7 Author Ideas for an Amazing Live Book Launch

Helpful Tips. Post Quote: “Launching a book is a big deal, especially if you are a new author. And eBooks are the readers’ choice of today, so you must make sure that the launch goes successfully. Hopefully, using these tips will help turn your eBook’s live launch into a huge success!”

Nicholas C. Rossis's avatarNicholas C. Rossis

Mary Kleim | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's booksThis is a guest post by Mary Kleim, who works in the digital sphere. She is also a guest blogger who shares her online marketing experience on sites dedicated to creativity, self-development, writing, and digital marketing. Connect with Mary on LinkedIn.

I particularly like how she combines an online launch with a real-world event – something you don’t read about too often.

7 Author Ideas for an Amazing Live Book Launch

Kindle | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's booksWhen you are about to release your writing into the world, you want to attract as big an audience as you can. But how can one prepare for an eBook launch and turn it into a success? One idea is to combine both a real-world event and an online one by inviting people to a venue such as a library or a bookshop on the day of the launch.

Having a good strategy can help you prepare…

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Writing Symbolism: The Secret Life of Bees

To write subliminally is to operate below the threshold of consciousness. Writing subliminally means to produce a work that gives a message strong enough to influence mental processes or the behavior of an individual in a subtle and non-obvious way. Subliminal writing works well for religious, spiritual, or political writers who want to give important information in a way that is not preachy.

What is Writing Symbolism?

Writing Symbolism is when a message is given to a person’s subconscious or spiritual self to influence positive change in their physical self. Not to be confused with metaphysical psychology, this skill allows the writer to open the eyes of the reader in a way that is easier to understand or to digest. It makes readers think and tends to stay with us past the entertainment factor.

The symbolical writer’s goal is to tap into that spiritual consciousness that exists in all of mankind, but that has been lost or hidden in the world we live in. To create a stepping stone to the consumption of greater spiritual awareness.

This kind of writing, again, is most effective for writers who wish to incorporate spiritual or political concepts in their writing without being preachy.

I caution that writing subliminally is not easy and does not always mean that the messages are positive. If done wrong one can easily confuse readers or influence negative behavior or thoughts.

Let’s look at an example of a movie that incorporates a considerable amount of subliminal messages, some positive and some negative, The Secret Life of Bees.

Warning: This post includes spoilers of the movie. If you have not seen the movie and you don’t want to be told the ending, I recommend bookmarking this post, watching the movie, and then coming back and reading beyond this point.

Sue Monk Kidd

The Secret Life of Bees

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The major theme of this novel is expressed in its title, which comes from a statement made by August:

“Most people don’t have any idea about all the complicated life going on inside a hive. Bees have a secret life we don’t know anything about (148).

In the movie, the viewer learns how most people are not what they seem to be on the surface. People’s lives are usually much more complex and complicated than they appear. The bees represent a community of people working together in a society that is represented by the hive and is symbolic of the Boatwright sisters and their community.

Mothers

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  • Lily is driven by her need to know about her mother so that she may learn more about herself. In seeking her mother, Lily finds mother substitutes. Rosaline, August, and the other women step into Lily’s life and provide the mothering that she needs so desperately.

 

  • The Black Madonna / Virgin Mary demonstrates each woman’s need to be mothered. The women’s devotion to the Mother shows the power and importance of a mother in the life of a woman.

 

  • On another level, the Black Madonna / Virgin Mary is also symbolic of The Sacred Dark Feminine, which is highly promoted by the movie. The women do not just rely on the idol for mothering, but they worship her. Queen Latifah, who plays August, also symbolizes The Black Madonna / Sacred Feminine. Latifah is symbolically the physical manifestation of the Sacred Feminine idol.

This is the perfect example of subliminal writing. The author doesn’t say this outright, but it can be inferred by Latifah’s leadership and her sisters’ admiration of her. The women depend on her (August), for guidance and motherhood. In one scene, she raises her arm in a tight fist and mimics the statue of the Black Madonna.

The Three Holy Women

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The days of the week and the months of the year are named after Gods and Goddesses. (Thursday = Thors Day). The intention of giving the Boatwright sisters names that are months of the year is because the three holy women are symbolic of three Goddesses. There is also a trinity overtone here.

  1. The Childlike May
  2. The Sensuous and Artistic June
  3. The Wise and Kind August

The fourth sister (May’s twin who died and doesn’t appear in the film) was named April.

Rosaleen

Rosaleen (Hudson) represents three symbols I could identify, but possibly more. While Jennifer Hudson seems the newbie on set– Dreamgirls (2006) being her first movie–within her role comprise several images. She is a mother figure, big sister figure, and more but first  she is “The Mammy Crone.”

“The Mammy Crone” is a caricature of the black woman that grew out of slavery. Enslaved black women saw their children sold or traded but they were required to raise white children. Enslaved black women fed white babies from their breast (called “Wet Nurses”) and treated them as if they had come from their loins. These black women were not the mothers of these children but they cared for them as if they were so they became known as “Mammies” instead of Mothers. This term, “Mammy,” was not an endearing one, though. This term was a derogatory one, a stereotype:

From slavery through the Jim Crow era, the mammy image served the political, social, and economic interests of mainstream white America. During slavery, the mammy caricature was posited as proof that blacks — in this case, black women — were contented, even happy, as slaves. Her wide grin, hearty laughter, and loyal servitude were offered as evidence of the supposed humanity of the institution of slavery.

This was the mammy caricature, and, like all caricatures, it contained a little truth surrounded by a larger lie. The caricature portrayed an obese, coarse, maternal figure. She had great love for her white “family,” but often treated her own family with disdain. Although she had children, sometimes many, she was completely desexualized. She “belonged” to the white family, though it was rarely stated.

The Mammy was a stereotype of the enslaved black girl grown old. She is elderly, fat, cheerful, and devoted to raising “Massa’s” children. She is often depicted as a heavy-set dark-skinned girl wearing a head-wrap that looks like a rag and caring for white youth.

But what is a Crone?

“In folklore, a ‘crone is an old woman who may be disagreeable, malicious, or sinister in manner, often with magical or supernatural associations that can make her either helpful or obstructing. The Crone is also an archetypal figure, a Wise Woman. As a character type, the crone shares characteristics with the hag.”

– Wikipedia

A Mammy Crone is a stereotypical enslaved black woman who cares for the affairs of white youth using her wisdom and supernatural instincts and abilities. She is like a fairy godmother but in a derogatory kind of way.

A powerful symbol in this movie is Rosaleen’s elevation from Mammy Crone in the beginning to Goddess at the end. This is seen by the changing of her name from Rosaleen to July. She has become like one of them.

Race

Men Drinking from Segregated Water Fountains

Of course, we cannot forget the antagonistic issue of race in the 1960’s south that is interwoven into the everyday relations between individuals in this movie. The plot demonstrates two encounters between whites and blacks in which the black person is treated unjustly. Rosaleen, for example, is sent to jail for defending herself and Zach goes to jail for not admitting which of his friends broke a bottle on a white man’s nose.

On another level, Lily must personally navigate the delicacy of the racial difference between herself and the African-Americans she comes to love in Tiburon. White people criticize Lily for living with the black women, who treat her better than anyone ever has. Lily develops romantic feelings for Zach, who tells her that he could get killed for even looking at a white girl. Finally, for the first time, Lily experiences what it is like to be judged based solely on her skin color when June complains to August that she does not want Lily in the house because she is white. I love how Kidd did this, showing the intimacy of Lily’s education on race by literally immersing her into the shoes of the black women she comes to love.

Death Gives Way to Life

Throughout the movie, there is the theme of death giving way to life. It is sometimes good, but it is also sometimes bad. In the very beginning of the movie Lily tells us:

“People who think dying is the worst thing don’t know a thing about life.”

Here, we see how Lily’s life has been profoundly affected by her mother’s death. This statement suggests that living with someone else’s death can be more painful than dying. In this case, Deborah’s death has given way to Lily’s miserable life.

However, death can also be a positive force in the lives of the living that remain. Following May’s death August tells Lily:

“Putting black cloths on the hives is for us. I do it to remind us that life gives way into death, and then death turns around and gives way into life.”

The promotion of death as giving way to life is seen twice (or maybe more) in this movie as a positive force. The first instance is the way that May’s death propels June to marry Neil, thus establishing their new life together. The second time is when Lily finally reconciles with her mother’s death and is set free to truly begin her own life. But on a deeper level, the movie promotes the idea that life can also kill.

May kills herself because life is too much for her to bear. When Deborah learns she is pregnant with Lily she decides to marry T.Ray. Lily’s life leads to Deborah’s symbolic death on the peach farm, where she has a nervous breakdown because she cannot bear to live there. This new life (Lily) also leads to Deborah’s literal death when Lily accidentally drops the gun and Deborah is hit with a bullet.

Symbolic Writing is a challenge, but if done right is a powerful way to reach readers with a message. One thing to remember is that everything, like any good book, must connect. The Secret Life of Bees was well written with symbolism because not only did almost everything represent something deeper the author wanted you to see but it all connected and made sense. From the beginning of the movie to its end “The Secret Life of Bees,” is personified.

Even May’s death is representative of the secret life of bees. She is kind, smiling, and joyful. She cooks for everyone and is there for you. Only those who truly know her know how depressed she is. Only they can see her secret life with the letters and the wailing wall and upon her death, understand that everything is not always as it seems.

In her place is Rosaleen, the missing piece. Where there was once May, June, and August. There is now June, July, and August and yet again, death gives way to life in perfect order.

13 Things Mentally Strong Writers Don’t Do

Excellent article to help jump start your writing week! My favorite Post Quote: “We can’t control Amazon’s rules or Smashwords’ terms of service. We can’t control whether an agent accepts us. We can’t control whether Barnes & Noble lives or dies. We can control getting the words on the page. We can control building a brand capable of driving book sales. I see a lot of writers wasting a lot of energy over issues where they don’t have any control. That energy is better used elsewhere.”

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Author Kristen Lamb's avatarKristen Lamb's Blog

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As y’all know I do a ton of reading and this includes lots and lots of blogs and articles. Over the holiday I ran across one article that just had me jumping up and down and yelling, “YES! THIS!” The Business Insider article “13 Things Mentally Strong People Don’t Do” is based off Amy Morin’s book (which I highly recommend).

It doesn’t matter if we strive to have a healthy marriage, strong kids or a killer career, these tenets cross-apply to all areas of life. Mental toughness is a key component to being successful. Yes, even for writers.

So I figured I would tinker with this and make it more directly apply to writers and what we must do (or not do) if we long to do well in this career. Thus, today we are going to discuss 13 Things Mentally Strong Writers Don’t Do.

#1 They don’t waste time…

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Something Genuine

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The door to the patio is open, and the screen door shields me from the insects that I may enjoy the brisk caress of the wind on my skin. And as I inhale the fresh taste of the evening air, enjoying the end of a peaceful day, I think about the genuine that often come from writing. You’d have to excuse the poetic tone of this post. It’s my thinking voice I suppose. The one I use when I’m writing this down in my journal before typing it, twirling the pen between my fingers and tapping it against my lips while staring out in space. Anyway, back to something genuine. To think back on my own writing or to read someone else’s, I feel often that there’s a realness here. Somewhere between the heart and spilled ink is an authenticity few will express verbally. Something about speaking without moving our lips causes us to speak the truth of our hearts. Something about writing it down instead brings about a depth. Something about the movement of mental messaging brings out the emotional intensity many will not express otherwise. I wonder if this is why writing is often associated with therapy. For what is not spoken is often written. Not that everyone writes for such a purpose, but it is historical that writing is an exercise that has caused many to heal or to reveal or stumble upon truths otherwise unknown or not dealt with. Something about how the subconscious mind is uprooted when we write. It is an interesting thought I sought to share before the memory or moment escaped me. Speaking of escape, it’s time I publish this post and retire this laptop for the night. I’ve got laundry to finish and this breeze sure feels good.

Confidence and Writing Discipline

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The most important factor in a writer’s life, at least in my opinion, is not mere talent. Neither is it some mysterious entity floating in the air called luck. It is not how much you blog or how less you blog. It is not how much money you spend or how little money you spend. It is not even your profound research and marketing skills. These elements surely help, but the greatest difference and perhaps the most unique too, between writing and other careers is a writer’s level of discipline and confidence. To keep writing, I often find that I must maintain a proper balance of each of them. Believing enough in your ability to write and having a consistent writing practice is often the difference between aspiring authors and published authors. Of course, it does not stop here but it is a step in the right direction.

The advice we hear from like-minded bloggers, agents, editors, or just authors, in general, have always, and perhaps will continue to be, our focus on writing. Because engaging in any activity of whatever sort on a daily basis naturally makes one more familiar with it, we will always hear how important it is to write and to keep writing. While this is good advice, I think that for many writers finding the time to write and sketching out a daily routine is not always easy and this is often underestimated  by those who are not writers or those who consider writing to involve less work than other careers.

“Self-discipline, what many call will-power, refers to the ability to persist at difficult or unpleasant tasks until they are completed. People who possess high self-discipline are able to overcome reluctance to begin tasks and stay on track despite distractions. Those with low self-discipline procrastinate and show poor follow-through, often failing to complete tasks even tasks they want very much to complete.” – Wikipedia

When a writer transitions from the workplace to fulfill a writing career, his initial challenge will be to maintain a certain level of self-discipline. For years he has not had to create his own time sheets, develop his own projects, and schedule his own lunch breaks. All of this has been done for him by the corporation in which he has worked for. It is now that, as a full-time writer, he must put in the necessary time to ensure a proper work day, rest, and vacation time.

He must dig deep into his resourceful mind and find the inspiration to write, in some way, daily. If he is not writing, then he must attempt to focus that energy in the direction of reading, social media marketing, offline marketing, and public speaking events to keep in line with the workflow. As we can see, the full-time writer has a lot to do and it is not always easy finding the discipline to get it done.

Sometimes it is just so hard finding the time. What I have come to invest in, however, is my purpose. As long as I remember my purpose and invest in that it is usually enough to keep me moving. This is because discipline works hand in hand with motivation and drive. It is that ingrained, determined urge to attain a goal or satisfy a need. It is the answer to the question, “Why do you write?” This answer is different for each of us but the result is the same. If every full-time writer kept his primary goal, the answer to the question of why he or she must write, always at the forefront of his mind it can undoubtedly become the catalyst to a more disciplined writing life and as a result more material.

Yet, in all of this, a writer must still believe in his ability to write and speak this into existence.

There’s a lot of criticism out there for writers. It is enough to keep us full for a lifetime. Not only in its relation to the backlash geared at Self-Publishers, but many people also do not see entrepreneurship, specifically writing, as being a “real job”. For this reason, confidence is necessary to be an apart of this movement. It is not to think more highly of yourself than you should think, (*caution: recipe for disaster*) since there is a power greater than you. But confidence is the state of feeling certain about something.

Working for you can feel like a blessing and a curse. There is so much to do, so much to strive for and (wait for it) so much failure. But if you believe in that aged old saying, “hard work pays off”, you will allow self-discipline and experience to train you into the professional you need to become.

One of the greatest ways to maintain just enough confidence to get the work done but  at the same time maintain just enough humility is to be of help to others as best and as often as you can. What you do always comes back. How you treat others will almost certainly reflect how you yourself are treated. It’s not always about you, and yet your personal goals are still important.

So there’s a balance between our level of discipline–which will get the work done–and our level of confidence, which will keep us going when a project has failed to meet the goal. In the words of Kevin Nance, “failure curdles into something else… I go down into that failed place, and I think, ‘I’m going to take a look at that failure and make something of it”.

Self-Publishing – Laying Bricks Ep 5: Decorating

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I want to be clear that this series does not intend to explain how to become a best seller, how to market and promote like a pro and all of that. I named this series Laying Bricks to demonstrate the importance of laying a proper foundation for producing a book. However, we are officially passed the ground work and are now ready to decorate a little bit.

I don’t have to tell you how important book cover design is. In fact, many of your favorite author blogs have already said as much a gazillion times. For this reason, I am not going to spend a lot of time on this topic. Hopefully, what I can provide instead is something a bit different than what you’ve already been told. Hopefully, we can spend this precious time of yours talking about something a bit more unique.

When it comes to Book Cover Design you have 3 choices. You can purchase a high priced professional book cover, purchase an affordable pre-made, or have someone you know who specializes in graphic design to do it for you.

Paying More

My first experience with paying more than I’d like to on a Book Cover design happened when I was tired of my books looking bootleg and I invested in 99 Designs, an online graphic design contest marketplace. The program sells all kinds of designs from Book Covers to Logos. The process is set up like a contest where you pay a certain amount of money to have more than one graphic designer to compete to design your perfect cover. As the days go by and the designers are working and submitting cover designs as if your their personal client, you’re reviewing and eliminating designs at various stages. Each designer is working to edit the cover to your liking at each step and you are eliminating them as you go on. I really enjoyed the process and it was a fun experience that I wouldn’t mind doing again.

What I loved about the experience was having talented graphic designers to work on my book covers. The reason I highlight this aspect is because when someone who is not a professional designer chooses a design for a book (let’s say an Independent Publisher / Self-Publisher designing their own book but is not a designer) they won’t necessarily have the same eye for those little things that can make a big difference in the design like a professional will have. We may not be familiar with elements, background, proper typography and all of that. I mention this because this can be one huge benefit to paying a little money for the right cover (That and y’all know how serious I am about investing in your business. Don’t always look for everything to be free or low cost and then expect the same quality).

However, 99 Designs was also too expensive.

Budgeting

The reality is that I’m broke. Many of these super professional covers, the ones that we’d all like to have are very expensive, priced anywhere from $300-$700 dollars’ minimum. Surely, I don’t have the kind of money to purchase a book cover at the same price I did for the 99 Designs (which I only made back by hosting a live event and selling paperback copies). This is where creativity comes in and with creativity comes pre-mades.

The benefit of having a pre-made Book Cover design is numerous. To start, you can purchase a cover for as low as $45 or even lower if you go through such places as Fiverr (which I wouldn’t really recommend getting anything too cheap, just saying).

Pre-mades are professionally designed Book Covers pre-designed by, for the most part, professional designers. They can be edited to fit the authors needs and some even give you options for changing colors and fonts to fit the style of your book.

I do have a concern about pre-made covers though that I cannot leave without warning you about. I have not yet heard anyone speak about this and while I’d highly recommend pre-mades (I use them myself), be sure you are on the lookout for covers that are a little too similar.

What am I talking about? Well, all pre-made book covers will have a disclaimer that sounds something like this:

“Once a cover is sold it is never sold again!”

Technically, this is true. Once you purchase a pre-made it cannot be sold again. The designer will remove it from their site and that design will be marked as sold. There is a loophole in this, though. That loophole is this: As long as the design is not exactly the same, the designer can sell a cover that is quite similar in taste. As long as there is something slightly different, the cover can be sold as a separate cover. It could even be as minimum as the font or maybe the person is standing on the chair instead of sitting in the chair.

This doesn’t always mean the similar cover is available I must add. Sometimes the designer will add the finished cover to the portfolio so we can see how the final version looks. However, there are many websites that are literally offering a similar cover for sale as the one that was sold with only minor changes. Just an adjustment here and there and it is literally the same cover.

If you purchase a pre-made, be sure it’s a truly unique one that is not like any of the others on that designers’ website. Check the bottom text of those that are similar and make sure it is only similar because the designer is showcasing the look of the final version.

When ordering premades try and look for exclusive premades or ask the designer if they make them. An exclusive premade is a pre-designed cover designed using photos from photographers who will only sell the photo used in the premade once. Otherwise the premade is pre-designed using photos from stock photos or from photographers who will sell the used photo in the premade again to other clients and covers. Although the premade cover is only sold once, the stock photo can be used again and again in other slightly different covers.

Either way, just find something that is unique.

An additional concern with pre-made covers is that rarely will you find pre-mades with anyone of a diverse nature. Rarely do I see pre-made book covers with Asians on them, Chinese, Blacks, Latinos, or Hispanics. For this reason, I often have to look into a custom made design or get a bit creative on my own if my cover will feature an African American person on the cover. (If you know of  designers who specialize in diverse covers, let me know!)

A Friend Who Designs

I’d just say here to make sure that this friend actually knows what they’re doing. Not all book cover designs (including pre-mades) have that professional look. Book Cover designers are everywhere now and graphic designer or no graphic designer some of these covers look like something you can just do yourself (free does not always mean quality).

Below are some pre-made book cover places to check out for those of you who are looking for covers. Many of them are really professional looking and the prices are reasonable:

The Book Cover Designer

https://thebookcoverdesigner.com/product-category/premade-book-covers/

The Cover Collection

http://www.thecovercollection.com/

Go On Write < Go On Write is currently running a sale on covers

http://www.goonwrite.com/

Self-Pub Book Covers

http://www.selfpubbookcovers.com/

Paper and Sage

http://paperandsage.com/site/

The Book Cover Machine

https://bookcovermachine.wordpress.com/

EBOOK Indie Covers

https://ebookindiecovers.com/

Remember, it’s not just about a cute design. Be sure that this design is also a visual representation of your book.

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Disclaimer. Everything I share on Self-Publishing is always based on my own experience and research because I believe you can’t advise people on stuff you haven’t really tried. It’s just best if you’ve walked those shoes. So, that said I do not profess to be an expert. There are too many of them out there for you to glean from. Now, should you find information on this blog useful? Whoo hoo! Go for it.

Missed the first four episodes of laying bricks? Check them out below:

Laying Bricks Ep 1: Guide The Bricks

(About Focusing on the Story)

Laying Bricks Ep 2: Mortar

(About the Revision)

Laying Bricks Ep 3: Cutting The Excess

(About Editing)

Laying Bricks Ep 4

(About Advanced Reviews, Pre-Launch)

Hot PBS Self-Publishing Topics to Date:

 


Yecheilyah Ysrayl is the YA, Historical Fiction author of The Stella Trilogy. She is currently working on her next book series “The Nora White Story” about a young black woman writer who dreams of taking part in The Harlem Renaissance movement and her parents struggle to accept their traumatic past in the Jim Crow south. “Renaissance: The Nora White Story (Book One)” is due for release spring, 2017. For updates on this project, sneak peek of chapters and the pending book cover release for this project, be sure to follow this blog and to subscribe to Yecheilyah’s email list HERE.

Eight Reasons Why Writers Should Use Twitter

Though I don’t have lots of followers, I happen to love Twitter. Probably too much lol. (@ahouseofpoetry) *Comments disabled here. Please respond to the original post*

mdellert's avatarMDellert-dot-Com

If you follow me on Twitter, then you know that I have more than 5,000 followers and frequently post throughout the day.

How frequently? Every two hours. But I do take a break between 10 pm and 8 am Eastern Time.

A typical tweet has a two-hour shelf-life. That’s not much. If you want to get your content noticed—whether you’ve written it yourself or you’re retweeting someone else—you need to tweet throughout the day.

TwitterBut why Twitter?

  1. If you’re active on Twitter, it will refer a ton of traffic to your blog and website. (Twitter is my #1 source of website traffic.)
  2. There’s a large community of Indie authors on Twitter who are willing to help you promote your book and form supportive alliances. Endeavor to meet other authors in your genre, share blog posts and promote each other on Twitter.
  3. Twitter will help you market your books.
  4. Twitter is where…

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