Very insightful article. I’ll also add:
Release your books strategically. Launch those books during high reading cycles (Around Holidays, Black History Month if you’re a Black Lit / Historical Author, Weekends, and Summer).
Real Life Example: I released The Road to Freedom in February for two reasons:
Black History Month – My book is a work of Historical Fiction, Black History, and deals with identity and nationality.
Target Audience – My Target Audience were going to be in Atlanta for a Black History Stage Play. That’s when I decided to release it at The Metropolitan Library in ATL.
*Steps off soapbox*
Now to the expert lol:
“A book is a product. Just like with most products there is a sales cycle on a year-to-year basis. Readers are still buying books in the same cycle as they always have. Just on a different medium.”