The Most Irritating Thing about the Self-Care Movement

the fact that everything is a movement now

like the importance of self-love didn’t exist

before Instagram memes

like healing is a status update

like self-care ain’t a journey but a tweet

like healing ain’t a process but words we hang

on our Facebook walls

and pretend we ain’t cover trauma in hashtags

I see healing differently

mistakes are opportunities

failure is strength

and self-love and healing is a process

paths that we aren’t always sure to take

we become masters of ourselves

only to begin again

like a battle we don’t know if we’ve won yet

a journey, healing is

and we master the parts of ourselves

until there are no more apologies

in our throats

until everything we do doesn’t sound like

sorry

until we value ourselves like we do

likes on a post

until burden ain’t heavy no more

cause we learned how to carry it

until we no longer carry it

until we’ve struggled so long

we don’t know what quitting is

Introduce Yourself Author Interviews: Poetry Edition

We interrupt your regularly scheduled Author Interview programming for this special announcement.

National Poetry Month, a celebration of poetry which takes place each April, was introduced in 1996 and is organized by the Academy of American Poets as a way to increase awareness and appreciation of poetry in the U.S. For our April Author Interviews, I’d like to feature as many author poets as possible. If you have not been interviewed on the blog, head on over to the Introduce Yourself Author Interview page (linked below) and find out how you can get involved! Stay tuned for next weeks final author introduction for March.

*All authors are still welcomed to participate in the interviews. These interviews occur every week on Monday’s. You don’t have to be a poet. I would just like to feature poets for the month of April in honor of National Poetry Month.

>> LEARN HOW TO JOIN. CLICK HERE <<

 

Yecheilyah’s Book Reviews: The Unveiling by Camille A. Frazer

Title: The Unveiling
Author: Camille A Frazer
Pages: 132
Publisher: Frazer Mill Publishing (December 12, 2017)
ISBN-10: 0999523007
ISBN-13: 978-0999523001

The Unveiling is a powerful poetry collection from debut author and poet Camille Frazer. She divides her poetry into sections. The first encourages the perception of a bigger picture and lessens the emphasis on the individual. The division between the individual and society is examined in the second. She asserts that violence has crept in during these crisis times.

The poems cover a wide range of issues on the human condition. We gain knowledge of things like faith, hope, love, and beauty. The poems are beautiful and powerful, making you want to reread them for a deeper meaning and time for introspection.

This is definitely not a book that you can skim through. Camille A. Frazer has seen suffering and tragedy during her work as a children’s advocate. Though as she shows in this refreshingly optimistic new poetry collection, tragedy does not have to define us. Through her poems, Frazer examines humanity’s current direction and illustrates each individual life’s importance.

Her poetry shows a steadfast belief in the possibility of a better world in the future. Every person has a purpose, according to Ms. Frazer, and is capable of kindness, contentment, and forming enduring relationships. She desires that you would be motivated by her work to discover your own gifts and then spread them to others.

The only thing stopping this from being a five-star is that the cover doesn’t do it justice.

Rating:

Lyrical Factor: 4/5
Presentation: 4/5
Thought-Provoking: 5/5
Authenticity / Believable: 5/5
Overall: 4.5 / 5

The Unveiling is available on Amazon.

Camille is also one of our featured authors. If you missed her Introduce Yourself interview, CLICK HERE.

A New Book Review and a Book Signing

Don’t you just love being surprised by new reviews? Yes! I am Soul has a new review and it is just in time for the next signing. If you are in Georgia and have not yet grabbed a signed, paperback copy of this book, I’ll be at the Nubian Bookstore on Friday, April 12th in Morrow, GA. The signing will take place from 5-8:00p Eastern Standard Time. This means you good people can stop through on your way home from work. See how I consider you fam? Lol

Here’s what the reviewer had to say:

Grab your copy on Amazon here or order a signed paperback HERE.

And if you think you’ll make the signing, be sure to stop by the store. Details below:

My 7 Instagram Tips for New Authors

I think Instagram is a great place for writers because there is a prodigious reader and writing community there.

Below, you will find seven tips I put together for new writers who also enjoy using the gram. Hope it helps.

  • Tip #1: Private Page to Business Page

If you’re an author using Instagram, it’s a good idea that your author page is a business page. This will allow you to use insights and other metrics that can help you post quality content by looking beyond the number of likes and tracking things like saves, shares, demographics, and the best times to post based on when your audience is online. (You can find this under insights)

Business pages are also automatically public, which is what you want. If you are trying to build readership and engagement, your author pages should not be private. That is like having a closed sign hanging off the door of your new business. To be clear, this isn’t your personal page (unless you have turned your personal page into a business page, but we will touch on that in a second). This is your business page, and business pages should be public.

Get out of thinking anything you post on the internet is private. It’s not, and if it’s any consolation, making your profile private does not necessarily make it “safe.”

Switching to Business Account

  • Although I am not a big fan of Facebook, you will need to connect it to a Facebook page to create an Instagram business page (at this writing). I know, it sucks. But IG is owned by Facebook so, go figure.

    This page cannot be your personal page but a Facebook business page. If you have not already, head over to Facebook and create a Facebook page for your author business. This will make it easier when you switch over. Then, come back to your IG, click on the three bars in the upper right-hand corner and go to settings. Click on account, then scroll down until you see the option to create a business page.

Changing a Personal Page to a Business Page

If you are going to turn your personal page into a business page, there are some things you will need to do first. Some people say not to do this and to create a separate business page, but I agree with both ways with a few exceptions.

To turn your personal page into a business page, you will want to make sure you delete everything that is not in some way relatable to your business. This means you might want to delete those nudes and all fifteen pictures of your cat.

Another option is to delete everyone who is not part of your readership and unfollow people who aren’t right for your business. While it is best to create a separate business page, turning your personal page into a business page could work if you are willing to make a few adjustments.

You will also have a lot of family and friends on your personal page, and family and friends are not your target audience. The chances are that’s why you are complaining so much about not getting the support you deserve. You are trying to sell to the family instead of the strangers who want to buy from you.

Family is family, but they are not your customers. Even those who buy from you aren’t doing it for the same reasons your readers are. A family who buys from you is just trying to be supportive because they are related to you, not because they actually like to read your books. It’s a hard pill to swallow, I know, and it doesn’t apply to all family members (some of them do like your work), but the quicker you move out of the mentality that your family must support you to be successful, the more successful you will actually be because you will have embraced the strangers who are readers passionate about the kinds of books you write.

Just as author blogs differ from business blogs, I believe author social media pages differ from other business social media pages in some ways. One way is that for writers, showing off our likes, interest, and personality is all part of author branding. People buy from people they know, like, trust, and getting personal (though, not too personal…keep it clean) helps build trust.

  • Tip #2: Track Progress by Using Instagram’s Insights So You Know What’s Working and What’s Not

One of the hardest things I have found as an introvert is figuring out what other people want. The only way to know is to ask, track behavior, and pay attention to actions.

Once you’ve decided you are ready, making the switch from a private to a business page will help you track your audience’s actions and see which posts are reaching people. 

When your IG page is a business page, you get to see things you won’t see on personal pages. Below are screenshots of posts from my page.

If you click on the insights (which you can see under your post on business accounts), you can see not just how many likes you got but how many people shared your post, saved your post, viewed your profile, or clicked on your website link.

This helps you to see which posts have high engagement and which posts do not.

The thing about any business social media page is that it differs from pages that you are only using to connect with family members, friends, or just hang out. On those pages, likes, shares, and follows don’t mean anything except maybe to boost your ego. On business pages, though, likes and shares are important to you understanding how your content performs – by tracking metrics over time – and is the key to developing a content strategy that works best for your audience.

As a business page on social media, the formula is typically:

Engagement =

Likes + Comments / Followers

You also see things like the number of people who viewed your profile, clicks to your website, where the people are coming from (what city/state), age range, gender, and more to consider in terms of what’s working other than counting likes, which is actually the least important form of engagement.

Let’s look at some examples of my high performing Instagram posts and how I determine they are high performing. Try not to look at the number of likes. Although that plays a part, you can see likes on everyone’s post. In this example, we are looking at what you can only see on a business page and how to increase posts’ quality.

Example #1

Here, the winner is the number of shares (46) and saves (74). The number of comments is next (20) and then, lastly, number of likes. Also, you will notice the number of people I reached and the number of people who clicked on my profile. Although there are more likes than saves, liking a post is last in terms of engagement.

Example #2

Here, there were only two profile visits but the reach was huge and so were the saves. A lot of people enjoyed this post. But I want you to notice something else.

While this post has the most likes and a higher reach, example number one is still a better post to me because it’s my own original content.

This is important.

In example two, I was reposting a black history meme from another page (you can see my credit at the bottom left…always give people credit when you share their post. You can do this easily using a repost app). The posts that are yours are always the best!

Never share more of someone else content than you do your own.

Example #3

 

Example number three was lit. The reach is impressive, the shares and saves are outstanding, and the likes even got up there a bit. Here, everything outshined the number of comments, so while people loved the post, they didn’t have too much to say about it. I guess we all know Alice Walker by now lol.

Chicago (my hometown), Atlanta, New York, Houston, and Charlotte are where the bulk of my support comes from (at this writing). I am happy to see ATL at the top since I live in Georgia and see the Chi representing. My biggest audience is made up of women, which is always good since I am a woman, and the age group is between 25-44. Let’s move on.

  • Tip #3 Use Sharp, HQ Images

Instagram’s focus is on photos, so uploading pictures that are grainy, pixelated, or include text that’s hard to read is like the IG cardinal sin. If your images look like crap, you won’t get much engagement. Trust.

Use sharp, high-quality images in all your posts. You can brand yourself by creating lovely images using Canva or PosterMyWall. 

It’s also good if the images have something to do with your books or show off your personality in some way. A good practice is something I saw someone post about looking at your last nine posts. Can someone understand who you are and what you offer by these posts alone? I have been doing this (looking at my previous nine posts), and it has been a helpful reminder to pay attention to the kinds of content I post. People will see the image before seeing the caption, so the image must speak first.

  • Tip #4: Include Text/Caption with Images

Speaking of seeing the image first, people pay attention to the caption! Add some context to the image by adding a caption. Now, I have noticed many celebrities don’t do this. They often post a selfie, and leave it at that, but that’s because they are celebrities who already have a strong audience and platform. David Banner doesn’t have to include text on his images, and he will still get over a thousand likes and hundreds of comments and shares.

But you are not David Banner.

You are a new author at the beginning of an exciting journey, and you are introducing people to who you are for the first time. Use the caption to explain the images you post. It doesn’t have to be uber long and fancy, but something is better than leaving it blank.

  • Tip #5 Hashtags

Going back to this screenshot, it appears my hashtags are working on this post, reaching 45 people alone. Hashtags don’t exist just so you can be cute but they work just like the tags you’ll use on a blog post. They are searchable on social media. If you click on your hashtag, it will take you to all the posts relevant to that hashtag. They help categorize content and track discussion topics based on keywords. You can Google the hashtags that are best for your business. It may even be necessary to research your hashtags (I did because I’m a nerd lol). There are tools available like Hashtags.org or HashtagDirectory.com that can help you. You don’t really need 50 hashtags. The most important thing is that the hashtags you use are trending and apply to your business.

Tip #6: Clean Up Your IG Bio

I just changed my bio again because I wanted it to reflect what I do and offer. This is one of the most critical parts of your account. Since you are limited on characters, you must quickly tell people what you have to offer in as few words as possible. As you can see, I don’t have tons of followers, so don’t think because you have less or even more, that’s the most important thing because it’s not. The number of followers doesn’t determine quality.

  • Author – Make sure you let people know you are an author. Don’t be afraid. If your an author, say that.
  • Tell us what you do or offer. If you’re an author, tell us the kinds of books you write.
  • Be sure your website or Linktree link is in the bio.

Tip #7 Website Link in Bio

What do you want people to do once when they visit your profile? Do you want them to like, comment, and then move on with their lives? Do you want them to research something? Do you want them to buy something? What do you want people to do when they come across your page? That answer is the link you promote in your bio.

If you are using Social media for business, the end of the road isn’t your Instagram/Facebook/Twitter page. You need an author website/blog/email list and should be directing people to these sources to learn more about who you are, what you offer, and how it is beneficial to their lives.

In your bio, you may also want to include a special website link. This link is special because it can be created specifically for Instagram. Instead of posting the link to your website alone, you can create a landing page with buttons specific to where you want people to go. Instagram only allows one link, but you can post several when you:

  • Set up a Linktree account where you can house several buttons, accessible through one link

Even if you don’t have a website yet, Linktree is excellent because it allows you to list more than one thing at a time. You can add buttons to your social media sites, for example. When people visit your link, they can choose where they want to go. You can also see how often people are visiting your sites. I used linktree for a while, and it’s excellent.

  • You can create your own linktree-like link through your website

To get the best out of Linktree would mean using the paid version so you can customize it, but if you have your own website (that you are already paying for), you can also opt to create a page on your website that mimics the Linktree platform. This is a special page specifically for Instagram, so you don’t have to make it visible from your home page, but add the link to your IG bio. (Click here to see my page for an example)

This saves money, points people directly to your website, and promotes you and not Linktree.

Website Link + Call to action button helps direct potential readers to your books, blog, or wherever you want them to go. Remember, social media is not the end of the road. If you want people to do more than like a post, be sure to lead them somewhere they can learn more.

To Summarize:

  • Make your profile public, and create a business page. Be sure to shake up your content to reflect your business profile

 

  • Use the insights and metrics you see over time to improve your strategy and increase clicks to your website.

 

  • Write a bio that targets what it is that you do and what you offer.

 

  • Use sharp, high-quality images

 

  • Use caption/text to describe images

 

  • Use hashtags strategically, researching the ones that best apply to the kind of content you post.

 

  • Include the link to your website in your bio or use linktr.ee for multiple links

 

Introduce Yourself: Introducing Guest Author Sheila Williams

Today, I’d like to extend a warm welcome to Sheila Williams. Sheila, welcome to the PBS blog!

What is your name and where are you from?

My name is Sheila Williams. I am English, born in Yorkshire in the North of England (known as God’s own county to those who were born there!) Until five years ago my feet were firmly planted in English soil. Then, I had one of those ‘where did that idea come from’ moments and moved across the channel to the south-west of France – a region known as Occitanie (previously the Languedoc). I now live in a small village near the Pyrenees mountains with my dog Zouzou, otherwise known as the Ayatollah for his insistence on regularity – regular walkies, regular mealtimes, regular cuddles and regular snoozes on the sofa.

Awwue lol. I bet he’s adorable. Any siblings?

I am the youngest of three. My brother Mike is the oldest. He’s a very practical person, always building something. He has an apartment in my house here in France and stays for about six months every year which is very handy since the house is a bit of a wreck and always needs something doing. He’s a keen guitarist and banjo player and not a bad singer either. We’ve always been close despite our very different temperaments and political views. It makes for animated discussions on the terrace with a bottle of the local wine during summer.

My other sibling is my sister Pat. She too is an author and lives in New Zealand. As kids we were pretty close although she could be extremely prickly at times. She moved to Canada when she left college and then on to New Zealand. I have seen very little of her since then. Sadly, there was something of a schism, a family break-up after our father died which led to considerable ill-feeling between her and my mother and percolated through to Mike and myself. The rift is something I have never been able to repair and she remains stubbornly out of touch.

I am sorry to hear that. Hopefully you guys can reconcile! I think it’s cool your brother has an apartment in your house! What would be the most amazing adventure to go on?

I would love to go on safari in Africa. I am passionate about this beautiful world that we live in and the creatures that populate it. Before it is too late and we ruin it altogether I want to see some of the species that are being driven towards extinction in their natural habitat. I am not a fan of zoos although some do good work in helping to preserve species. I can imagine a dawn safari, just as the sun is rising, still a chill in the air and seeing the different animals at the watering hole. I imagine the sounds and smells that would fill the air. One day I’ll do it. It’s top of my bucket list.

That sounds nice. What’s your favorite drink?

A cold glass of Blanquette de Limoux which was the earliest form of champagne. It goes down smoothly, with a little fizzy bite as an aftertaste. Just the thing after a swim on a hot sunny day.

You made that sound soo refreshing yess. Lol. avorite color?

Oh I’m definitely a blue person. I love all shades from the darkest velvety blue to the sharp blue of the morning sky. There is at least one shade of blue in every room in the house and my wardrobe likewise. It’s a colour that can soothe, sing, import elegance as well as casual comfort. What’s not to like?

Let’s talk about writing a bit. Who is your favorite writer?

Ah this is a tough one. There are so many. There are the three Kate’s – Kate Mosse, Kate Morton and Kate Atkinson – all very different in style and genre. For classics I love Jane Austen; for history Bernard Cornwell and for Sci-fi Robert Heinlein. Daphne du Maurier slips in there somewhere too.

When did you publish your first book? What was that like?

My first book was non-fiction ‘Close to the Edge – Tales from the Holderness Coast’. It is an eclectic history of part of the coast where I lived in England. My friend – a photographer and I walked up and down the length of the coast researching people and places. It was huge fun. I published it with Amazon and not being very techie-minded got into a bit of a muddle but it all got sorted out. Then, when the paperback arrived I went round all the caravan sites and got them to hold copies of it to sell to the visitors; I donated copies to all the local libraries and got the tourist information offices to sell it for me. It was extremely hard work and my first introduction to marketing a book. It’s not a best-seller but the sales continue to trickle in even four years later.

That’s awesome. Aside from Non-Fiction, what genre do you write in?

I’ve probably made it a bit difficult for myself! I write a mix of history with a dash of fantasy or spooky stuff. I published a book of short stories ‘The Siren and Other Strange Tales’ which has a lot of spooky stuff in it and my first novel ‘The Weave’  is a contemporary fantasy story with history woven in. My wip is definitely history, set in the 7th century with a splash of fantasy. I like the little bit of something extra that fantasy gives me as a writer. It gives me an opportunity to tease the reader a bit…to make them wonder whether there is something psychological going on in a character or whether it is something supernatural/fantastic really happening. It is something I’m exploring much more in my wip.

Okay History, Sci-Fi and Horror book readers! You heard it here first. Here’s a writer for you.

What takes up too much of your time?

French bureaucracy! The French love their paperwork and as an expat there are wads of it to be completed. They also have strict demarcation lines between who does what which sometimes means that the carefully gathered information slips between departmental gaps. It’s getting better though as more and more is brought on-line. The Brexit situation has created even more since most expats I know in France are applying for a ‘carte de sejour’ which will allow them to stay in France. The documentation required is extensive and much of it is already in the maws of bureaucracy but it still has to be provided anew.

What do you love about yourself?

I suppose it’s my ability to be myself without embarrassment, without worrying about what others’ might think any more. It’s something that has crept up with age and I guess experience too. I like to do daft things now and again like make up silly songs and sing them in the shower or dance with the dog in the village square. I don’t worry about making a fool of myself. Alongside that I have developed assertiveness which I sadly lacked when I was younger and I like the fact that I can say saying clearly(albeit diplomatically I hope) what I think!

Thank you Sheila for spending this time with us. We enjoyed you!

Bio.

Sheila Williams, author, slipped into this world on Guy Fawkes night, under cover of fireworks and bonfires. Outraged to find other nurslings in the nest, she attempted to return to her own world but found the portal closed. Adopting a ‘make the best of it’ attitude she endured a period of indoctrination to equip her for her place in society. Freeing herself as soon as possible from such torture, she embarked on a series of adventures – or to use the vernacular – careers; hospital manager, business consultant, life coach, sheep farmer. She attempted to integrate into society by means of marriage  before setting out alone to discover another world, known as France, where she now resides.

In her quest to understand this world she pursues knowledge of its history; not of kings and queens but of its ordinary people and how they lived and worked. To this end, she haunts events such as boot fairs, vide-greniers and sales rooms where many ancient artifacts can be uncovered.

Her outlets from this unfathomable world include nature, animals (especially funny videos of), books and writing stories. This latter occupation enables her to create her own worlds, populate them and dispose of the residents as she thinks fit. She finds holding the fate of these poor souls in her hands immensely satisfying.

Be Sure to Follow Sheila Online!

e-mail: sheila@writeonthebeach.co.uk

blog: www.writeonthebeach.wordpress.com

website: www.sheilawilliams.net

Twitter: twitter.com@sheilawwilliams

Amazon Author Page: https://amzn.to/2WQA38R

Are you an author? Looking for more exposure? Learn more about my Introduce Yourself Feature HERE. (Only 2 slots left for March! Schedule today.)

Courage

How dramatic the transformation is when I turn lioness
how dangerous courage is
how beautiful too
how tingly the feeling when you throw caution to the wind
when an introvert speaks
you know that little mustard seed’s got a fire
how revolutionary to be humble in spirit,
but courageous in character.
The weight of this bravery
both heavy and powerful
how sensitive and warrior I am at the same time.
How powerful strength is
when you don’t know that it is there.