Dear Self-Publishers: You Are Not JK Rowling

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The rain sounds like marching footsteps on my roof. Yes, it is pouring out. So, I thought I’d take the cozy time spent underneath the covers to devote time to my laptop which means sharing another thought that recently crossed my mind concerning Self-Publishing. As always, my thoughts are based on my own experience. Will you get something out of it? It is always my hope that you will.

There is always something we can gain from one another. Always something we can add to our Self-Publishing arsenal of sorts. However, while each self-publisher is similar, each is also different. There is no one answer to self-publishing a book. There is no one way that it is done. In this post, JK Rowling is not merely representative of herself, but she is representative of others who have succeeded in the business of book publishing. Thing is, I am not JK Rowling and neither are you.

Using Rowling as a platform of discussion, I’ve viewed her countless outlines available online for her books in the Harry Potter series. They are very nice layouts and tend to be very organized but it was also very confusing to me. Rowlings outlines are, again, well organized but it is not something I could have followed. For me, to follow an outline for writing books would just confuse me and I will probably never finish it. It is just not the way that I write. I and me are key terms here.

What makes your book special? In a world where people are Self-Publishing books everyday (and often coming out with them at the same time) what makes yours worth the time? Wrote a Historical Novel? So what, so did the next guy. Wrote a Young Adult piece? Who cares, so did she. Her over there. Yes her, she wrote a Fantasy, Horror, Young Adult novel too. In a world where there are seas and seas of Self-Published books, it is not the concept of the story itself that is so different. I believe there are tons of books with similar themes. I also believe that every book has a question that needs to be answered, a message it is trying to deliver, or a problem that it attempts to solve and each author has to answer that question or reveal that message or provide a solution to that problem in his or her own unique way. This, the answer, is what makes him or her stand out. It is the unique combination of that authors own persona as well as his or hers approach that is different and that makes that author either stand out or blend in with the sea.

I’m sure authors whose names we all know have been influenced by others, of course. But they have also become known for their individuality. There is always something slightly different about how one author approaches a subject as compared to another. Terry McMillian and Sista Souljah are both talented writers, but Souljah can’t write like Terry and Terry can’t write like Souljah. For each to be successful, each will have to bring something to the table that is different in order to become their own name brands.

Dear Self-Publishers: You Are Not JK Rowling

It is not up to us to write like those who’ve become successful financially and globally. It is up to us to write in a way that works for us, according to our individual personalities and our individual styles.  It appears that everyone wants to have the answer to how to Self-Publish a book. The truth? There isn’t one. At the end of the day we have to write stories that people want to read and lets just say the JK Rowlings are already taken. I’d be willing to bet that a book written with less than desirable grammar and poorly promoted can still be read IF it’s an engaging story. Writing is, after all, story telling which is not something everyone can do.

This, the skill of writing, tends to be overlooked when it comes to advice or discussion on self-publishing. I’ve seen tons of advice on how to promote, why it is important to get a story edited, why book covers should be appealing, ISBN Numbers, the list goes on and on. I’ve spoken myself about the importance of these factors, why they are important and so on. Except, I do not hear much about the actual skill of writing; the craft of story telling. Poor books is not always because the book cover is bad, the editing is crappy, or that the marketing skills are poor. No. It is because not everyone can write a book. I’ve read Traditionally Published books with tons of grammatical errors and yet people love the stories because they are told well. There is a skill there that draws readers in. Toni Morrison said it best when she said that obviously some aspects of the field can be taught, but you can’t teach skill or talent. I love to sing, but I am not going to walk into someone’s studio and record an album. While I’m sure my voice is decent, singing is not a skill that I have. I would much rather let the Alicia Keys and Whitney Houston’s have at it. As for my voice? Well, that is what showers are for.

As for the purpose of this post? Well, we’ve all heard it before: Be yourself, everyone else is taken.

In Paperback and Amazon Kindle

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Good morning Lovelies,

The Road to Freedom – Joseph’s Story is now available in Paperback and eBook on Amazon Kindle. This also means that the Stella Trilogy is complete and all three books are now available on the site, both individually as well as a bundle pack.

In the meantime, don’t forget…. I’m in Atlanta babies!!

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Meet me in person at The Metropolitan Branch Library at 1332 Metropolitan Parkway from 12noon – 4pm for a signed copy of this book as well as the others in the series.

The Best Way for Writers to Use Amazon’s Preorder Feature

Great info over at Live.Write.Thrive on how to use Amazon’s PreOrder feature. Here are some key bullet points in the article that can help you to make wise preordering decisions (please visit the site for the entire article). Penny C. Sansevieri, Founder and CEO Author Marketing Experts, and best-selling author says:

  • First Time Published Author: If you’re a newly published author, the idea of a preorder probably seems exciting, right? Your book is up on the Amazon site as time ticks down to its release. And while it seems exciting, it’s not advisable to spend a ton of marketing time on the book because you can’t get reviews (though there is a workaround for that), but using this to build a fan base may not be the best idea. 
  • Already Published Author: If you have a book out there (or several), and you’ve built a mailing list of fans, then preorder may be a fun thing to do to build excitement for your upcoming book. 

I would still caution that the lion’s share of your work should only begin when the book is actually ready for purchase. Why? Because unless you are some mega-bestselling author, it’s hard to drive significant numbers to a preorder page.

The other issue is immediacy. If a reader wants something now, they may not want to wait for your book to be ready and will, instead, buy another Amazon-recommended book. Also, this is another reason to keep your preorder time short—which I’ll explain next.

<<<I only gave about 2 weeks for my preorders. Penny explains why you should keep your Preorder time short>>>

  • Timing of Your Preorder: Though I know there are folks who are fans of long preorders, I am not one of them. Amazon allows you up to ninety days, but when I’ve done this, I have found that a month is just about right. That way you can promote it to family, friends, and even your e-mail list, and still build some momentum for it without spending a ton of time pushing a book that no one can read.
  • Promoting a Preorder: Along the lines of what we discussed earlier, I would share this with your followers and your e-mail or newsletter list. If this is your second, third, or fourth book, the interest is going to be stronger than if it’s your first. But even a newbie author should not be discouraged from pushing this to folks who know you to let them know it’s coming. You can do this through images, blog posts, Facebook posts, and Twitter updates.

<<<Don’t Forget The Road to Freedom is available now for preorder at $0.99>>>

  • Pricing Your Preorder: For reasons I mentioned earlier, I would keep your pricing low— even if you plan on raising it later. Why? Well, you’re competing with millions of titles on Amazon and your book isn’t ready (yet), so the immediacy isn’t there. If you want to entice an impulse buy, keep the pricing lower at first, then once the book is live, you can always raise it.

Thunderclap: End of Day 3

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Day Three of my Thunderclap campaign did really well. The support  increased by 15%! I have now reached 23% of my goal with a social reach of 23, 415. I am striving to reach 100% by Friday! Can we do it? Of course we can! Please keep spreading the word about my Thunderclap Campaign, it is most appreciated. If you’re interested in swapping Thunderclap support, I would be more than willing to do so. Support me and I’ll support you. Like they say, team work makes the dream work!

Why?

To start, I am preparing to release the third book in my short story trilogy this Friday. The story is set in 1960 and is about a young man of mixed ethnicity (part European, part African American) who struggles to understand the plight of the African American in America. The twist is that he doesn’t know that he’s of mixed race. As far as he knows, he’s just a white boy with a passion for black history. Please see the entire blurb on my static page here to learn more. You can also Pre-Order the book now for 99 cents on Amazon.

I have joined Thunderclap in an attempt to help spread the word about this book online, not merely for my sake, but for the sake of our youth. I believe this story is not only important, but necessary in a society where young people are constantly struggling to find their place and their purpose as individuals.