How to Get Early Book Reviews for Your Self-Published Book

Imagine you are traveling and looking for a nice hotel. You have a choice between two that look promising.

One has 100 stars, receives some glowing reviews on its site, and even has reviews on Google Maps.

Photo by Bruno Maceiras

The other hotel looks nice from the pictures, but it doesn’t have a website, and you don’t know anyone who’s been.

You know very little about the amenities, and there is only one review.

Your only guideline comes from the very basic description on a third-party website that popped up when you Googled hotels.

Which hotel are you going to choose?

Books work in a similar way.

Book reviews are just as critical as book sales in the publishing world. They provide social proof that helps the right readers find and purchase your book.

Although our focus is on Self-Publishing, this is also true for traditionally published authors. Like with social media, publishers want to see if your book has an audience, a demand, and what you do to build awareness. Book reviews can help with that.

Start Early

The best way to garner book reviews for your book is to start at least 4-6 months (closer to six months) before the book releases. If you are a traditionally published author, your publisher will likely handle this by sending your book out for early reviews. If you are a self-published author, you can do the same.

Beta Readers

Recruiting beta readers is one of the most common methods. A beta reader is someone who reads a book before it is published in order to point out errors and make suggestions for improvements, usually without being paid. In essence, they serve as a test reader.

You want to recruit people who read within your book’s genre. Be careful only recruiting family and friends. You want people to read your book who will be honest and unbiased.

Give your readers instructions on what you expect from them. Let them know they will receive a free copy of the unfinished book and that you’d like them to leave a review on Amazon or Goodreads when it is released. If you want to use their feedback on graphics for social media, say that.

A beta reader acts as a proofreader, your last line of defense before sending the book out into the world.

But, careful not to allow beta readers to change your story. While they can offer suggestions for improvements, a beta reader is not and should not replace an editor. While they can point out obvious typos, they should be looking at the big picture. What’s working? What feels weak? What makes sense in your head but doesn’t translate to the page?

You can find beta readers (paid and not paid) within your social circle (start with your email list or blog followers) on Fiverr, Reedsy, and Upwork to name a few.

Book Bloggers

What the heck is a book blogger?

A book blogger is a blogger who reads and reviews books because they love it! Most book bloggers do this for free, and others (like me) charge a fee. Like most bloggers, I used to review books for free. However, book bloggers receive tons of requests, which can become overwhelming. My list grew significantly after I had reviewed more than 30 books, been highlighted on Reedsy and Kindlepreneur, and established myself as an active, professional reviewer. Either I would stop reviewing books or charge a fee and limit my time. I chose the latter.

As you dig into book review blogs, check on these three things first:

  1. Is the site active? Has the blogger published a post within the last month or so?
  2.  Do they have a policy with instructions on how to apply for a review? Submitting your book according to this policy is imperative if you want to be noticed.
  3.  Do they charge for reviews, and if so, how much? You want to be prepared for any fees (this should be part of your book marketing strategy).
  4.   Are they currently accepting queries? If they’re closed at the moment, it could be months before you hear back from them — if at all.

For more on how to look for book bloggers, check out Shayla Raquel’s post here.

ARC Review Services

Recruiting readers can be like pulling teeth. Thankfully, there are paid options. Beta Readers and ARC are sometimes used interchangeably. Short for Advanced Readers Copy ARC is an early version of the book sent to readers to review before the book is released. There are several paid ARC services (such as Booksiren, Bookfunnel), but they can get pricey. Still, if you have a few coins saved, Google ARC Review Services to choose which fits your budget.

Amazon Early Review Program

The Amazon Early Reviewer Program is Amazon’s internal launch program that incentivizes customers who have already purchased a product to leave a review.

Wait…

Now, Amazon. You told us we aren’t allowed to incentivize reviews and post to your site. It’s okay when you do it. It’s a problem when we do it.

Anywho, here’s what you need to know about the program from Jungle Scout:

  • The Amazon Early Reviewer program allows a seller to submit one of their product SKUs (stock keeping unit) to be promoted by Amazon for review by a specific, pre-vetted reviewer.
  • The program costs $60 per SKU. However, you aren’t charged until you get one review or one year has passed, whichever comes first.
  • The product should receive between 1-5 reviews from reviewers who have been handpicked by Amazon. 
  • Reviewers are chosen for the program because they have “no history of abusive or dishonest reviews” and they meet all of Amazon’s “eligibility criteria.” 
  • Once program reviewers leave feedback, Amazon marks the review with an orange badge that reads “Early Reviewer Program.”

I have never participated in this program, but it is an option. If you know more about this or have used it, let me know!

Ask for the review at the back of the book!

Add a short, direct request for the reader to leave a review after they are finished reading as the last page of the book. Something simple like: “I’d love to hear your opinion about this book! Please consider leaving an honest review on the platform of your choice.” Something like that.

Additionally, if someone in your network has read your book, you may send them an email asking for their review. Direct requests are sometimes more effective than mass emails asking for volunteers. It seems thoughtful and personal.

So, how many beta readers, book bloggers, and early reviews should I strive for?

As many as you are able, but I would strive for at least 10-20 Amazon reviewwithin the first two months after your book release date. That shows your book has traction with real readers. You can also share those reviews (as stated) on social media graphics as social proof.

Be sure that you inform your beta readers/book bloggers to post their early reviews to the book’s Amazon page when it drops.


Need More Reviews? Check out my book review policy. I am currently open for a limited time!

Check out the Indie Author Basics archive here for more.

Mark Revolution as ‘To Read’ on Goodreads

You know what I would really love? If you guys could mark Revolution as ‘to read’ on Goodreads! That would be totally awesome. So, could you, would you? Thanks!

CLICK HERE TO MARK AS ‘TO READ’

UPDATE: I mean no disrespect but please don’t just like this post. I am not looking for likes. I am looking for support. There are over 2,000 subscribers to this blog. It costs nothing but a few minutes seconds of your time to mark this book as ‘to read’ on Goodreads. This is one of the many free ways that you can support an Indie Author.

REMINDER: Dear Book Bloggers (and others promoting authors) – Guest Post by, Yecheilyah Ysrayl…

REPOST from The Story Reading Ape Blog. Please click the link below for the original post to my latest guest post.

Also, I am actually back from my break so excuse that tidbit. I wrote this a couple months ago.

http://wp.me/p3mGq7-gup

Yecheilyah’s Book Reviews – The Stranger by Joan Hall

Title:  The Stranger

Author: Joan Hall

Print Length: 102 pages

Publication Date: October 21, 2016

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B01M8LJFMT

The Stranger is a short read about a woman named Julie Williams, the owner of Uncommon Grounds coffee shop, the wife of a loving man and two grown children who are doing well for themselves. Julie’s life is stable and put together and everything seems fine except the feelings Julie has of her mother.

Margie Smith has just passed and there are only a few people at her funeral. As the minister gives his words, it becomes apparent that both Julie and her husband did not like Margie. She is remembered as a mean woman who cared about only herself. Not only does Julie and Mark feel this way, but even Stella Green, the nurse who worked for Margie, found the woman difficult. It seems Margie was just a mean woman and I enjoyed trying to figure out why as the author gave bits and pieces of her persona. Meanwhile, someone is watching as Julie leaves the cemetery and he seems to have just as much disdain for Margie as she does.

Since the book is short I’ll leave it here. It’s a fast paced read and I enjoyed trying to figure out who The Stranger was following Julie. I thought the feelings she had toward her mother started to get a tad repetitive and Julie was starting to get annoying with it. I just wanted her to let it go because it didn’t seem that deep. However, this too plays into the mysterious feel of the novel. Who was Margie Smith really?

I’m starting to really enjoy these psychological reads and was excited to have caught onto The Stranger’s identity ahead of time which I gave myself cool points for. (It was like a mental game lol) The Stranger is a tad predictable for me personally and I wanted more on Julie’s mother. However, an overall enjoyable read. You can’t go wrong with a book that’s short, well written and to the point.

Ratings:

Plot Movement / Strength: 4/5

Entertainment Factor: 4/5

Characterization: 5/5

Authenticity / Believable: 5/5

Thought Provoking: 4/5

Overall: 4 / 5

The Stranger is available now on Amazon

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Be sure to follow Joan online!

Author Website: http://www.joanhall.net/

Twitter Handle: @JoanHallWrites

Facebook: https://www.facebook.com/joanhallwrites/

Goodreads:  https://www.goodreads.com/author/show/15256532.Joan_Hall

Pinterest: https://www.pinterest.com/joanhallwrites/

Book Review Registry – OPEN

Guess what??

a. Had a birthday a few days ago. Totally in the 30s club now.

b. Totally is my new favorite word.

c. I got my PC back.

d. OK OK. I’ll get to it….

….The book review registry is open!

I just have one more book that I am finishing and one more to start from the old list so I am gonna go ahead and open the registry again. I am looking forward to some good summer reads.

I do have a few added rules this time around. When I first implemented this registry last year, I had no idea it would take so long to get through the list. This time around I am only taking on a few reads and I’ll be a little bit picky. Not only am I making room for the book clubs I am apart of but I also totally overwhelmed myself the last time. I took on too many books in a quest to be helpful. That won’t happen this time. I have to put myself at the top of the list.

This helps you as well. A shorter reading list for me means the registry will close early but also open early.

Here’s how it works:

(1) Register your book on THIS form. Its very important that you do so. Do not email me asking me to review your book. Do not send me your book and do not send me all the books in your series at one time. Register every book you’d like me to consider through THIS form. This is important because:

a. It secures you a spot in line if I decide to read and review your book

b. It keeps this process organized for both of us. (Wait, is that kinda the same as what I already said?)

(2) Books registered through THIS form does not guarantee you a review. Again, registering your book does not automatically mean I agree to read your book. If the book looks interesting I will email you for the first Chapter of your book for consideration.

(3) After registering please wait for my email. Stalking my email won’t make this go any faster.

(4) If it looks like a book I want to read I will request your first Chapter. If you already posted your first Chapter on your blog somewhere a link to that post is good too.

(5) If your first chapter is totally enticing and I must know what happens next, I will agree to review your book. You must gift me a copy in exchange for an honest review. (No Word Documents please)

(6) Please be patient as I read the book. Constantly emailing me won’t make me read any faster.

(7) Reviews of 3-5 will be published on this blog, Amazon, and Goodreads.

Please read the form for more information on my Book Reviews. This time around I am looking forward to seeing more African American / Black Lit books submitted!

That’s it!

Please read through my guidelines on the form carefully before submitting a book for review. Remember, Register HERE for consideration.

Why Reviewing Books is an Act of Love

Whenever I finish a book and prepare a review, I ask myself why I am doing this. Why I dedicate time reading books and time writing reviews and even more time structuring the blog post. Do you know how many times I revise a post before it goes public? Too many times. Some of the posts you love the most have been revised upwards to twenty times because I want it to be done to the best of my ability. It may not even be done right but at least I know I’ve done what I can. If I think before I speak then it means that I must also think before I write. Of course, typos fall through but the point is that to prepare and schedule a post takes time. So, after days (sometimes weeks and months) reading the book, hours writing the review and a few hours scheduling the post I ask myself, why am I doing this? This question led to this post.

Book Bloggers are individuals who offer their service as nothing more than an act of love. It is a selfless act in which the person or persons expect nothing in return. Reviewers are not paid, have no agendas and to be real, we really don’t even have the time which is why our to-be-read piles are always sky high. Book Reviewers read books and write reviews even under pressure and harsh criticism because love endures. And the real ones, those opting to give much more than glowing five stars, these reviewers give even more. Not only do they give their time and attention but they are also genuine. They open up about how they truly felt about the work and add even more value to the service by giving authors the opportunity to grow.

As I finish a book and prepare the review, I find myself feeling really good. I am not burdened or worried or obligated. I am doing what I enjoy doing and am always excited for the authors I get to promote! It humbles me to be a part of their journey. Sometimes I scroll Amazon just to see how my authors are doing.  I remember reviewing books that had just a few reviews when I reviewed them. Then I see they have ten, twenty and thirty. I smile inwardly. In some way, I helped someone to grow.

You see, Book Reviewers do this, largely, with nothing coming back to them except the valuable qualities that no one can take away because it is something that people cannot touch and that money cannot buy: Love, Respect, Dignity, and Courage.