner afterwards for some real food…. tee hee). Get a picture with me, or bring another book of mine you have to be signed. Either way, come on out and show some love! If you have not been to one of my signings yet, this is your chance! You know they be lit! It doesn’t matter which of my books you have, bring them to be signed!

Not Subscribed to my email list? You may want to go ahead and do that before December. In our December issue, I am revealing my strategy for getting my books into stores as an Indie Author. We’ll discuss consignment, distribution through Ingram Spark or other platforms, and the review process if the store requires one. CLICK HERE TO SIGN-UP. You will get an automatic welcome email. Please check your Spam and Junk folder for it.


ATL, don’t forget to stop through next week for Tinzley Bradford’s 4th Quarterly Settle-free Mixer! The time has come and I am honored to be among such talented professionals. Self-care and self-love is soo important and we are talking about that and so much more. 

If you have read Even Salt Looks Like Sugar, please remember to leave a review if you’re feeling so obliged! Thanks so much!! As usual, your time and attention is most appreciated.

Guest author: Yecheilyah Ysrayl ~ NEW: Even Salt Looks Like Sugar: a novella

Thanks Again Sue!

Sue Vincent's avatarSue Vincent's Daily Echo

A new book by Yecheilyah Ysrayl…

Wanda wants nothing more than to escape the oppressive upbringing of life with her abusive foster mother. Miss Cassaundra manipulates the system by bringing lost children into her home turned whorehouse and collecting the money. Wanda knows what it’s like to be abandoned and has no doubt Abby is Cassaundra’s next case. When an opportunity arises, that could save them both, Wanda must find a way to get the paperwork that will secure their freedom. But Cassaundra’s got eyes everywhere and no one can be trusted when even salt looks like sugar.

What Readers are Saying:

“I loved the dynamic between Wanda and her BFF, Rosa. They grew up in foster care together and had each other’s backs no matter what.This was a quick read, more like a short story. It held my attention and gave some good info on the foster care…

View original post 323 more words

9 Authorpreneur Habits You Can Start Today

Usually, I present author tips for new authors but this is not really a new author tip. This is more so for those authors who’ve been publishing for a while and want to level-up their writing career. Also, these are not rules, must-haves, should-haves, writer commandments, should-dos….you get the point. I call these tips because they are nuggets and tidbits I’ve picked up along the way that may help you. In the end, everyone must find their own way. I just hope I can help in that journey by sharing what I’ve learned. Will this be helpful to you? Maybe not. But also, maybe it will.

What is an Authorpreneur?

Authorpreneur means merging the concept of being an author and an entrepreneur. Typically, an author’s book stops selling after their family and friends have bought it and then it swims in the Amazon sea of unread books. Most authors starting out will probably not sell more than 100 books. This is a real bummer considering the amount of time, emotional investment and money this author may have put into the book. Going from Author to Authorpreneur is not just about writing books and publishing them on Amazon. For most Indie Authors, Amazon royalties will not be enough which is why I think it’s so important to develop more entrepreneurial habits. Indie Authors must start to think about ways of earning money that will produce long-term sustainable income.

“Indie Fiction writers don’t fail at writing. Indie Fiction writers fail at starting a business. – Anne R. Allen

We are living in an age where you do not need to go to college to start a business and you do not need to be signed by a publisher to be a successful author. That’s why authors who are entrepreneurial and run their book publishing like a business are the authors that tend to be successful. Here are nine Authorpreneur habits you can start today:

Promote Your Books Offline Too

Something I have ventured into myself, get into the habit of promoting your books offline, not just online. There is an entire community of people who are offline. By neglecting them you are leaving money on the table. We can do radio shows, events, bookstores, book readings and a ton of other face-to-face activities that will help us to expand our brand. Social media is vital to an Indie Author’s career and very necessary. That doesn’t mean, however, that we should neglect other ways of networking and making money. Get out of your comfort zone and go talk to people face-to-face. As an introvert that is what I have had to do. I have had to get comfortable being uncomfortable. You will be nervous but by surrounding yourself with people who are a level up from where you are, you will see signs of your own growth.

Offer a product or service related to your book

I had a hard time coming to terms with this myself but I learned that you can’t be afraid to charge for your services. Yes, times are hard but that’s why your service is not for everyone. The people who need you and can afford you will invest in you but first, you must have something of value to offer. This product or service can be connected to your book in some way, but it must exist. You can become a motivational speaker or offer a service for something you do well. The book is the start, but it is just the beginning.  What do people need that you can provide? You may think charging for your services will mean that people won’t want to support you.

I’m not gonna lie to you. Some people won’t support you. There will be those who don’t think it’s worth it or that you’re valuable. There are also those who don’t trust you. They trust your free services but they may not value you enough to pay for it. That’s okay because charging means that you are reaching a certain group of people. These are people who see your worth, the value in your product/service and who can afford you. Also, those who do want to support you will when they can but they won’t complain about you. They may not have the money but they do understand your growth. Bottom line: You can’t talk butterfly language with caterpillar minded people. The truth is that free does not always mean valuable. Charging for a service increases the value of the product or service and produces a spirit of commitment from the client to follow through.

Dont spend a whole lot of time measuring your growth by numbers that are not representative of actual Sales

Checking your Amazon stats will drive you crazy, especially when Amazon’s algorithms is funny acting. Your Amazon ranking does not necessarily mean that you have made sales so dont hype yourself up too much or get down on yourself. I sold more pre-orders for Even Salt Looks Like Sugar than I did with I am Soul but you can’t tell by the ranking. I made it to number seven on Amazon’s ranking with I am Soul. Meanwhile, Even Salt Looks Like Sugar didn’t rank well at all. Shouldn’t it have if I sold more? My point is, your Amazon ranking or number of reviews does not always mean book sales so get out of the habit of measuring your success by what other people are doing. I’ve seen plenty of authors with less than 20 reviews do great things and make good money. The level-up is about results and real progress, not perceived progress. Look at your efforts and check to see if those efforts are producing actual sales, which nobody will see but you, instead of rankings that everyone sees but may not be representative of the truth. A good example of this is Alice Walker’s new book “Taking the Arrow out of the Heart.” At this writing it only has 3 reviews, but it is also a best seller.

Write a Book Business Plan

Serious business people have business plans to help them to map out the goals for their business. Creating a Book Business Plan for every book you release is a fun and helpful way to create a roadmap to help guide you through the process and to identify your goals for each book. The good thing? You can create this plan at any stage of the process. I am creating one right now for my new short story. It’s never too late to begin.

A business plan is a written document on the plans, goal, and overall creative vision of the business. It is what you plan to do and how you plan to do it. A Book Business Plan helps you evaluate the possibility of a new book idea in an objective, critical, and unemotional way. It provides an operating plan to assist you in planning your book release realistically and improves your probability for success. But you don’t have to create a boring and complicated business plan. You can take elements of the business plan and apply it to the pre-launch, launch, and post-launch strategy of each book that you write. Your business plan really just needs 7 Basic Elements:

1. Name your book
2. Write a Log-Line for your book
3. Write your book summary
4. Book Marketing Budget
5. Book Marketing Strategy
6. Publishing Timeline
7. Executive Summary (In a business plan, the executive summary is first but it helps to write it last for your book plan.)

Put Together an Author Media Kit

About 95% of Indie Authors don’t have a media kit which means that you can quickly rise above and stand out from the rest with yours. An Author Media Kit is a major marketing package that helps influencers to learn more about you and your work quickly. It ensures accuracy in news stories, helps people to promote you and your book and is free publicity (beats paid Ads).

7 Key Audiences Who Will Access Your Media Kit

  1. Journalist – Broadcasters, Talk Show Hosts,
  2. Bloggers – Easy access to photos bloggers can use, social media handles
  3. Reviewers— Amazon reviews in your kit
  4. Retailers
  5. Individual Buyers
  6. Event Planners
  7. Anyone Who Wants to Promote you or Your Book

One Key Goal of the Media Kit: Make these people’s job easier. By making their job easy, they are going to promote you and your book.

Purchase Your ISBNs

Get into the habit of purchasing your own ISBNs.

I know there’s a big debate in the Indie Author community concerning whether to purchase an ISBN number. I am not going to get into all of that. You can’t tell people what to do with their money. What I will say is this:

ISBNs are expensive, so I wouldn’t stress out if I can’t get one for every book. But, if you can afford to do so, and if you’ve already created your own company, it looks more professional for you to own your ISBNs and is a level up from what everyone else is doing. With your own ISBNs your name or your company name will be listed as the publisher of your books. As an Independent Publisher with your own ISBN, you can publish under your company name, go to a different printer if you choose, open your own account with major companies and opt for national trade distribution. You can even create your own team of publishing experts.

This post is not about doing what everyone else is doing. This post is about the level-up.

Get Legal

Speaking of ISBNs, get into the habit of legalizing stuff, starting with your name. Legalize your business or Author name. You can create a business name or register your author name as an LLC.

You can file the paperwork easily through Legal-zoom under an LLC, Sole Proprietorship, or S-Corporation (please Google these terms for further understanding on what they are). Or, you can just get a DBA. A DBA is a doing business as name that gives you the opportunity to legally write and conduct business under your author name. This will really give you the feel that you’re in business. You will be able to open a bank account in your business name, acquire a debit card, and do so much more. Sure, you can just set up a PayPal account but having a business bank account will take you to a new level of business. You can even upgrade your PayPal by setting up a business PayPal account that is connected to your business bank account. You can then apply for a PayPal debit card (which is free) which gives you another avenue to access your payments directly from your PayPal account. With a PayPal business account, you can purchase a PayPal Here card reader and accept payments on the go!

Website

Having a website for your author business is one of the most basic but professional things you can do. Even if this is just your blog it helps to have a website where people can access all your work in one place. To learn more about the difference between a blog and an author website and if you need both, see a recent post here.

Your website should be clean, well-organized, and not changing in design every three months. For blog websites, be sure that you have a clear follow button, contact page, about page, and visible social media widgets. Make it easier for people to find and follow you.

Business Cards

Get into the habit of carrying business cards around with you. You never know who you’re going to meet!

The truth is that people throw business cards away so I wouldn’t spend a lot of money on business cards. Keep it simple and professional and give your cards away sparingly. While you may have bookmarks that match your book covers, your regular, standard business cards—the ones you’ll pass out on the go at meetings and bookstores—should be simple, easy to read and clean. It should not have any major designs that distract from the important information, should include your name, business name, phone number, email address, website, and social media handles.

This does not scratch the surface I know, but I hope these basic tips can give you the push you need to put yourself in position to level up your writing career and go from Author to Authorpreneur!

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NEW: Even Salt Looks Like Sugar: a novella by Yecheilyah Ysrayl…

Thanks Chris! Guys, be sure to pick up your eBook copy of my new short story!

Chris The Story Reading Ape's avatarChris The Story Reading Ape's Blog

About.

Wanda wants nothing more than to escape the oppressive upbringing of life with her abusive foster mother. Miss Cassaundra manipulates the system by bringing lost children into her home turned whorehouse and collecting the money. Wanda knows what it’s like to be abandoned and has no doubt Abby is Cassaundra’s next case. When an opportunity arises, that could save them both, Wanda must find a way to get the paperwork that will secure their freedom. But Cassaundra’s got eyes everywhere and no one can be trusted when even salt looks like sugar.

What Readers are Saying:

“I loved the dynamic between Wanda and her BFF, Rosa. They grew up in foster care together and had each other’s backs no matter what. This was a quick read, more like a short story. It held my attention and gave some good info on the foster care system. I expect nothing less…

View original post 106 more words

7 Reasons I Stopped Promoting my Books so much on Social Media

Note: This is just my personal experience and has nothing to do with anyone else. I must also note that I do believe some promotion is necessary. If people don’t know your book exists they can’t support you.

 

  1. Not that this is a necessarily good thing but I pull back when I see that people are not interested. I don’t like feeling like I am forcing people to support me. That’s like forcing someone to love you and I refuse to do that.

 

  1. I noticed that Social Media is cracking down on Spam. Promoting your book all day every day does not work without a strategy in place. As Angela J. Ford, puts it, “Instead of just publishing a book and hoping to sell a few copies, you should have a business strategy in place to help you to consistently grow your fan base and sell more books.”

 

  1. I see no proof of the “see it seven times buy it” rule. Not saying this doesn’t work. It’s just that in my experience constantly pushing books in people’s face just seems to piss them off. Generally, people have already decided whether they want to buy your book. Asking them repeatedly to buy it won‘t change their minds.

 

  1. I noticed that promoting less gives a better result (for me personally….not saying this for others.) For Even Salt Looks Like Sugar, I have promoted it today on my Instagram for the first time since September 4th (not counting my business account). The last time I promoted it on Facebook was September 19th. I promote it more on Twitter but that‘s because Twitter is a fast-paced platform where tweets get buried. You can post several times on Twitter and not be spammy. When looking at my data, I have sold books both times on IG and Facebook. I believe it’s because by spacing out the promotion the posts are a fresh reminder and not a spammy irritation.

I have edited this part to give you some examples. I don‘t care about likes but when it comes to my book promos, I do care because it goes into my data for understanding what‘s working and what‘s not working. Are the people liking the post supporting or just “liking?” Are people getting tired of me? Is the promotion working? So far I have done 4 Book Promotions for Even Salt Looks Like Sugar on Instagram since August for the preorders. Just four. Below are the results for the new novella promotion on IG:

August 1st – First time promoting Even Salt Looks Like Sugar preorder:
48 Likes, 9 Comments

Obviously, everyone is excited to hear of the new book. That explains the number of likes and commentary. Readers bought books on the first, second, and third of August.

August 10th – Second time promoting Even Salt Looks Like Sugar preorder:
27 Likes, 2 Comments

People are still excited but the core supporters already have a copy of the book. Books sold on this day and 8/23.

September 4th – Third time promoting Even Salt Looks Like Sugar preorder:
34 Likes, 2 Comments

A good month has passed, people forgot. This was a good reminder. Numbers went up. Books sold the first of this month, the 10th, 17th and 18th.

September 26th – Today. Fourth time promoting Even Salt Looks Like Sugar preorder preorder:
10 Likes, 0 Comments

Nice reminder but some people haven‘t seen the post yet, core supporters already have the book, others are not part of my audience or just don’t care. Currently no books sold for 9/26.

Update: Post ended with 25 likes on 10/1. Books also sold on 9/30. I attribute this to the days that passed, new readers who saw the promo, and payday for those getting paid end of the month.

  1. I don’t want everyone to buy my book. Negative reviews and feedback are sometimes the result of people who bought and read our books who were not members of our target audience. If someone doesn’t like the genre I write in or are not interested in the book in general, I don’t want them to buy my book and I don‘t care how many reviews I miss out on.

 

  1. I’ve learned not to care so much about how much I make from my books. I don‘t mean I don’t care about money. Who doesn’t care about money? But money has never been and is not my motivation. It’s also difficult to make a sustainable income from selling books alone. It’s possible but challenging. Instead, I have decided to focus more on building my business which involves more than just writing books. I have decided to focus on the vision and my purpose for writing, my messages and how those messages can change and empower lives. To focus on ways, I can interact with people face-to-face through public speaking, events, programs and services I can offer and other things I can do to build and nurture my small business. For me being an author is not just about writing and publishing books but so much more. One day, I hope to become a full-blown entrepreneur who influences and empowers others to do the same. With this, of course I also hope me and my husband can quit our day jobs in the process, if we wanted to. I believe that by focusing on the vision everything else, including money, will come.

 

  1. I’ve learned that when promoting books to promote what the book is about, not the book. I learned this from The Stella Trilogy. Stella was not the most perfectly written book. It had typos and I could have done better with the covers and formatting. There were also typos in Renaissance. I am sure you can find mistakes in every book. But these books did well because people cared about the story. When you get people to care about the story that’s when they will care about the book.

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Will Wanda secure the paperwork necessary to secure her and Abby’s freedom? Find out next week on the release of my new short novel, Even Salt Looks Like Sugar. Available now for preorder in eBook. Into African American Literature? Short Fiction? Young Adult or Women’s Fiction? Buy it now for 99cents on Amazon here.