books – Page 42 – The PBS Blog

Need a Book Review? – Free Resource

I happen to be in a reading mood and as a result I am extending my hand to get into some good Indie reads. I am not the CEO of The Best Company Ever and the blog I run is small, but every little bit helps, and I am willing to read your book for free and offer my opinion. I am not charging anything except you send me a copy of the book. You will receive in return promotion through this blog and my social networks.

As not to overwhelm myself, I’ll be accepting only 2 books a month (so that’s two authors a month). If you’re interested in letting me read your book in exchange for an honest review and some added promotion, please send me an email and I will give you the details on how to qualify.

Why am I doing this? Because as a Self-Publisher, I know that every little bit helps. I have some time to read and would love to see what you have to offer.

Email:
ahouseofpoetry@gmail.com

Self-Publishing – DIY Promo Tools

With the ever growing sea of Self-Published books, it is easy to throw up one’s hands under the pressure. One of the most challenging aspects of the process is finances. Many Self-Publishers do not have the money to invest. However, with Self-Publishing being the desired avenue for most authors, it has become an industry of itself and as such, there are tons of avenues out there we can follow to ensure a professional product. There’s Fiverr for example, where one can purchase a book cover design for as low as 5-$10. There is low cost editing options and even people willing to do free book reviews. Below are 15 DIY tools to help Self-Publishers to promote their books for next to nothing by Tony Levelle. I don’t believe you’ll have to use them all or that they will all work for you, but I think this is a good start for anyone looking to Self-Publish: I intend on using some of these bullet points myself and so I just thought I’d share them:

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No matter what kind of book you’ve written (or plan to write) there are many ways to reach your audience. Each of the DIY tools listed here is low or no-cost, and each of them works in its own way. One or more may be perfect for you.

1. Start Early
The most powerful and essential steps you can take toward promoting your book begin long before the actual writing of the book. Three years before the book is published–if you can–start building a network of supporters and reviewers. Keep track of everyone you meet as you research and write the book. Pay special attention to, and make notes about, those who demonstrate a genuine enthusiasm for you and your project.

As the project evolves, keep in touch with these people. You might send them an occasional email or keep in touch via a social networking site like LinkedIn or Facebook.

For significant milestones–the signing of your book contract, the completion of the manuscript, the arrival of the galley proofs, and the arrival of the finished books–you might bring key people together for a house party. At the house party, you could read short excerpts from your book and answer questions about the project.

2. Contribute to Web Forums
Every field has at least one or two forums that people interested in your subject know and read. Find and join these forums.

Contribute to them freely. Give advice and reach out. Offer to help others. Put a link to your blog or website in your signature line. When you have a book contract and/or a book title, add the title to your signature line.

3. Start a Blog
Early in the process of researching and thinking about your book, start a blog. Add 120-130 words each day of helpful, inspirational information on issues in your field, which are related to the subjects in your book. Aim to create a genuinely useful body of knowledge over the following 12 months.

4. Write a Remarkable Book
Set out to write a remarkable book. If your book is not remarkable, keep working on it until it is. Give the manuscript to ten friends and ask for honest feedback. Find a brilliant editor (you can find such an editor at EFA) and pay him or her to edit your manuscript. Revise. Repeat. Don’t stop until your reviewers start saying things like: “I loved it! This book is amazing!”

A remarkable book will generate word-of-mouth publicity. One person will read it, and recommend it to his or her friends. They will recommend it to their friends. This is the best publicity you can get.

5. Cultivate a Positive Attitude about Book Promotion
Think of book promotion as storytelling. The story you are telling is why you wrote your book, how it can help others, and how the world will benefit from your book. If you can develop a positive attitude about book promotion, people will pick up on it, and tune in immediately. Some writers resent the chore of marketing. Their attitude seems to be, “I’m a writer. Marketing is the publisher’s job. Promoting my own book shouldn’t be my responsibility.”

Unfortunately–unless you are Stephen King or Malcolm Gladwell–the publisher probably won’t have the budget to market your book. If you don’t promote your book, no one else will.

6. Create a Media Kit
Your media kit should include:
* Professionally printed business cards with the book cover on one side and your contact information on the other side. Do not try to print them on your home printer. This is a time to invest in your product and yourself, not save money.

* A headshot by a professional photographer or a talented amateur. It should be well lit, with a neutral background. Your eyes should sparkle.

* A 100 – 150-word biography. The main purpose of the biography is to tell a reader why you are uniquely qualified to have written this particular book.

* A ‘one-sheet’ for the book: a single piece of paper with a glossy print of the book cover on one side and a one-page description of the book on the other side. Be sure to include a few short blurbs and recommendations from colleagues and friends in the description.

7. Create a Book Pitch
Consider writing at least three sales pitches for your book: 10 seconds, 30 seconds, and 60 seconds. When someone asks what the book is about, give them the 10-second pitch. If the person responds with interest, have a longer pitch ready! Practice your pitches on friends until they tell you the pitches work.

8. Build a Website
As publication day approaches, build a full website. The website should include:

* A book blog, in which you write updates, corrections, errata and respond to reader comments and suggestions. This book blog may become the basis for the second edition of your book.
* Sample chapters from your book
* A link to the Amazon page for your book, so people can buy the book online
* Your media kit (see step 5)
* Book reviews and blurbs.
* Your schedule of appearances, including bookstores, speaking engagements, and conferences
* Contact information.

9. Get Book Reviews from Individuals
Six months (nine if possible) before the book is due to appear in bookstores, start asking people for reviews and blurbs. Send reviewers a printed galley proof of your book. If you don’t yet have printed galley proofs, send a PDF containing the first two chapters, a table of contents and your bio.

Don’t be afraid to approach the ‘biggest names’ in your field. (This is important.) Ask for both reviews and blurbs. Busy people may only have time to write a few sentences. A word about PDFs: check with your publisher about their policies on review copies. Many publishers will NOT allow you to send out a PDF copy of the entire book. They are afraid the book will be stolen.

10. Write Articles
Every field has eZines, websites, and magazines that advocate or deal with the subject of your book. Find them. Once you know where they are, look through them and figure out which ones talk to the audience for your book. Contact those sites or publications and pitch articles that will be of interest to their readers. Schedule articles to appear around the time your book will appear in bookstores and on Amazon. For example, if your book is going to appear in bookstores and on Amazon in mid-June, schedule your articles to appear in July, August, and September. Remember to pitch articles early, because many magazines and eZines have a 3-6 month lead time. Mention your book title somewhere in the article. In online articles, link the book title to its Amazon page so readers can click over and buy the book.

11. Get Book Reviews from eZines and Magazines
Ask websites, eZines and magazines in your field to review your book. Some websites or eZines may offer to trade, to review your book if you write an article for them. For example, earlier this year I contacted Writers Store and offered to write an article about what I learned while promoting my most recent books: Producing With Passion and Digital Video Secrets. This article is the result of that contact.

12. Get 20 Amazon Reviews
Amazon reviews are amazingly effective. Everyone from book buyers to publishers reads them. Your goal is to get at least 20 reviews. Contact everyone you know and ask each of them if they would give your book an honest review. Let them know it can be brief. If they agree, send them either a galley proof, a promotional copy of the book, or a PDF containing a table of contents, two sample chapters, and your bio. Amazon’s Top Customer Reviewers are another source of high-value reviews. Find the reviewers who deal with books in your area. Write to them. Tell them you have written a book they might be interested in, and that you’d appreciate a review. If they respond, send them a galley proof or a promotional copy of your book.

13. Get Mentioned in email Blasts
Look for organizations in your field that send large-volume emails. Try to get your book reviewed in their email or newsletter. When the number of people receiving the emails is 100,000 or more it’s sometimes referred to as an email blast.

14. Speak at Conferences
As a published author, you have the qualifications necessary to speak at conferences. Contact conference organizers at least 6 months in advance. At first, you may have to register and pay a fee to speak. Later, when you become better known, conferences may seek you out, and may even pay you to speak.

You should be prepared to give a 45-minute presentation. A useful way to structure a 45-minute presentation is to speak for 30 minutes, and take questions from the floor for the last 15 minutes. Plan to take a few minutes after your speech to circulate with the audience. Have a table in the back of the room where you or someone on your team sells books.

15. Make and Post Online Videos
Make a few 5 minute videos (or a series of videos) of yourself talking about key issues in your field. Put the book title and URL on the bottom of the video screen and in the credits.

Post your videos on several of the many video sharing sites including sites like blip.tv, jump cut, our media, Vimeo, vSocial and YouTube. Embed the video clips on your website.
Plan on following your promotion plan–perhaps an hour a day–for at least a year. Resolve to do something every day on promotion. Remember – follow-up and persistence are the keys to success.

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I hope this list has been of help to you. In addition, if you’re a Self-Publisher and you are interested in letting me read a copy of your book in exchange for an honest review, please send me an email and I will give you the details. I will read your book for free and offer my opinion. Why am I doing this? Because as a Self-Publisher I know how tight finances can be and that every little bit helps. I have some time to read and would love to see what you have to offer.

Email: ahouseofpoetry@gmail.com

Dear Writers, A Quote Worth Remembering

“By writing and publishing your book, you have the potential to touch many readers. The possibilities are endless of how your story can positively affect others, whether it’s an entire town or just one person. It’s through stories that we connect to others. So keep writing, you never know how your message could change someone’s life.” – Nicola Gibbs

Why We Write

Forget about birthing masterpieces, but when you sit down to write, understand your purpose for doing so. Think of nothing else. Un-expectantly you will stumble upon a work of art. Only, do not think of art. Think only of the ambition to write the story. As for the story itself, the drive will take you there.

Books I Hate

I love to read. Obviously. But there are some books I just hate to read. Not only do I hate to read them, I think I even hate to see them! I hate “How To” books for example and “Secrets to Success ” books. Just the sight of someone standing there with a cheesy smile promising that their book is what you’ve been waiting for your whole life just irks me. I don’t care for religious books either. When I say religious I’m not talking about biblical references, direction, guidance, and some kind of message. I’m talking about church sermons in the form of a book. It’s just not a good idea to post entire scriptures in your novel or book or whatever. If I wanted to read the bible I would do just that. But the “How to” thing pretty much takes the cake though. It’s border line depressing even. “Want a better life? Buy my book!” I’m sorry, what? To make matters worse these things sell like crazy, amazing.

What The Heck is Author Branding?

Ah, the freedom of Self-Pub, gotta love it right? You can write as many books, covering as many angles as your full heart desires. Romance, Sci-Fi, Historical, Biography, not even the sky is the limit. But what makes your Romance novel stand out from the rest? What makes your History book the best? Self-Publishing is not like other businesses. It is not a jewelry store, a brightly lit collection of possibilities. A host of shiny things that pretty much sell themselves. It is not a restaurant, a place where menus lay open for people to see and to choose. When I walk into Burger King I know exactly what I want and how I want it and I know what I am getting. I already know what to expect from the food. But book publishing is different from other businesses because there is a lot to learn and there is a lot to do.

I think the most challenging aspect of Self-Publishing is being able to prove to your target audience that your book is worth buying. Especially as a new author. It is critical at this point that we show ourselves to be set-apart from the rest. That we garner the kind of trust in our readers that we have in Burger King. That when people pick up one of our books they know they are about to have it their way. That was corny, but the point is that they know that the journey in which they are about to embark on is a good one. Have you ever picked up a book and did not have to question if it would be a good one? That is because, like your favorite restaurant, you are familiar with the taste of the authors’ words and the way they move around in your mind when you read them.

What is an Author Brand? As a Self-Publisher, it is not something that immediately comes to mind. In the midst of writing and editing and book cover design, branding is the least of our worries. Of course we think about it (eventually), but when we set out to write a book Author Branding is not at the top of our list of priorities. It is a term that is heard among literary agents and blah blah blah. We are Self-Publishers after all. We make and break our own rules. But, being a Self-Published Author does not mean you live on Mars. You are, after all, part of the world and in the business of publishing. It doesn’t really matter if you publish traditionally or if you self-publish, we can all benefit from learning more about the business, which is constantly changing.

Author branding in short is basically how you want to be known as an author. The good thing is that many of us have already begun a form of Author Branding by establishing our perspectives and personalities as we blog.

“Serious writers who want to succeed as authors should include branding in their early success planning. A strong brand helps an author in the same ways it helps a company. It gives you name recognition and helps you sell your products—your books.” – Nina Amir

I know, Branding sounds like a lot of work. Makes me think about large corporations and blah blah blah. But, the good news is that little ole me can establish a form of branding without hurting my brain with talk from branding experts and people with more degrees than hairs on my head. Below are six simple branding tips for authors as suggested by Nina:

Here’s how you start: Think about how you want to be known as a writer. To determine this, consider:

• the types of writing you want to do
• the subjects about which you want to write
• the types of stories you want to tell
• the themes you want to cover in your work
• the ways in which you want to serve your readers
• the clients or customers you want to attract
• the spin-off books (sequels or series) you would like to publish
• your values
• your interests
• your passion
• your purpose

Does something stand out? Is there one quality, topic or aspect you’d like to highlight so that you become known for it? If so, this is a good place to start. You then can create logos, taglines and websites that feature and highlight this concept so you become known for it. This becomes your brand.

I like using myself as an example because no one likes to hear about the adventures of invisible people. I am flesh and bone and person so here goes. I suck at branding myself in the name area. I know what is required to establish myself across the web and yet I continue to move away from it (hey, maybe that is my brand, ha!). My Author Website, my blog, and my social networking sites pretty much have different names. I know, that sucks, but that’s me. I’m A House of Poetry, A Literary Korner, and a PBS Blog, it doesn’t get any more different than that. I am the brand far as I’m concerned, so like, whatever.

You can either be special like me or you can use this tip:

• Use your brand statement across all your social networks.

Use the same title, tag line, photo and colors, etc., across all your social networks, as well as in articles, videos, and guest post, and always provide a link “home.” This helps you get you known quickly and easily and is another way to strengthen your brand once you’ve developed it. And tie everything you do back to your author website.

Yea, sure. I’ll think about it.

Writer’s Quote Wednesday – Appreciation

Welcome back to another episode of Writer’s Quote Wednesday, hosted by Silver Threading. Today’s Quote is from Epicurus:

“Do not spoil what you have by desiring what you have not…”

There is nothing more arrogant than not accepting or appreciating what we have in the moment in which we have it. In a world of instant gratification we are always looking for the next big thing. Even the small things. Did you pay your rent or mortgage this month? Good, enjoy your home. Why worry about next month when that moment has not yet arrived? And who said you will live to see it? At one point you could only dream of owning a home or renting one this beautiful, don’t ruin it by desiring something that is not yet in your reach, or in your time to possess.

People and situations, no matter how exciting or distraught, come into our lives for a reason. Everyone you meet and everything you encounter has something to teach you. Sometimes we forget to take things as they are. An ugly situation must be accepted for what it is before we can properly act on it, and to navigate that situation. An ugly person even has to be accepted for who they are, for in the twisted way of things, even they have something to teach us.

About the Author:

Today’s quote is a new one for me because I don’t really get into the whole philosophy thing. But Epicurus was an ancient Greek philosopher as well as the founder of the school of philosophy called Epicureanism. Only a few fragments and letters of Epicurus’s 300 written works remain. I chose this quote not for its author but for the quote itself. I don’t know much about Epicurus nor am I a fan of his but that fact became, unintentionally, symbolic in and of itself. For example: According to Wikipedia:

Epicurus is a key figure in the development of science and scientific methodology because of his insistence that nothing should be believed, except that which was tested through direct observation and logical deduction.”

While I absolutely disagree, I was still able to learn something from the quote itself and apply it to my personal walk in a way that is relevant to me without sacrificing my understanding or being redirected.

Thanks for joining us for another episode of Writer’s Quote Wednesday! Be sure to run on over to Silver Threading to see what the fun is all about.

http://silverthreading.com/2015/03/18/writers-quote-wednesdayoscar-wilde/

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