Dear Self-Publishers: You Are Not JK Rowling

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The rain sounds like marching footsteps on my roof. Yes, it is pouring out. So, I thought I’d take the cozy time spent underneath the covers to devote time to my laptop which means sharing another thought that recently crossed my mind concerning Self-Publishing. As always, my thoughts are based on my own experience. Will you get something out of it? It is always my hope that you will.

There is always something we can gain from one another. Always something we can add to our Self-Publishing arsenal of sorts. However, while each self-publisher is similar, each is also different. There is no one answer to self-publishing a book. There is no one way that it is done. In this post, JK Rowling is not merely representative of herself, but she is representative of others who have succeeded in the business of book publishing. Thing is, I am not JK Rowling and neither are you.

Using Rowling as a platform of discussion, I’ve viewed her countless outlines available online for her books in the Harry Potter series. They are very nice layouts and tend to be very organized but it was also very confusing to me. Rowlings outlines are, again, well organized but it is not something I could have followed. For me, to follow an outline for writing books would just confuse me and I will probably never finish it. It is just not the way that I write. I and me are key terms here.

What makes your book special? In a world where people are Self-Publishing books everyday (and often coming out with them at the same time) what makes yours worth the time? Wrote a Historical Novel? So what, so did the next guy. Wrote a Young Adult piece? Who cares, so did she. Her over there. Yes her, she wrote a Fantasy, Horror, Young Adult novel too. In a world where there are seas and seas of Self-Published books, it is not the concept of the story itself that is so different. I believe there are tons of books with similar themes. I also believe that every book has a question that needs to be answered, a message it is trying to deliver, or a problem that it attempts to solve and each author has to answer that question or reveal that message or provide a solution to that problem in his or her own unique way. This, the answer, is what makes him or her stand out. It is the unique combination of that authors own persona as well as his or hers approach that is different and that makes that author either stand out or blend in with the sea.

I’m sure authors whose names we all know have been influenced by others, of course. But they have also become known for their individuality. There is always something slightly different about how one author approaches a subject as compared to another. Terry McMillian and Sista Souljah are both talented writers, but Souljah can’t write like Terry and Terry can’t write like Souljah. For each to be successful, each will have to bring something to the table that is different in order to become their own name brands.

Dear Self-Publishers: You Are Not JK Rowling

It is not up to us to write like those who’ve become successful financially and globally. It is up to us to write in a way that works for us, according to our individual personalities and our individual styles.  It appears that everyone wants to have the answer to how to Self-Publish a book. The truth? There isn’t one. At the end of the day we have to write stories that people want to read and lets just say the JK Rowlings are already taken. I’d be willing to bet that a book written with less than desirable grammar and poorly promoted can still be read IF it’s an engaging story. Writing is, after all, story telling which is not something everyone can do.

This, the skill of writing, tends to be overlooked when it comes to advice or discussion on self-publishing. I’ve seen tons of advice on how to promote, why it is important to get a story edited, why book covers should be appealing, ISBN Numbers, the list goes on and on. I’ve spoken myself about the importance of these factors, why they are important and so on. Except, I do not hear much about the actual skill of writing; the craft of story telling. Poor books is not always because the book cover is bad, the editing is crappy, or that the marketing skills are poor. No. It is because not everyone can write a book. I’ve read Traditionally Published books with tons of grammatical errors and yet people love the stories because they are told well. There is a skill there that draws readers in. Toni Morrison said it best when she said that obviously some aspects of the field can be taught, but you can’t teach skill or talent. I love to sing, but I am not going to walk into someone’s studio and record an album. While I’m sure my voice is decent, singing is not a skill that I have. I would much rather let the Alicia Keys and Whitney Houston’s have at it. As for my voice? Well, that is what showers are for.

As for the purpose of this post? Well, we’ve all heard it before: Be yourself, everyone else is taken.

Coffee Date: Travels

I am still traveling but I wanted to give you an update while I have some down time. Would anyone like some coffee? Tea? Hot Chocolate? I’ll have a coffee with French Vanilla Cream, no sugar (the cream is sweet enough). And lets make that steaming hot. It’s cold out there!

Since we are having coffee right now, you should know that I am still waiting for more pictures to come back from the Book Signing but that it was a beautiful event.

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My Team

First, I had a team of eight sisters who helped me to put it together and I am forever grateful for their generosity. Because of them I didn’t have to keep watch over the kitchen or escort people to their seats or take my attention away from the presentation. (*Team work always makes the dream work!*) My editor was also in attendance and we were both surprised with gifts from our supporters. Mine was a glass plaque with my company logo on it and some really encouraging words. I’ll upload a picture of it when I get home. It is absolutely stunning!

Order of Events

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The library itself was excellent. Very spacious with a beautiful kitchen to store the food (the pic shown is before we covered it with all kinds of goodies. Still waiting on those pictures to come back). I began with a video of the Book Trailer and a PowerPoint presentation. I decided to do it this way to keep it fresh. The images and moving pictures helped capture and keep the audience attention as I rambled on about the details of the book. There was also a Q&A session.

Me and Harry
Me and Harry

Since we are having coffee right now, you should know that I had the privilege of meeting a man named Harry. Harry is an older man whose family were sharecroppers and he expressed exciting interest in The Stella Trilogy. For those who don’t already know, I am really passionate about having these kinds of conversations with the elderly or older men and women who have lived during these times. It is a wisdom I think that we should all cherish. My dad in law has given my husband and I very exciting stories of his boyhood and their experiences picking cotton and sharecropping as well. It is most exciting. I believe oral storytelling is a major stepping stone to the writing of books today. Before anything was written down, it was passed along orally.

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Next, we offered food and snacks to the guest as I prepared for the signing and allowed everyone to mingle. This gave me the opportunity to go around and speak to some of the guest. I think this is very important for Book Signings. You want to try to avoid sitting at a table all day. Instead, I wanted to make it as engaging and family oriented as possible. I think its important that everyone feels special and part of the process. After all, these are people who invested in me. It’s only right that I invest my time and attention to them too.

Since we are having coffee right now, you should also know that I was in a Black History Stage Play the day after the event (Sat.) at The Riverside EpiCenter (Blakk Amerika: From Prophets to Pimps) and it was absolutely powerful. I was casted in 3 roles: Besty Mae, a plantation slave whose son was sold away from her. Sheila Jones, Besty’s great great granddaughter some years later, and I also had the privilege of closing the play with a poem.

I’ll have more updates soon. Before we get out of here, I do want to thank everyone for their support of this work so far both offline and across social media.

Until next time, peace and love

– EC

Why I Write Black

two generations

Because flowers grow in strange places

like tattered pieces of wood and recycled paper

 

Because history is frost bitten

and winter refuses to be comforted by the sun

bluish-white and numbed pain

cold skin

and prickling feeling

 

Because the sky don’t stay dark forever

but light ain’t taught in history class

 

Because some skirts

are too heavy

to lift without permission

Because Dust Tracks on The Road

was subtracted 3 chapters

Because some truths

are too big to sacrifice

on American alters

 

Because Zora died broke

and Nina died sad

Because their voices still sing

Because strange fruit still swings

 

Because ignorance is worth more than rubies

and diamond gems

Because no one has picked up the pieces

of truth

underneath the ruble

of bombed out churches

on 16th streets

Because little girls ain’t little girls no more

but crushed bones

and melted skin

a strike of disobedience

against premeditated sin

 

Because hope is stronger than despair

Because freedom is worth more

than all the

raisins in the sun

The Best Way for Writers to Use Amazon’s Preorder Feature

Great info over at Live.Write.Thrive on how to use Amazon’s PreOrder feature. Here are some key bullet points in the article that can help you to make wise preordering decisions (please visit the site for the entire article). Penny C. Sansevieri, Founder and CEO Author Marketing Experts, and best-selling author says:

  • First Time Published Author: If you’re a newly published author, the idea of a preorder probably seems exciting, right? Your book is up on the Amazon site as time ticks down to its release. And while it seems exciting, it’s not advisable to spend a ton of marketing time on the book because you can’t get reviews (though there is a workaround for that), but using this to build a fan base may not be the best idea. 
  • Already Published Author: If you have a book out there (or several), and you’ve built a mailing list of fans, then preorder may be a fun thing to do to build excitement for your upcoming book. 

I would still caution that the lion’s share of your work should only begin when the book is actually ready for purchase. Why? Because unless you are some mega-bestselling author, it’s hard to drive significant numbers to a preorder page.

The other issue is immediacy. If a reader wants something now, they may not want to wait for your book to be ready and will, instead, buy another Amazon-recommended book. Also, this is another reason to keep your preorder time short—which I’ll explain next.

<<<I only gave about 2 weeks for my preorders. Penny explains why you should keep your Preorder time short>>>

  • Timing of Your Preorder: Though I know there are folks who are fans of long preorders, I am not one of them. Amazon allows you up to ninety days, but when I’ve done this, I have found that a month is just about right. That way you can promote it to family, friends, and even your e-mail list, and still build some momentum for it without spending a ton of time pushing a book that no one can read.
  • Promoting a Preorder: Along the lines of what we discussed earlier, I would share this with your followers and your e-mail or newsletter list. If this is your second, third, or fourth book, the interest is going to be stronger than if it’s your first. But even a newbie author should not be discouraged from pushing this to folks who know you to let them know it’s coming. You can do this through images, blog posts, Facebook posts, and Twitter updates.

<<<Don’t Forget The Road to Freedom is available now for preorder at $0.99>>>

  • Pricing Your Preorder: For reasons I mentioned earlier, I would keep your pricing low— even if you plan on raising it later. Why? Well, you’re competing with millions of titles on Amazon and your book isn’t ready (yet), so the immediacy isn’t there. If you want to entice an impulse buy, keep the pricing lower at first, then once the book is live, you can always raise it.

For Rose – A Story in a Single Image

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The city never afforded her body the chance to be this intimately part of creation in the way to which her eyes were now experiencing. The sun danced splashes of yellows on her skin and the light immersed her body into the landscape. Forty-two acres of earth welcomed Chelsea until her eyes were not big enough to hold all of it at one time. The sun seemed to come down from the sky to personally greet her and she felt a closeness to the heavens like never before. It was as if she could reach up to the sky and capture the wings of angels in the palms of her hands. A treasure of luminaries in a bowl of black dirt. The only sounds audible were locust and grasshoppers that leaped through the air like children playing hide and seek with the clouds and the growling motors of cars racing by. The land did not reach any homes on the right or the left for at least a mile or two nor were there any houses in front of her. Chelsea remembered feeling lonely and yet the way the trees stretched its branches wide reminded her of a mother’s embrace. Only Forrest stood across from her, a gate closed her into her grandmother’s inheritance, and community spoke like laughter beyond Sara’s womb. She bent her knees and crouched closer to the ground, plucking handfuls of grass from the rich dirt. She had to touch it to make sure that it was real. How could something so beautiful be the result of something so painful? What Grandma Rose left to her would nourish generations of children and her heart ached that Nana would not be here to drink glasses of lemonade on the front porch of their country home or eat tomatoes fresh from the garden. “Rose”. She said it below a whisper and let the smile crease into her face and wrap itself around her cheeks. It had been weeks since she smiled. Nana always knew how to do just that. Amazing how she consoled her even beyond the grave. The woman let the emotion wash over her and the tears race down her face and drip from her lips. The sun bowed its final curtsy before lowering itself into sleep for the night and Chelsea cried for the last time. Her tears all courage shaped in her throat. Finally, the grief had come to an end.