Buying books written by Independent Authors is a terrific way to show support, and word of mouth is still a powerful way to make sure other people know of an author’s work without spending money. There are tons of ways to do this online.
Review the book on Amazon – Amazon is still a powerhouse and trusted source of content for readers. It’s easy to send a review via email, DM, or to post about the book on Social Media. While I am confident, the writer will appreciate any form of support, reviewing a book on Amazon will undoubtedly give the author more exposure. Amazon is the third-largest search engine with Google first and YouTube second. But then, “if we exclude YouTube as part of Google, Amazon is technically the second largest search engine in the world.” (E-Commerce SEO). Suffice it to say Amazon reviews are a great way to support your favorite author, boost their exposure, and act as a great social proof form. In short, an honest, legitimate Amazon review will help an Indie Author go far. In the words of Michael LeBoeuf, “a satisfied customer is the best business strategy of all.”
Just because someone bought a book doesn’t mean they read it. Leaving reviews is a great way to show the author that you read the book, whether you enjoyed it or not.
Rate/Review Book on Goodreads – While many people are no longer fans of Goodreads (and I’ve fallen off a bit there myself), do remember that it’s a platform full of people who love to read and talk about books! Granted, some people reviewing here are rude, but that’s certainly not everyone. Goodreads is still an excellent platform to use as an online word of mouth to discuss books read. It also allows for the sharing of reviews for books not posted to Amazon for whatever reason. If you don’t have the book, you can utilize the Want to Read button to add it to your bookshelf. Adding a book will show up on your page, exposing the book to your followers/friends. If an author is hosting a giveaway entering the contest will also mark their book Want to Read and add it to your shelf.
Note to authors: I have heard stories about people taking advantage of authors hosting giveaways on Goodreads when it involves paperback books. Please research this on your own as I have no first-hand experience with it, but I’ve heard complaints.
Follow the Author on Social Media – Through social media, you get to learn more about the author outside of books. Many authors post pictures of their family, friends, and pets. Authors share their daily routines, hold contests, and take readers behind the scenes. Readers can interact directly with their favorite authors by sharing a post, saving a post, commenting on a post, and liking a post. All of this helps contribute to helping spread the author’s message without spending a dime.
Subscribe to the Author’s Blog – Following the author’s blog (if they have one) is an extension of following them on social media. Writers have the space to share so much more about themselves and their life’s work and inspirations through blogging. It is a great way to network and become privy to new material as writers tend to publish sneak peeks and short stories to their blogs before they publish them. Writers also post their publishing process in detail on their blogs. You may be inspired to write your own book and learn a thing or two.
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Join the Author’s Mailing List or Author Group – Joining the author’s mailing list or author group opens up an opportunity to get to know the author on a much more personal level. You are interacting with them behind the scenes, sort of speak. An author may go live so you can see their face, hear their voice, and interact with them in real-time. Authors explain the deeper meanings behind their stories, answer questions, host private, exclusive contests, and much more. Joining the author behind the scenes in this way shows you trust them with your email address and are ready to commit on a deeper level.
Post Image of Book on Instagram / Facebook – Posting images of the author’s book – or pictures of you and the author at an event – to IG and Facebook (tag the author) is an excellent public display of support. It helps leverage the author’s exposure through cross-promotion. One of your followers interested in that book will potentially follow the author, purchase a copy of the book, review the book, and become a new fan. They may post the book image to their page, and the process repeats itself as one of their followers may find themselves interested in the book. It is a beautiful and selfless display of support and strengthening of the author’s network and the Indie Author community in general.
There are so many ways to support the Indie Author community. I have mentioned these previously, but one crucial component sets this list apart as making a real difference for your favorite authors:
Following someone on social media, subscribing to their blog, or joining their email list or author group means nothing without an active commitment to engage.