Tag: social

Before The Week Ends: Quality Connections

people-apple-iphone-writing

It’s no secret. I pretty much blog like a madwoman so I actually have days I take off, which is the weekend pretty much with only very few exceptions. And although I should really be cleaning right now, I’d like to share something before we dig in for the weekend. Something that is on my heart, and that I also think is very important both for Indie Authors as well as anyone running a business or trying to run a business. This subject matter is concerning social media connections. And as always there is the disclaimer that this post is based on my experience and is not necessarily professional insight. For the record.

I would be very careful playing the numbers game with social media. Obviously you want more interactions, but don’t get frustrated, embarrassed, or beg if you do not have lots of Twitter followers, IG followers (I am staunchly against that app where they promise you thousands of followers. I want my connections genuine)  or Facebook Likes. The reason I would not force these connections is because you just don’t want a whole bunch of people following you, but what you want is quality connections. By quality, I mean people who could really help you in achieving your goals. What is 4,000 Twitter followers worth when 3,000 of them are family members and friends? Don’t get me wrong, family is very supportive but they are also a conflict of interest. Since they’ve known you since forever and they love you so much you cannot count on them to really be honest about your work because they don’t want to hurt your feelings. They also want to see you make it, which is great, but you need more than mom and dad on your bandwagon to really make some noise.

You need a community of support that is more than just your family members. What is 2,000 email subscriptions worth when you only have a 2 percent open rate? Open rate, it’s the percentage of people who actually open your emails. This is easy to track using Mailchimp. I don’t have a lot of subscriptions to my email list personally and I love that. Not that I do not want it to increase, but I want it to increase with quality and value. For now, I’m OK with not having many email subscribers (by subscribers I do not mean to this blog, I mean to my personal email list). I enjoy the close knit family I have currently signed up (by family I do not mean blood related, I mean those who support me. I call them family because they are. If you signed up, you would be family too. Not shameless plugging, just saying) because the open rate of the emails is still in the 30-40 percentiles which are great for only about fifty or so subscriptions. This means that most of the people who are signed up are actually opening and reading the newsletter as opposed to 1,000 subscribers of which only ten are engaged.

This same thing can be true of social media across the board. I don’t spend a lot of time on Facebook and I don’t get overly excited about the numbers. The reason I don’t get overly excited is because though people are there and obviously find something worthy because they like the page consistently, the interaction is low. This I can compare to the email list. If my Facebook Page was an email list I would only have a few opens. For this reason, Twitter is my favorite place right now. It’s my favorite place not because I have tons of followers. It’s my favorite because the interactions are high. People are actually engaging and the people following me are either readers, authors, editors, or professional business people (Note to Authors: Careful befriending JUST authors. Authors are not going to buy your books, readers are).

We live in a world where people ravish in the idea of being Internet Famous. But  what we have to understand is that bragging is not branding. Having lots of followers and likes doesn’t mean anything if they are not coming from the right sources. What you want, more so than numbers is quality connections in an ethical / professional atmosphere. This means you want to leave what your sister in laws baby cousin Tracey did at the club last night out of your business accounts.

Real Writers Don’t Self-Publish

Check out this excellent post by Kristen as a response to the “For me, traditional publishing means poverty. But self-publish? No way” article as posted to The Guardian.

Personally, I admire aspects of both Traditional and Self-Pub and I couldn’t have said it better. I really liked Myth #2: “Self-Publish and ALL Time Will Be Spent Marketing Not Writing”. This is actually not true and proves a lot of people judge books by their covers (pun intended). Sure, Indie’s promote a lot and this is what is seen in public, but those Indie’s who do more promo and marketing than they do writing their next book is…umm, doing it wrong and are not staples for the entire Indie Author Community.

Author Kristen Lamb's avatarKristen Lamb's Blog

Screen Shot 2016-03-29 at 8.21.53 PM

One of the things I love about doing what I do is that I have the ability to connect so closely with you guys and speak on the topics that matter to you. Yesterday, a fellow writer shared an article from The Guardian, For me traditional publishing means poverty. But self-publish? No way. She wanted my take on what the author had to say.

All right.

For those who’ve been following this blog for any amount of time, I hope I’ve been really clear that I support all paths of publishing (vanity press doesn’t count).

All forms of publishing hold advantages and disadvantages and, as a business, we are wise to consider what form of publishing is best for our writing, our work, our goals, our personality, etc. But my goal has always been to educate writers so they are making wise decisions based off data, not just personal…

View original post 2,294 more words

Curiouser Editors 20 Fresh Social Media Tips for Authors

Check Out Curiouser Editors Excellent Social Media Tips! I just used one for my IG bio. Emojis does make it look way cooler lol.

  1. Pin posts to Twitter, your Facebook page, and your Facebook group (you do have your own Facebook group, right? Because I’ve only been preaching about this for a million years, give or take). Ensure the pinned post has some type of opt-in for a freebie so they’ll subscribe to your emails. If you’re pinning a post, then it should tell them to do something that somehow benefits you and them.

  2. Add emojis to your Instagram bio to catch attention. I like to use the pointing finger right above my freebie opt-in so that it’s the first thing they’re directed to. Use emojis in your posts too!

  3. Update your LinkedIn title with stronger keywords. Your title shouldn’t say, “Jane Doe, Author.” It should say, “Jane Doe, Romance Author of [Title], Part-Time Nurse, Full-Time Mother, Oil Painter.” For example, mine says, “President of Curiouser Editing, Author of the Pre-Publishing Checklist, Editor, Writer, and Coach.” If you need more help with LinkedIn, I highly recommend The Ultimate Guide to LinkedIn for Business.

  4. Like as many Instagram photos as you can under relevant hashtags (#bookstagram, #bookish, #indieauthor, #writercommunity, #writerlife, #bibliophile, #amwriting, #amreading) to gain more followers. I like to time myself for ten minutes so that I’m not spending a ton of time on it, but I’m still seeing results.

  5. Use the WordSwag app to create visually appealing photos with text for Instagram (or Twitter/Facebook). Foundr Magazine swears by this in their freebie PDF, How to Get Your First 10,000 Instagram Followers.

  6. Buy the Followers + for Instagram app to keep track of your stats as well as discover who’s unfollowing you. This is very helpful if you suddenly lose an influx of followers—why did they unfollow you? Too many posts? Ugly photos? Irrelevant photos? If you’re an author who writes paranormal novels, then posting about politics 24/7 might turn them off.

  7. Add a Hello Bar to your website. You can use this for email subscription, to announce your book’s release, or to advertise a course.  

  8. Add your blog subscription opt-in to your Facebook page. You’d be surprised how many people forget to do this.

  9. Ask questions on Facebook and Instagram for better engagement. Every time I ask a question, I get a couple dozen comments on Instagram, sometimes a few dozen. Make sure that it pertains to writing or publishing in some way.

  10. Try live streaming on Facebook to interact with your readers.

  11. Add images to your tweets to get more retweets.

  12. Try using Facebook’s carousel option to promote your book.

  13. Repost, repost, repost. Not everyone will see that you posted your book’s 99¢ sale.

  14. Tag people you talk about in your post. Tweeting a Medium article from Positive Writer about free Createspace books? That’s three tags right there: @Medium, @ADDerWorld, @Createspace. Posting an Instagram photo of three books you’re reading? Tag the authors. Posting the link to your blog on your Facebook page where you mention different writerly websites? Tag them.

  15. Add a location to Instagram posts. For example, if you’re at Barnes & Noble in Dallas, add that as a location.

  16. Add a cover photo to your Twitter account that shows off your book specifically. I’m a huge fan of The Thatchery’s cover photos, so consider hiring someone to make you one that you can use on Twitter, LinkedIn, and Facebook. Check them out here.

  17. Reply to every single person who follows you and thank them for the follow. I’ve found that this works better than sending them a direct message, as it comes off kind of spammy. Also, in your tweet, don’t be afraid to tell them about your book and engage them in conversation.

  18. Connect with authors in your field by using the Advanced Search option on LinkedIn. For example, if author Damien Taylor wanted to find more fantasy authors, all he has to do is type in “fantasy author” in his keyword advanced search to connect with them.

  19. Post at the right times, please. All it takes is a little bit of research. According to Buzzsumo’s article on Facebook engagement, posts published between 10:00 p.m. and midnight get the most engagement. I’ve also noticed that 2:00 p.m. is a great time to post on Facebook and Instagram, while author Damien Taylor has seen some serious engagement at 3:00 a.m. Wow!

  20. Directly embed videos to your Facebook page rather than posting your YouTube link. It gets better engagement. < I have also down this one in the past. She’s right, and it looks better too.

 

 

Open Invitation Blog Share – Reblogs

3-new-apps-for-sharing-gifts-trips-products-8f6cb11bc7

I’m in a sharing mood today. Do you have a post you’d like re-blogged? Poetry? Short Story? Promo? Attach the link in the comments section and I’ll get to it as soon as I can (rated G please). If there are any special tags you’d like to include (such as your name or the name of your blog) to help people find the post better, include them as well.

Enjoy the rest of your evening and remember, sharing is caring 🙂 lol.

( It is tho…)

– EC

When Are You Done Succeeding?

I thought this was a great post by Shayla of Curiouser Editing:

1431185266819

As an entrepreneur, do you consider yourself successful? Or do you feel like you’re not quite there yet? Do you sometimes say, “I’ll be happy/successful when I get to this point”?

In the business world, we are engrained with the mentality that success is defined by numbers. We are told that it is something measurable. We are not successful until we get more followers, get more clients, get more engagement, get more subscribers, get more money, get a dream house, getgetgetgetget…

And it’s still not enough.

Because we keep going and we keep pushing ourselves to get better and be all of these things that our inner child would think were nuts.

So when is it enough? When do we get to say, “I did it. I’m successful”? When does that happen?

When are you done?

When you get 10,000 Facebook followers? When you make $8,000 a month? When you can hire your first employee? Second? Third? When you land an interview with a multimillionaire exec?

Speaking of interviews, I recently read one with a millionaire shop owner. She said, “We haven’t succeeded yet. We’re not at a point where we’ll all take a deep breath. I don’t know when we’ll ever stop.”

A millionaire said that.

To someone, that kind of dynamic attitude is contagious. It’s always been for me. But then when a friend asked me, “When are you done?” I began to rethink the definition of success.

Success means, “the fact of getting or achieving wealth, respect, or fame.”

I believe it’s time to change the definition of success. I believe we are more than the numbers on our Facebook page. I believe we are more than the amount of subscribers who read our blogs. I believe we are more than something that can be measured on Google analytics.

Here’s a thought: We already are successful. We were successful the day we put ourselves out there and hustled for our dreams. We were successful ages ago, but for some reason, we thought it wasn’t enough.

We have already succeeded. No amount of fans, followers, likes, subscribers, clients, or dollar signs can ever change that.

Here’s my new definition of success:

The act of waking up each day and being in love with what you do and who you are as a person.

It took me longer than I want to admit to realize what success truly means. It is not a number. It is being happy with who we are and who we strive to be every day.

So are you successful?