When 2018 started, I told myself that I would step outside of my comfort zone by trying to get my books accepted into bookstores, a challenge for an Indie Author with no large following and no large publisher backing her. But I did it and now I am making it a goal to get my books into libraries and in schools. And if it’s Yah’s will, I hope to do some public speaking. Before this year ends, I’ll be sending my email list my personal goal-setting chart and they will get to see exactly how I set my goals and the action steps I implement to achieve them. Today, I am taking the time to reveal some basic things you can do to prepare your books to be accepted at bookstores and how to go about the process and it’s yours free. All you have to do is subscribe to my email list HERE to access the PDF. You will get a welcome email and the document will be in that email. Please be sure to check your spam / junk folders if you do not see the welcome email in your inbox.
Some of the things covered in the document.
- Know Your Why
Unless you are already famous, people aren’t gonna be checking for your books at bookstores in the same way they do online. In order for people to walk in and not look over your book, they must have some prior knowledge about who you are (more on this below). Be sure you know why you are doing this. Getting in bookstores and libraries is not some fast track to fame or money maker. That’s not what it’s about. Getting into bookstores is only a big deal to Indie writers because many of us aren’t backed by a big publisher so getting onto the shelves of brick and mortar stores gives us a greater opportunity for the possibility of hosting book signings at those stores, meet new people (who we probably would not have met online), and expanding our brand far and wide.
- Get Your Name Out There
As you’ll see in the document, it’s not very difficult to get into small, local, Independent bookstores on consignment which means that’s not really the challenge. The challenge is selling those books which is difficult to do if people don’t know who you are. I am still trying to get my name out there and I have identified some areas where I could do better. However, you don’t have to be a celebrity or famous to start. You can start with social media and drive traffic through your blog and social media accounts. The most effective thing, though, is to get out and attend local events. Is there a book festival in your hometown? Go. Is there any event that matches what your books are about? Go to those events. Here, you’ll meet people who may be able to help you, work with you, recommend you, and help you to get your message out.
- Target Stores that Match Your Audience
I approach black-owned bookstores because my books are about black history. There are exceptions where I’ll take a chance on a non-black-owned store (such as Tall Tales Book Shop…I love their store set-up), but for the most part my target is populations where the majority of the readers are Israelites (Blacks) and women. Why? Because my books are about the lives of Blacks in America and the lives of women. It has nothing to do with “race” and everything to do with positioning myself to be at the places where my ideal reader is.
- Technology is Still King
Don’t overthink it with the bookstores though and forget why the Indie Revolution started in the first place. It’s good to attend events and get out and network with people face to face but don’t forget technology is still king. You don’t want to create a situation where your presence is needed to make you money as perfectly put by Cici aka “The 6 Figure Chick” on IG. That is, you don’t want to only bring in income when you do an event. Keep that online presence going. I am of the opinion that Indies with books in the store should do so as a supplement to the online business, not as the business itself.
A website, email list, social media, and a payment method are among the foundational basis of an online business (and if you’re an author with books on amazon be sure to have an Amazon Author Central Page set-up. You can learn how to do that here). Your website is your home, your email list is your connection, your social media pages (includes blog) is your traffic and interaction, and your payment method/shopping cart (including amazon) is how you get paid. If you meet people in person, it won’t mean anything without a way for them to keep in contact with you. Update your blog and social media pages regularly and continue to be consistent. Remember that your success is not the same as everyone else’s and being authentic doesn’t have to mean doing what everyone else is doing. Be you. Be disciplined. Be consistent.
Read more by downloading the entire PDF Document when you subscribe to my email list HERE.
The PBS Blog 