When Publishing a Book Might Not Be for You

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I’ve always loved to read and to write and this truth has led to many questions asked of me over the years. I would say that in the last two – three years I’ve received questions mostly from young people about publishing a book for the first time. This makes sense considering I taught and tutored children of all ages (to include Young Adults) for years. In fact, teaching is one of those things I’ve done on the side in addition to writing.

Usually, I am shocked by a few things that make me question whether they should go through with it. Of course, these discussions are always difficult because I don’t want to be discouraging but there are reasons to consider not publishing a book or at least not making a career of it. I will try my best to outline the ones that most stick out to me:

You’re Not a Reader

I know we’ve been over this a million times, however, I am constantly running into young people who want to write books but they are not readers. Part of why I am always talking about my love for reading is because it’s been a constant thread in my life even before I started writing. My siblings used to joke that I’d discovered a cure for AIDS. It was their way of saying I was “smart”. I don’t think I was smart (still don’t) I just loved to read.

“If we encounter a man of rare intellect, we should ask him what books he reads.”

–Ralph Waldo Emerson

As a result, my vocabulary grew as it was difficult to advance my reading (or understand what I was reading) when I didn’t know the definitions of words. So, I would carry a dictionary around and every time I didn’t know the meaning of a word I would write it down and look it up. After I’d mastered ten or twenty words I would practice using them in my poetry. It’s only natural that these same words became part of my natural way of speaking.

Of course, I was teased for sounding too “proper” but it didn’t stop me from obsessing over words. I’m not saying I knew anything. The point I’m making is that I did this kind of stuff for fun. It was natural for me and part of who I am. It wasn’t homework and it wasn’t forced upon me. Reading lots of books was something I always carried with me. Me and books, we have a history and we were tight long before Kindle made reading cool.

“A book is the only place in which you can examine a fragile thought without breaking it.”

–Edward P. Morgan

Thus, it has helped me to understand how to write. If you want to write and publish a book but you don’t have a love affair or history of reading it’s going to make the process difficult as you won’t have a working knowledge of the foundation of a book. When I say “a love affair with reading”, I’m not saying you read every now and again. I’m not saying like once a week or once a month. That’s not the kind of history with reading I’m talking about. I’m also not talking about just reading the kinds of books that you like to read.

“As busy as I am, I still take the time to read. To get and stay successful, you should always be learning and growing.”
– Steve Harvey

One can enjoy reading but readers read beyond the joy of it. They read not just for enjoyment but to study, to research, to analyze, to understand what works, and what doesn’t. To notice structure, language, detail. Readers aren’t strictly one type of book, judging not one word in the genre it’s dressed in. One of the many things I enjoy about reviewing books is reading material spanning a wide range of subject matter. Having access to books I probably would not have known about.

“Constant reading pull you into a place (a mindset, if you like the phrase) where you can write eagerly and without self-consciousness. It offers you a constantly growing knowledge of what has been done and what hasn’t, what is trite and what is fresh, what works and what just lies there dying (or dead) on the page.”
– Stephen King

If you want to write a book you must be willing to read for pleasure as well as for the knowledge you need to understand more about what you’re writing. When I say, you must read, I mean every day, widely and passionately.

You Don’t Know What Self-Publishing Actually Is

If you really want to publish a book, do your research. It’s not like you have to know everything but it’s a good idea to have a basic understanding of what book publishing is all about and decide if it’s something you’re ready for. Learning is a constant process just as growth is. There’s so much I don’t know and that I am still learning even after I’ve published eight books. That’s because learning is an ongoing process. By hanging around those who are knowledgeable, reading and researching I am learning something new every day.

No one decides to be a doctor without expecting to become educated to do so. This is how Self-Publishing got its stigma’s in the first place, because random people (those who never wanted to write and had no care for reading) suddenly decided they wanted to try and write a book (Of course those stigmas are quickly fading thanks to Indie Authors who have stepped up to the plate to offer the kind of value the field needs). All I am saying is to do your research and familiarize yourself with the steps. If you don’t know what POD is short for or what an ISBN Number is then you are not ready to publish a book.

You’re Not Passionate About Writing or Books

This may sound funny but there are a lot of people who have not decided what it is they really want to do in life. They want to write a book just because everyone is doing it right now or it’s perceived as easy to do but they have no real passion for it. They like to write, sure, but they aren’t skilled at it. In short, it’s just not them. Sometimes you can miss your calling because you don’t understand your worth or what it is you were put here to do. I can only speak for myself when I say that I’ve always wanted to be a writer. I’m not talking about writing being something that developed over time and I just thought, “OK, this is cool, I think I’ll publish a book”. No, I’ve always wanted to write and publish fiction (and a memoir but that’s another chapter in which I have not yet embarked). This road is hard and paved in criticism. If writing a book is something you just want to “try” I can think of a lot of easier things to do. Maybe publishing a book is just not for you. I say this because when you embrace those things you’ve always been passionate about, it empowers the whole experience.

You’re Not Comfortable Stepping Outside Your Comfort Zone

Probably the most important is knowing who you are. Not just from the perspective of nationhood but who you are internal. If you’re not comfortable doing something different, if you think it makes you look like a sell out because you have to network with people outside your circle, attend events that aren’t related to your personal beliefs, or write in a way that reaches beyond the people you know then maybe you aren’t ready to publish a book on a broad scale. Maybe you’re better off publishing something specifically for mom and dad or for your friends.

Anyone can publish a book but if you are talking about branching out and elevating you should be real with yourself. Are you that kind of person? Or are you better off writing and publishing books for those in your immediate circle? If so, that’s OK. There’s nothing wrong with that but you must be able to define this for yourself. Don’t force yourself to do what you were not naturally built for. It’s unfair to you and to readers. We must keep in mind that we all have different gifts and talents to use to help to reach people on different levels. You can like to do something  but don’t force yourself to make it a part of your life just to say you did it. I like to sing but I am not going to go and record an album. What if that’s not the way you were supposed to contribute to the world? What if you were given something different? If I spend my time singing when I’m supposed to be writing, then I’ve missed my calling.

Your Self-Esteem is Low

I know. It’s hard language and yes, I just added this one. I added it however for good reason. After reading Kristen Lamb’s post on 13 Things Mentally Strong Writers Don’t Do, I had to put this in here. Here’s the thing: If you don’t believe in your abilities, why should I? It’s seriously annoying when writers complain about how their work isn’t good enough. I always attempt to stay positive but the truth is that if you don’t think you can do it no one can help you. Maybe self-esteem building and writer confidence are classes someone can teach because it’s needed. Every day there’s an Indie Author caving to the negative talk and the overwhelming backlash of doing this and don’t do that. It can be frustrating (as we all get frustrated) but Independent Publishing is not for the weak knees, the faint of heart, or the mentally unstable.

The truth is that everyone does not like you, someone thinks you are naïve and your idea is dumb and even more people will tell you about it to your face. They’ll wave their college degrees and years of expertise in your face and laugh at your new Self-Published book. Ignore them for the first shall be last and the last shall be first. It’s always the people who you doubt, who you look down upon, and who you underestimate that succeeds and you can put that on your heart (if you have one).

Self-Publishing is an amazing experience and there’s no better time to Self-Publish a book than right now at this very moment. I will always be encouraging and motivating to those who are courageous enough to slap on their thick skins and step on out there. I am only advising because I know how challenging this road is, that you make sure this is what you are meant to do.

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Check Out Other PBS Posts on Self-Publishing:

8 Ways to Go From Author to Authorpreneur

4 Common Sense Reasons it Can Benefit You to Self-Publish

The Laying Bricks Series (Building Strong Foundations)

Episode 1

Episode 2

Episode 3

Episode 4

Episode 5

The Business of Writing 101: (6 Basics)

The Workflow

You Are Not JK Rowling

Paperback Comeback

Do It Yourself Promo Tools


Yecheilyah Ysrayl is the YA, Historical Fiction author of The Stella Trilogy. She is currently working on her next book series “The Nora White Story” about a young black woman writer who dreams of taking part in The Harlem Renaissance movement and her parents struggle to accept their traumatic past in the Jim Crow south. “Renaissance: The Nora White Story (Book One)” is due for release spring, 2017. For updates on this project, sneak peek of chapters and the pending book cover release for this project, be sure to follow this blog and to subscribe to Yecheilyah’s email list HERE.

5 Ways Books Can Help You Publish Your Book (Besides Just Reading Them)

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I’ve been re-reading a lot of books, specifically literary classics. As I think about my next project, I’ve also thought about my previous works, noticing the things I did wrong and that I’d like to improve on this time around. That’s what I like about Self-Publishing, with every new book there is something different that I discover (for better and for worse). This time around, I’ve been paying more attention to the interior layout and formatting of my books; how to do so properly for eBook and for the paperback.

I stood in front of my bookshelf and stared at the books. I went to another book shelf and stared at it. I went back to my bedroom (since my favorites are in the bedroom) and took a handful of books and scattered them on the bed. It hit me: Here is all the research I need to help properly format my books. I discovered in that moment that books can help Indie Authors in more ways than one. Obviously, reading them. Here are five more:

  1. Book Cover Design

Probably the most obvious is Book Cover Design. Reading books can help Indie Authors to study the graphics of Best Selling books and how the design help to interpret what the story is about. Because I am not a graphic designer, I may not understand typography and all the important elements that should go into a Book Cover. True, I can pay someone to do this for me. However, if I am on a budget and therefore purchasing a premade cover, I need to understand how the colors and text all come together. Premades aren’t as easy to choose as they may seem since the author must choose one that will accurately represent the book.

  1. Front Matter

One of the primary things I’ve been paying attention to is the front matter. This is the first few pages of the book before the first Chapter (or before the Prologue). It’s the title page, copyright page, dedication page, acknowledgment, forward, preface, introduction, and so forth. Looking at how professional-quality books format their Front Matters has helped me to understand the foundation of how it is to be done. I can see where the ISBN Number is, how the wording of the Copyright Notice is set up, and the credits to the editor, co-author, or illustrator. I can also notice that the Front Matter is not numbered or is numbered differently than the book Chapters. Either there are no page numbers or there are Roman Numerals instead.

  1. Paragraph Structure

Another huge aspect of formatting for me with this next book is improving my paragraph structure. If you would take the time to browse the books on your shelf you’ll see how the paragraphs are lined up. Further, they are different for the kind of book. Young Adult books for very young adults (starting at maybe pre-teen) have text that is larger than general adult fiction books. They also have more space between them. This makes it easier to read. On the other hand, books that are harder to read or are for older audiences have text that has less space and is closer together. How does this help the author? We want our books to be appropriate for the grade level to which it is meant for. A children’s book is going to have the big text and lots of space but as we go up in grade level or age, then the text becomes smaller and less space.

  1. Page Numbers

Another tidbit we can pick up from looking over the books we already own is the page numbering. While I add page numbers to my books ChronologicallyI’ve noticed that some books (most of the ones that are Traditionally Published and that I grew up with), are numbered in a certain order: The “even” numbered page is on the left-hand page and the “odd-numbered page is on the right-hand page. I don’t know why as this style of page numbering isn’t very important to me, but it can come in handy for those who’d like to mimic this style.

  1. Back Matter

Finally, books can help Self-Publishers to see how to properly format the back cover of their books. Maybe you’d like your picture in the corner with a brief bio or maybe you want it all blurb. If you don’t have a professional Book Cover Designer already, you can easily mimic a professional-looking back book cover layout for your print books just by taking the time to browse your bookshelves. This can even be done on the Spine. Have a Publishing Company behind your books? Maybe you can add your logo to the spine or on the back so it looks like “Your Awesome Publishing Company Name Inc.”

And now for my 2 cents….Be Inspired

What I find so inspirational about Malcolm X, is that he was what I like to call an uneducated smart man. He didn’t start as what people considered smart or expert, but a criminal, someone who robbed banks and snorted coke. The point is that he wasn’t someone you looked up to or came to for knowledge on a skill aside from running numbers. Yet, he became someone who spoke to and inspired millions of people. What I’m saying is that it is not who he was, it is who he became. By reading books and studying history his voice alone commanded the attention of thousands. I believe Indie Authors can do the same. Don’t underestimate yourself. Anyone can follow a trend or rehash the same kind of advice but until you’re willing to step outside the box and be different, until your are willing to do something beyond what you’ve never mastered, you will never grow.

Self-Publishing – Laying Bricks Ep 5: Decorating

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I want to be clear that this series does not intend to explain how to become a best seller, how to market and promote like a pro and all of that. I named this series Laying Bricks to demonstrate the importance of laying a proper foundation for producing a book. However, we are officially passed the ground work and are now ready to decorate a little bit.

I don’t have to tell you how important book cover design is. In fact, many of your favorite author blogs have already said as much a gazillion times. For this reason, I am not going to spend a lot of time on this topic. Hopefully, what I can provide instead is something a bit different than what you’ve already been told. Hopefully, we can spend this precious time of yours talking about something a bit more unique.

When it comes to Book Cover Design you have 3 choices. You can purchase a high priced professional book cover, purchase an affordable pre-made, or have someone you know who specializes in graphic design to do it for you.

Paying More

My first experience with paying more than I’d like to on a Book Cover design happened when I was tired of my books looking bootleg and I invested in 99 Designs, an online graphic design contest marketplace. The program sells all kinds of designs from Book Covers to Logos. The process is set up like a contest where you pay a certain amount of money to have more than one graphic designer to compete to design your perfect cover. As the days go by and the designers are working and submitting cover designs as if your their personal client, you’re reviewing and eliminating designs at various stages. Each designer is working to edit the cover to your liking at each step and you are eliminating them as you go on. I really enjoyed the process and it was a fun experience that I wouldn’t mind doing again.

What I loved about the experience was having talented graphic designers to work on my book covers. The reason I highlight this aspect is because when someone who is not a professional designer chooses a design for a book (let’s say an Independent Publisher / Self-Publisher designing their own book but is not a designer) they won’t necessarily have the same eye for those little things that can make a big difference in the design like a professional will have. We may not be familiar with elements, background, proper typography and all of that. I mention this because this can be one huge benefit to paying a little money for the right cover (That and y’all know how serious I am about investing in your business. Don’t always look for everything to be free or low cost and then expect the same quality).

However, 99 Designs was also too expensive.

Budgeting

The reality is that I’m broke. Many of these super professional covers, the ones that we’d all like to have are very expensive, priced anywhere from $300-$700 dollars’ minimum. Surely, I don’t have the kind of money to purchase a book cover at the same price I did for the 99 Designs (which I only made back by hosting a live event and selling paperback copies). This is where creativity comes in and with creativity comes pre-mades.

The benefit of having a pre-made Book Cover design is numerous. To start, you can purchase a cover for as low as $45 or even lower if you go through such places as Fiverr (which I wouldn’t really recommend getting anything too cheap, just saying).

Pre-mades are professionally designed Book Covers pre-designed by, for the most part, professional designers. They can be edited to fit the authors needs and some even give you options for changing colors and fonts to fit the style of your book.

I do have a concern about pre-made covers though that I cannot leave without warning you about. I have not yet heard anyone speak about this and while I’d highly recommend pre-mades (I use them myself), be sure you are on the lookout for covers that are a little too similar.

What am I talking about? Well, all pre-made book covers will have a disclaimer that sounds something like this:

“Once a cover is sold it is never sold again!”

Technically, this is true. Once you purchase a pre-made it cannot be sold again. The designer will remove it from their site and that design will be marked as sold. There is a loophole in this, though. That loophole is this: As long as the design is not exactly the same, the designer can sell a cover that is quite similar in taste. As long as there is something slightly different, the cover can be sold as a separate cover. It could even be as minimum as the font or maybe the person is standing on the chair instead of sitting in the chair.

This doesn’t always mean the similar cover is available I must add. Sometimes the designer will add the finished cover to the portfolio so we can see how the final version looks. However, there are many websites that are literally offering a similar cover for sale as the one that was sold with only minor changes. Just an adjustment here and there and it is literally the same cover.

If you purchase a pre-made, be sure it’s a truly unique one that is not like any of the others on that designers’ website. Check the bottom text of those that are similar and make sure it is only similar because the designer is showcasing the look of the final version.

When ordering premades try and look for exclusive premades or ask the designer if they make them. An exclusive premade is a pre-designed cover designed using photos from photographers who will only sell the photo used in the premade once. Otherwise the premade is pre-designed using photos from stock photos or from photographers who will sell the used photo in the premade again to other clients and covers. Although the premade cover is only sold once, the stock photo can be used again and again in other slightly different covers.

Either way, just find something that is unique.

An additional concern with pre-made covers is that rarely will you find pre-mades with anyone of a diverse nature. Rarely do I see pre-made book covers with Asians on them, Chinese, Blacks, Latinos, or Hispanics. For this reason, I often have to look into a custom made design or get a bit creative on my own if my cover will feature an African American person on the cover. (If you know of  designers who specialize in diverse covers, let me know!)

A Friend Who Designs

I’d just say here to make sure that this friend actually knows what they’re doing. Not all book cover designs (including pre-mades) have that professional look. Book Cover designers are everywhere now and graphic designer or no graphic designer some of these covers look like something you can just do yourself (free does not always mean quality).

Below are some pre-made book cover places to check out for those of you who are looking for covers. Many of them are really professional looking and the prices are reasonable:

The Book Cover Designer

https://thebookcoverdesigner.com/product-category/premade-book-covers/

The Cover Collection

http://www.thecovercollection.com/

Go On Write < Go On Write is currently running a sale on covers

http://www.goonwrite.com/

Self-Pub Book Covers

http://www.selfpubbookcovers.com/

Paper and Sage

http://paperandsage.com/site/

The Book Cover Machine

https://bookcovermachine.wordpress.com/

EBOOK Indie Covers

https://ebookindiecovers.com/

Remember, it’s not just about a cute design. Be sure that this design is also a visual representation of your book.

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Disclaimer. Everything I share on Self-Publishing is always based on my own experience and research because I believe you can’t advise people on stuff you haven’t really tried. It’s just best if you’ve walked those shoes. So, that said I do not profess to be an expert. There are too many of them out there for you to glean from. Now, should you find information on this blog useful? Whoo hoo! Go for it.

Missed the first four episodes of laying bricks? Check them out below:

Laying Bricks Ep 1: Guide The Bricks

(About Focusing on the Story)

Laying Bricks Ep 2: Mortar

(About the Revision)

Laying Bricks Ep 3: Cutting The Excess

(About Editing)

Laying Bricks Ep 4

(About Advanced Reviews, Pre-Launch)

Hot PBS Self-Publishing Topics to Date:

 


Yecheilyah Ysrayl is the YA, Historical Fiction author of The Stella Trilogy. She is currently working on her next book series “The Nora White Story” about a young black woman writer who dreams of taking part in The Harlem Renaissance movement and her parents struggle to accept their traumatic past in the Jim Crow south. “Renaissance: The Nora White Story (Book One)” is due for release spring, 2017. For updates on this project, sneak peek of chapters and the pending book cover release for this project, be sure to follow this blog and to subscribe to Yecheilyah’s email list HERE.

Yecheilyah’s Book Reviews – SICKER by Christa Wojo.

Title: SICKER – Psychological SICK Series Book Two

Author: Christa Wojciechowski

Print Length: 107 pages

Page Numbers Source ISBN: 1533513538

Publication Date: April 13, 2016

Language: English

ASIN: B01CWGKIL0


I’m amazed that John can be even sicker in book two of Christa’s psychological thriller than in the first book. If you’re new to this blog, you can read my review of book one in this series here.

In book one, we pick up where Susan Branch left off, having just learned the truth about her husband’s ongoing ailments. Because of these circumstances, she was deprived of a fulfilling marriage and a feeling of self. These ailments compromised the most private aspect of her: her thinking. A disease brought on by a sick person robbed her of what may have been.

John’s secret is so bizarre that Susan is caught up in a wrath that consumes her and is forced to question her own sanity. As a medical professional, how could she miss so many of the signs that revealed the true nature of her husband’s illness? How could such an illness, so much more superior than physical bruises, have gone unnoticed?

Sicker focuses on the source of John’s obsession as he recounts a childhood riddled with sadness, loneliness, and trauma.

While my first impression from the first book was that he was mentally unstable, book two offers much more insight, changing my initial judgments. As crazy as this sounds, I almost feel sorry for John. This book made me think about the importance of love in our lives. The need to feel loved and be loved is critical to our operation and balanced and healthy individuals. People denied the privilege of this love become the same people we deem crazy in mental institutions. The truth is, it doesn’t matter whether you grew up with a silver spoon in your mouth or a plastic spoon; everyone everywhere at some point in their lives needs love, without which we are no longer human beings and can, therefore, be driven to do unspeakable things.

Ratings:
Plot Movement / Strength: 5/5
Entertainment Factor: 4/5
Characterization: 4/5
Authenticity / Believable: 5/5
Thought Provoking: 5/5
Overall Rating: 5 / 5 stars

SICKER is available  now!

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Be Sure to Follow Christa Online:

Bloghttp://christawojo.com/

Twitter: http://www.twitter.com/@christawojo

Facebook: Facebook.com /WebbellaChrista 

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Need a review? Apply for one here.

Yecheilyah’s Book Reviews – All Good Stories by Linda G. Hill

Title: All Good Stories

Author: Linda G. Hill

Print Length: 62 pages

Publication Date: August 10, 2016

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B01JQWMQAE

Familiar with Linda through her blog, Life in Progress, I expected humor. What I didn’t expect was to finish the book in two hours. Everyone knows I love a good laugh, and Linda did not disappoint. All Good Stories is a romantic comedy about friends Jupiter and Xavier and takes place mostly at the bookstore where Xavier works. From the onset, we can tell there’s a bit more heart invested on Xavier’s part. The cute way Jupiter shortens his name, the way he dreams of being with her, and the added bonus of being her best friend.

However, Jupiter’s got a new novel. It wouldn’t be so bad if it didn’t lead her to Bob the Blogger, a novelist and blogger obsessed with alliterations whose profile picture looks nothing like the real him. After a steamy three hours of commenting back and forth with Jupiter, Bob has agreed to critique her novel. He has written her three love poems with the added warning that he will not use the first letter of her best friends’ name (because he’s a Serial Alliterator and X just wouldn’t go well with his alliterations) and has given her his phone number.

Bob’s weirdness causes Xavier’s growing love and concern for Jupiter to thicken into a hilarious investigation. Plus, what’s Jupiter’s book about anyway?

I enjoyed the pacing of the read and that it continued toward the end. It’s a short read, but it didn’t need to drag on beyond what the author gave us. It’s like a literary treat if ever you’re waiting at the doctor’s office or airport and could use a good chuckle or two.

This book is not only a comedy but also has an important message. The seriousness of meeting people online and of rushed relationships has been the focal point of many books I’ve been reading lately. All Good Stories is definitely a good story and well-written.

Ratings:
Plot Movement / Strength: 5/5
Entertainment Factor: 5/5
Characterization: 4/5
Authenticity / Believable: 4/5
Thought Provoking: 4/5
Overall Rating: 5 / 5 stars

All Good Stories is available  now!

AND we’d like to give special highlight to Linda’s amazing Cover Artist Belinda Borradaile!

Check her out here!

Book Cover For Linda G HIll
Book Cover For Linda G HIll

Please also follow Linda on the web!

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For free short stories and poetry: https://lindaghillfiction.com

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Did you just write a book? In need of more reviews? Check out my book review policy here.

The Process of Release – Planning Book Releases in Advance

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Consider this a commercial break into Laying Bricks. I’m still working on the next episode so you’ll have to wait another week. To make up for it, I decided to speak on another aspect of Self-Pub you may find useful.

What I love about book publishing, self-publishing specifically is the many new experiences I go through with each book I publish. When I look at some of my older works (which I still have available) I think “Goodness, how amateur of me!” To the point, I almost want to remove everything from the shelves and start over, but I don’t because of the way they aid in my experience and testimony, contributing to the proof of my growth as a writer. There’s so much I did not know way back when to include how to properly launch my books.

I won’t speak extensively on this topic, or at least not now. What I will say at this time is that one thing I’m learning is the importance of making some noise (OK so maybe just a few taps) as early as possible in the book release process. One of the ways to spread the word about a book is to create buzz about it before it’s released. It reminds me of something my sister always says, “Be thankful before you get your blessing. Say thank you that it’s on the way.”

Once I know for sure that I’ll publish a book, I try to begin the process of release as soon as possible. The process of release, what’s that? Well, it’s something I just made up (you can do that when you Self-Publish you know. Makeup stuff, try new things, your book, your rules).

The Process of Release (again, an EC thing) is not the same as the book publishing process. It’s part of that process sure, but it’s also a separate entity altogether. My book publishing process is when I am preparing my book for publishing. It includes first writing the book, of course, formatting, editing, revising, book cover, and everything in-between. My process of release, however, is when I am engaged in letting people know that I am going to in fact release another book. It’s the minor or major marketing and promotion I do to lead up to the book’s release. It could be as subtle as posting updates on social media, or as major as an entire campaign. The Process of Release can start as early as one year before the book is written to six months before it’s to be released.

The truth is that it’s never too early, but it can be too late. I cringe when I see debut authors release books that I never heard of. Don’t get me wrong, it’s a proud moment and I am proud of them. I do not cringe because of the book’s publication. I cringe because letting people know you have a book out on the day of release is not a good idea. And while I am no expert in the least, I do know that authors who release books their audience has been in on in some capacity has a greater chance of spreading the word in a wider capacity than those who pop up from nowhere with “My book is out!” Your book? What book? I didn’t know you were writing a book.

While I’m still learning concerning those major book release campaigns and will be soliciting the advice of many of you pros, I do know that there are some things we authors can do on the smaller scale in advance of our book’s release that may help a great deal:

The Process – People feel differently about this but if it’s your thing, go for it. One way to get the word out is to inform people of your process. Are you in the first draft stage? Have you finished your first draft? Have you met today’s word count? Are you revising? Beta readers? Editors? Let your blogger friends or social media buds know you’re cooking up something in the kitchen.

Sharing – If you’re feeling brave, share some excerpts on your blog (you do have a blog…right?). Again, people feel differently about this since not everyone wants to share their work. Some people feel it’s to an authors detriment and some feel it is to an author’s advantage. The truth is that no one really knows. The experience is different for each person and a solid list of rules for self-publishing does not exist. That said, it’s really up to you.

If you are feeling up to it, be sure your excerpts are the best of the best but don’t give away spoilers. You may go far as to be sure it’s a little bit edited for grammatical errors prior to uploading it. It may not be final, but it’s all about giving readers the best experience even at the early stages. You can use Grammarly or another program to help edit your posts.

Milestones– This is something I do a lot because it helps keep me on track. Set a series of short-term goals and share your milestones with your social media buds. Maybe you plan to have a book cover finished by the end of the year. Decide on a date for this and do a grand book cover release on your blog. When I say big, I mean be super-duper crazily excited about it. Plaster it across your social media. Use the book cover release as your official come out. People are highly visual. Use that to your advantage. This year, my book cover release will probably coincide with the official release date for my 2017 novel “Renaissance: The Nora White Story”. It will probably include social media headers and images of the book cover with the pending release date and perhaps a quote or two from advanced readers.

Flyers – Offline, print flyers of your book cover and pending release date and drop those babies off to libraries. They usually let you sit flyers around on the front desk or in the display glass (I’ve done it before). Or you can just deliver them to the people in the library directly! lol. Just don’t be rude about it.

Blog Hops, Guest Postings, Author Interviews – Believe it or not, even if you’re not talking about your book, being a guest on someone’s blog or doing an author interview can help generate buzz. Not that you should stalk people, but usually interviews end with something like, “So, what are you working on now?” I put blog hops in here because I’ve seen many authors doing it and it seems to work. Though I haven’t tried it yet. I am considering it but I’m not sure. Have you blog hopped? Tell us how it works!

Strategy – As Self-Publishers we can really do what we want with our release but I would still recommend doing so strategically. Release your book around high book reading cycles. A book reading cycle is a time where people purchase books the most or do the most reading. We’ve all heard it before: selling books are not like other businesses, nevertheless, there are ways selling books is similar to other businesses. One way is a cycle. Usually, businesses bulk up and do sales and all sorts of things around popular sales cycles. Could be a holiday or whatever the product is popular for. For your book release, consider releasing it around high reading cycles:

  • Holidays
  • Weekends
  • Summer

…and if your theme is AFAM historical in nature, February for Black History Month.

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Epic Book Release – Make your book release day a special one. Since 2014 (when I started this blog and got serious about book publishing) I’ve been releasing my books online and in person on the same day. If my book goes live on Amazon on release day, I’ll spend that same day pushing paperback sells at a hotel lobby or library with book signings. This gives me a chance to speak, sign hard copies, increase total launch day sales, and takes pics of my newborn to post online. I mean my new book of course.

Things to remember when you’re up close and personal:

– Purchase books in advance of event (like 3mos in advance. Live events are more expensive since you’re renting space, possibly traveling, and purchasing items so purchase books in bulk ahead of time).

– Include promo items: Bookmarks, business cards, flyers, post cards, whatever you can bring to liven up your table and give away as gifts

– Laptop – You can use your laptop two ways: You can have your eBook page open for staunch eBook readers. They can approach your station, which you’ll have set up nice and professional like they’re applying for a job at Walmart, and they can purchase the eBook there, supervised by a personal assistant, while you sell the paperback to those wanting hardcopies.

Or, you can use your laptop to show your book trailers. Of course this is all dependent on the internet. If the place has no internet, throw a QR code on your flyers. They can scan it with their phone taking them to your site and you won’t miss a sale.

– Make sure you have change and something to carry it in, and an electronic payment method. I used Square, a credit/debit card reader you can attach to your smart phone to process card payments.

– A bunch of writing pens for autographs.

– Optional. Print large Posters of your book cover and hang them around or attach to a board so that people entering know you’re in the place to be. Have an arrow next to your lovely sign that you, the awesome author, is selling books around the corner.

– Be sure to have someone designated to take pics, a photographer or your sister with the HD camera. Trust me, you won’t have time to do it and you wouldn’t want to miss capturing the moment.

Even if you release strictly online, there are things you can do for your electronic release:

  • Giveaway – have a major giveaway (include a bookmark, business cards, and flyer in package) or something exciting.
  • Blog Release Party  – Do a blog release party or a game related to the theme of your book. You can host this on your blog or by throwing a Facebook Launch Party. To learn more about how to plan for a Fb Launch Party, google it. No, seriously, everything is on Google pretty much.
  • Start a thunderclap campaign. I did this and its great. Instead of paying for social media  people pay in a tweet or facebook post. You set a goal and those who sign up pledge a tweet or post. On the day of release, their accounts simultaneously post about your book release!

To succeed in anything, we often look at what we know but the key is what you do not know. Only when you can understand that you don’t know anything, can you come to truly understand. The Stella Trilogy is not my first work. My Self-Publishing career did not begin with The Stella Trilogy.

I’ve actually been publishing since 2008 but it wasn’t until 2014 when I realized I knew nothing about publishing, that I truly started to learn a little and it is why I am most known for Stella and consider it my best work. My hope is that my next series does better, garners more reviews, and reaches a wider audience. Now that I know I know nothing, I am ready to understand all.

The same can be said for blogging in general. Do you really know how to blog or do you just perceive to know?

In short, this is why I cover the very basics of Self-Publishing. This is why I talk about the ABC, goo-goo, gaga. Because until we can admit that we don’t know anything, only then can we begin to see. If you don’t understand the simple, how can you understand the great?

And so, I am for building strong foundations so that from there, I can build on what I build.

In closing, we want to start letting people know that yes, we are writing a book and plan to publish it at least six months before the book is to be released. Funds are limited, at least mine are! That said, it doesn’t have to be anything grandiose, but set goals. Will you get lots of reviews? Probably not. Will you sell lots of copies? Probably not. But, what if you do? The truth is you don’t really know until you try. Don’t wait three months or two weeks before the book is to be released to let people know about it. A general rule of thumb is that when you release your book, no one should be surprised.

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Missed the first 3 episodes of Laying Bricks? This is a great time to catch up before next week!

Laying Bricks Ep 1: Guide The Bricks  (About Focusing on the Story)

Laying Bricks Ep 2: Mortar  (About the Revision)

Laying Bricks Ep 3: Cutting the Excess (More on revision with a focus on editing)

Sign- Up for my Newsletter  for a chance to read more Self-Pub Tips, Updates on my latest projects, and a free PDF of Book 1 in The Stella Trilogy: Between Slavery and Freedom.

The Ultimate Guide – Chapter 14

Excellent advice from Don on why you should get started on writing your next book! Post Quote: “There are a lot of consumers of books out there. The more offerings you have, the more exposure you will get with those readers if they like your work.”

Don Massenzio's avatarAuthor Don Massenzio

Your Best Marketing Tool – Write Your Next Book

This chapter is about the activity that most of us probably enjoy the least, marketing our work. This is more than just posts on Facebook and Twitter. This is the part of independent publishing that I dread and that is the most cumbersome. To say you are an independently published author really means that you are taking on two full-time jobs, that of a writer and of a publisher.

I’m sure most of us would just like to write and ignore the marketing. Unfortunately, if you want to gain exposure, this is an unavoidable aspect of what we do. For the mundane marketing tasks, such as posting to Facebook and other social media outlets, I try to be efficient without spamming social media. Social media does have the word social as part of it. Things like automation and cut and paste marketing…

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