High achieving authors (Indie, Trad, or otherwise) tend to fall into a few categories:
They publish high-quality books (well-edited, dope cover art, and well-formatted, to name a few).
They collaborate with other authors and business people.
They use their book to create additional income streams through businesses and services.
Today, I want to focus on that last one, although all these are important.
No matter the route, book publishing is hard work, and most of the work happens after the book is written and published. Most of us find ourselves saying, “Dang, now what?”
Depending on what your book is about, there are so many creative things you can do to leverage your self-publishing career.
Here are a few things I do based on the kinds of books I write:
From writing black historical fiction, I lecture at schools.
and so on…
Some authors even have high-ticket courses based on the chapters in their books. Podcasts and workshops based on the book are also ways people leverage their books.
The key point is to look at the book not as the end but as the beginning. Let it (the book) stretch you to new heights!
First, you want to determine how much the event host will charge you to be a vendor and what that fee entails. My requirement to vend at any event is that the fee includes a table and two chairs. Some businesses demand that you supply your own table and chairs. That feels like renting space with no space to me, but everyone’s different.
Whatever you decide, ensure the cost is reasonable and within your budget. So, if you have to bring a table (which you’ll probably have to buy), the vending fee should not cost an arm and a leg.
There is an exception to high ticket vending costs based on the influence of the event. See bullet point #3.
2. Travel / Lodging
This is a must if you decide to vend at a location outside the city/state where you live. This means the cost of vending takes on a more significant role because now you will have to consider: the cost of vending + travel + hotel.
This is where you should keep in mind that you are a business, not just an author, and that choosing to sell your goods at events is a business decision. Take into account the event’s quality if you must travel and do other things.
3. Consider the Influence of the Event Host / Audience
We talked about this last time, but I want to discuss it from a different angle.
Events that offer a chance for people to become vendors come in all shapes and sizes. Some events are hosted by first-time event hosts, and some by larger influencers and celebrities. Both are wonderful growth opportunities.
When deciding where to put your money, consider whether there will be a sizable enough crowd for you to conduct business outside of the vendors. The one con to vending at an event that can only produce a crowd within the vendors is that it will be difficult to conduct any commerce because we are all there for the same reason.
Vending is also about connecting with powerful influencers who could help propel you to the next level. In this case, the cost to vend might be pricey, but the event’s influence makes up for it because of the people and powerful connections you can make. (Think Essence Fest and Invest Fest)
Excited supporter!
While vending at Black Writer’s Weekend last year was a bit costly, here are some things that made me decide to give it a try:
BWW and its founder Tamika Newhouse are pretty well-known in Atlanta. I knew the event would bring out a large enough crowd for me to engage people beyond the vendors, and it did. I made my vending fee back.
Included my mandatory table and chairs.
I did not need to travel far since I am in the Atlanta area, so no funds were needed for hotel or travel.
4. Engagement and ROI
If you are just going to sit behind your table looking mean, scrolling through your phone, and waiting for people to talk to you, vending might not be for you. If you intend to make a return on your investment, you will have to engage with people.
Here are some things that have been helpful for me.
Stand up and stay off the phone during high-traffic moments.
Bring a helper/assistant (hence the two chairs I always require when I vend) so you can leave your table now and again to talk to the other vendors and guests, take bathroom breaks, etc. My helper is my husband, who is fully trained (lol) on how to talk about my books in my absence. However, I am never too far away from my table.
Try not to look bored and mad (even if you are). Smile and speak. I always give people an excited “Good Morning!” or “Good Afternoon!” You’d be surprised by the people who will stop at your table just from you being friendly and pleasant. I also take note of certain non-verbal clues that people might be interested. Staring at my station but not speaking, walking away but turning for another look, studying my banner (because, how do you pronounce this name?) are all signs I use to engage people further.
I sold these two books from calling them over when I saw them do a double take!
5. Inventory
Last but certainly not least is your inventory!
Do you have enough books to go?
Business cards and bookmarks?
Marketing materials?
Give yourself enough time to get all your tools together before the event and include that in the cost! Remember, as Indie Authors, we have to buy author copies.
Bonus: New Lessons
In part one, I joked that authors should vend at events focusing on books to avoid competing with the lady selling shea butter.
Well, I did meet a lady selling Shea Butter!
And her table was right next to mine, she also has locs, and wears glasses.
I learned a new lesson:
Of everyone at the pop-up, I was the only one with books. This set me apart and made people feel like I was the bookstore part of the event. And I did pretty well!
Even if it’s not an event focusing on books, you can do well as the only person with books or one of a few.
The Shea Butter woman’s name is Jenesis, and she runs an alternative and holistic health service business called Root’d Spa with various wellness products.
She bought a copy of my book, and I bought a bracelet from her! We are now following each other on social media.
Shea Butter Lady Jenesis!
Recap:
Consider not just the fee but also: vending fee + travel + lodging + inventory
Be ready to work
Bring a helper/assistant
Speak up and be kind
Consider the event influence for high-ticket vending opportunities
Always be on the lookout for new lessons and perspectives. You might just find your next business partner!
I am dropping this quick update you may or may not have known about.
Amazon is increasing its printing cost on June 20th.
The printing cost is the money you pay to get your book printed.
If you have self-published books on Amazon and the price of your book is too low (less than the new minimum) your royalties could be reduced, or you might not get any.
Printing Cost Changes
All paperback and hardcover books will see an increase in their fixed costs to cover the materials, labor, and supplies.
They are introducing a new fixed and per-page cost for paperbacks and hardcover books with a larger than standard (6 x 9) trim size.
At the same time, they’re also decreasing the cost for some color-ink books ordered through specific Amazon marketplaces.
To see a full breakdown of the updated costs, check out this cost table link that Amazon put together here.
You have two options:
Leave your prices alone and accept the reduced royalties (if it applies to you)
Increase the sale price to offset the increased printing costs.
Here’s what you want to do:
Log into your Amazon K.D.P. Account
Go to your bookshelf
Click on the ellipes (…) next to your book and edit print book pricing.
Check to see if you will still get a royalty when the change kicks in. (It will show you on the page) If not, increase your book price.
Rev. Fred Bennett, Mr. Isaac Farris, Sr., Mrs. Christine King Farris, Rev. Ralph D. Abernathy, Dr. Roy C. Bell, Mrs. Clarice Wyatt Bell, Dr. Martin Luther King, Jr., Mrs. Coretta Scott King; Pascal’s Restaurant, Hunter St., Atlanta, GA. ~1962 — Photo via Dr. Clarice Bell on Flickr
I am no longer doing anything uncomfortable to make others comfortable.
Yesterday, I turned 36, and you would think this is a lesson I’ve learned by now.
But Paschal’s restaurant was the straw that broke the camel’s back. It upset me for a number of reasons.
But first, a little history.
I chose Paschal’s because I heard about their fried chicken and soul food. Google also informed me that the area has a fantastic civil rights history, having served as the main gathering spot for movement leaders, such as Dr. Martin Luther King Jr., Andrew Young, Maynard Jackson, and others. It was founded in 1947 by two Black men, James and Robert Paschal.
I saw Dr. King’s and others’ images on the walls and was sold.
I didn’t look at any other spots after that. That was where I wanted to go. The prices were steep, but I didn’t care. I was told to pick out any place I wanted, and this is what I wanted.
Or so I thought.
The first red flag was the valet parking, which we paid for via cash app.
I frowned. Cash app?
Now I’ve used cash app for many things, but a restaurant isn’t one of them.
But I didn’t want to be difficult so I said okay.
We walked in, and I felt like I was back in High School.
Call me bougie, but I was uncomfortable.
I am all for having a good time with my people, but this looked a lot different from the layout on the website.
I expected a fine dining experience with adults and a hint of black history and soul food.
And while the historical images were there, I got a room full of black people blasting Beyonce and standing around like they were at a club.
I was disappointed in what had become of the place. Although I’ve never been, I am sure it was a lot more refined when Dr. King ate here.
You can tell just by the picture above. See how they are carrying themselves? See the arrangement of the dishes? See the dignity?
The lack of decency and respect for our ancestors enough to take care of what they left us (because I am sure the Paschal’s would expect more) saddened me.
To make a long story short, we left.
It is not that I would never eat there. There is a time to kick back in that way. It is that I expect more. I expect more from my people just like I expect more from myself.
Take care of the legacy your ancestors leave behind.
Being Unapologetically Me
Thus, as my heart began to race and irritation blanked my face, I realized all the times I settled because I wanted others to be okay even if that meant I wasn’t. And I decided right then and there that I would no longer accept anything that made me uncomfortable just because I didn’t want to be “too much.”
I am too much.
My standards are high, and from this point forward, I will walk unapologetically in this truth.
I suppose the message here is, I hope you will too.
Be unapologetically YOU.
Update:
We returned to Paschal’s months later and had a much better experience! The music was tasteful, it wasn’t crowded, and the fried chicken was divine. (The fried green tomatoes, not so much.) The first time, I didn’t consider graduation and Memorial Day weekend. I would recommend this place for sure. There is a grown and sexy vibe with the dimmed lights, bar, and jazz. Just ensure there aren’t any events happening that day and the children are still in school when you go.
I am excited to be on the finishing end of this book and start to send out ARC copies.
If you are familiar with the Black History Fun Fact Friday series, this book is that series in book form, only much more polished and with more information.
Beyond that series, what inspired the book?
We are particularly familiar with the names of Dr. Martin Luther King Jr., Rosa Parks, Frederick Douglass, Harriet Tubman, Langston Hughes, and Zora Neale Hurston. These outstanding leaders had a lasting impression on Black Americans’ history.
But two questions stick out:
How much do we really know about them?
What are some names and histories of other leading Black people and events we are unfamiliar with.
I am looking for:
Black / African American readers passionate about Black history
Readers of any ethnicity who love Black history
History buffs in general
Readers willing to leave an Amazon review of the book when it releases
What to Do Now
Please email me at yecheilyah@yecheilyahysrayl.com if you are interested in beta reading to receive a copy.
Imagine you are traveling and looking for a nice hotel. You have a choice between two that look promising.
One has 100 stars, receives some glowing reviews on its site, and even has reviews on Google Maps.
Photo by Bruno Maceiras
The other hotel looks nice from the pictures, but it doesn’t have a website, and you don’t know anyone who’s been.
You know very little about the amenities, and there is only one review.
Your only guideline comes from the very basic description on a third-party website that popped up when you Googled hotels.
Which hotel are you going to choose?
Books work in a similar way.
Book reviews are just as critical as book sales in the publishing world. They provide social proof that helps the right readers find and purchase your book.
Although our focus is on Self-Publishing, this is also true for traditionally published authors. Like with social media, publishers want to see if your book has an audience, a demand, and what you do to build awareness. Book reviews can help with that.
Start Early
The best way to garner book reviews for your book is to start at least 4-6 months (closer to six months) before the book releases. If you are a traditionally published author, your publisher will likely handle this by sending your book out for early reviews. If you are a self-published author, you can do the same.
Beta Readers
Recruiting beta readers is one of the most common methods. A beta reader is someone who reads a book before it is published in order to point out errors and make suggestions for improvements, usually without being paid. In essence, they serve as a test reader.
You want to recruit people who read within your book’s genre. Be careful only recruiting family and friends. You want people to read your book who will be honest and unbiased.
Give your readers instructions on what you expect from them. Let them know they will receive a free copy of the unfinished book and that you’d like them to leave a review on Amazon or Goodreads when it is released. If you want to use their feedback on graphics for social media, say that.
A beta reader acts as a proofreader, your last line of defense before sending the book out into the world.
But, careful not to allow beta readers to change your story. While they can offer suggestions for improvements, a beta reader is not and should not replace an editor. While they can point out obvious typos, they should be looking at the big picture. What’s working? What feels weak? What makes sense in your head but doesn’t translate to the page?
You can find beta readers (paid and not paid) within your social circle (start with your email list or blog followers) on Fiverr, Reedsy, and Upwork to name a few.
Book Bloggers
What the heck is a book blogger?
A book blogger is a blogger who reads and reviews books because they love it! Most book bloggers do this for free, and others (like me) charge a fee. Like most bloggers, I used to review books for free. However, book bloggers receive tons of requests, which can become overwhelming. My list grew significantly after I had reviewed more than 30 books, been highlighted on Reedsy and Kindlepreneur, and established myself as an active, professional reviewer. Either I would stop reviewing books or charge a fee and limit my time. I chose the latter.
As you dig into book review blogs, check on these three things first:
Is the site active? Has the blogger published a post within the last month or so?
Do they have a policy with instructions on how to apply for a review? Submitting your book according to this policy is imperative if you want to be noticed.
Do they charge for reviews, and if so, how much? You want to be prepared for any fees (this should be part of your book marketing strategy).
Are they currently accepting queries? If they’re closed at the moment, it could be months before you hear back from them — if at all.
Recruiting readers can be like pulling teeth. Thankfully, there are paid options. Beta Readers and ARC are sometimes used interchangeably. Short for Advanced Readers Copy ARC is an early version of the book sent to readers to review before the book is released. There are several paid ARC services (such as Booksiren, Bookfunnel), but they can get pricey. Still, if you have a few coins saved, Google ARC Review Services to choose which fits your budget.
Amazon Early Review Program
The Amazon Early Reviewer Program is Amazon’s internal launch program that incentivizes customers who have already purchased a product to leave a review.
Wait…
Now, Amazon. You told us we aren’t allowed to incentivize reviews and post to your site. It’s okay when you do it. It’s a problem when we do it.
Anywho, here’s what you need to know about the program fromJungle Scout:
The Amazon Early Reviewer program allows a seller to submit one of their product SKUs (stock keeping unit) to be promoted by Amazon for review by a specific, pre-vetted reviewer.
The program costs $60 per SKU. However, you aren’t charged until you get one review or one year has passed, whichever comes first.
The product should receive between 1-5 reviews from reviewers who have been handpicked by Amazon.
Reviewers are chosen for the program because they have “no history of abusive or dishonest reviews” and they meet all of Amazon’s “eligibility criteria.”
Once program reviewers leave feedback, Amazon marks the review with an orange badge that reads “Early Reviewer Program.”
I have never participated in this program, but it is an option. If you know more about this or have used it, let me know!
Ask for the review at the back of the book!
Add a short, direct request for the reader to leave a review after they are finished reading as the last page of the book. Something simple like: “I’d love to hear your opinion about this book! Please consider leaving an honest review on the platform of your choice.” Something like that.
Additionally, if someone in your network has read your book, you may send them an email asking for their review. Direct requests are sometimes more effective than mass emails asking for volunteers. It seems thoughtful and personal.
So, how many beta readers, book bloggers, and early reviews should I strive for?
As many as you are able, but I would strive for at least 10-20 Amazon reviews within the first two months after your book release date. That shows your book has traction with real readers. You can also share those reviews (as stated) on social media graphics as social proof.
Be sure that you inform your beta readers/book bloggers to post their early reviews to the book’s Amazon page when it drops.
The PBS Blog 