Tag: creativity

Self-Publishing: Understanding Copyright and Distribution

Copyright

First-time self-publishers often worry about copyright or that someone will steal their idea. This is typically the first sign of a novice self-publisher.

However, new and established authors might worry about someone stealing their books now that AI is here.

First, you should know that you own the copyright to your book at the moment of creation.

This is why it’s irrelevant for vanity presses to tell you that you keep 100% of your rights as a perk to working with them. You already have it.

But, if you want to take it a step further, you can obtain an official copyright through the US copyright office (copyright.gov) and receive a Library of Congress number, which allows librarians to catalog your book at LOC.gov.

Note: If you plan to request US Library of Congress (LOC) cataloging, be sure to assign the ISBN well in advance of publication to allow for LOC processing time.

Photo by lil artsy

Keep in mind that the ISBN has nothing to do with the copyright or the ownership of the work. It is also not connected to the Library of Congress cataloging. The ISBN is simply a number identifying the book and who published it.

It is important for self-publishers because we want to be listed as the publisher of record. That is why we self-published: to be in total creative control of the process and our own publishers.

Seeing the name of who published the book might not be a big deal to readers or authors who intend to stick to selling their books online, but for authors who wish to get the attention of booksellers or to sell their books in bulk to larger corporations, it is a bigger deal. Booksellers find it too inconvenient if the book is not returnable through Ingram (the book distributor, not IngramSpark the self-publishing arm). Although KDP’s extended distribution actually goes through Ingram, one of the main reasons why retailers don’t want to stock titles published by Amazon is that they are not returnable.

And Amazon is their biggest competitor.

Frankly, bookstores can care less about Amazon or that you are an Amazon bestseller.

Free ISBNs could also restrict your distribution options.

Distribution

Copyright is not to be confused with distribution rights.

Like traditional publishing, self-publishers want their books available through multiple channels. They want to control the distribution of their book.

In its simplest form, distribution rights is the right to make your book available to the customer.

When you are signed with a publisher, you must go through them to get copies of your book.

When you are your own publisher, you can order as many author copies of the book as you want and decide where your book shows up.

For print books, for example, it means going from your printer to a retailer or directly to your reader.

In the case of ebooks, this can entail sticking to Amazon exclusively or using an aggregator like Draft2Digital to make your work available at a variety of stores, including Barnes and Noble, Apple iBooks, and Books-A-Million.

For distribution to bookstores,* small publishers and self-publishers do not typically have the manpower to use a full-service distributor like traditional publishers who can warehouse and distribute large book print runs. Thus, we usually opt for a wholesale distributor such as Ingram because it is best suited to print-on-demand (POD) printing.

*Having your book on Ingram Spark does not necessarily mean bookstores will order copies of your self-published book from Ingram.

The best practice is to self-publish through Amazon’s KDP for Amazon and then publish separately through Ingram and other platforms.

In other words, you don’t have to be concerned about someone stealing your book concept. Every book has already been written. Your perspective is the key ingredient. The way you write it is what makes it unique. Nobody else can write like you. Additionally, your book was already protected by copyright when it was written. For more security or peace of mind, you can also purchase a copyright through copyright.gov.

Check out more Indie Author Basics articles here.

Preorder Your Copy of Black History Facts You Didn’t Learn in School Here!

http://www.blkhistorybook.com | 2.24.24

Dear Self-Published Author, You Have Options!

While Amazon’s Kindle Direct Publishing is excellent, there are other options for print-on-demand publishing that self-published authors can explore.

Draft2Digital

Draft2Digital is a gem. D2D is an aggregator that distributes your books to major retailers online, from Barnes and Noble to Apple iBooks to Baker & Taylor. They have merged with Smashwords and now also offer a paperback option. The upload procedure is simple and efficient. Your only issue is if your book still needs to be formatted. You should finish, edit, and format your text before uploading it.

I have only used their ebook service so I cannot comment on the quality of the paperback, but it is an option for self-publishers who don’t want to use Amazon. Also, the speed of making your book available everywhere online is top-tier.

Ingram Spark

Ingram is another option, although the upload process is slightly more complicated. However, it is set up that way because Ingram is a distributor designed to get your book into bookstores.

During the process, you’d want to think about things like your wholesale price (usually 40%), and you will need an ISBN. While Ingram does offer a free one, I highly recommend Indie authors own their ISBN.

Buying them in bulk (assuming you will self-publish more than one book) from Bowker can save a ton of money. I haven’t had to buy one in three years. I am using Ingram for the hardcover version of my book (which requires a different ISBN than the paperback), and I was able to use one of the numbers I still have left.

Note: Do not give away your ISBNs unless you are a publisher. Your number is like your book’s social security number and is attached to your name or the company you registered under. Thus, you will be the publisher of the record.

Photo by Pixabay

An exciting thing about Ingram Spark is its choice of paper. As experienced self-publishers know, you can choose your paper, usually white or creme, during uploading on Amazon. However, with Ingram, you have another choice. You can select Groundwood, an eggshell paper typically used in traditionally published mass-markets.

Note: I recommend using Amazon separately.

Upload your files for ebook using Kindle Direct Publishing like you normally would to put your book on Amazon. Then, use the other programs for the other retailers. If you do this, do not check the expanded distribution box on Amazon.

Example: If using D2D or Ingram and your ebook is already published on Amazon, you do not need to check the Amazon box during set-up.

Bookbaby

For independent authors who want to self-publish but don’t have the time to look for editors and cover artists, Bookbaby is a possibility. By offering you publication packages for cover design, ebook conversion, ISBN, and even marketing, Bookbaby serves as a self-publisher assistant or vanity publisher.

Any publishing that demands payment is regarded as vanity publishing despite being verified and far more professional. Pay attention to the features supplied with each tier when using Bookbaby because it is also rather pricey and not all packages include editing. Remember that even if they include books with each bundle, ordering your own books through Amazon’s KDP or Ingram will save you a lot more money.

I’ve seen from other authors that their print quality is pretty good. So, though I have not used them, and have my concerns about their prices, they are an option.

Lulu

Lulu is a possibility. However, it’s not my first pick. Early on, I utilized them for The Stella Trilogy and my volumes of poetry. Your book can be distributed via Lulu to several online retailers. The pricing of the books is substantial, and I don’t like their customer support method. The paperbacks’ quality is great and solid, though. Additionally, their upload procedure is quite simple. Again, they are an option, albeit I wouldn’t make them my first pick.

48 Hour Books

Now 48 Hour Books is what I like to call a hidden gem. They are an organization that prints bookstore-quality books. They work as a book printer and offer book templates, editing resources, self-publishing, and more. Imagine if Amazon’s KDP went down; 48hr books would be a great resource for printing your books. They also sell ISBNs and Barcodes, though I only recommend buying ISBNs from Bowker.

I have not used them, but I want to in the future to investigate their quality. From what I see, the paperbacks are top-notch.

Remember that you are not limited to the mainstream or most popular option when you embark on your self-publishing path. You may always assess what best aligns with your vision and objectives. You are not constrained to a single viewpoint either. Whether you hire a publisher or outsource, you are free to publish your book however you see fit.

Check out more Indie Author Basics articles here.

Preorder Your Copy of Black History Facts You Didn’t Learn in School Here!

http://www.blkhistorybook.com | 2.24.24

Dear Self-Publishers, Don’t Limit Your Potential

The Martian started as a self-published book.

Its author, Andy Weir, said he didn’t think the book had mainstream appeal and was surprised anyone was interested.

It began as a series on Weir’s website, and when readers complained it was hard to read the stories sitting at their computer, Weir listened to his audience and put it out as an ebook and then on Amazon’s Kindle.

It then got picked up by a small Canadian audiobook company.

Then Random House was interested, and before he knew it, Weir had a movie based on a book he started writing on his website that he went on to Self-Publish.

The Martian would later be nominated for several Oscars.

Photo by RF.

Self-publishing doesn’t just benefit authors who wish to go Independent, but it could also help authors who want to attract the attention of publishing houses.

Everyone’s publishing journey is different, and there is no telling where yours might take you.

Going the traditional route doesn’t make you a sellout, and self-publishing doesn’t mean your book is trash.

If you take the time to craft a well-written, high-quality book that people just can’t stop talking about, the sky is not even the limit of where it could take you.

Remember, The Martian did not automatically go to print by a traditional publisher. It first got picked up as an audiobook which, according to Weir, made him more money than the movie!

For a more personal example, I didn’t intend to give the platform much attention when TikTok launched. I thought it was for kids, I don’t dance, and I didn’t think I had time to learn another app.

But I took a chance and have grown my account to over 18K followers (updated: We are now at 23.6K!) went viral at 1.3million views, started a TiKTok shop, and have over 20 new email sign-ups that came directly from TikTok.

I am not telling you to start a TikTok account. I am telling you not to limit yourself.

In the words of Maya Angelou: “Pursue the things you love doing and then do them so well that people can’t take their eyes off of you.”

Check out more Indie Author Basics articles here.

Why You Shouldn’t Worry about Family Not Supporting Your Books

When the Power series was first hot, my cousin said to me: “You should write books like on Power! The way we grew up, I know you can put some stuff together.”

That bothered me for two reasons:

  • I am not that kind of writer. Yes, I grew up around drug dealers and addicts, but I don’t write those kinds of books. (TWWBE was the closest book I’ve written with those themes.)
  • I interpreted it to mean the kinds of books I write already aren’t good enough for my Black audiences. In my mind she may as well have said: “We Black people wanna read books like the Power TV series.”

Self-Publishing is a lot of work, and not feeling supported by our family and friends can be crushing.

However, consider these facts, with a focus on point two:

  • Family and long-time friends don’t know the author you. They are only focused on who you’ve been to them growing up and will probably only jump on the bandwagon if you make the New York Times Best Seller and are introduced by Oprah.
  • More seriously, family, relatives, and long-time friends who don’t read the kind of books you write are not your targeted audience anyway.

Meaning you didn’t write this urban romance novel for your auntie.

You wrote it for the 34-to-44-year-old single Black woman who spends her time sharing relationship memes on Facebook, analyzing the breakups of celebrities in the Shaderoom, and devouring novels by Ashley Antoinette Coleman.

This is called appealing to your target audience, or the specific group of people within your market that your marketing is trying to reach.

Put simply: the strangers most interested in the kind of book you write who will likely go from strangers to book besties.

This is why worrying about why your relatives aren’t supporting your writing career is a waste of time.

Because you didn’t write the book for them in the first place.

Not unless they are part of your intended group.

So if auntie is within that wheelhouse, she will be a fan of your books.

But if she is more interested in the Power TV series, she should probably find an author who writes books like that.

Be encouraged.

Check out more Indie Author Basics articles here.

Preparing Your Self-Published Book for Bookstores (Part 1)

Contrary to popular belief, self-published books can get into brick-and-mortar bookstores.

Ask me how I know…

Here Are Three Easy Ways to Prepare Your Self-Published / Indie Book for a Store:

1. Have a professionally designed cover with your name and title on the spine.

Usually, I will tell you to ensure it’s edited first (do that, please), but I want to highlight book covers here because they become even more important offline.

Imagine you are in Barnes and Noble (or anywhere) looking for your next read. The cover is going to attract you first.

Also, because you see it from that point of view, the book becomes easier to notice if the name and title are on the spine.

Some bookstores also take your book through a review process, where their team has to vote on the book. If the cover is poor and the editing is not up to standard, they’ll reject stocking your book.

2. Buy Your ISBN from Bowker

You can get your book into Independent stores with a free ISBN on consignment. However, having your book registered under your or your company’s name is a plus if your target is larger chains.

It’s a plus because bookstores hate Amazon’s guts. As soon as they see you are published with Amazon, they are judging you and already trying to come up with a way to let you down easy. It’s almost an instant no.

There are also tons of benefits to having your own ISBN. I go into depth about that here.

3. Use both Amazon and Ingram Spark.

Publish with Kindle Direct Publishing for Amazon only. Do not choose the expanded distribution. This option puts your book into Ingram Spark’s system but under Amazon.

Instead, you will opt out of this and create your own Ingram account.

Then, you are going to publish your book there as well.

This will allow bookstores to order your book directly from Ingram Spark through you instead of Amazon should they decide to carry your title. It also prevents you from bringing copies in yourself, which you would do under consignment.

More on this in part two…

Check out more Indie Author Basics articles here.

Do More with Your Self-Published Book

High achieving authors (Indie, Trad, or otherwise) tend to fall into a few categories:

  • They publish high-quality books (well-edited, dope cover art, and well-formatted, to name a few).

  • They collaborate with other authors and business people. 

  • They use their book to create additional income streams through businesses and services.

Today, I want to focus on that last one, although all these are important.

No matter the route, book publishing is hard work, and most of the work happens after the book is written and published. Most of us find ourselves saying, “Dang, now what?”

Depending on what your book is about, there are so many creative things you can do to leverage your self-publishing career.

Here are a few things I do based on the kinds of books I write:

  • From writing black historical fiction, I lecture at schools.

and so on…

Some authors even have high-ticket courses based on the chapters in their books. Podcasts and workshops based on the book are also ways people leverage their books.

The key point is to look at the book not as the end but as the beginning. Let it (the book) stretch you to new heights!

Check out more Indie Author Basics articles here.

Multiply Your Talents (Use Your Gifts)

Photo by RF.

There are headstones

with the names of highly gifted people

who died with those gifts still inside them.

Brilliant people who passed

but never passed that intellect on

for anyone else’s benefit. 

They died smart. 

Highly passionate people

who never dared to love fully,

and wealthy people who are so poor,

all they have is money.