Category: Articles

Social Media Automation – Why I Don’t Use It

file(6)

It probably would make life much easier if I posted to one account and it automatically posted to all of my other social media accounts. There is a way this can be done by enabling social media automation and I am sure the busier I get the more I would be willing. But for right now there are some key reasons I am just not attracted to this strategy.

They Are Different Platforms

I’m probably the only person in the world who does not want to link her social media accounts (including this blog). Those of you who follow me on IG, FB, and Twitter have probably already noticed that I use them as separate entities. I’m not into linking them at this moment. That would be slightly annoying to me actually. This is because for me, Facebook, Twitter, and Instagram may be the top 3 Social Media sites active right now, but they are three totally different platforms. This means they require similar but slightly different navigation techniques. Let’s start with Instagram.

Instagram

file(5)

Instagram is all about the image. This, in my opinion, gives it advantages over Facebook and Twitter in the promotional area when it comes to pictures. When you scroll through Instagram, each picture is shown one by one according to your followers most recent uploads. As you scroll through, you cannot help but see them even if you skip through the ones that are not interesting to you. This means there is less distraction here than on the other platforms. Instagram is a go-getter for attention because there is not enough space to browse through anything else outside of that timeline. People can also upload videos, another major attention keeping strategy. While Instagram allows room for wording and descriptions of the pictures, the most important thing is the photo itself. Bold and bright colors that capture and keep people’s attention is a must for IG which makes Book Cover designs and promotional flyers very attractive for authors and they garner lots of attention. Quotes and Meme’s have also become a favorite. Authors can upload pictures of books they are reading, screenshot Amazon reviews, or post quotes from the authors they love. Lots of wording in the form of an Image is not something I would want to upload to IG. Instead, I would much rather use images with wording that stand out. Far as IG is concerned, the most important thing to remember for me is the strategic use of the image.

Twitter

file(4)

Twitter’s restriction on word count is a plus for me. In fact, it is what attracted me to this platform in the first place. It is a fun way to post constant updates and does not take up a lot of time. Twitter is the hub for short promotional shout outs and gives me the opportunity to be creative with words. People’s attention spans are short so its not necessary to be long winded. Instead, authors can boost the visibility of posts using the #hashtag, a social discovery mechanism that is actually taken from the tagging strategy of using keywords that others are also using and networking through those words. Twitter gives you the opportunity to upload photos as well, but it is not the platform for pictures in my opinion. When I scroll through my IG timeline I can instantly see the pictures. When I scroll through my Twitter timeline however, I will either see half of the picture or (via automation) I’ll see a link to the picture file that is uploaded. This is not very attractive or important to me in the moment I am browsing the Twitter timeline. I’d much rather read a short quote or click on a link to an article. Articles, this is another major plus with Twitter. It is so much easier to click on news articles and blog posts from Twitter. In fact, Twitter is the biggest hub for sharing news and taking advantage of real time information. Is there a crisis happening? You are sure to get real time updates through your Twitter feed. Re-tweets also make it easy to share and promote the work of others.

Facebook

8043979-120875522_3-122095019_13-v1

Facebook is the place to be for a combination of all of these things: pictures, family, friends, quotes, news articles, etc. Facebook also does not have a word count limit which gives posts the opportunity to have a longer shelf life, meaning more people are likely to see your post last week on your Facebook profile than your Twitter timeline. Twitter is “What’s Happening Now?” and Facebook is just “What’s Happening?” For authors, Facebook is the place for storytelling, poetry, etc. Because you can write longer posts, you can really go in on showcasing your writing skills because FB is really great when it comes to longer conversations (You can give everyone a taste of your skills 🙂 ). When you publish a popular post (lots of likes, commentary, views) it will stay at the top of the timeline more which will give it lots of attention. In addition, old posts that have new comments will make their way back to the top which means new people will get to see it. Facebook’s major negative is that it is too crowded, or at least to me. There is a lot going on. People are chatting, playing games, watching videos, looking at pictures, and even listening to music through Facebook. Facebook is a large platform by which to expand a network and garner attention for a product but it can also be a show off. Because its such a large platform, people are sometimes less genuine than they should be. Everyone wants to prove that their lives are the best thing since sliced bread even if its not really this way in reality. People also tend to confide in Facebook more than they should, venting thoughts, actions, and family issues that should never be put on display for the world to see. For this reason, I find myself neglecting Facebook a lot unless I really have something important to share. However, I will not completely neglect it as a social media marketing strategy because together, with the use of Twitter, and Instagram, it can create one strong marketing dynamic if used correctly. Facebook is also great for connecting with family and friends whereas Twitter and Instagram opens the door for networking more with professionals and strangers. You are more likely to connect with a family member or someone you know by way of Facebook than the other platforms.

socialab-infographic

Social Media Automation combines these accounts into one, making everything you post on one automatically post to the others and this is cool (for well established businesses it may just be very cool) but right now its just not for me. It may save me time, but it doesn’t give the impression that a real person is behind the computer if every post is automatically generated. It can also get boring at times (at least to me). Right now I would like to continue to use my social media platforms separately. Why? Because they are separate platforms.

Writer’s Quote Wednesday – Zora

Welcome back everyone, to another Writer’s Quote Wednesday segment, as hosted by Colleen of Silver Threading. Today,  I draw inspiration from Zora Neale Hurston, a name I’ve been hearing a lot this week:

 

Zora H

I’ve been reading this quote all week. Not because I’m a Hurston fan to that extent, but I have been studying her history pretty close (for a project I am not telling you about yet, don’t you just love secrets? lol hee hee )and this quote in particular keeps sticking out to me. There is so much here that I cannot begin to verbalize it all. In short, I’m at a place in my life where focus is priority. I feel really free right now with who I am. I would not say that I am content because to be content is to lose focus. Focus is loss when we think that we are where we are supposed to be and we stop striving. That said, I am not there yet; I would not say that I have reached my limit, I have a long way to go. But I do feel my faith is growing. Could be something in the air, a sense of urgency, or an alarm clock on my skin. In the meantime, I’ll just pull in the horizon like a fish net, and drape it around my shoulders.

******************

010516_2129_writersquot1

Phillis Wheatley

7957995-120875522_3-v1

Alrighty then, let’s get started. Of course, those who know me, even slightly, know that I’m a “365 day a year black history frantic”, but I love black history month because its the time of year where black people’s minds are the most open and willing to be in tuned with back history and that, despite how small it may seem, is worth investing in. Yes, I am saying that you (black people) should invest in your people’s minds. If ever you can capture a moment where they are most in tuned, you should do so. Yayy.

So, without further ado, let’s get started.

PhillisWheatley

First up is Phillis Wheatley, first (recognized) black writer. AND (yes and) she was a poet. So, I don’t know, that’s like extra credit or something write? ( I can spell right, I just didn’t on purpose…duh). OK, my humor is not funny, which is why I’m not a comedian…on to Wheatley…

The First African American Writer

The first African American Writer is a statement I say lightly. I say it lightly because we do not know if she was the first. She is only recorded as the first because her work was published and that makes it legitimate in this society. So, as the first recorded black woman writer, Phillis was the first to make a name for herself while still under the bondage of slavery. Brought from Africa as a child and sold to a Boston merchant, Wheatley spoke no English initially (as didn’t many of her people) but by the time she was sixteen, under the tutorship of her owners, had mastered the language. Her interest in literature led her to write and publish Poems on Various Subjects in 1773.

Marketing is Farming, Not Hunting

Very informative post. I love the Farming analogy. Most excellent article.

Chris's avatarChris Fox Writes

Writing a novel is an immense undertaking, and before you finish it you think it’s the most daunting thing you’ll ever do. Then you DO finish it, and suddenly you need to figure out how to get people to read it.

Before long you realize you need to learn this strange sorcery called marketing, so you start asking around, reading blog posts, and digesting anything else you think will help. Then you start posting ‘look I wrote a book’ to Facebook, Twitter, and anywhere else you think people might see it.

People throw rotten tomatoes, and you quickly retreat back into your introvert shell. You realize that all the Facebook groups you joined are full of other people like you who are also yelling BUY MY BOOK as loudly as possible.

The method described above is the hunting approach. Your prey are readers, and you are stalking them through the…

View original post 1,721 more words

Writer’s Quote Wednesday – Bernice McFadden

Good Morning Lovelies and welcome back to another segment of Writer’s Quote Wednesday as hosted by Colleen of Silver Threading. This week I am quoting from Bernice McFadden:

900x400_BW2“I write to breathe life back into memory and to remind African Americans of our rich and textured history.” – Bernice McFadden

I had to reread this quote a few times. I understood it well. I had to reread it to make sure they were not my own words. Its as if McFadden had found a way into my head. Maybe the ancestral blood that links our DNA pulled from the genetic instruction and spoke our hearts into words. Maybe she just heard it in my bones, but this is one of the many reasons why I write: “To breathe life back into memory and to remind African Americans of our rich and textured history.” The quote suggests there is something not living among us, something not honored, not recognized, not praised. It is my hope that my work can be part of the resurrection

About The Author: From Her Author Website

BERNICE L. McFADDEN is the author of nine critically acclaimed novels including Sugar, Loving Donovan, Nowhere Is a Place, The Warmest December, Gathering of Waters (a New York Times Editors’ Choice and one of the 100 Notable Books of 2012), and Glorious, which was featured in O, The Oprah Magazine and was a finalist for the NAACP Image Award. She is a three-time Hurston/Wright Legacy Award finalist, as well as the recipient of three awards from the Black Caucus of the American Library Association (BCALA). She lives in Brooklyn, New York. The Book of Harlan is her latest novel.

*********************

010516_2129_writersquot1

The Oscars: Our Fight

635889667266550353-smith

OK, so what’s my thoughts on this? Well, there’s the good, the bad, the ugly and everything in-between. There’s the surface and then there’s what is beneath the surface but I’m not going to get into all of that. There’s some dark clouds in Hollywood but there’s some sunshine too. As far as the Oscar Boycott is concerned, I don’t have much to comment. On this cool, yet beautiful Saturday, my day of rest, my Sabbath, and my calm. On this day, where I usually do not post, I needed to write this and I choose to keep it beautiful.

From the positive end of the spectrum, there’s a glint of light attempting to bud and to shine and to erupt into something beautiful. Something is trying to break through the hard shell, pierce the darkness, and replenish the damaged soil in Hollywood. Who knows what will come of it. Will blacks gather as a cohesive unit to achieve something of their own? It is not really just about the Oscars. It’s about a jolt of consciousness that is needed, and perhaps now being conceived, to move this powerful people. Come forward Gideon. Come forward David. Come forward Samson. Come forward and tell your story the way that it needs to be told.

They Don’t Know Who They Are

There’s a rumor taking place among African Americans in America. A rumor that has always been there but that is now being echoed from the mouths of others. We heard it first from Raven-Symoné and then Whoopi Goldberg, and now Stacey Dash.

jamestownvasign

Let us start by saying that The United States has been drunk off the blood of the African American for 397 years now–that is from 1619 to the present, when blacks were first brought here in a servitude capacity on the banks of the James River in Jamestown Virginia. Since then blacks have fought in every American war and contributed to every major American architectural structure. Blacks have single handily been the backbone to American wealth and prosperity. Their slave labor is the reason many people are still wealthy today. It is no coincidence that they succeeded in the cotton fields where the Native did not. They were not brought to America by mere chance, but their captors understood their farming history as a people and their capacity to flourish. It is because of this that many African Americans feel that there is no one more American than they. This is when things get weird.

The servant is not invited to the party as a guest. The servant is invited as a servant. His job is not to mingle or even to sit at the masters table. The servant is not prohibited to kick his shoes off, go upstairs and rest. The servant is not there to get comfortable. The servant’s job is to serve. The black man and woman didn’t come to America on a plane. The black man and woman came to America in shackles. We’re not talking about the blacks who arrived here prior to 1619, we’re talking about the blacks who began what is infamously known as The Trans-Atlantic Slave Trade. These blacks, it is clear, have no idea who they are as a people. They have been robbed and spoiled and hidden into prison houses. They have no idea what’s going on around them or in front of them. They are wild bulls in a net and filled with the fury of the Almighty. Mistake it not that they are blessed. Any contribution from them is prosperity. The blood in their veins is still a covenanted one. They sing songs about redemption and have built communities out of nothing.

1619Image

However, at what point has American become synonymous with ethnicity, or rather, nationality? Were not your ancestors considered less than human beings when this country was built? If given the chance do you think the founding fathers would not have signed the constitution in your blood? You cannot align yourself with the Native because he too had you as slaves. Did your rights not have to be amended or added on like a button to a shirt? What to the slave is the 4th of July?

The Mexican American is American. The Canadian American is American. The European American is American. The Irish American is American. All of these people are Americans because they live in America, but when we talk about the nationality, which refers to a country, who are you? Every other people in America can still point in the direction of their natural heritage except the African American in America. This perpetual state of ignorance has caused many of them to settle for being Americans. They don’t know who they are. Just because I help build someone’s house, this does not make it mine.