As I learn more about self-publishing and strive to develop and sell better books, I realize how important it is to write a marketable book. As I speak with other writers who want to self-publish, I realize how important this stage is to the process.
Traditionally, publishers will turn down a book if it’s not marketable. In self-publishing, there are no gatekeepers to make that decision, as the author has more creative control.
The disadvantage to this, however, is that the self-published book that doesn’t have a market also doesn’t sell well, and the author learns the hard way why publishers tend to be so selective.
“No matter how you decide to publish, your book, ultimately, ends up a product in the marketplace—a product for sale. Yes, your creativity, authenticity and even inspiration make it stand out from the pack. However, often, more than these things, a bestseller is created by your ability to:
write a book that is unique in a category
write a book that is necessary in a market and category
write a book that targets a large potential audience
successfully target and promote to a market.”
Nina Amir, How to Write Marketable Books that Feed the Soul
Publishing is challenging, period. It doesn’t matter if you are self-publishing or publishing traditionally; it’s hard work.
But it’s even harder to push a book that has no market.
One way to discover this is to ask yourself questions.
Are there other books similar to the one I am writing that have been successful?
Years ago, I spoke with an author who said they wanted to write a cookbook that is also a self-help book and a memoir.
It would be difficult to market this kind of book because it has no clear focus, and there is no evidence of someone combining so many different genres in one book and doing it successfully. It is confusing, and there is no audience for it.
We frequently want to produce the most innovative and unique story ever written, which causes us to overthink. The concept that we have a completely original idea that has yet to be realized is a fantasy. It is not real. Each story idea has been tried before. What distinguishes a book is our unique perspective.
It’s YOUR voice that makes it different. It’s YOUR voice that makes it stand out.
What’s the competition like?
What are the top five to ten books in your categories that are doing well? This is not to compare yourself to them and feel bad about it. This allows you to determine whether there is a need that you can supply. In what ways is your narrative set-apart? Are there any gaps in the market you can fill? The lack of this type of market analysis is why self-published books fail to sell. There is a lot of inventiveness, but more business principle implementation is needed.
When I chose to publish Black History Facts, I knew I wanted it to be both instructive and straightforward. I didn’t want it to be so nerdy or long that the average individual became bored and stopped reading. I based this on other nonfiction history books that are comparable to mine but that I get bored with over time.
I also considered young readers early in their black history journey. Is there something a young person could read on their way to the longer, more advanced reads? I wouldn’t recommend Black AF History to my thirteen-year-old niece. It is an excellent education, but I know she’s not going to read 432 pages. I took all of this into consideration.
What are people’s reactions when I talk about my book? Do they gasp? Do they want to know more? Do they ask follow-up questions? Are they checking in to see if I’ve finished it yet?
If people keep asking about your book, that’s a clue that it is marketable because of its demand. If your logline or first few sentences intrigue them, you might have yourself a winner.
Another thing you could do is to use your blog as a test platform. Share a few chapters of a story and see what kind of engagement and feedback you get. I’ve written a few books from this blog by doing that, including Black History Facts.
“Publishing is a business, and the business owner needs to be as certain as they can be that the products or services they offer for sale will sell and make money for them. It is no different from a boutique owner deciding to stock one dress style and not another – or a building contractor using the same sub-contractors because they have demonstrated a superior service in the past.”
Nina Amir, How to Write Marketable Books that Feed the Soul
While editing, cover art, and formatting are must-haves for any book, writing a book that people want to read, one that is marketable, is the first step to self-publishing a book that sells.
The PBS Blog 