Self-Publishing – Laying Bricks Ep 5: Decorating

Laying Bricks(1)

I want to be clear that this series does not intend to explain how to become a best seller, how to market and promote like a pro and all of that. I named this series Laying Bricks to demonstrate the importance of laying a proper foundation for producing a book. However, we are officially passed the ground work and are now ready to decorate a little bit.

I don’t have to tell you how important book cover design is. In fact, many of your favorite author blogs have already said as much a gazillion times. For this reason, I am not going to spend a lot of time on this topic. Hopefully, what I can provide instead is something a bit different than what you’ve already been told. Hopefully, we can spend this precious time of yours talking about something a bit more unique.

When it comes to Book Cover Design you have 3 choices. You can purchase a high priced professional book cover, purchase an affordable pre-made, or have someone you know who specializes in graphic design to do it for you.

Paying More

My first experience with paying more than I’d like to on a Book Cover design happened when I was tired of my books looking bootleg and I invested in 99 Designs, an online graphic design contest marketplace. The program sells all kinds of designs from Book Covers to Logos. The process is set up like a contest where you pay a certain amount of money to have more than one graphic designer to compete to design your perfect cover. As the days go by and the designers are working and submitting cover designs as if your their personal client, you’re reviewing and eliminating designs at various stages. Each designer is working to edit the cover to your liking at each step and you are eliminating them as you go on. I really enjoyed the process and it was a fun experience that I wouldn’t mind doing again.

What I loved about the experience was having talented graphic designers to work on my book covers. The reason I highlight this aspect is because when someone who is not a professional designer chooses a design for a book (let’s say an Independent Publisher / Self-Publisher designing their own book but is not a designer) they won’t necessarily have the same eye for those little things that can make a big difference in the design like a professional will have. We may not be familiar with elements, background, proper typography and all of that. I mention this because this can be one huge benefit to paying a little money for the right cover (That and y’all know how serious I am about investing in your business. Don’t always look for everything to be free or low cost and then expect the same quality).

However, 99 Designs was also too expensive.

Budgeting

The reality is that I’m broke. Many of these super professional covers, the ones that we’d all like to have are very expensive, priced anywhere from $300-$700 dollars’ minimum. Surely, I don’t have the kind of money to purchase a book cover at the same price I did for the 99 Designs (which I only made back by hosting a live event and selling paperback copies). This is where creativity comes in and with creativity comes pre-mades.

The benefit of having a pre-made Book Cover design is numerous. To start, you can purchase a cover for as low as $45 or even lower if you go through such places as Fiverr (which I wouldn’t really recommend getting anything too cheap, just saying).

Pre-mades are professionally designed Book Covers pre-designed by, for the most part, professional designers. They can be edited to fit the authors needs and some even give you options for changing colors and fonts to fit the style of your book.

I do have a concern about pre-made covers though that I cannot leave without warning you about. I have not yet heard anyone speak about this and while I’d highly recommend pre-mades (I use them myself), be sure you are on the lookout for covers that are a little too similar.

What am I talking about? Well, all pre-made book covers will have a disclaimer that sounds something like this:

“Once a cover is sold it is never sold again!”

Technically, this is true. Once you purchase a pre-made it cannot be sold again. The designer will remove it from their site and that design will be marked as sold. There is a loophole in this, though. That loophole is this: As long as the design is not exactly the same, the designer can sell a cover that is quite similar in taste. As long as there is something slightly different, the cover can be sold as a separate cover. It could even be as minimum as the font or maybe the person is standing on the chair instead of sitting in the chair.

This doesn’t always mean the similar cover is available I must add. Sometimes the designer will add the finished cover to the portfolio so we can see how the final version looks. However, there are many websites that are literally offering a similar cover for sale as the one that was sold with only minor changes. Just an adjustment here and there and it is literally the same cover.

If you purchase a pre-made, be sure it’s a truly unique one that is not like any of the others on that designers’ website. Check the bottom text of those that are similar and make sure it is only similar because the designer is showcasing the look of the final version.

When ordering premades try and look for exclusive premades or ask the designer if they make them. An exclusive premade is a pre-designed cover designed using photos from photographers who will only sell the photo used in the premade once. Otherwise the premade is pre-designed using photos from stock photos or from photographers who will sell the used photo in the premade again to other clients and covers. Although the premade cover is only sold once, the stock photo can be used again and again in other slightly different covers.

Either way, just find something that is unique.

An additional concern with pre-made covers is that rarely will you find pre-mades with anyone of a diverse nature. Rarely do I see pre-made book covers with Asians on them, Chinese, Blacks, Latinos, or Hispanics. For this reason, I often have to look into a custom made design or get a bit creative on my own if my cover will feature an African American person on the cover. (If you know of  designers who specialize in diverse covers, let me know!)

A Friend Who Designs

I’d just say here to make sure that this friend actually knows what they’re doing. Not all book cover designs (including pre-mades) have that professional look. Book Cover designers are everywhere now and graphic designer or no graphic designer some of these covers look like something you can just do yourself (free does not always mean quality).

Below are some pre-made book cover places to check out for those of you who are looking for covers. Many of them are really professional looking and the prices are reasonable:

The Book Cover Designer

https://thebookcoverdesigner.com/product-category/premade-book-covers/

The Cover Collection

http://www.thecovercollection.com/

Go On Write < Go On Write is currently running a sale on covers

http://www.goonwrite.com/

Self-Pub Book Covers

http://www.selfpubbookcovers.com/

Paper and Sage

http://paperandsage.com/site/

The Book Cover Machine

https://bookcovermachine.wordpress.com/

EBOOK Indie Covers

https://ebookindiecovers.com/

Remember, it’s not just about a cute design. Be sure that this design is also a visual representation of your book.

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Disclaimer. Everything I share on Self-Publishing is always based on my own experience and research because I believe you can’t advise people on stuff you haven’t really tried. It’s just best if you’ve walked those shoes. So, that said I do not profess to be an expert. There are too many of them out there for you to glean from. Now, should you find information on this blog useful? Whoo hoo! Go for it.

Missed the first four episodes of laying bricks? Check them out below:

Laying Bricks Ep 1: Guide The Bricks

(About Focusing on the Story)

Laying Bricks Ep 2: Mortar

(About the Revision)

Laying Bricks Ep 3: Cutting The Excess

(About Editing)

Laying Bricks Ep 4

(About Advanced Reviews, Pre-Launch)

Hot PBS Self-Publishing Topics to Date:

 


Yecheilyah Ysrayl is the YA, Historical Fiction author of The Stella Trilogy. She is currently working on her next book series “The Nora White Story” about a young black woman writer who dreams of taking part in The Harlem Renaissance movement and her parents struggle to accept their traumatic past in the Jim Crow south. “Renaissance: The Nora White Story (Book One)” is due for release spring, 2017. For updates on this project, sneak peek of chapters and the pending book cover release for this project, be sure to follow this blog and to subscribe to Yecheilyah’s email list HERE.

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Book Cover Designs – 5 Resources for Self-Publishers

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Custom Book Cover for Pearls Before Swine by Andre Hawkings, Kenosis Design Innovations

One of the most exciting things for me as a Self-Publisher is the Book Cover reveal, especially if it’s a really neat one. Personally, I like to get an early start on purchasing book covers. It helps me to get that part of the process out of the way, keeps me excited as I polish off the book, secures the cover so that no one else can get it (if its premade), and helps me to schedule the Book Reveal to build momentum. Nonetheless, custom book covers are expensive. To secure a really great cover will run you at least $300+ dollars if you want it done right. There is an alternative however that can save you money and keep your cover looking fresh.

Pre-Made Book Cover Designs

Pre-Made Book Cover Design from Self-Pub for Pearls Before Swine Vol. #2
Pre-Made Book Cover Design from Self-Pub for Pearls Before Swine Vol. #2

As the Self-Publishing Industry blossoms, the web is flooded with resources. Everything from marketing and promotion to editing services and even book cover designs. If you have deep pockets, you’d really be able to take advantage of even paying for marketing and promotion if that’s not your cup of tea, so why not book cover design? After all, we are writers, not designers.

But with the amount of information now available, I realize there is no reason for an unattractive cover. For this reason, I am in the process of re-vamping all of my book covers to look more appealing. So of late, I have been looking to purchase a few book cover designs and found some great resources for Pre-Made designs. I am re-editing my novel and I would like to add a better book cover for the next edition. I am also shopping for a cover for my early poetry books and the third installment of the Stella series.

The great thing about Pre-Made Book Covers is that once you buy them they are no longer available anywhere else, so there’s no reason to be selfish about where you got your covers since no one else will have the exact same one. Pre-Made also does not have to mean amateur looking (though some of them are). But there are lots of striking professional looking covers to match your story at great prices. Just make sure your pre-made cover doesn’t look like a four-year-old did it because those ones exist too.

#1: Fiverr

Number 1 on my list is Fiverr. For those who are not familiar by now, Fiverr is an online service where individuals with various skills hire themselves out at very inexpensive rates. You can purchase editing or Book Cover designs for as low as $5! Now, I warn that you get what you pay for, so it is not wise to purchase a $5 cover (just saying). I would also not recommend them unless you really have to but will list it here first because I know some of our finances will work with this option. Be sure to have additional work done (such as 3D stock images added) by purchasing the sellers additional services. Even still, you can spend under $50 and come out with a great book cover design (and be sure to purchase a back and spine).

#2: Self-Pub Book Covers

Next on my list is Self-Pub Book Covers. I love them! I have so far purchased two of their covers already. To sign up is free and I love their variety. You can pretty much find something that fits your book (especially if you spend hours strolling through every single pic. I know, I’m a bit thorough. OK obsessed, whatever). My only thing with them is that you have to purchase a back and spine at a cost separate from the cover. Even still, you’d come out spending far less than you would a custom cover. (If you can afford a custom cover please do so. It is the best thing. This list is for those of us on budgets).

#3: The Cover Collection

My next favorite is The Cover Collection. I have not worked with them but they have great covers on their site at reasonable prices (I think the prices are in British Pounds so you’ll have to convert that if you’re in the U.S.).

#4: Paper and Sage

Another awesome site is Paper and Sage. Find neat pre-made e-book and print book cover designs at low prices. I’m currently seriously looking at their site. Their variety is good and the covers are professional. You can also order custom made covers through this service.

#5: Author Marketing Club

On this site, you’d get to explore the work of an individual artist who designs their own pre-made covers. If you like one, you will email them through the site but you will buy directly from the artist just as you would if you spoke to them directly. Their prices are also extremely affordable. I’ve seen some really professional looking covers for as low as $20.

PreMade Cover for my 3rd Poetry Book.
PreMade Cover for my 3rd Poetry Book.

This is just a fraction of the number of Pre-Made Book Cover Designs available out there for Self-Publishers. I didn’t include 99 Designs because though the process is off the charts (I really enjoyed working with the various professional artist to see who could make the best cover), it’s not ideal if you are on a budget and falls into the custom book cover category.

The benefit of pre-made covers (if you can’t afford a custom cover) is that they are professionally pre-designed by professional artists who understands exactly how to position the font and combine colors and everything that is important to a cover. With all of this information at our fingertips, there really is no reason for a crappy cover.

Remember: Books are judged by their covers! And in this age of technology, there really is no excuse.