Dear Self-Published Author, You Have Options!

While Amazon’s Kindle Direct Publishing is excellent, there are other options for print-on-demand publishing that self-published authors can explore.

Draft2Digital

Draft2Digital is a gem. D2D is an aggregator that distributes your books to major retailers online, from Barnes and Noble to Apple iBooks to Baker & Taylor. They have merged with Smashwords and now also offer a paperback option. The upload procedure is simple and efficient. Your only issue is if your book still needs to be formatted. You should finish, edit, and format your text before uploading it.

I have only used their ebook service so I cannot comment on the quality of the paperback, but it is an option for self-publishers who don’t want to use Amazon. Also, the speed of making your book available everywhere online is top-tier.

Ingram Spark

Ingram is another option, although the upload process is slightly more complicated. However, it is set up that way because Ingram is a distributor designed to get your book into bookstores.

During the process, you’d want to think about things like your wholesale price (usually 40%), and you will need an ISBN. While Ingram does offer a free one, I highly recommend Indie authors own their ISBN.

Buying them in bulk (assuming you will self-publish more than one book) from Bowker can save a ton of money. I haven’t had to buy one in three years. I am using Ingram for the hardcover version of my book (which requires a different ISBN than the paperback), and I was able to use one of the numbers I still have left.

Note: Do not give away your ISBNs unless you are a publisher. Your number is like your book’s social security number and is attached to your name or the company you registered under. Thus, you will be the publisher of the record.

Photo by Pixabay

An exciting thing about Ingram Spark is its choice of paper. As experienced self-publishers know, you can choose your paper, usually white or creme, during uploading on Amazon. However, with Ingram, you have another choice. You can select Groundwood, an eggshell paper typically used in traditionally published mass-markets.

Note: I recommend using Amazon separately.

Upload your files for ebook using Kindle Direct Publishing like you normally would to put your book on Amazon. Then, use the other programs for the other retailers. If you do this, do not check the expanded distribution box on Amazon.

Example: If using D2D or Ingram and your ebook is already published on Amazon, you do not need to check the Amazon box during set-up.

Bookbaby

For independent authors who want to self-publish but don’t have the time to look for editors and cover artists, Bookbaby is a possibility. By offering you publication packages for cover design, ebook conversion, ISBN, and even marketing, Bookbaby serves as a self-publisher assistant or vanity publisher.

Any publishing that demands payment is regarded as vanity publishing despite being verified and far more professional. Pay attention to the features supplied with each tier when using Bookbaby because it is also rather pricey and not all packages include editing. Remember that even if they include books with each bundle, ordering your own books through Amazon’s KDP or Ingram will save you a lot more money.

I’ve seen from other authors that their print quality is pretty good. So, though I have not used them, and have my concerns about their prices, they are an option.

Lulu

Lulu is a possibility. However, it’s not my first pick. Early on, I utilized them for The Stella Trilogy and my volumes of poetry. Your book can be distributed via Lulu to several online retailers. The pricing of the books is substantial, and I don’t like their customer support method. The paperbacks’ quality is great and solid, though. Additionally, their upload procedure is quite simple. Again, they are an option, albeit I wouldn’t make them my first pick.

48 Hour Books

Now 48 Hour Books is what I like to call a hidden gem. They are an organization that prints bookstore-quality books. They work as a book printer and offer book templates, editing resources, self-publishing, and more. Imagine if Amazon’s KDP went down; 48hr books would be a great resource for printing your books. They also sell ISBNs and Barcodes, though I only recommend buying ISBNs from Bowker.

I have not used them, but I want to in the future to investigate their quality. From what I see, the paperbacks are top-notch.


Remember that you are not limited to the mainstream or most popular option when you embark on your self-publishing path. You may always assess what best aligns with your vision and objectives. You are not constrained to a single viewpoint either. Whether you hire a publisher or outsource, you are free to publish your book however you see fit.


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Dear Self-Publishers, Don’t Limit Your Potential

The Martian started as a self-published book.

Its author, Andy Weir, said he didn’t think the book had mainstream appeal and was surprised anyone was interested.

It began as a series on Weir’s website, and when readers complained it was hard to read the stories sitting at their computer, Weir listened to his audience and put it out as an ebook and then on Amazon’s Kindle.

It then got picked up by a small Canadian audiobook company.

Then Random House was interested, and before he knew it, Weir had a movie based on a book he started writing on his website that he went on to Self-Publish.

The Martian would later be nominated for several Oscars.

Photo by RF.

Self-publishing doesn’t just benefit authors who wish to go Independent, but it could also help authors who want to attract the attention of publishing houses.

Everyone’s publishing journey is different, and there is no telling where yours might take you.

Going the traditional route doesn’t make you a sellout, and self-publishing doesn’t mean your book is trash.

If you take the time to craft a well-written, high-quality book that people just can’t stop talking about, the sky is not even the limit of where it could take you.

Remember, The Martian did not automatically go to print by a traditional publisher. It first got picked up as an audiobook which, according to Weir, made him more money than the movie!

For a more personal example, I didn’t intend to give the platform much attention when TikTok launched. I thought it was for kids, I don’t dance, and I didn’t think I had time to learn another app.

But I took a chance and have grown my account to over 18K followers (updated: We are now at 23.6K!) went viral at 1.3million views, started a TiKTok shop, and have over 20 new email sign-ups that came directly from TikTok.

I am not telling you to start a TikTok account. I am telling you not to limit yourself.

In the words of Maya Angelou: “Pursue the things you love doing and then do them so well that people can’t take their eyes off of you.”


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Why You Shouldn’t Worry about Family Not Supporting Your Books

When the Power series was first hot, my cousin said to me: “You should write books like on Power! The way we grew up, I know you can put some stuff together.”

That bothered me for two reasons:

  • I am not that kind of writer. Yes, I grew up around drug dealers and addicts, but I don’t write those kinds of books. (TWWBE was the closest book I’ve written with those themes.)
  • I interpreted it to mean the kinds of books I write already aren’t good enough for my Black audiences. In my mind she may as well have said: “We Black people wanna read books like the Power TV series.”

Self-Publishing is a lot of work, and not feeling supported by our family and friends can be crushing.

However, consider these facts, with a focus on point two:

  • Family and long-time friends don’t know the author you. They are only focused on who you’ve been to them growing up and will probably only jump on the bandwagon if you make the New York Times Best Seller and are introduced by Oprah.
  • More seriously, family, relatives, and long-time friends who don’t read the kind of books you write are not your targeted audience anyway.

Meaning you didn’t write this urban romance novel for your auntie.

You wrote it for the 34-to-44-year-old single Black woman who spends her time sharing relationship memes on Facebook, analyzing the breakups of celebrities in the Shaderoom, and devouring novels by Ashley Antoinette Coleman.

This is called appealing to your target audience, or the specific group of people within your market that your marketing is trying to reach.

Put simply: the strangers most interested in the kind of book you write who will likely go from strangers to book besties.

This is why worrying about why your relatives aren’t supporting your writing career is a waste of time.

Because you didn’t write the book for them in the first place.

Not unless they are part of your intended group.

So if auntie is within that wheelhouse, she will be a fan of your books.

But if she is more interested in the Power TV series, she should probably find an author who writes books like that.

Be encouraged.


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Preparing Your Self-Published Book for Bookstores (Part 1)

Contrary to popular belief, self-published booksย canย get into brick-and-mortar bookstores.

Ask me how I know…

Here Are Three Easy Ways to Prepare Your Self-Published / Indie Book for a Store:

1. Have a professionally designed cover with your name and title on the spine.

Usually, I will tell you to ensure it’s edited first (do that, please), but I want to highlight book covers here because they become even more important offline.

Imagine you are in Barnes and Noble (or anywhere) looking for your next read. The cover is going to attract you first.

Also, because you see it from that point of view, the book becomes easier to notice if the name and title are on the spine.

Some bookstores also take your book through a review process, where their team has to vote on the book. If the cover is poor and the editing is not up to standard, they’ll reject stocking your book.

2. Buy Your ISBN from Bowker

You can get your book into Independent stores with a free ISBN on consignment. However, having your book registered under your or your company’s name is a plus if your target is larger chains.

It’s a plus because bookstores hate Amazon’s guts. As soon as they see you are published with Amazon, they are judging you and already trying to come up with a way to let you down easy. It’s almost an instant no.

There are also tons of benefits to having your own ISBN. I go into depth about that here.

3. Use both Amazon and Ingram Spark.

Publish with Kindle Direct Publishing for Amazon only. Do not choose the expanded distribution. This option puts your book into Ingram Spark’s system but under Amazon.

Instead, you will opt out of this and create your own Ingram account.

Then, you are going to publish your book there as well.

This will allow bookstores to order your book directly from Ingram Spark through you instead of Amazon should they decide to carry your title. It also prevents you from bringing copies in yourself, which you would do under consignment.

More on this in part two…


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Avoiding Plagiarism

There is a reason why you cannot edit your own book, even if you are an editor. This is because quality editing involves more than fixing spelling and grammar mistakes.

These days, there’s an AI for that.

Professional editors also help you to avoid plagiarism.

Plagiarism – to steal and pass off (the ideas or words of another) as one’s own use (another’s production) without crediting the source; to commit literary theftpresent as new and original an idea or product derived from an existing source.

Most people don’t purposefully copy others works. They do not intend to use another person’s ideas or words as their own.

But this is exactly what occurs without mentioning the source of your material.

You are in danger of plagiarism anytime you present an idea, words, or quotes you got from someone else without citing them.

Suppose your work becomes popularโ€”what we all hope forโ€”and someone discovers that you have purposefully or carelessly used their words without their consent or crediting them. In that case, you could be subject to legal action, ruining your image as a writer.

A professional editor protects against this by noting where a citation is needed in your work.

On social media, this frequently occurs and without repercussion. However, if you do this in your book and then publish it, you can suffer grave consequences.

Solutions

  • Use end notes or footnotes to guide the reader to the back of the book, where you would have a notes section. In this notes section are your sources.
  • Remember that some sources require you to get permission before you print them. If you cannot get permission, consider removing the source altogether.
  • Also remember that nonfiction books intended to teach are not about personal opinion. It is about facts, proving and supporting those facts.

Just because self-publishing makes book publication quicker than traditional publishing, it does not absolve the self-publisher from the penalties associated with committing such literary violations.

Be sure to employ a qualified editor to prevent you from publishing a work rife with typographical, grammatical, and plagiarism errors.

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How Much Time Do You Spend with Your Book Before You Self-Publish It?

Denzel Washington stopped eating pork, read the Quran, and went to Fruit of Islam lessons to get ready for his part in Spike Lee’s 1992 biopic Malcolm X. He was in character to the point where he even recognized the specific pair of glasses that Malcolm X was wearing on any given day.

Photo by Lara Jameson

Being on your own timeline is one of the tremendous benefits of self-publishing. The days of waiting ten years for a major publishing house to approve your work are long gone.

But how much time do you spend on your book before you Self-Publish it?

Sure. You can self-publish a book you wrote in two weeks, but is this wise? Has anyone seen the manuscript outside of yourself? Has it been properly edited? Formatted? And how’s that cover looking?

Remember, writing and publishing books are two separate processes.

There’s a reason books take a long time to release in traditional publishing, and while we self-publishers have the privilege of not having to wait as long, we should take our time.

I’m sorry to tell you, but being published on Amazon is not the flex it used to be. The platform is oversaturated with mediocrity. You don’t want your book swimming in this sea.

We can all agree Washington is a phenomenal actor, but exceptional people don’t just happen. Extraordinary people are birthed from hard work, practice, and study.

This is your reminder that you are not running late or behind in today’s immediate gratification society. You don’t have to publish your book right away just to be able to say you did.


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Dear Self-Publisher, How Your Book Looks Inside Matters Too: Don’t Forget Typesetting

By now, we know how important it is to have a dope book cover for our Self-Published book.

But it’s not always the book cover that gives a book away that it’s Self-Published. Sometimes, how the book looks inside makes it look homemade.

Typesetting: the spacing between words and letters, the font type & size, the page’s trim size, margin, and overall layout.

Grab a book that has been traditionally published (or professionally Self-Published!) and look over the pages. Take note of how it appears on the inside. Look at how tidy the words are! How are the left and right edges aligned, the typefaces are the same, and the paragraph spacing is perfect?

This is the result of expert typesetting.

Many Self-Publishers skip this stage. We don’t realize it because we submit the Word or PDF file we used to compose the book to our preferred print-on-demand.

But what’s wrong with that?

There is nothing wrong with that, except our manuscripts do not print exactly as we type them in Word, Google Docs, or Scrivener. The document requires proper typesetting and formatting for print and digital devices like Kindles and Tablets.

The cover of your book may suffer from a poorly formatted book. Take a look at book two in The Stella Trilogy, first edition.

I actually like the initial cover image. The problem is with the rest of the book.

Do you notice how the spine is twisted? Because the book was too short to have a spine, this occurred. Giving it one, nonetheless caused it to wrap around and face the front.

I didn’t realize the book needed more pages for a full spine because I’m not a graphic artist or skilled book cover designer.

While this cover image doesn’t pop as well as the first (IMO), the book is professionally bound. The alternate ending made the book long enough for a spine in the revised edition. The book features a more professional cover, professional formatting, and professional editing.

Recommendation. Before having your entire cover designed, wait until your book has been edited and properly typeset. Your graphic artist will require the precise number of pages and trim size to create a cover, back, and spine that perfectly matches the book.

Moral. Before hitting publish, make sure to hire a skilled typesetter to correct the placement of your text on the page.

If you want to try it yourself, here are some sources:

  • Reedsy Book Editor
  • Adobe In-Design
  • Microsoft Publisher
  • Vellum
    *Fiverr. Note: Professional typesetters can be found on websites like Fiverr. Make sure they are typesetting rather than just typography, though. Typefaces and other decorative elements make up typography. That’s not typesetting. Additionally, if they are only using Vellum, you can do it on your own by simply purchasing it.

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