There is a popular saying “the sky is the limit.” It is used to display the belief that you can go high, as far up as the sky. I disagree with this saying because the sky is not the limit. There are elements beyond even the sky. You can stop at the sky or you can go above and beyond it. I want to use this as an example in today’s podcast for the potential for us to do great things without being limited. The sky is not the limit. You are.
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I don’t want to be stuck in the same place. I hear people talk a lot about how numbers don’t matter and to an extent yes, you don’t want your sole motivation of blogging to be riding on the back of followers and stats but at the same time, life is about evolving. As a student the idea is not for you to be forever learning at the foot of the professor. The idea is to learn, apply, and to grow. One of the greatest gifts a teacher can see is a student who has become a teacher. It shows that the student has applied the lessons and that the professor has done his or her job, for its one thing to know and an entirely different thing to pass on information so that others can understand it.
Why Do I Set Blog Goals? Because numbers don’t lie. They are not here to be ignored. And while they are also not here to lean too much on, they do serve a purpose in the end. That purpose is to market growth and development. This means that if we desire evolution then we must put those things in place that are necessary to get there. What I love about the blogging community is the excitement of seeing someone who has reached a certain viewership or follower number. I love this because if you don’t appreciate the little things in your life, then why are you deserving of more? You are not defined by your numbers, but they are there for you to measure improvement. Life in general is about learning and applying and evolving so it doesn’t make sense to me not to strive for excellence.
Deep down everyone knows that goals are the difference maker between so-so performance and stellar achievement. Studies conclusively show that goal-setters routinely outperform their “wing-it” counterparts. – https://pushingsocial.com/3-goals-that-every-a-list-blogger-swears-by/
In no other area of your life can you grow or increase without a clear definition of where you want to go. You want to write a book but you have steps you need to get there. You want to start a blog. You want to grow a blog, but you need a clear vision of how you are going to get there. You can’t just sit back and wish for more interaction. Nor can you simply know what your goals are, but you need a clear plan on how to reach them. Setting a goal for your blog can be beneficial to increasing your number of views and subscribers, growing your brand, and taking you to that next level.
Selecting the right goals are just as critical as achieving them
There’s a lot I want to do with this blog, including purchasing a domain name for it. But, how do we get there? Some of you may wonder how to set goals for your blog and that’s a different post in itself because you don’t want to set just any goal. You want to set the right goals. Usually we say, “I want this many followers and this many views” or as I’ve just said, “I want my own domain name for my blog” but in my short experience as a blogger these are not the right questions, not in the beginning. Your first goal should be defining your audience. A bloggers strong understanding of their audience is a sure way to see results. Ask yourself: Who are they? What Problems do they have that my content offers (or will offer) solutions for? And as you go throughout the week, push the content that specifically answers these questions. These are the best posts and the ones of value. Just got high interaction on a post? Listen to it. Study it. What did it have that, let’s say your least successful post, did not?
So for those of you who are familiar with me, you know I am on the journey to start my own publishing Company one day. Technically, this company already exists. However, right now I am just using it to publish my own books. Why is this important? I love the way Justin T. McCain put it. He’s someone I’ve had the pleasure of working with recently and a couple of weeks ago his Twitter status read:
I think we become so enthralled with the novelty and idea of some things that we often miss the actual cultivation of them or how to do so.” Justin McCain
I couldn’t have said it better myself. I’ve been working at this goal, officially, for a couple years now and I’ve gotten lots of inquiries and questions into when I will officially launch. The truth is that I don’t want to rush it. Right now I am just polishing my skills and perfecting my goals. Thing is, if you’re thinking about MAYbe starting your own publishing company, you MAY want to start by perfecting the publishing process of your own books first. At least this is the advice I’ve taken to heart. After all, how can I assist anyone in an area in which I am not deeply familiar? If I am going to be trained to play Basketball then I MAY as well learn from a former basketball player. Likewise, I want to offer you the best of the best. A Self-Publishing Company that is unique in more ways than one with a team that will stop at nothing until your book is just the way you want it. I’m talking superb Book Cover Design, Editing, Formatting, and MAYbe throw in some tips on making sure the title of the book is just as eye catching as the cover. After all, these are the first two things that attract readers: The Book Title and the Book Cover. As you can imagine, there’s a lot to do and unless I break my goals down into tiny steps it can get overwhelming. After all, I’ll need to hire a Graphic Designer, Editor, the list goes on and on. So any-who, this post is just an update to let you know that I have not given up on the vision! This is still one of my primary goals. I know it may seem like a huge step but that’s just the kind of person I am. I love writing and publishing but I would like to take it a bit further. What good am I if I cannot pass my skills on to someone else? Like the saying says, “Let each one teach one”. Or in my case, since this is the MAY challenge, “MAY Each One, Teach One! So right now I’m just cultivating this knowledgeable soil about the industry, and really examining and structuring my goals. Speaking of goals, I hope to have the business plan finished by years end! I cannot do anything until that target is knocked down because that is how I can finish the financial process of looking for grants and things of that nature. MAYbe then I’ll start by offering Self-Pub services. As Self-Publishers there’s a lot of help that I know we need in general. Many of us do not have a team of professionals to assist us in the process. MAYbe I’ll build one. Until then, I’ll continue to perfect the craft of publishing and use my own books as a catalyst for how it MAY be to represent someone else.
What about you? Have you started your own publishing company where you represent others? What was your motivation to start? Do you like it? How did you get out there? Any tips? I’d love to hear from you!
“Stillness is not a sign of weakness or defeat. It is showing reverence for what is to come. Humility is the beginning of the manifestation of goals and aspirations. How can we see things clearly if we are always on the go? There is movement in stillness. Moving slowly does not mean we are behind in the race. It just means we are learning our race better to win it.” – Tara Townes