Why Authors Need To Know About Book Sales Cycles

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Very insightful article. I’ll also add:

Release your books strategically. Launch those books during high reading cycles (Around Holidays, Black History Month if you’re a Black Lit / Historical Author, Weekends, and Summer).
Real Life Example: I released The Road to Freedom in February for two reasons:

Black History Month – My book is a work of Historical Fiction, Black History, and deals with identity and nationality.

Target Audience – My Target Audience were going to be in Atlanta for a Black History Stage Play. That’s when I decided to release it at The Metropolitan Library in ATL.

*Steps off soapbox*

Now to the expert lol:

Article Excerpt:

“A book is a product. Just like with most products there is a sales cycle on a year-to-year basis. Readers are still buying books in the same cycle as they always have. Just on a different medium.”

Keep Reading:

Why Authors Need to Know about Book Sales Cycles

If Your Blog Was a Resume

I am re-posting this article from some time ago. Quick reason why: So I went to this fabulous blog party yesterday right, and there was one common thread: We couldn’t follow each other! On more than one occasion there was an issue with someone’s follow button (including mine!) and other critical buttons in its relation to networking.

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If your blog was a resume, will I be able to contact you for a job?

I follow a lot of blogs through the WordPress reader that I would like to follow by way of my email because it’s easier for me to keep in touch. I manage the blogs I follow by regulating my settings. Some blogs I adjust to get emails every day and instantly. Some I have set for a few times a week, and some I purposely just follow through the reader.

I don’t consider myself an expert blogger so take this with a grain of salt, but perhaps it will be beneficial to make sure your Follow This Blog button is visible. I have come to really enjoy smaller blogs. There is something genuine about a blog with fewer followers. However, I soon discover why there is not much support. I enjoy the post but I can’t find a follow button. There is also one page. It is the about page. I click on the about page. There is nothing there. I don’t know what this blog is about and I can’t follow it to receive the next post. I leave. I may never return.

follow-us-button-featured1

I suppose we are all writing publicly for a reason. There is really no such thing as a private blog. If you really wanted to write privately you’d just buy a journal. Instead you started a blog on the World Wide Web so it means you are looking for some kind of attention. That said, the best way to meet people is when you expose things about yourself others can relate to. It can be anything from your favorite food to your humor to your family photos. The point I’m making is give us something. Give us a reason to care. If there’s not even a follow button you cannot expect people to follow you.

(Its Okay to admit you want people to follow your blog. This isn’t arrogance or narcissism. You’re not saying “worship me,” you are just looking for support to help improve your writing or expose yourself as an author or whatever the reason you are blogging. We all know by now that not everyone who follows your blog is really following your blog, this is not about that. This is about helping those who do really want to support you, to do so):

  • Go into your dashboard
  • Go to WP Admin
  • Appearance > Widgets

Here, you’ll see lots of widgets you can use to spice up your sidebar. You can place them anywhere you want on your blog.

There are two kinds of follow buttons. I use both but the one you really want to have is the one that says “Add an email follow button to allow people to follow your blog”. This is the one that will allow people to follow you through their emails. This means that every time you publish a post they will get it in their emails. This is better than if they followed the reader because even when they are not logged in they can still have access to your blog (If they get tired of your emails, they can even adjust their settings so they only get post alerts from you at certain times). This will increase visibility, likes, comments, and overall interaction with your blog. Click and drag this button to the sidebar section. Go back and view your site so you can see how it looks. Preferably, you want your follow button somewhere we can see it easily. Try not to have it at the bottom of the blog because some of us are lazy and don’t want to scroll down that far. The ideal place is actually as close to the top as possible and in your sidebar. (Quick Note: Mine doesn’t say Follow This Blog. It says Subscribe to this Blog. Either one is fine).

Next, add some pages.

Go to Pages > Add a Page

Pages are designed to permanently store information. So a contact page or an about page is a good way to use pages. If you already have an about page, put something on it. It is also a good idea to make sure your stream of posts aren’t infinite. Again, we are lazy with goldfish attention spans, don’t make it difficult.

  • Go To WP Admin > Settings > Reading
  • Blog Pages Show At Most (Add the number you want. Limit it to less than forever)
  • For Each Article In Feed > Click Show Summary so that when people scroll through your blog they see a summary of the post without going on….you guessed it, forever.

Also, decorate the place a little bit. Play with WordPress many themes and colors to fit your style and personality. Whatever you do, get creative. We may just stick around a bit longer than usual.


BE SURE TO VISIT THE BLOG TIPS PAGE HERE BLOG TIPS PAGE HERE FOR MORE

BE SURE TO FOLLOW ME ON IG HERE

BE SURE TO FOLLOW ME ON TWITTER HERE

BE SURE TO LIKE MY FB PAGE HERE

AND BE SURE TO VISIT ME ON THE WEB ATWWW.YECHEILYAHYSRAYL.COM TO LEARN MORE.

How To Blog In Your Sleep

 

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  • Go to your WordPress dashboard
  • Draft a post
  • Schedule the post for 2am

Scheduling posts can be helpful for many reasons. Here are mine:

A World of Difference

The people who read your blogs literally come from different parts of the world. While the sun is shining where you are, the moon is glowing where they are. While you are bedding down, someone is getting up. While you are making coffee, someone else is pouring a goodnight scotch….we get the point. Scheduling posts to publish all hours of the night (OK, maybe not all hours) gives others an opportunity to see them early on who live in a different country. You may say, “They’ll see them anyway won’t they?” Not necessarily. It depends on how many blogs they already follow. We’ll all see it at some point, but there’s no guarantee. Keep your posts fresh by considering those who are not where you are.

Consistency

Consistency is difficult when you first start to blog. Even if you manage to go ahead full steam, at some point there’s going to be a burn-out. At the same time, you know that consistency is something that is needed to grow a blog and to keep it running. If you’re super busy, it helps if you create a schedule where you’ll have posts being published even on those days when you’re not at home. You can blog when you’re sleeping, when you’re driving, or when you’re flipping burgers! Plus, people will think your a superman or woman, which is somehow relevant.

Vacations / Breaks

If your addicted to updating your blog and you really don’t want to miss your regular posting days, schedule posts to go out during your breaks and vacation times. For instance, I enjoy writing / blogging, but it’s not the most important thing in my life. I, like many of you, actually have one outside of this blog. That said, I don’t blog on Saturdays. This doesn’t mean there’s nothing being published on Saturdays! If there’s something that needs to go out on Saturday, I schedule my Saturday posts so I don’t have to log in and focus on that during my break time.

Backfire – Of course, all things come with a fine print don’t they? If you’re really trying to break, stay away from the blog. The reason is because though you scheduled a post, you’re still likely to get feedback such as comments that will draw you back into the blogosphere. Though, if your really smart, you’ll just turn off your phone.

Goals

It may be good to schedule posts when you’re seeking to establish yourself as a blogger. When you first start a blog, you may have a goal that is different than when you have been blogging awhile. For instance, when I started The PBS Blog, my goal was to publish at least 3 posts a day. This was because I was, as a newbie, seeking to reach a certain goal. Right away I knew I wanted variety so my schedule went something like this:

  • Article
  • Poetry
  • Inspirational Quote

Every night I’ll draft my articles for the day (which ranged from Self-Publishing stuff to general life stuff), my poem, and an inspiring quote. My goal was that though I love writing, I didn’t want this to be a strict writing blog which means I wanted to attract readers beyond that niche. I have a life outside of writing and things to share outside of it too. Right away I wanted to showcase variety to build a readership that included a wide range of people. Yes, weird people need love too.

When you first start to blog, you may also have a certain goal that, after blogging for awhile, may indeed change. After blogging for about a year, I didn’t schedule posts in this way anymore but it did help me to:

a. Get into the habit of blogging

b. Reach my goals

I wanted to exceed the 300 follower mark in the beginning at a nice pace. By nice pace, I mean within the first 3 months so I was reaching for 100 new followers a month. It sounds like a lot now but it really wasn’t hard thanks to scheduling posts! After reaching your goal, you may not have to post so much because your foundation is under you. For me it was important to reach that follower mark to establish myself as a serious blogger and it was something I obligated myself to. I thought, as someone no one knows anything about, I have to get a good foundation under me. After this it was important to create new goals because obviously, I wasn’t trying to stop there. So I started to incorporate special themes into my blog (Like Movie Night Friday and Black History Fun Fact Friday) and participate in blog challenges (Like Writers Quote Wednesday and Writing 101). All in all, like starting anything new, it’s going to take work in the beginning but afterwards you’ll find your groove and settle into a more natural schedule.

Audacity

Photo Credit: By Ali Arif Soydaş @aliarifsoydas

 

Concrete painted the color of our scars
red for the blood of every gangsta who died
believing that defending a street corner
was keeping it real
for every nigga who wears degradation
like it’s his first name
every rebellion
that hates nothing more than truth but a mirror
prissy pink for every woman
who thought her legs were the railroad tracks to femininity
purple for every woman who wore her hips like monkey bars
and her heart like a welcome mat to trample on
when the hatred is spread so generously across her breast
that she feeds this to every “no good man”
she can’t deny a place between her legs
for every tire streaking soot of alcoholic footprints
leading to 24 hour liquor stores
like “look how easy this money is”
green for all the trees whose winters are too brutal
to change from the boo-boo brown of its community
not when hope still hangs it’s strings in the crack filled streets of Harlem
where faith whispers it’s goodbyes to chains and locked doors
the ones with concrete style floors
and bronze heavens
and every prayer is polluted with “I told you so’s”
for every struggle
just remember
that the sun still has the courage to rise in the mornings
which means that the day still has the audacity
to be beautiful…

Psa 3:5 “…weeping may endure for the night, but joy comes in the morning.”

My 7 Step Writing Process

My 7 Step Writing Process

It really does not take me long to write a book once I’ve settled on an idea I think will work. Below is my 7 step process. If I follow this, it takes me about 6 months to finish writing a first draft.

Caution: What you’re about to read is weird and does not necessarily take place in this order. Sorry.

Step 1: Research, First Draft, Announcement

When a story idea hits me I tend to stare out in space a lot and just do a lot of talking to myself. In the event my husband feels like hearing me ramble, I talk to him about it. He is SO helpful because some of my ideas (OK OK, a lot of my ideas) don’t make sense and he gives it to me straight, no chaser. “EC, what?” OK, maybe not like that but basically, he tells me how it is. Once I’ve discovered a story idea that is worthy, I’m like a drug addict in need of a hit. First, my blood starts to rush, my hands get sweaty, and I start to live off of coffee and books for most of my days (I’ve been known to skip a meal or two to write just one more sentence….paragraph…page…chapter) and I just can’t stop thinking about the story. I need to get my hands on anything that will give me further insight into this idea.

I must clarify that I research and write simultaneously. In a week of writing you can be sure that I have read books, took notes, and added more to the story at the same time. I don’t believe in spending months researching alone. By then I may forget the story. Another weird thing I do is that I often stop in the middle of writing to make sure that awesome idea I wrote made sense, that is, that it is appropriate for the era in which I am writing (since most of my work is Historical Fiction). Of course, I’ll go back over everything later on in  the process but I try not to rely on my memory. If I have to stop while I’m thinking about it, that’s what I’ll do. This means that I can stop writing to read an entire novel or do hours of research. Then, a few weeks later, I’ll return to the manuscript and write some more. Keep in mind that this is just the first draft. I believe that with the first draft its important to just get things down. Just write. Don’t try to worry too much about anything else at this point. It’s just the beginning. Just the first step.

Faith is taking the first step, even when you can’t see the whole staircase. So go ahead, step!

So I read, write, and repeat in this stage. This is also the time where I announce that yes, I am going to publish another book. I do this because I believe it is important to announce my next book as early in the process as possible and I tend to know right away if I’m going through with it or not. If I’ve begun massive writing, I’m pretty much in. If I decide not to publish it later then nothing is lost. However, if I decide to go on with it I have the advantage of everyone already being familiar with it. In short, I announce my next project by talking about it as soon as is possible, aka, word of mouth.

Step 2: Feedback

After I’ve actually finished the first draft I need to go back over it, obviously, but tend to not know where to start! This is where I need feedback from others. Of course, I know the script needs to be edited (though I’ve always loved to write, English not so much), but I think its important to get feedback first, rewrite it, then get it edited. So, I belong to a few writing groups. The first group is my husband. Don’t laugh, I’m serious. Here’s why:

I’m a woman but I do write about male characters occasionally (my last book was the first book where a male was the main character. No, I am not a feminist or anything like  that its just, well, I’m a woman! It’s easier for me to have central women characters because, being a woman, I naturally know women). When I do write in men characters, as deep as my imagination is, I am not a man. I can be as talented as is possible but I am not a man. I recruit the assistance of my man to make my men characters more authentic. I need to know, “Does this sound like something a man would say?” Sure, I have brothers and Uncles and male cousins. I’ve been around men my whole life and I know them to an extent. Research is also good but there’s nothing like getting it from the horses mouth sorta speak. Not that my husband’s a horse, you get the point.

However, I also belong to a couple other writers groups. In one of them, there’s a day where we uploaded a chapter and the members gave us feedback on what we should change! Another option is to seek the help of Freelance Beta Readers, or people who will read your book and offer their input. This is just a few ways I seek feedback: Family, Writing Groups (I must also mention that I am not deeply involved with critique groups. I can’t focus on finishing the first draft if everyone is telling me what I need to change every step of the way. Yes, it’s annoying. Let me finish the first draft first, then we can talk changes. So, when I say writers groups, I really mean after the first draft. Otherwise, you’ll probably get a good chapter out of me and that’s it), and Chapter Excerpts.

Step 3: Chapter Excerpts

This serves a dual purpose: I like to share chapter excerpts to give me the opportunity to receive even more feedback BEFORE I hire an editor. When I’m at this stage its usually after the first draft finish (which is where I’m at now, also known as The Beta Reader Stage). As I am uploading sample chapters, I am also simultaneously submitting the script to those Beta Readers. In this way, I can compare the feedback (Feedback does not necessarily mean I’m going to change what others say that I should if I’m not feeling it. Yes, I’m a very picky writer. It’s a MUST that the central vision of the story does NOT change). The other purpose this serves is: Promotion! By uploading chapters of my upcoming book, I am giving readers an opportunity to sample it. If they love it, I have already secured potential readers. Its not grandiose, but it is a form of promotion within itself. I did this with book two in The Stella Trilogy and it was a success. People who read the excerpts could not wait to purchase the complete story when it was done and some did follow through on their word and bought the book. Don’t get me wrong, this is not why I do this. I post excerpts because I think its fun. Its just that, as a perk, I am also promoting the story.

What to Sample?

There’s a general understanding that the first five chapters of a book should hook the reader so I pretty much go with this. If the first five chapters of a book can’t hook readers, there are major changes that need to take place! So, I start by uploading excerpts by chapter. If the chapter is too long however, I only use a greater portion of the chapter because I don’t want the post or excerpt to be too long (our attention spans are really not that long people. In fact, I hope you’ve read this far into this post!). When I start to submit excerpts for Nora’s story on this blog, I’ll pretty much start with Chapter 1.

Step 4: Revisions

Like I said, these steps are not necessarily in order. This can take place both before and after the feedback. Lots of frowns are likely to occur here, more stares out in space, and repeated questions that probably will never be answered like, “But why?”

In my re-writing stage, I focus on a few primary points:

  • Hypocrisies and Plot Holes
  • Showed or Told? (“Could I show this more instead of telling? Did I tell or did I show?”)
  • Spelling / Grammatical Errors

I don’t really believe I am capable of truly editing my own work being so close to it, but I do what I can during the revision process before seeking an editor and I am extremely paranoid about this. My manuscript is likely to go through many revisions before it hits the editor’s desk. Are you ready for the weird part? I have to read it out loud! Not the entire script straight through, just the part I’m revising at the moment. I start revising by getting ready for the grand rehearsal. All characters in place? In 5,4,3,2,1…Chapter 1.

Step 5: Edit

After rewriting the script to my satisfaction (and getting feedback) it is time for the big edit. This is where I hire an editor. I have an excellent editor friend I tend to start with and then go on from there (as there are different levels of the edit). This time around, as to make the advanced editing easier, I’ll likely have my editor go over it first so it’s not that many grammatical errors when the in depth editing takes place. Proofreading is also part of this process although the proofread is usually after the edit as a final polish.

Step 6: Book Cover Design

No, I don’t wait.  As the editor is doing his or her thing, I am getting the Book Cover Design done (or at least thinking about it). My vision is to always release the Book Cover Design for the book before it is set to release. Again, this is more promotion as people are highly visual. When my favorite Traditional Published authors announce a book release, its usually backed up by a hot book cover of the coming book. I’ve never heard Terry McMillan say, “Hey look, my editor is editing a book I plan to come out with next year!” No, the hard work is done on the back end and there is usually a grand announcement made by the author, followed by a Book Cover of the pending book for readers.

No? Oh. Well, at least that’s how it happens in my head.

So, for this reason, I consider the official (if I’ve made it this far I’m pretty much coming out with the book. Period.) announcement of the book with the grand book cover release. This gets people (including me!) even more excited and interested. I see the book cover design as the official official stamp of approval. By now I am definitely publishing this book!

Step 7: Marketing / Promo.

This is not the last step.  I am actually marketing and promoting my next book around the same time that I am making the official announcement. Nope, I don’t wait. Like I said, if I decide not to publish the book, nothing is lost. I’m just not doing it at the moment and everyone understands. However, if I do decide to publish it, I like to give myself a head-start.

My first form of marketing and promotion is just sharing the story! This is why I like to talk about it in the beginning instead of waiting until the book is almost finished. If I share the story early on, everyone is involved. I can speak about my writing process, my struggles, my doubts, my successes. It’s like a pregnant woman.  She let’s you feel on her belly and tells you about all the updates. She boasts of the ultrasound and reveals if it’s a girl or boy. In short, you are on this journey with her. By the time the baby comes you are just as excited about it as she is. It’s the same with books I suppose. I like to start the pre-promotion process by helping potential readers to feel as involved as I am comfortable with. In this way, you feel just as connected to the work when it releases. Tell me and I forget. Teach me and I remember. But involve me, and I learn.

I am still learning about the whole promotional thing myself so take this with a grain of salt (lbs), but I think getting into promo mode takes a good year in advance (my novel doesn’t come out until 2017. Will I wait until 2017 to say something about it? No!). I say a year to include before the book releases. You want to push the book before it’s published, and also at least 3-6months afterward. How a book performs in its first 6 months usually helps to determine where it’s at with readers (at least for me). Not that you will ever stop pushing the book.

With Self-Publishing you can always keep pushing your older works and try different promotional techniques (that’s the perk). This is often my biggest challenge: Not to forget about all of my books! As I start a new project I just get so excited that it is easy to forget that I can continue promoting my other works. I also seek Advanced Readers or Advanced Reviews after the book is edited, though I am not sure I’ll do the Advanced Read thing this round (didn’t work out well for me the first time). I will like to garner earlier reviews this time around though. Instead of waiting until the book releases, I hope to secure some reviews at least 3 months prior to launch day and I’ll recommend the same for you. That’s another reason you want to promote the book in advance.

It is also wise, I think, to start to work on new work as you’re promoting your current ones if you have the time. More books tend to drive more sales as readers have variety. It also tends to take more than one book to start to see some action as a Self-Publisher. Don’t ask me why because I don’t know. Sure, many of you are awesome and can churn out those first time hits, but I know that for me it took several books before I started to become noticed outside of my circle in the Indie community. So, as I am coming up on 6 months since the publishing of The Road to Freedom, I am also starting to get more and more into the production of my next book.

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Enjoyed reading about my process? Be sure to follow this blog for a chance to read Chapter Excerpts from my YA, Historical Fiction 2017 Novel Project: 

Renaissance: The Nora White Story.

Dear Ms. Morrison,