Thunderclap Results

First, launch weekend was amazing. Though I did not make it to Tampa, I did make it to Sanford and, for a brief moment, Orlando.  I really needed the trip and can’t thank the ladies enough for sharing this special moment with me. They treated us like royalty and the food was the bomb dot com. We had a feast of curry chicken, oxtails, red beans and rice, macaroni and cheese, plantains, the works. I am getting hungry just thinking about it. The meat fell off the bone ya’ll.

My favorite weekend pic. The shy one, the glamorous one, the silly one (those glasses loll)

Thunderclap

I won’t spend a lot of time explaining what Thunderclap is since there’s so much to share already about the experience. Briefly, it is a way to spread a single message online in a digital word of mouth type format. Learn more about Thunderclap in a previous post HERE.

Thunderclap is not as easy as it looks! Because the program is still relatively new (launching April 28, 2009, but just now getting real notoriety), there are still questions about it and understanding the best way to promote a campaign was pretty much trial and error for me. A lot of time was spent explaining to people just what this was and how to use it. Because of this, I’ve tried both right ways and wrong ways of promoting it.

Week One

I did not look at Thunderclap until the end of each day. I did this because checking back every three minutes does not help move anything forward. It also wrecks my nerves. I also did it this way because it added more to the excitement and made me feel accomplished and encouraged before getting back to it the next day. Here’s how to read my notes:

EOD = End of Day

Number =  The number of supporters I had by the end of the day

Action = What I did that day to help promote the campaign

EOD 1- 26

Action – On day one, I sent out an email blast to my email list, posted it to this blog, and on my social media channels (Facebook, Twitter, and IG). This resulted in 26 supporters, not bad for day one. This may look like a small number in the grand scheme of things, but keep in mind that the number of people following you online and on the blog (as you will see at the end of this post) has nothing to do with the number of people who will actually support you. Judge the pulse of your blog by engagement more so than numbers.

EOD 2 – 37

Action – Contacted someone who sent a mass email on my behalf. Also changed headline on blog post and tags. When I published the blog post on day one I didn’t really think it through. The headline was:

“Let’s Make Some Noise!”

Shy EC: “Umm…hi. That’s not very inviting. Sounds kinda arrogant.”

I had to check myself because that’s not the impression I want to give at all because it’s not who I am. I went back and changed it to “I Need Your Social Media Support”.  This simple change resulted in more people willing to support. On Day Two, I also changed the tags to the original post.

I am not going to get deep into why tags are so important. Just know that they help people to discover your blog. There’s more to it but that’s the short version. I always include tags specific to certain days on my blog posts along with my regular tags (for instance, this post includes #Tuesdayshares because it’s Tuesday).

Since it was a Thursday, I initially used: #ThrowbackThursday #ThankfulThursday

Day two was on a Friday so I changed it to: #LinkYourLife and #BluSkyFriday

Photo Break – We were photo bombed. Check the sista in the back loll

EOD 3 – 49

Action – I didn’t do anything on Saturday. Listening to Shy EC, I put some space between the promotions to give people a chance to support it without thinking I am spamming them.

EOD 4 – 53

Action – I sneaked a peek at the page Sunday morning and saw that I was still at 49. Needless to say, business EC kicked it. Doing nothing didn’t really help my Campaign. I thought about my networks and decided to call my big sister. After talking with her about it I decided to do another Facebook shout. This time my focus was on family members and genetic relatives. I specifically tagged those of blood relation on purpose. I knew others would support me but this was to reach out to relatives to see if they would. Well, we all know relatives. Of everyone, I tagged only a few took action. However, the post did bump it up four points which was good. Every little bit helps.

EOD 5 – 59

Action – Day five was a busy day so I didn’t get to check my results until late. On this day, I sent individual emails to contacts, not on my email list. These are individuals who are great supportive influences in the blogging / Indie Author community but also very busy people. I was nervous to reach out to them at first but remembered that if this was to be successful I should step outside my comfort zone. So, on Day 5, I decided to email influencers personally and ask them a favor. To my excitement, they were happy to oblige. This taught me something about how important it is that we don’t make assumptions about anyone’s intentions. People are busy. Sometimes the best way to reach out is personally. Sending an email is like visiting them at their front door. You are more likely to get a response if you just talk to people.

EOD 6 – 62 *Passed the 100,000-social reach mark *

Back to my regular checking time of about 6 pm (that is when I close for the day….mostly), I didn’t do anything to promote the Campaign on this day, giving people time to put in their support organically and again, it didn’t increase by much but I did pass the 100,000-social reach mark with 100,222. I did a little happy dance but restrained my excitement. It wasn’t over. I sent more personal emails before I went to bed as well as thank you’s.

EOD 7 –  65

Action – By now I am seeing a trend. We are jumping 3 points on days where there is little to no promotion. At the end of Day 7, I complained spoke to my husband about it.

Moshe – “So why don’t you just get on your grind?”

EC – (*Laughs inwardly. He something else*) – “I don’t know what else to do. I can’t keep posting to social media. People will get tired of seeing me. I don’t want to spam them.”

At the end of Day 7 I took a step back. While I managed to reach more than half of my goal in seven days, I wasn’t jumping around about it. Over half is not all. I needed to think of ways to keep the momentum going until the goal was met.

EOD 8 – 69

Action – After thinking over yesterday’s results, I realized I couldn’t count on ‘blasting’ the message out too much. What seemed to work best is reaching out to people individually so that’s what I did. I also did some research on the best way to promote a Thunderclap Campaign to see how others have done it and how they fared. In addition to reaching out individually, pictures of the campaign itself also helps. I have found the more transparent you are, the more people will support you. Updates with screenshots of the campaigns growth helps a lot.

Photo Break – I got to attend a graduation while I was in Florida. Congrats again on your Bachelor’s big baby. You did that.

2016 Thunderclap Results – 35%

2017 Thunderclap Results – 109%

I am humbled to see such tremendous growth between my network last year and this year. When I started my campaign my husband told me I would exceed 100 people even before I got my first supporter and I did. Still, I couldn’t have done it without you. Thanks to everyone who shared and re-blogged my blog posts and shared it across social media when I promoted the campaign.

In the end, I reached 170 thousand people in ten countries and 59 cities in 44 days. On July 15th, when the book released, my message went out through the platform of these 109 people. This is when your Thunderclap Campaign “Tips”. It means that because you reached your goal, your message was shared.

Recommendation

I won’t bore you by going over every single day. After week one it was touch and go and doing a lot of reaching out. Toward the end, it was more and more challenging the closer I got to the goal. And then, eight days before the deadline, I got great support from genetic relatives on Facebook who pushed me over. With plenty of time left on the clock, I was able to sit back and chill, letting more support trickle in organically since by this time, whatever support I got was extra being I was already at my goal.

On the one hand Thunderclap is a great way to promote your book. However, it is best suited for those with large enough platforms. By this I don’t just mean your numbers but people who will act on your behalf. While I met my goal, I would not have had to work as hard if my network was bigger. Since I met over half of my goal in the first week maybe next time, as I grow, I can set a higher target and a shorter window.

My biggest suggestion for those of you who choose to use Thunderclap is to please be realistic with everything. The time-frame for your campaign and the goal you wish to reach must both be realistic.

  1. Give yourself enough time to promote and build support
  2. Choose a goal that is realistic for your network

Time

I chose a little over 30 days because my platforms are small. I found both positives and negatives about this:

It gave me enough time to gather the support I needed. I read somewhere that someone did a campaign for just eight days. Had I copied this I would not have made my goal. This is what I mean by the strength of your network. I was only striving for 100 supporters and that was hard (lol) but in the future, that will be easy as my network grows. Which leads me to the negatives.

Although 30 days gave me lots of time to build support, it also drained me. I discovered quickly that Thunderclap works best when there is something done to promote it every single day which means I’d recommend putting some kind of plan together. It doesn’t have to be anything big, just something you can do everyday to move it forward. If your campaign is too long you may not be as committed to pushing it as you would on a shorter time-frame.

I would therefore not recommend Thunderclap for new authors with little to no platform. It will overwhelm you.

Choose a Realistic Target

Thunderclap gives you the option of 100, 250, or 500+ far as the number of people you can try to reach. Be realistic about this. If you are virtually unknown, have never used Thunderclap before or have a small platform don’t try to reach for a number that is not realistic for you. Think about your platforms. Look at it and break it down into realistic figures: How many of these people are going to put forth action vs. those who will just like your post?

While there are other programs similar to Thunderclap that will allow you to set smaller targets, Thunderclap carries the most weight because it is most known of crowd-sourcing. While running the campaign, I found that people will like your post and think they have supported the campaign. You will have to tell them that they must click on the link and follow through for it to work. When I told people this, I got more support. Again, most people won’t know what Thunderclap is. You will have to walk them through it or they won’t support because they don’t know how. Keep this in mind when promoting your campaign. Reach out to people and check on them. It may not be that they don’t want to support but that they don’t know how.

Thunderclap also asks for permission to post on your behalf and access to certain information which people aren’t comfortable with. This requires the host of the Campaign to reassure individuals that their information is not being shared and that the process is safe. I’d like to add here that most of the Apps we download to our phones request access to certain information as well. You’ll be surprised to what extent, from access to passwords and text messages to permission to record your conversation. Reassure your supporters that this is a one-time message posted to their page and that it is OK. They may not even notice it when it posts.

Photo break – The ladies and me trying not to look hungry as we wait for the food to be ready.

IMG_1947

Thunderclap Tips

When your campaign goal has been met and your message hits social media, this means your Campaign has tipped and is now being shared. I’m not feeling how the message is displayed once it tips. This is my second time working with Thunderclap but my first time tipping. I thought it would be just the message with the link to where to get the book. Instead, it shows on Facebook in a similar fashion to when you are promoting the campaign, with the Thunderclap link. To me, this doesn’t look very authentic or enticing. It looks, in fact, more like an Ad. I did not like this.

So, yes or no to Thunderclap?

Yes – If you have a platform

Yes – If you are willing to work it

Yes – If you schedule it ahead of time

Yes – If you think you can get at least 100 people to act

No – If you have little to no platform

No – If you don’t have time to promote it

No – If you can’t schedule it at least one month in advance

No – If you don’t think you can get at least 100 people to act


Be sure to check out my latest interview with the beautiful Nadine on her website HERE. It is part one with the second part coming tomorrow.

“Storytellers are responsible for telling the truth. For writing the shackles off history.”  ― Yecheilyah Ysrayl

Also, be sure to join me and fellow Rave Reviews Book Club Members Mary Carlomango, Jennifer Owenby, and Kerry Hall in another episode of Rave Waves “TAG TEAM 2* 4* 5*”, hosted by John W. Howell and Gwen Plano on Saturday, July 22, 2017 @ 12:00p.

Thunder Update: Just Seventeen More People

Just a quick update on the Thunder….

We are at 83%! Whoo hoo. You guys rock.

If you are new to this blog then you probably aren’t aware of my Thunderclap Campaign. I am seeking support to help spread the word of my soon to be release: Renaissance: The Nora White Story. To learn more see Why Support My Thunderclap.

This morning, I sent my email list a detailed account of the first week’s results. At the end of this campaign, I’d like to post those results here as well. I am not doing this just for myself but I am also monitoring my results and tracking everything to see just how helpful it is to Indie Authors launching books.

But I need your help. I am almost there but to quote Brandy, “almost doesn’t count.”

There are 1,881 of you following this blog at this writing.

I just need 17 of you to support the campaign to complete it.- click THIS LINK

YUP, just seventeen.

Thunderclap is a social platform that helps people be heard by saying something together. It allows a single message to be mass-shared, so it rises above the noise of social networks. By boosting the signal at the same time, Thunderclap helps a single person create action.

While I appreciate shares of the link, it’s important for you to know that…

I need at least 17 of you to take action. To click on the link and support. It’s free and only takes a few minutes. 83 people have already done it.

It’s SUPER easy and free to participate- click THIS LINK and then click “support with Facebook” or “support with Twitter” or “support with Tumblr” or all three.

Thanks so much for the support so far. With your help, I’ll be publishing my results soon. I can tell you now that Thunderclap is not for everyone.

Update: Since posting this I have moved up to 85%. Thanks you guys! Let’s keep it going!

Why Support my Thunderclap?

Thunderclap is a pretty new platform, launching April 28, 2009. The platform is just starting to gain momentum and is still a challenge to work with for many. For that, I thought I’d talk a little bit about what it is, how it works and why I use it.

Thunderclap is easy to set up and offers both free and paid options. The program, allows individuals and companies to rally people together to spread a single message at the same time. It works by collecting social media pledges of the message and publishing that message to the social media pages of those who pledge on the same day and at the same time. The more people who support the campaign, the greater the social reach.

Here’s what Thunderclap has to say:

A tool that lets a message be heard when you and your friends say it together. Think of it as an “online flash mob.” Join a Thunderclap, and you and others will share the same message at the same time, spreading an idea through Facebook, Twitter, and Tumblr that cannot be ignored.”

Why I Use It

I got into using Thunderclap last year because I knew I would not be at home when my book launched and would need help promoting it online.

Independent Authors wear many hats: writer, publisher, marketer, promoter, production managers, editors, and designers. To some extent, the Independent Publisher must become all these. Although we will at some point outsource a lot of these things (editing, book cover design, formatting) we still dip our hands into the process at some point. As Independents, we have the added advantage of controlling every aspect of taking our book from concept to execution. However, getting our books noticed in the sea of books is not easy.

Think about it: On the one hand, anyone can publish a book. With Amazon’s Createspace, Lulu, and many others, it’s easier than ever to publish a book. In fact, thousands and thousands of books are published every day.

While the ease of publishing has made publishing easy, it has also made it a most challenging process. With millions of books published daily, how does an Indie Author stand out?

Word of mouth is still the best way to spread a message and Thunderclap can be easily compared to a digital word of mouth: a way to spread the word about something special from person to person online.

Below are some frequently asked questions about Thunderclap:

Are you being paid for my social pledge?

No. I receive no monies for your social media pledge.

Why is it called a pledge? Is this some kind of vow?

You are not vowing to do anything. It is called a pledge because Thunderclap pledges to post my message to your account one time and one time only, that is on July 15, 2017.

Thunderclap asks for permission to post on my behalf and access to certain information which I am not comfortable with.

Your information is not being shared and the process is safe. It is no different than the apps and social media pages you already have displaying a similar message asking permission to post on your behalf.

How much does it cost to pledge?

It costs you nothing. You can support an Independent Author 100% free. No agendas or hidden fees.

Thunderclap is helpful to Independent Authors like me because it gives us the opportunity to spread our message without self-promoting which people are already used to and to some extent, hate. Indie Authors on low budgets, such as myself, do not have the luxury of publicists who can promote them. I have no PRs or anyone who can generate and manage publicity for my books. I would love that but I don’t have the money to pay anyone at this time. In such instance, you, my dear readers are my publicist. Independent artists are all about the people and there’s no reason for me to sugar-coat that you are the strength behind the success of Independent Authors like me.

If you enjoy reading this blog I would be honored to have your support.

I am recording my daily actions and my experience with the program and I’d love to share it with you when the campaign is over. I’ll share what works and what sucks.

I’ve already noticed some things I could have done better and some things I’ve done well.

How to Pledge

Go to the Campaign page HERE

Decide where you want to support me and click on where you want to support where it says Support with Facebook, Twitter, Tumblr or all three. (You can help me go up 3 points with all 3!)

Screenshot (638)

Next, you will see this message below. My automatic message is displayed but you can make this your own. When you’ve finished, click on Add My Support.

Screenshot (639)

Next, you will see this screen, asking you to authorize Thunderclap to use your account. This is where some are skeptical. As stated, I’ve supported others Thunderclap myself and all it means is that on July 15th, your message (or mine) will post to your account. It does not happen more than once and Thunderclap does not post to your account at any other time.

Screenshot (640)

If you have a large social following, you can even fall into my Thunderous Supporters category as seen below which makes you look pretty cool.

Screenshot (642)

My goal is to get 100 people to agree to share the message about the release of Renaissance by July 15, 2017 (I am at 69% so far). When I hit 100, on July 15th, that message will be blasted out to all those who agreed to share, spreading my message farther than I could ever do alone.

It’s SUPER easy to participate- click THIS LINK and then click “support with Facebook” or “support with Twitter” and that’s it!

I Need Your Social Media Support

June is here!

That means we are ONE month away from the release of Renaissance: The Nora White Story Book One and I need your social media support.

My Thunderclap Campaign is LIVE now!

Thunderclap is like crowdfunding for social media. Instead of raising funds you are raising support. Neat huh? Here’s how it works:

You set up a campaign and set a social reach goal. Once the campaign is approved and goes live, supporters can pledge an action (a Facebook Post, Tweet, both, etc.) of the campaigns message as set by the host. This message will go live on the day the host sets. This means that if an author has a book coming out for instance (yours truly), the message will go out on the day of release from the social media accounts of everyone who pledged at the same time, making a thunderous noise of support!

The Kicker: Of course, there’s always something. For the free option, for the messages to go out, the host (yours truly) must reach her social reach by the date set. For this, I have set this campaign up a month in advance to give me time to build support.

I need at least 100 people to “donate” a pledge towards my message on their social media by July 15th. It’s free, of course, as you’re only donating a social media blast. There are 1,756 people subscribed to his blog as I write this. I am only asking for 100 of you to support me. Are you in?? Let’s do this!

About the Book:

When seventeen-year-old Nora White successfully graduates High School in 1922 Mississippi and is College bound, everyone is overjoyed and excited. Everyone except Nora. She dreams of Harlem, Cotton Clubs, Fancy Dresses, and Langston Hughes. For years, she’s sat under Mr. Oak, the big oak tree on the plush green grass of her families five acres, and daydreamed of The Black Mecca.

The ambitious, young Nora is fascinated by the prospect of being a famous writer in The Harlem Renaissance and decides she doesn’t want to go to College. Despite her parent’s staunch protest, Nora finds herself in Jacobsville, New York, a small town forty-five minutes outside of Harlem.

Shocked by their daughter’s disappearance, Gideon and Molly White are plagued with visions of the deadly south, like the brutal lynching of Gideon’s sister years ago. As the couple embark on a frightening and gut wrenching search for Nora, they are each stalked by their own traumatic past. Meanwhile, Nora learns that the North is not all it’s cracked up to be.

Can Gideon and Molly overcome their disturbing past in time to find their daughter before it’s too late? 

“When I finished reading Renaissance: The Nora White Story I actually shouted. I loved, loved this book. From beginning to end. The characters are still alive inside my mind. The setting as well. I could smell the hot soup the girls had or the rain on the hot earth. The dialogue is superb; I can still hear the soft southern accent in my mind.”

– Adele Marie Park

“The author’s writing is beautiful. She captivates the dialect of the southern speak wonderfully and I found the description of each and every action and location to just roll off my tongue as I read.” – Rachel Poli

“I consider myself and anyone else aware of her to be pretty lucky already as this author has a pretty powerful perspective and is more than capable of articulating her experiences and thought processes as it relates to the cultural upbringing of the African American experience. Her name is Yecheilyah Ysrayl.  – Dottie Daniels

CLICK HERE TO SUPPORT

bitmoji1214448419

p.s. To be the first to receive such exciting news be sure to sign-up for my email list! Click here.

Thunderclap: 1 Day Left!

Soooo we are only one day away from the conclusion of my Thunderclap and two days away from my next release. Friday is release day for the 3rd installment of The Stella Trilogy and my Thunderclap is at an amazing 30%, not bad for a five day campaign!

5640266-120875522_3-v1

Now, for the fun part. I have only ONE day left to raise the other 70%!

file-2

I am not going to be on Facebook any time soon but for those of you who are, I’d appreciate it if you told your friends about my thunderclap. You can tell them how nice of a person I am and how I would LOVE to have their support :).

OK, tell them what you want, just don’t forget the Thunder Link! Hey, I like that, “Thunder Link”. Has a nice ring to it.

file-3

Thunder Tip:

At this point I just like saying Thunder. Any who, here’s a tip:

Obviously, I started my Thunderclap late. When participating in any crowd funding, make sure to launch at least 2 weeks in advance. This will give the extra busy people in your life time to catch up with you. Secondly, if you are going to launch a campaign late (yes, like me), work smarter, not harder. This means you can’t be afraid to take risks. I knew it would be a challenge to launch a Thunderclap so late. I also knew I would possibly not reach my goal in time. So, to make up for what I’ll miss, I made sure to upgrade my plan to Thunderclap Lightening. Under this option, even if I don’t make my goal I will still get your support. That’s right! No one has wasted their time! To the 30 people who have supported so far, your social media messages will still post and your support will still count on friday! So you see, weigh your options. Know what works and what doesn’t. Know what will be a benefit and what won’t. With my campaign getting off to a slow start, it was a major benefit for me to go with the paid plan to ensure positive results.

Thunderclap: End of Day 3

file

Day Three of my Thunderclap campaign did really well. The support  increased by 15%! I have now reached 23% of my goal with a social reach of 23, 415. I am striving to reach 100% by Friday! Can we do it? Of course we can! Please keep spreading the word about my Thunderclap Campaign, it is most appreciated. If you’re interested in swapping Thunderclap support, I would be more than willing to do so. Support me and I’ll support you. Like they say, team work makes the dream work!

Why?

To start, I am preparing to release the third book in my short story trilogy this Friday. The story is set in 1960 and is about a young man of mixed ethnicity (part European, part African American) who struggles to understand the plight of the African American in America. The twist is that he doesn’t know that he’s of mixed race. As far as he knows, he’s just a white boy with a passion for black history. Please see the entire blurb on my static page here to learn more. You can also Pre-Order the book now for 99 cents on Amazon.

I have joined Thunderclap in an attempt to help spread the word about this book online, not merely for my sake, but for the sake of our youth. I believe this story is not only important, but necessary in a society where young people are constantly struggling to find their place and their purpose as individuals.

Thunderclap: Day One Results

5507492-120875522_3-v1

Yesterday was the launch of my Thunderclap Campaign as we count down the days until Launch Day. One of the reasons I scheduled it so close to Launch day is because it helps keep the book fresh in everyone’s minds. I also will not have so much online time on the day of release. This weekend coming up is going to be very hectic and I will need the help of my blogging friends and social media buds to help keep the thunder alive online while I handle my thing on the ground.

So my first day and first time hosting Thunderclap went very well! Now, by very well I mean I only reached 6% of my goal lol. But over 10,000 people through social media have at least seen it. We just have to get 94 of them to thunderclap!

That was yesterday. Tonight concludes Day 2 of the campaign and I am now at 8% of my goal with a social reach of 15, 613. I’m really excited about everyone who put their hands in to assist me in this endeavor and I hope that you will continue to spread the word.

Click Here to Support My Thunderclap and Follow Me To Freedom!