Blogging takes up a lot of time and staying consistent, whether that’s blogging once a week or every other day, isn’t easy.
But it could be more manageable.
Republish Your Content
Who says you can’t share the same content again? Whether that is an interview you did, a radio show, or a blog post, every once in a while, you can reshare an older post by rescheduling it to republish.
Even though it is an earlier post, it can still apply to the current time. For instance, if you wrote about Juneteenth this year, you can reschedule that post to publish again on Juneteenth next year. Between this year and next year, you would have met more readers and gained more views. It will also surprise you to see how many of your current readers did not see the post the first time around.
Go through your blog posts and choose a post that resonated deeply with your audience you feel is relevant enough or important enough to repost.
Using myself as an example, Thursday, I republished a Throwback Thursday Jam by Minnie Riperton.
First, you will need to edit the post. I prefer the classic editor because it’s easier for me.
Next to the published label, click on edit and change the date and time to the day you want to republish the post.
Once you have chosen your new date, click ok and schedule.
I will not republish this video because I already did, but if I were to keep it this way, this post would publish again on August 2, 2020, at 12a EST, and new people will see it.
The first time I posted this song was back in 2017, and when I republished it last week, it received more views from people who had not seen it.
It reminds me of publishing in that your book is always new to the people who have never read it.
Your post is always new to the people who have never read it.
You can also share some of your older posts/articles on social media. People who don’t know you and never read your work will probably become new followers of your blog for more value.
I have found some cons to doing this, I must mention. If you are blogging on WordPress (which is the platform I am always referring to since I blog here), I caution on reposting blog posts that have been re-blogged a lot. The republished version will have a new link meaning that backlinks to your article that someone may have shared with their audience on their blogs won’t work.
A backlink is a link created when one website links to another and is suitable for SEO or search engine optimization. This is why I said you could also share the posts as many times as you want on social media without reposting it. In this way, you can edit the post and share it without breaking the original link. I would also recommend avoiding reposting too much. Fresh content is always preferable.
Don’t have time to blog? If you have been blogging for a while, you possibly have tons of content sitting right there to republish and it only takes about ten minutes.
Note: Republishing is easier and more effective if you have built up an archive of posts. You can’t repurpose content if there’s no content.