Things Bloggers Need To Stop Worrying About by Elena Peters

As I am accustomed to doing, if I can’t find a re-blog button for your article and I really enjoyed it I’ll share it the old school way: Link up.

So anyway I found this article on Twitter (after promptly following Elena) and I really love what she has to say about what bloggers need to stop worrying about. To her credit I am only going to except a few key points. Please visit her blog for the entire article.

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From Elena Peters Blog

Google/Alexa Ranking
I am no expert and unless you are on this topic or you can afford to pay someone to handle website optimization, you need to stop worrying about your ranking. I am not saying that you shouldn’t use Yoast, add keywords and complete alt tags on your pics. However, I find the excessive obsession with ranking a complete waste of time. I do what I need to do when I create a post and then I step away.

EC – Psst: (This is a good point. Good thing I don’t even know what Alexa Ranking is or Yoast for that matter lol)

Number of Followers
And by this I mean on your blog and all of your social media. I know a lot of people look at my accounts and see that I don’t always follow back. That is because I refuse to get on the follow me and I will follow your back train. You must understand that on some platforms, particularly FaceBook, having a huge number of followers that never look at your page actually hurts you. I personally have seen accounts with thousands of followers and no retweets, no likes and no pins. How did their huge following help them? In reality, not at all.

Automatic follow threads and follow backs do not necessarily bring you more traffic and can be a huge waste of your limited time. If it doesn’t work for you, stop.

Reciprocation
I am here to tell you that you don’t have to read, comment, like, tweet back, pin etc. to absolutely everyone that has been nice enough to do that for you. Unless you have figured out time travel or your days have more than 24 hours, you will never be able to keep that up forever.

Conversely, you need to stop obsessing with keeping track of which bloggers you have done the above for. Be understanding. Maybe that blogger that didn’t read or comment back on your post isn’t interested in your topic or maybe they have a niche of bloggers that they are already committed to sharing with. Don’t keep a scorecard.

KEEP READING ON ELANA’S BLOG

Self-Publishing: Target Markets

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Though it’s a lot of work, one of the many reasons I chose to Self-Publish is the control. One thing that I did not want is to be categorized. If for whatever reason I chose to include biblical text or any spirituality in my writing I did not want my work labeled Christian Fiction or anything unrelated to the kinds of books I represent even if it did contain biblical insight. I use this as an example to show that what I wanted was to produce books according to how I was being led and to not be held back by society’s precepts or interpretations. This does not, however, exclude me from the discipline this field requires, one of which is identifying target markets.

What is a Target Market?

A target market is a specific group of consumers at which a product or service is aimed. This group of people would also be referred to as your target audience. They are the group of people who your work is specifically targeted to. In this way, you can position yourself to be around this group of people off and online more so than any other group because they are the people who are interested in the kinds of books you write or rather, the kind of service you provide.

An example of Target Markets, according to an example given by Google is: “Schools are a key target for apps.” Why is this so? Education and how children learn is evolving just as quickly as technology. The aged old chalkboard is really not as effective in my opinion as interactive whiteboard systems. That said computers and teaching go hand in hand. In this way, schools are one of the major institutions who could support many of the learning apps available to be used in the classrooms. So for app developers, schools are a key target market meaning this is a group that they strive to appeal to in their promotions as the most likely to purchase their product. But to go further, they can break schools down into what kind of schools they are targeting. Public? Private? Magnet? Charter?

The easiest way to break down a Target Market without the confusion is to think about the kinds of readers who are interested in the kinds of books you write and to break these groups down into their smallest group. You can start broad but try to get it down to the most specific group possible: For example:

Women readers between the ages of 18 – 45. To define this further, I may choose to target online fiction readers of African American ancestry who are interested in history and short stories. This market can be broken down into two-three niches: online short story readers, historical fiction readers, and African American women readers. This example can also be broken down even further but I suppose we pretty much get the point. This does not exclude men from having a target market does not leave out everyone else, but it helps you to closely market your books to a group who, more so than others, will support it.

Everyone

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Although technically speaking anyone who desires to make a profit is targeting everyone, everyone is not a Target Market. It is very unlikely, especially as a Self-Publisher, that everyone will buy your books. That said you have to break reader groups down into the most specified group possible and that’s basically what a Target Market is if you strip it of all the technical language. You are pointing to certain consumers and saying “I choose to market my product to you because we share the same interest.”

While I am still striving to understand the business side of publishing myself, I do know that Indie Authors must realize that their goals should be directly related to their purpose, but that this does not exempt any of us from basic business knowledge and implementation. Meaning that despite passion we still have to target a specific group of people because they are going to be the ones to support our work. We have to do this more so than anyone else because of the stigmas that, though fading, still exists for Self-Publishers. To determine your Target Market, ask yourself:

  • Who are my current customers?
  • Why do they buy from me?
  • Which ones bring in most business?
  • What characteristics and interest do they share?

Week #3: Beyond The Colored Line – Interracial Blog Feature with Allison Wells

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It’s kind of hard to believe this today, but as recent as 1967, there was actually state laws that banned interracial marriage. These laws weren’t overturned until the Supreme Court case, Loving vs. Virginia in 1967. In that case, the Supreme Court found that it was unconstitutional for the state of Virginia to ban interracial marriage.

Although there are no longer any laws banning relationships, interracial dating remains a controversial subject for some people.

The Interracial Blog Feature was inspired by my new book, “Beyond The Colored Line”, and was created as a means to foster a better understanding of diverse relationships. Today, we welcome a good friend of mine Allison Wells.

EC: Hey Allison, I’m so excited to have you spending time with us today. Can you give the racial background of you and your husband for the record and how long you’ve been together?

AW: I am half Mexican and half white. We have been together 12, married almost 10.

EC: Awesome. Now, the character in my book, Stella May, is what the people of her era deem a mulatto, that is, she is of mixed ancestry. You have children who are biracial. What advice would you give to mothers of mixed children on how to deal with the stigmas that are often placed to them?

Photo Credit: Copyright© Andre and Allison Wells. Used with permission.
Photo Credit: Copyright© Andre and Allison Wells. Used with permission.

AW: Teach them to love all of who they are but don’t keep them in a bubble, prepare them for what others will say.

EC: That’s a good point. Preparation is so important. What are some challenges that interracial couples deal with that couples of the same race may not have to deal with?

AW: Well since we both grew up differently we had to learn to adjust to each others way of doing things… and food choices :). When it comes to parenting, you learn to compromise when necessary but you also learn to come up with your own ways of doing things. Neither one of us had very involved parents so we have been “learning as we go”.

EC: I get you. Sometimes that’s the best way to go too. OK, so, when African-Americans and Whites marry, there is more likely to be an African-American husband and a white wife. In fact, 73 percent of all African-American and White marriages have this setup. In your opinion and your experience with Interracial Relationships what do you think attracts other ethnicities to black men?

AW: Strength. Black men have a natural strength about them that is very attractive. When I say strength it’s both physical and mental. When dating, if I could walk all over you, it was an instant turn off.

EC: Whew! Now that’s some insight right there, yesss. SPEAK. OK I’m calm lol. So anyway, speaking of black men, I hear a lot of black people, women in particular, accusing other blacks of being “sell outs” when they date outside their race. Have you or your husband ever had the misfortune of the title and why do you think this is?

AW: Yes, I’ve defiantly heard the phrase “why couldn’t he get with a black girl? He’s weak.”

EC: Wow. Why do you think this is? How does it make you feel?

AW: Well I’ve also been on the flip-side of that comment, I’ve had people ask why I was dating someone white but the truth of the matter is people are never going to be happy with your decisions. Everyone has an opinion and some people love to criticize. So I don’t deal in other people’s opinions, it doesn’t affect me either way.

EC: I heard that. Speaking of opinions, a lot of people discern that blacks who speak with a professional tongue are trying to sound white. I speak from experience. My husband is not white but he’s very educated and he grew up in a diverse city as well where the majority of people in the town were white. Of the blacks present, he was teased by them a lot for his speech. They said that he sounded, “White”. As a biracial woman, what are your thoughts on this?

AW: That’s silly to me. I think when people say stuff like that it speaks to their own insecurities. There is nothing wrong with speaking correctly, or “properly.”

EC: True. As my husband would say, just be real about it. Speak how you speak regardless of the company and give everyone the same level of respect. Now, speaking of speech, I’ve always wondered about the conversations between interracial couples concerning the ongoing racial tensions surrounding blacks and whites. Are there any moments where you and your husband disagree with a subject that is race related? If so, how do you deal with that?

AW: I think that it helps us both get a fuller understanding of each side. We don’t disagree often but if we do then we explain our points.

EC: Hmm, so it fosters greater insight into both your perspectives.

AW: Right.

EC: Any time before 1967 your relationship would technically be illegal. How does that make you feel today with the knowledge that you’ve chosen to be with someone outside of your race?

AW: If anything it makes me truly grateful to be born in this time.

EC: Yes indeed. Allison, I want to thank you again for being part of this series, it has truly been a pleasure. If there is one form of advice you would give to people still struggling to accept Interracial Relationships, what would it be?

AW: Love is a strong thing, it sees past color. If you are still struggling then maybe you need to check yourself on that.

EC: I just love how you keep it all the way real. In closing, as someone who has been married for some time, name one thing that has kept your relationship going.

Photo Credit: Copyright© Andre and Allison Wells. Used with permission.
Photo Credit: Copyright© Andre and Allison Wells. Used with permission.

AW: I think what has kept us together for this long is our respect for one another, our faith, and communication.

EC: Such a beautiful couple, thank you Allison for your time.

AW: Anytime.

And that’s it family, Allison Wells on Interracial Marriages. As you can see from our Q&A, the purpose of this series is to shed light on the fact that mankind was made to be compatible with one another regardless of race. Thank you Mrs. Wells for joining me in this series. It was insightful and educational, I sure did learn a lot.

file(7)Stay tuned for our final week of Interracial Marriages. We’ll be wrapping up our series with our final interviewee and a surprise gift from me to all of my guests! You don’t want to miss it.

#Book #Review for Stella Book #2: Beyond The Colored Line by Cynthia Brooks

Title: Stella Book #2: Beyond The Colored Line
Author: Yecheilyah Ysrayl
Published: July 27, 2015
Released: August 24, 2015
ASIN: B013PQCKK8
Pages: 64
Rating: 5/5

Genre: Black Literature, Historical Fiction, Fiction, Short Story

Although “Stella: Beyond The Colored Line” is fiction, the racial tone is very real. The setting is within a time when Blacks (Colored or Negro at that time) were trying to find their identity and struggling for civil rights at the same time. Even within the Black (Colored or Negro) community, there was a color division. If your skin was lighter, you were hated by those of a darker complexion, and vice versa. But nothing has changed in these modern times. Blacks are still identifying each other by color, but still struggling to find their own identity.

Stella makes a decision to use her light skin to blend in with the white community to gain status and to become more accepted by “society”. What would you have done if you were in her shoes? Would you go “beyond the colored line”?

This book will make you cry, it will make you laugh, and it will make you angry at times. The theme is easy to follow and it’s a Must Read for all!”

–Cynthia Brooks

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Thanks Cynthia!

 

Purchase Beyond The Colored Line on Amazon Kindle or any of the major eBook distribution outlets. (Click here for all eBook links or to get it in print)

Interracial Blog Feature Reminder for 10/22/2015

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Oh, hi. I happen to be on my way to the kitchen. I think it’s going to be baked chicken and macaroni tonight with a yummy salad on the side. I shall also chill out with a glass of wine. But that’s not why you called…

Just want to remind you to join me tomorrow for another interview on the topic of Interracial Relationships. As you know, for the rest of this month I will be posting interviews I have conducted with some individuals on their thoughts on the topic of Interracial Marriages and the role race plays in relationships in general. This feature was inspired by the release of book two in my Stella Trilogy, “Beyond The Colored Line” this summer and will post every Thursday of this month. Join me tomorrow at 8:00a CST to meet another good friend of mine. You don’t want to miss her answers!

In Case You Missed It:
Week #1 with Misty Thomas
Week #2 with Lisa W. Tetting

Writer’s Quote Wednesday – Arundhati Roy

Good Afternoon Loves, this Writer’s Quote Wednesday is from Arundhati Roy:

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Arundhatiis is so pretty to me and this quote is one of my favorites. (I do feel like I’ve done this one before but who doesn’t like re-runs? lol) To me, this quote is a way of reminding me of the things that are most important in life: to seek joy, pursue beauty, respect strength and most importantly, in the midst of my goals, always to stay focused. To always notice my own insignificance, to never feel the need to over-complicate the simple things and to above all never forget who I am and what I do this for.

About The Author:

Arundhati-Roy-007

“Suzanna Arundhati Roy (born 24 November 1959) is an Indian author who is best known for her novel The God of Small Things (1997), which won the Man Booker Prize for Fiction in 1997. The novel is a semi-autobiographical and a major part captures her childhood experiences in Aymanam and became the biggest-selling book by a no expatriate Indian author”.

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#Book #Review for Stella Books #1 and #2 by Constance Humphrey

Title: Stella Book #1: Between Slavery and Freedom
Author: Yecheilyah Ysrayl
Print Length: 58 pages
Publication Date: January 20, 2015
ASIN: B00T3G2KLE
Rating: 5/5

Title: Stella Book #2: Beyond The Colored Line
Author: Yecheilyah Ysrayl
Print Length: 64 pages
Publication Date: July 27, 2015
Release Date: August 24, 2015
ASIN: B013PQCKK8
Rating: 5/5

Page Turner!

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In the books Stella: A Short Story and Stella: Beyond the Colored Line, YecheilYah Ysrayl discusses a sometimes uncomfortable conversation and reality. The character Stella carries both the burden and freedoms of racial diversities making her story a reality check for some and a hard truth for others. These intriguing stories will most definitely play out like they are on a big screen in your mind, allowing you to want more to relate to Stella as a friend, sister and or Mother, and for some she already is. Eloquently written these books allow you to experience a time where you could have had to live beyond the colored line. May the story of Stella’s hardships and successes continue. These are truly wonderfully written and captivating stories. Great read for those of all ages. Get your copies now, don’t miss out. – Constance Tehilayah Humphrey

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Thank you Constance!