Excellent advice on the benefits of book reviews, both positive AND negative!
Tag: writers
Self-Publishing: Target Markets
Though it’s a lot of work, one of the many reasons I chose to Self-Publish is the control. One thing that I did not want is to be categorized. If for whatever reason I chose to include biblical text or any spirituality in my writing I did not want my work labeled Christian Fiction or anything unrelated to the kinds of books I represent even if it did contain biblical insight. I use this as an example to show that what I wanted was to produce books according to how I was being led and to not be held back by society’s precepts or interpretations. This does not, however, exclude me from the discipline this field requires, one of which is identifying target markets.
What is a Target Market?
A target market is a specific group of consumers at which a product or service is aimed. This group of people would also be referred to as your target audience. They are the group of people who your work is specifically targeted to. In this way, you can position yourself to be around this group of people off and online more so than any other group because they are the people who are interested in the kinds of books you write or rather, the kind of service you provide.
An example of Target Markets, according to an example given by Google is: “Schools are a key target for apps.” Why is this so? Education and how children learn is evolving just as quickly as technology. The aged old chalkboard is really not as effective in my opinion as interactive whiteboard systems. That said computers and teaching go hand in hand. In this way, schools are one of the major institutions who could support many of the learning apps available to be used in the classrooms. So for app developers, schools are a key target market meaning this is a group that they strive to appeal to in their promotions as the most likely to purchase their product. But to go further, they can break schools down into what kind of schools they are targeting. Public? Private? Magnet? Charter?
The easiest way to break down a Target Market without the confusion is to think about the kinds of readers who are interested in the kinds of books you write and to break these groups down into their smallest group. You can start broad but try to get it down to the most specific group possible: For example:
Women readers between the ages of 18 – 45. To define this further, I may choose to target online fiction readers of African American ancestry who are interested in history and short stories. This market can be broken down into two-three niches: online short story readers, historical fiction readers, and African American women readers. This example can also be broken down even further but I suppose we pretty much get the point. This does not exclude men from having a target market does not leave out everyone else, but it helps you to closely market your books to a group who, more so than others, will support it.
Everyone
Although technically speaking anyone who desires to make a profit is targeting everyone, everyone is not a Target Market. It is very unlikely, especially as a Self-Publisher, that everyone will buy your books. That said you have to break reader groups down into the most specified group possible and that’s basically what a Target Market is if you strip it of all the technical language. You are pointing to certain consumers and saying “I choose to market my product to you because we share the same interest.”
While I am still striving to understand the business side of publishing myself, I do know that Indie Authors must realize that their goals should be directly related to their purpose, but that this does not exempt any of us from basic business knowledge and implementation. Meaning that despite passion we still have to target a specific group of people because they are going to be the ones to support our work. We have to do this more so than anyone else because of the stigmas that, though fading, still exists for Self-Publishers. To determine your Target Market, ask yourself:
- Who are my current customers?
- Why do they buy from me?
- Which ones bring in most business?
- What characteristics and interest do they share?
Interracial Blog Feature – Interview Reminder for 10/15/2015
Hey guys,
Just want to remind you to join me tomorrow for another interview on the topic of Interracial Relationships. As you know, for the rest of this month I will be posting interviews I have conducted with some individuals on their thoughts on the topic of Interracial Marriages and the role race plays in relationships in general. This feature was inspired by the release of book two in my Stella Trilogy, “Beyond The Colored Line” this summer and will post every Thursday. Join me tomorrow at 8:00a CST to meet a good friend of mine and fellow WordPress blogger. You don’t want to miss this one!
In Case You Missed It:
Click Here to read last weeks Interview.
Self Published Books and Libraries: How to Get Your Book onto Library Shelves
Great Info on Self-Publishing and Libraries.
What Indie Authors Need to Know About the Library Market
By Jane Friedman via Publishers Weekly
It has become a cliché to talk about how e-book distribution has leveled the playing field for indie authors and made the publishing environment more democratic. But accessing the library market remains somewhat more difficult for single authors with just a few titles.
While indie authors can gain some access to libraries by making their books available through major library distributors, that doesn’t mean that those books will be purchased. In many ways, getting self-published titles into libraries hasn’t changed since the e-book revolution: authors still have to prove that they have quality products that fit the collection. And, unfortunately, authors still face the stigma of self-publishing: there’s a long history of patrons offering to donate handwritten poetry collections or memoirs to their libraries.
Though some libraries work with their communities to publish…
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#Book #Review by Anna Kopp “Beyond the Colored Line” by Yecheilyah Ysrayl
Special Thank You to Anna Kopp for this wonderful Review. Beyond The Colored Line is Available now in Print, Amazon Kindle, B&N NOOK, Kobo, iTunes and Google Play.
Dear Indie Authors: Build Your Dream Team
Before we all tuck in this weekend (don’t you just love Fridays?), I have to share what came into my inbox today.
Timothy Pike of “Dream, Play, Write” has presented what looks to be a great opportunity for Indie Authors. I couldn’t find a re-blog button so here’s an excerpt of the post below. For the entirety, please follow the link at the end of this post. Otherwise, have a great weekend people. Rest well.
“Traditional publishers have top-notch teams of editors, graphic designers, and marketers, all ready to descend upon your manuscript, turn it into a book, and sell it.
But for the self-publisher, where does one begin?
That’s where MyDreamBookTeam comes in. Need a great editor? She’s here. A fantastic book cover designer? He’s waiting. How about writing coaches? You’ll find them here too.
It’s all about hand-picking your own “Dream Team,” so that you stay in control of your own book, yet don’t feel intimidated or overwhelmed by having to do everything yourself.
I’ll be introducing some of these professionals in this mailing in the coming weeks, so stay tuned.
And if you know someone who may be in need of these services, forward this e-mail along. There will be some great deals coming your way, and many opportunities to connect with publishing professionals who will exceed your expectations as you turn that Microsoft Word document into a shiny new book on the shelf.”
Forced Post
You feed yourself on unrest, as the words slide through the creative pockets of your thoughts for a chance to make it onto the page. The thirst for its shadow will not leave you to ponder the body of an elegant post. Will not wait for you to soar into the heavens and back down again to at least tickle the funny bone of those listening reading-these soulful melodies, these crafty closed forms or these smiling similes.
They say that patience is a virtue but dear post, you are obviously far too anxious. Time ticks away the sorrow of accelerated thoughts as this moment is snatched away by the whistling hurry of your footsteps. I can hear the coughing warnings of immature images and symbols just waiting for a chance to spread themselves over the white area of WordPress readers. I didn’t know thoughts could be so open. Fingers just itching to dabble in the beating of keyboards, to fulfill the empty space with black ink and collective letters that makes no sense. They are only there because you need them to be. And where would I sit with these words? With these thoughts scattered all over the bed? Who will clean this up for me? Is it you? Will you vouch for me? Can I count on you to explain the degradation of an unequal post?
While I wish to linger an instant longer within the creative workspace of these meditations, it is the forced post that entices me to distribute half talent and fragmented passion but I choose to wait until the creative energy renews itself. For ideas to blossom into something of value before obligating myself to this blog. Why snatch away the inspiration from a beating heart? I have not the water to waste on these words. My cup is only half full. I can’t be spilling stuff all over the place. I will wait.
The PBS Blog 