Intention

It is the soul of our reasons why and the breath of purpose. It drips from our thoughts and can be smelled through the pores in our actions. Intention is the unseen fabric of the heart; the thing that either manifests dreams or turns them into nightmares. What will be is dependent upon its reason for creation. Intention is foresight. It marches ahead of now and reveals the future of an action. Are we cold hearts or warm ones? Bloody hands or clean ones washed in genuine? Intention is genuine and does not lie. Invisible though it may be it floats alongside us still and like a shadow reveals what is real versus what is being portrayed. A helpmate and a companion, intention is rib. Intention is Eve. Intention is by the side of action, the soul of our reasons why and the breath of purpose. The question is not what you will do. The question is, what’s your intention for doing it?

Blogging: Establishing Your Fine Print (Blogging with Purpose)

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A couple years ago I wrote a post Does Your Blog Reflect Your Purpose? about how focusing on my purpose helps me to continue to write and also about living in the moment as a catalyst for post ideas. As I sit here, I decided to update my views on this topic with a follow-up: Blogging: Establishing Your Fine Print (Blogging With Purpose).

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Each blog is different because each individual is different. We each have our own set of thought processes and routines that we feel makes our writing better and our blogs overall capable of expansion. As such, I have noticed one thing in common with each blog that I follow, the ones I have come to really enjoy: Purpose. Most of the blogs I follow touch on a variety of topics. Our posts have the potential to scan the horizon. From poetry, to short story, to news articles, to quotes, you name it we’re writing about it. I love this because variety makes it possible to reach  more people than a singular subject ( or niche) and for this I love diving into varying topics.

The Fine Print

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Fineprint – inconspicuous details or conditions printed in an agreement or contract

While my blog, like most, is filled with variety, there is also a primary purpose that remains in the fine print and I have found it in each of the blogs in which I read. That purpose is the inconspicuous detail. It doesn’t matter how many topics the blogger touches on, each person has his own primary purpose for blogging and that is the foundation I think we should each take into account as we build readership. I call this The Fine Print. Everyone has one because we all have a certain set of values that govern how we live. This doesn’t mean we have to shout to the rooftops about it, but it is the underlining foundation to how we live our lives. If we apply this to blogging, I think it will help us to build and maintain focus. By us I mean myself as well. These posts are not professional blog advice, in fact its not really advice at all but thoughts I tell myself to help me to become better that I’d like to share.

Finding Your Fine Print:

1). What are you passionate about?

Think about what matters most to you outside of blogging. Your passion usually will lead to your purpose. Your purpose is then incorporated into your everyday life: including blogging.

2). What is the one thing that motivates you to blog? 

I didn’t ask you what your blog was about because it’s deeper than that. Your reason for creating your blog is also not necessarily that thing that keeps you blogging. Your blog can be about puppies but puppies do not get you up every day to publish posts. I also did not mention why you write because not all bloggers are writers. Some bloggers are photographers, chefs, etc. But I asked you what was the one thing that motivates you to blog because if you can name that thing that insists that you must blog, that thing that tugs at your being and demand that you release words into this public forum, then that is the first step toward finding your Fine Print.

3). Do not Preach Your Fine Print

Your Fine Print is for you. To help to keep you focused. Once you’ve defined your purpose, it’s not going to help you to preach to the choir. The reason this is called a Fine Print is because it’s a foundation to the entire document. You can read through an employee handbook, but the fine print is what sets the document apart as serious business.

A bloggers fine print is their driving force, their purpose, their one motivating factor, their reason for doing. Its not something they have to bring up in every conversation, but it is that thing in which they strategically incorporate into their blog in a way that drives curiosity and helps readers to get to know them better. If you bring your purpose up in every post it will drive people away. No one wants to be preached to or forced to accept anything. Your fine print is to help YOU to stay focused. When people sign a contract they are agreeing both to the contents of the document itself and also to the fine print. Fine Prints are that underlying message. When you follow a blog, you may not know it, but you’re not just supporting that blog, you are also agreeing with that blogs Fine Print, which is the whole point. In other words, that bloggers purpose for writing intrigues you in some way and has prompted you to endorse them.

Does your blog have a Fine Print?

Find out what drives you to blog and keep that as the underlying message to everything that you post. This is your Fine Print. It doesn’t mean bash everyone over the head with your ideas. It is instead using your purpose as a driving force to produce quality material. People follow blogs for so many different reasons that it is possible that your one weekly feature was their sole purpose for following you. In this way, you have reached them. Though your Fine Print is inspiring people, your weekly feature became the catalyst for which this was done, the method that has proven effective in a way that will continue to drive traffic.

4). Stay Focused

Purpose – the reason for which something is done or created or for which something exists.

Don’t get so caught up in the purpose of someone else that you subtly make their purpose your purpose. Your fine print is not really for them, it’s to help YOU to stay focused. Blogging is a communal activity. This means that one thing we all have in common is that we want our blogs seen by the online public for whatever reason (< your fine print). Otherwise we would all just keep. private journals, diaries, notebooks, whatever but we would not be writing so openly on the Internet. For whatever reason (fine print, purpose) we are writing online. No, we are not just writing for ourselves. I do not believe that. To publish material as openly as the internet has to be for a reason deeper than personal gratification. For whatever reason, we are blogging. We serve this community by interacting with one another. In essence we serve one another. But what I think keeps a good blog going is the individual’s  focus on their fine print once they’ve found it. It is not something they are willing to compromise and it is not something they will allow others to take away.

Have you ever read a book that was so good in the beginning but towards the end it fell short? That can happen with our blogs. We must remember that the fine print is not so much for readership as it is for our own individual marker to help keep us focused. This naturally makes it easier to produce material without compromising the integrity of the blog.

And that’s it for me. I hope these tips are helpful to each of you as you continue your blogging journey.

Why Are YOU Worth It?

I’m not asking you about:

Twitter followers…

IG followers…

Blog followers….

FB likes….

This is about YOU.

Why are YOU worth it?

Of course, I do not expect an answer. You aren’t doing this for me. It’s a deeply personal question that we should each ask ourselves daily. And it is a question that needs an answer. Comments disabled.

The Second Thursday of Every Month

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Be sure to tune into your favorite Ape the second Thursday of every month starting next month for my articles. Coming Up: “Enjoy the Journey”, Thursday, February 9, 2017 @ 01:100a London, UK Time.

Sometimes we need to slow down and capture the moment for what it is. Step outside of ourselves and see things play out as if we are not there. Then we can see our actions in their most genuine form, identify our mistakes and most especially, acknowledge those things we have accomplished. We spend a lot of time on what need to be done or should be done in order to reach that level of (place your career goals here) that we envision is representative of success that we do not take the time to appreciate the success we already have. Sometimes you don’t need to do anything. Just be still. Take the time to truly love what it is that you do. Enjoy the journey.

Who Are You?

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I’ve been gone for a minute and I loved every second of it! Silence is my place of rejuvenation and reflection in a world that never stops talking. If I could, I would never say a word and in that muteness, soak up all the wisdom I could emanating from others. Watching in solitude at their actions, and reading their thoughts. In this time, I’ve had the opportunity to sit back and listen. Listen with my eyes. Watching and reading new year’s resolution posts, plans, goals, and aspirations for the new year.  I’ve seen many authors jump for joy over new projects and ideas, and silently I rejoiced with them. I’ve watched my emails and opened to find those I’m subscribed to talking about how to write better for 2017 and to overall be a better version of your author self. I’ve seen everything pretty much except for one thing and let me begin with a little bit about myself before I tell you what that thing is.

I grew up on the south side of Chicago and spent the first nine years of my life growing up in one of the poorest neighborhoods in the Unites States. I’ve been homeless. I’ve been hungry. I’ve had to wipe myself with newspaper and clothing because there was no tissue. I’ve, at times, had to feed myself by stealing candy bars from Walgreen’s, clothe myself by stealing just the same. I’ve been jumped on so badly I had to get staples in my head. I’ve been hit by a car and had to get staples in my leg. I’ve been hospitalized, psychologized and the list goes on.

I tell you this because people often ask me if this is the reason that I write. While every experience has its influence I am sure, it is not the reason that I write because without the overcoming, the struggle is nothing. I did not start writing because I’ve had a not-so-pleasant life. It is not the life itself, it is what has been drawn from that experience. Human thought, emotion, trial, and triumph. It is as Maya Angelou described as facing evil or the good that comes out of evil. Though the rape she suffered as a child drove her to silence it was what came out of that silence that made the difference. The reading of every book in both the black and white libraries and the memorizing of whole plays.

Who Are You?

While I too have goals and plans for this year, I decided my first post of 2017 won’t be about any of that. Writing is much more than a series of goals, plans, and even passion. It is the purpose. A written monument of who you are and why your contribution to the world is significant.

Purpose. It is a word that’s been thrown around so much that perhaps it lost its flavor, became tasteless. Maybe we’ve underestimated the power of purpose. That drive that compels you to do something not just because you want to do it but because if you don’t do it then others will suffer. As Will Smith once said, it is when you wake up in the mornings and your life means something to someone other than you. It is when you know in your hearts that your work is special, not for yourself alone but special because of how your influence makes people feel. In that if you didn’t exist or if you gave up today then there are people who will suffer.

Who Are You?

I’m not asking about your occupation. You’re not a writer and neither am I. Writing is what we do but it is not who we are. Do not misunderstand me. Who you are drives the writing and thus, it is more important than the writing itself and you will not write until that foundation of self-awareness is solidified, least you crumble under the pen of imitation. Trying to mimic the latest trends, writing what you think a writer should write, and doing what the majority is doing instead of being an individual and doing what the majority are not doing. Before plans and goals, writers need to discover who they are because the energy of who you are and what you put out into the world always comes back to you, drip feeding itself into your relationships and your work.

Who we are drives our writing. Moves it. Pushes it forward. Who you are will dictate what you write and how you write it. Who you are is made up of what you value, what’s important to you. Who you are represent what matters to you. It is that thing that wakes you in the mornings and sends you to the keyboard whether you get paid or not. Who are you? The answer to this question will compel you to push on despite opposition, never allowing your clarity to be fueled by how others respond because trust there will be days. Days where the business of writing will strangle your love for it. Yes, it’s true. You will get tired. You will get overwhelmed, and you will question if you’ve done the right thing, made the right move, or are on the right track. This is when purpose steps in, that thing that far exceeds talent or passion and even skill but reminds you why you do what it is that you do because trust, there are days when you will forget.

Who you are is much deeper than the blank page and your pen will give birth to not a single word until you are first capable of answering this question. Further, the words on the page won’t have a heartbeat until you are first capable of answering this question honestly. For the heart, will determine the direction of your life since out of it is the sources of life. The heart will lead and guide and be there even when we think it is not. The heart is ever present, and yes, even in your writing your heart is there. It speaks and it dictates every single word. It is your purpose for being. Not just for writing, but for being. It is you.

Who you are is important because who you are will always be right. In the words of Maya Angelou, what is right may not be expedient and it may not be profitable but it will save your soul. It is the why in why you write and until you understand exactly what it is (not what you think it is or hope it can be but what it actually is) then writing itself will never make sense.


Yecheilyah Ysrayl is the YA, Historical Fiction author of eight books most notably, The Stella Trilogy, Blogger, and Poet. She is currently working on her next book series “The Nora White Story” about a young black woman writer who dreams of taking part in The Harlem Renaissance movement and her parents struggle to accept their traumatic past in the Jim Crow south. “Renaissance: The Nora White Story (Book One)” is due for release July, 2017. For updates on this project, sneak peeks of other projects, nuggets and tidbits, video tutorials, writing inspiration, and more, be sure to follow this blog and to subscribe to Yecheilyah’s email list HERE.

Your Playing Small Does Not Serve The World

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“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frighten us. We ask ourselves, ‘Who am I to be brilliant, gorgeous, talented, fabulous?’ Actually, who are you not to be? Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”
Marianne Williamson