OK so you know that post you wrote last year that only got 3 likes and 2 views? Come on, we’ve ALL been there.
If you are new to this blog (Welcome! Waves) you may notice that I re-spin a lot of my posts. I expect anywhere from 50-100 new followers each month, which means a lot of new faces have not seen older posts, especially those that have really proven to be valuable. I try to re-spin my poetry at least once every year for this reason. I also re-spin posts I’d like to get more exposure. New faces also mean new perspectives.
Re-spinning posts is basically when you re-post a previously posted post (feel like I’m over writing the word post here). When this happens, the post shows up at the top of the reader and it also reaches the inboxes of new e-mail followers who may not have been around when you first published it. < Please re-read last sentence.
I didn’t start off re-spinning (I still believe you have to be blogging for at least next to a year to build up material before re-spinning so it doesn’t get stale). In fact, I didn’t even know what it was. I remember the days I engaged in conversations with other bloggers about it, trying to understand it. After a year or ten months or so of blogging I decided why not? And I started re-posting previous posts just to test the waters. While I am still learning, so far, one of the main advantages I have noticed about re-spins is being able to self-evaluate my blogs content:
What I have come to understand about blogging is this: There is no one method to doing it “correctly”. There are so many different elements that may make a blog “successful”. Sometimes people have tons of followers but not many views meaning only a handful of those thousands of followers are actually tuning in (Reminds me of social media in general, where numbers can be deceiving. Out of 4,000 Twitter followers, for instance, how many of them are actually valuable followers? Meaning, how many of them, for a business account, can actually provide insight and leverage to that business verses how many of them are family and friends?) Some people have lots of viewers but only a handful of followers. Some people get lots of commentary coming in along the comments section (what’s up with my alliteration today actually?) but not many likes on the posts. Content and social interaction also play a role, time of day, I can go on and on. This is why Blogging Confidence is important because there’s no one way to do it. The more confident you are in your blog and writing in general the more others will connect with you. Lots of followers or lots of viewers can mean nothing or it can mean everything depending on how you look at it.
While there is no one way to do it, re-spinning posts in my opinion has become a great tool in self-evaluating the quality of content on this blog.
You have to understand that in your mind the post is nothing short of brilliant. You put your whole foot and every other body part in it. The fact that everyone else didn’t understand your brilliance is beyond you. But, if you really want to see if others are benefiting from your writing (besides yourself), here’s what I do to self-evaluate:
WP Admin > Posts > All Posts
I search through my posts, picking and choosing a certain category. Let’s say poetry. I find a poem that didn’t get much attention. “Hmmm”, I think to myself. “Why?”
I click on edit and look at a few things. Can I rephrase how this was written? Is the photo taking away from the post? (Which it sometimes can). What about those tags? I have come to discover some poor tagging habits in my past! Sometimes the tag just didn’t make any sense and had nothing to do with the price of tea in China. And what about structure? Could it have been formatted differently? (I’m totally in love with the “Justified” paragraph formatting! Everything is lined up and it just looks super neat).
Before I re-spin a post I edit something about it. This isn’t to say grammatically or the content necessarily but something else about it. The tags for instance is an example of what I usually edit. Rotating the tags also grabs the attention of people who blog under certain tags and have therefore never seen your post before. After rotating the tags I make sure everything in the content is spelled correctly and makes sense (at least to me). I also make sure the post is in the appropriate category. (If its a poem don’t put it in articles, put it in poetry! If you write poetry and you don’t have a poetry category– unless all you write is poetry– make one now and make sure all poetry is in its own category. This will increase its visibility when people search “poetry” or “spoken word”) Bam, we’re ready. I schedule it to post again.
NOTE: When re-spinning successful posts (lots of views/likes) I wouldn’t edit it too much. It was successful for a reason. If it ain’t broke, don’t fix it!
This is an important part of the process. If a post that got poor attention before now blows up I know that it wasn’t the content itself, it was just how I published it. Maybe I used five tags instead of fifteen or perhaps it had too many typos. However, if the post still gets poor attention its not that I’m a bad writer, it’s just that the blogging world obviously does not get how brilliant I really am.
Seriously though, if the post is still not attracting attention then you know its time to check the actual content of the post. I have found that it’s not the words themselves, but it is how the words are presented. I have re-spun lots of posts that were poorly written and re-written again. In this process, I have noticed that the re-written article, with slightly different wording, did better than its ancestor.