Category: self-publishing

Paperback Comeback

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Today on Real Talk: Paperbacks.

When I developed a passion for writing, I could not foresee what the publishing industry is like today. My vision was always to hold a book in my hands, feel the pages against my fingertips, and smell the fresh ink. It was always to see my name on the cover and read my words behind the pages. And more so, allowing others to take part in this journey by having them to read my words. With eBooks trending, it is no question what the increase and development of technology has done for authors. In short, Self-Publishing would not be where it is today. So it is without question that eBooks and Amazon Kindle has changed the game. However, I read something today that disturbed me a little bit. In one of the Facebook Writing Groups in which I am a part of, a writer was seeking advice on Book Promo. His question had to do with promoting his paperback book. One of the commenters told him he should do away with his paperback and stick to eBook only. Obviously, there is more money in the eBook game.

I do not believe this and I also do not believe this person’s advice is very wise.

As I always say, advice is subjective. It’s always personal. You can take it or leave it because not all of it may apply to you and not all of it is true. However, when it comes to advise or tips about someone’s career path or livelihood, I believe its important to know what you’re talking about. So in this case, it would have been more wise to tell the person (as many people did) to have BOTH an eBook AND paperback version of his book than to say to just do away with the hard-copy.

Many Self-Publishers underestimate the power of hard-copy in this digital world and I do think it is to our disadvantage. The truth is that the paperback has potential to earn you more money than your eBook. The reason is because there’s diversity to the paperback that the eBook just does not have. I’ll explain that more deeply later. For now, let’s look at this:

The stats tell us that the average self-published author will sell fewer than 250 books, and the average published author will sell fewer than 2,000 books. Books are now more cost-effective and easier to access, which has created a wealth of competition. Estimates tell us that one million books are published every year.”

– The Millionaires Digest

In addition, it is my belief that this less than 250 book sell has a lot to do with a reliance on strict eBook sales. I believe this because an author can sell hundreds of paper-book copies alone at a book signing. First, let us establish something about Amazon Kindle. It’s not hard to become a bestselling author. For some categories all you have to do is sell maybe 100 copies (or less) of your eBook to make the #1 spot. This, according to The Millionaire Digest, is called gaming the system:

You can pick low-competition categories in Amazon and sell as few as ten books (in a particular period) and become a “#1 Amazon best-selling” author. Authors even make their book free through Amazon’s KDP Select program and claim “bestseller” status.

While I think selling 100 books is great, 100 copies of a book sold is a failure in the Traditional Publishing world as compared to, let’s say 10,000 or 100,000 copies.  And even that, in Traditional Publishing, is funny. If a publisher printed 15,000 copies, shipped 10,000 and returned 8,000 then technically the author only “sold” 2,000 copies. This is what makes people Self-Publish. Ain’t nobody got time for all of that.

As for my personal opinion, I think one book sold is a success. If you sold 100 you’re a star in my book. But I digress.

The point is that I’m sure we all envisioned that making it to Amazon’s #1 spot requires selling much more than 100 eBooks. This isn’t to say those authors didn’t put in hard work, but that Amazon’s ranking is “iffy” to use an EC term. “Iffy” meaning ranks are not calibrated based solely on books sold alone. The truth is that Self-Publishing is hard work and for this reason many people have chosen the Hybrid Publishing method, which I actually think is interesting. I don’t have a lot of knowledge about it because I’ve yet to try Hybrid (I’m not a middle ground type person) but nonetheless, Hybrid Publishing is: 

The hybrid author is someone who has book deals with traditional presses, but also self-publishes, or publishes in some other nontraditional way. Hybrid publishing encompasses the middle ground between traditional and self-publishing.”

-Brooke Warner

Publishing using a combination of Traditional and Self-Publishing methods is an interesting thing. Though I’m Indie all the way, I don’t play the cool kid game. Traditional or Self-Pub, I like them both and I think Hybrid Publishing is on the come up. But this is precisely my point. (Though I am learning now that Hybrid Publishing is nothing more than Vanity Publishing. I don’t have the facts on that so I’ll just stick to what I know, but this is what I’ve heard.)

Because Self-Publishing is hard work, Indie Authors miss out on A LOT by opting out of print books. Someone in the group mentioned that the only people who will purchase your paperback are family members. This is also not true. According to Publishing expert Lou Aronica, self-publishers cannot afford to ignore print, as it still accounts for some two-thirds of book sales overall. “Print is not going away,” Lou said, “and outside of the US print is seriously not going to be a minority percentage anytime soon.” Lou goes on:

  • Ebooks are the preferred method of reading for a large percentage of readers and that will only get larger as the international markets reach their inflection point.

  • People won’t pay $12.99, but they’ll pay $9.99 — for e-books I’ve seen absolutely no price resistance up to $9.99. In fact $2.99 sometimes sends the wrong message. (With the exception of romance, because romance readers are different, the velocity of reading is different.)

  • It’s clear that publishers are raising e-book prices to make print more appealing.

It is clear that the increase in technology is not slowing and that authors are wise to have both an eBook and paperback copy of their book. Not only does it look more professional but you have options on sells. I’ve made over $1,000 in one night at an event selling paperback copies of my books. In fact, I make more in one day selling paperbacks than I ever did in eBooks. That’s because book promotion should go beyond social media and when it does, you need to be ready for it. It’s a lot more professional to sell a paperback to someone face to face with a business card and bookmark than it is to tell them to go to amazon and buy the eBook. Who’s to say they will remember to do that when they get home? I for one cannot afford to depend on your memories people (smile).

It is what makes publishing fun to me, hard-copies. Just this week I had to deliver some packages to the UPS Store and made a connection with the Notary there. I found it refreshingly exciting to verbally discuss my book as opposed to writing about it which I do most of the time. I started to think about public speaking and how this plays a role in book publishing.

With paperbacks, Indie Authors have the opportunity to network almost anywhere. Heck, you can sell books out of the trunk of your car if you wanted to, and set up various events to which your book is the star. As much as you need an eBook version as well, you cannot sign an eBook. As much as we’d like to push it away in the background, paperbacks are making a comeback. Well, at least in my neck of the woods.

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Amazon Sale Extended. Ends. 7/21/2016. Copyright© LK Publishing

Speaking of which, I’ll be in San Antonio this weekend at The La Quinta Hotel on 850 Halm Boulevard by the airport. I’ll have copies of my books if any of you are in town. Just approach the front desk and ask for Yecheilyah. I’m in town on business from Friday to Sunday time permitting. In the meantime, I have dropped the Kindle price again and am extending the Amazon sale through Thursday. If you want to check out my writing for cheap, The Road to Freedom is available now for $0.99 until Thursday.

Self-Publishing: The Business of Writing 101 (6 Basics)

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When I published my first book, I didn’t see my writing as a business. It was just me doing what I’ve always wanted to do. However, as I began to learn and as I continue to learn, I quickly discovered why Self-Publishing requires so much work: It’s a business.

That doesn’t take away from the fun of it, but the realization did help me to become more organized. I quickly learned why no one was buying: I wasn’t working! Writing is working, technically, and I was doing plenty of that. However, I was not working on the skill of writing, researching my industry, understanding tips to help me to write better books, promoting, marketing, and everything in-between. I was writing, sure. But the business of writing? I didn’t even know it existed. I was a writer and that was all. When I got into the business of writing however, that’s when I  became an author.

From The Online EC Dictionary:

Writer – (noun) a. a person who writes b. a person who writes stories, letters, books, manuscripts, manuals, c. a creative person who enjoys writing things down d. an artist who paints pictures with words

Self-Published Author (noun) – a. a person who finances, publishes, markets, and promotes their writing; b. a writer whose job is to publish books, may include attending book signing events, interviews, applying for grants, entering contests, etc., c. entrepreneur d. writer who paints pictures with words and then sends them out into the world.

The Business of Writing 101: The Basics

  • Author Platform – This is by far the most important part of your journey. BEFORE you publish your book, make sure you have either a blog or website that showcases your writing and personality to some extent. This is the most powerful way for people to get to know you. Why should people get to know you? Because you are not just a writer. You are going from Writer to Self-Pub Author my friend. No longer do you just paint pictures with words, but you are about to send them out into the world. But first, you need to introduce yourself to all of your potential readers. (I suppose you don’t need to start a blog but in my experience this blog plays a critical role (more so than a website and FB) in helping me to run my writing business by giving me a platform where I can receive instant feedback and constructive criticism on my work before I publish. I mean, look at all those faces subscribed to The PBS Blog, we can’t let them down now can we?) Below are the 10 Best Blog Websites of 2016:

Top Free Blog Sites

  1. WordPress (Yes, we’re number one baby!)
  2. Tumblr
  3. Blogger
  4. Medium
  5. Svbtle
  6. Live Journal
  7. Weebly
  8. Postach.io
  9. Pen.io
  10. Ghost
  •  Social Media – Set up your social media pages BEFORE publishing your book, not after. Primarily, set up a Facebook Page or Group, Instagram,  and Twitter account. These are the 3 basic social platforms but do not be deceived by the hype: They may not all work for you. Play around with what’s out there and stick to the one that works for you. YouTube is another platform, and Pinterest is another. I’ve found Twitter is my best home base. By Home Base I mean that place where I receive the most interaction. For you that may be Facebook or Instagram. Find the right platform for you, not for others. In fact, you want to be on the platform your readers are on. This means identifying your Target audience and then placing yourself in the places they are. In any event, start your social media craze before your books is born.  This will give you another easy way to share your writing and also connect with others.
  • Newsletter – Place a newsletter sign up form on your blog or website and start to collect emails early on. How to ensure people are actually reading your emails is a separate post. Right now we’re focusing on the basics and basically, get that newsletter up and running early on. Some people say not to worry about the newsletter if you have a blog. I say do worry about it. Look at it this way: Your email list is a permanent tool because if your website goes down or your blog or your social media pages you still have access to the group of readers who love your work. By collecting emails, you can reach people on a most personal level (Tip: Don’t sound all businessy (< Yes, made up word) in your emails. Let your personality shine. People like to connect with other people so be yourself). The link below is a good start for researching the email newsletter service that is right for you:

The 25 Best Email Marketing Newsletters and Apps

  • Investment – Save your money. I know, not a lot of people talk about this when it comes to Self-Pub and it was the furthest thing from my mind when I set out to publish my first book but you can do better than I did. It’s a mistake to think about the financial aspect of book publishing during the publishing process. Everyone remember the 6 ps? Say it with me: “Proper Planning Prevents Pissed Poor Performance.” There’s nothing like a strong foundation and so yes, save your sheckles. Investment doesn’t have to be a scary term. It’s not like you’re buying stocks. Investment just means to put money toward a product, or service for profitable or material gain. I don’t like fancy smanshy words so let’s keep it simple: You’re saving money to go toward your writing to increase the chances of you making a profit because as with any business you have to be willing to invest in your work.  You will need to pay for book cover design, editing, formatting, and the cost of print books, business cards, book marks, and promotional items (all of which increases the books chances of selling and i.e. you making a profit). While there are tons of free ways to produce all of these to some extent, for a truly professional outcome it’s going to cost you some investment. Let’s face it, no one wants their books to look bootleg. Createspace’s available book cover freebies? I don’t think so. There’s just too many Self-Pub books to read to take the easy route. Cover design is the difference between me deciding to read your book and make a sandwich. (The most important investment is time. At the end of the day the books that sell are the books that are well written. At the end of the day it is still about the story so make sure you’re putting time into your writing).

The most important investment is time. Make sure you’re putting time into your writing.- Tweet This

  • Streams of Income –  Authors aren’t rich. Well, most of us aren’t (Can’t speak for you six figure Indie Author makers. Y’all better work!) So, for this reason, if you’re deciding to quit your job and write books, first you need to take the time to invest the money you have into your book publishing business. Yes, I said publishing business. No, I won’t explain, we’ve been over this. Writing is a business. So, back to the point, before you throw in the towel you may want to  seek grants or enter contests where the prize is large sums or even small sums, of money. The most wise thing however, is to take the money you’re making from your 9-5 and invest it into your writing. (I think those with jobs who want to write books are in a great position. You have the financial resources to save!) Writing a book doesn’t mean you can’t get a part time job or offer other services that is going to put money in your pocket to dedicate to your books. One of the first things you’ll notice as you begin your journey is that the money you do make from writing books is going to often go back toward your work. Everything made is going to go back in and it’s going to be many years before you start to see some real profits. However, you can avoid the feast of famine with proper planning, investment, and multiple streams of income.

Cover design is the difference between me deciding to read your book and make a sandwich. – Tweet This

  • Less Talk, More Action – I’m a workaholic for a reason. In fact, many entrepreneurs are. There’s a saying I try to always keep in mind as I work. It helps keep me motivated and planting seeds: “Bad boys hit hard, but move silent”. Self-Publishing is the “IT” thing right now. Everyone wants to show that they’ve written a book even though the reality is that not everyone has the skill. While it’s exciting to boast of having written a book, make sure you’re also sharpening your writing skills, and doing the hard labor on the back end that ensures proper presentation and production of the end product. Make sure  that your books are actually reaching people. I’m not saying to quit because no one read your book because that’s not the reason (I’d hope) that you write in the first place. What I am saying however,  is that I love to write, but I refuse to keep pushing out work without also monitoring the growth and development of that work. As part of the Self-Publishing process, I do not just write books and neither should you. I also study the writing field, calculate the financial cost of publishing a book, surround myself with professional men and women who could help me, surround myself with family members and friends who will support me, and write books that will expand conversations and start discussions.

Bad boys hit hard, but move silent. – Tweet This

Self-Publishing: Pricing Your E-Books

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Price. Money. Mulah. Paper. Dollar Bills. Dough. You get the point.

The financial aspect of Indie Publishing is not something I speak much about or that I hear much about in the blogging world. Maybe its because money has always been that personal thing that belonged to just us. In many ways, this is true. How much is in your bank account is not something you sound a trumpet about nor should it be. Not only that, but there’s a lot of things I’ll never tell you about my financial life. Even in relation to Book Publishing. Some things are just best kept on the low.

But, what I will share is some important tips for pricing your books. Specifically, your eBooks. Believe it or not your book price has a role to play in your books overall image. What do I mean by image? I mean that when someone comes along, or scrolls along, through Amazon’s list of reads and sets their mind on which one to pick, there are a few things that make up the books overall image in the mind of the reader. This is not something that we, as readers, are always consciously aware of, but it is something that we do on that subconscious level. We are looking at:

– Book Title

– Book Cover

– Book Description

– Book Price

Usually in that order, but this is not always the case. Remember that when I write posts like these they are based on my personal experience in this field because I think experience is just a good teacher. So, in my experience (you may have done your own research), usually readers tend to decide to purchase a book based on these elements and in this order but not always in this order. In the event a reader is not judging in this order it usually has something to do with the price. This is when book pricing takes on a greater role and rises from the bottom of the list to the top.

I believe that the relationship between marketing and buyer habits is connected. Meaning that by paying attention to how people buy books, this can give me some insight on how to better market or sell them. So as an avid reader, I pay attention to myself in how I go about purchasing a book and usually I’ve been known to bypass books based on price. If the book looks interesting but the price is extremely too high, I may skip it. Not that I won’t come back to it, but you don’t want to give me the room to come back. You want me to make a purchase out the gate, sorta speak. Books I skip based on price tend to look something like this:

– The Title is not very encouraging, but it will do

– The book cover is plain, but I can work with it

– The price is too high

In this list I’ve ignored the other mediocrities and made up my mind to give the book a try. However, I looked and saw that it was $6.99. For the most part, these are instances where I just can’t. These are also instances where price can be the first determining factor in eBook sales even against the title, description, and cover. Sometimes all of these can be on point but the price is still too high. Now, prices of books can also be too low! But we’ll cross that bridge when we get there. For now, lets get some insight on how we should price our eBooks and what these prices should be based on. Now, I’m going to let someone a bit more experienced discuss this part. This excerpt is from an article written by Laurence O’byran whose services I acquired not too long ago to assist with the launch of the final book in the Stella series. Laurence is the author of three traditionally published novels from Harper Collins and runs a book promotion service I’m sure you’re tired of seeing on Twitter ; ).

What Is The Best Price For An Ebook/Kindle book in 2016?

Free

Only if you have a closely linked series and book number one can be priced at free to get readers started on your series.

.99c

If you are a new author and you want make it easy for people to buy your book, and you want to increase your total earnings. This price can be used for a short period to get your book onto a best seller list and then you can move the price up. When deciding a price do not consider the effort put in to write and produce it, consider what total earnings you want. By pricing at .99c, and then increasing the price you can achieve higher earnings. I have seen this working.

.99c can be used during a launch period, for a relaunch with a new cover, or for when you add a new book to your series. How long you stay at .99c will depend on total sales and whether you are continuing any paid promotion periods. It will also depend on if you have a new title coming out in the near future and what level of buzz you already have for the title. If there’s a lot of media attention on the title your period at .99c may only be a day or two.

$2.99

This is the recommended price long term. It’s considered by many to be the sweet spot for long term Kindle book sales. This price may also be appropriate if the first book in the series is $.99c. Your earnings should go up when you reach this price point. The period at .99c is used to gain you exposure, build that vital word of mouth and get you as high up the rankings as possible, with as many reviews on Amazon as possible.   

And that is pretty much the extent of the primary cost brackets that are good for eBooks. Yes, just these main three. Anything else is going to be too expensive if its not a popular read by a well-known author or the other components (book description, title, cover) are not up to par. And even then anything over 2.99 is too much. I’m speaking from personal experience. I realized too late that the first book in my Stella Trilogy was too high and because I published through Lulu at the time, I have to re-submit  blah blah blah to change it. So what happened is that the other two books did much better financially than the first. So, don’t be like me. Although $3.99 is not extremely too high, it is something I need to change, even possibly marking Book One in my series down to $.99 or even $1.99. Paperback books is a completely different subject matter and this is where you make your money at if you want to set high prices. Paperbacks are supposed to be more expensive because of the cost to print and so you can reap a nice profit from those print book sales. For eBooks however, though profit is to be made, it requires a little more strategy because of the competition. Like I said, marketing your book how you yourself buy books can come in handy, for instance:

When comparing your book to the pricing of others, consider that a big percentage of book sales are now going through sites such as BookBub, where free and .99c books are the norm. If a reader can buy a known top name author’s ebook for .99c or your ebook at $4.99 or more, what do you think they will do? – L. O’Bryan

What would you do? Exactly.

#Book #Review – “We Could Be Heroes” by Justin T. McCain

 

I don’t usually review poetry. There is something unique about an individual’s voice and how it comes out on the page. For this reason, I find it unsettling to critique someone’s feelings, someone’s voice, someone’s experiences and thought processes in the form of poetry. Each is so very unique. So again, I do not typically review poetry.

I met Justin through Twitter maybe about a year ago when I started re-tweeting a lot of his posts, which I found inspiring. When I saw the promotion of his new book, “We Could Be Heroes” the title intrigued me. I thought to myself, “Yea we could”. Then I went on about my business. It wasn’t until later that I noticed that it was a mixture of short fiction and poetry, which was different. Different in a good way. Different in that it’s something I have not seen much of. Different in that I’ve never read a combination of poetry and short fiction before.  After mentioning how I’d love to get my hands on this book, I was excited to see a private message from Justin that he’d love it if I can review the book for him. Below is the review I posted to his amazon page:

Title: We Could Be Heroes

Author: Justin T. McCain

Paperback: 167 pages

Publisher: M3 Publishing Company LLC

Edition: First Edition

Published: February 27, 2016

Language: English

ISBN-10: 0692564160

ISBN-13: 978-0692564165

**I received a free copy of this book in exchange for an honest review**

We Could Be Heroes is the inspiring work of Justin T. McCain and includes both poetry as well as short fiction. Let me start with the fiction. The story is about a young man named Bard and the legend of a Money Tree considered to be an object of good fortune to those who believe in such superstitions. Bard is preparing for graduation at the University when the sky darkens and he sees the legendary money tree. Shortly afterwards, he is witness to an accident in which he miraculously saves a young woman’s life. The woman’s name is Spirit and she and Bard begin a romantic relationship. However, when Bard finds the opportunity to possess some of the money from the money tree, although it makes him a rich man, things start to fall apart in his personal life. The financial value of the money didn’t make Bard’s life any easier than he’d anticipated. For a short story this book has a really good message.

“If you could heal the world, or have the world, which would you choose?”

Justin’s poetry is most excellent. I love how the poems were relatable to the title of the book and correlates well also with the story line. Speaking of the story, I anticipated short miniature stories to be sprinkled throughout the book and intermingled with poetry. What I got is something much more organized. Instead of having too much going on, Justin stuck to one story and divided this story into three parts and sprinkled the poems in-between. I loved this layout because the book came out to be very organized. The inspiration and the passion of Justin’s poetry is evident. My favorite poem has to be the books namesake “We Could Be Heroes”. The work is beautiful.

Rating: 5/5 Stars

We Could Be Heroes is Available now Online

in Paperback and Amazon Kindle

Click The Book Cover to Purchase

51ZfL3AhcrL._SX331_BO1,204,203,200_Visit Justin Online at:

http://www.justintmccain.com/

Yecheilyah’s Book Reviews – The Mistreatment of Zora Langston by Lisa W. Tetting

Title: The Mistreatment of Zora Langston (Paperback)
Author: Lisa W. Tetting
Website: https://rebirthoflisa.wordpress.com/
ISBN 13: 9780996142908
Published: March 15, 2015
Publisher: Lisa W. Tetting
Pages: 158 pages
Genre: Coming of Age, Young Adult, Drama, Fiction

The Mistreatment of Zora Langston is a coming-of-age novel surrounding the abuse experienced by nine-year-old Zora Langston. 

Set in Goldsboro, North Carolina, there is so much to relate to and learn in this powerful testimony of abuse, betrayal, and the ability to still love and be loved through it. Ironically, the cause of her father’s death becomes the epitome of tragedy for Zora in more ways than one. His enemies become hers, and when it seems things are getting better everywhere she turns, they only worsen. 

Zora is not given a chance to mourn her father before her mother’s boyfriend moves in. Instead of her shining example of womanhood, her mother despises her existence. Her sister burns with intense jealousy, and her brother’s nonchalant attitude further illuminates Zora’s invisibility. 

As a result of continual physical and emotional abuse, Zora is sent to live with her Aunt Terri and Uncle Jim and, for the first time, gets to experience what it means to be happy and to have a family. I was excited to see her get excited at those little things that children love.

What makes this a moving piece is that it is told from the eyes of a nine-year-old. I did not expect Zora to endure what she did, and the abuse she encountered was shocking. Children tend to be very open and honest even amid grown-up experiences, and Zora is no different. She approaches the situations of her youth with the same level of naïveté as most children. Yet, while Zora’s perspective is rightly childlike, the tragedies she endured strengthen her. Thus, her reaction to the situations surrounding her is in many ways also mature, surprising the adults around her, who are often taken aback.

What I found especially educational is how the author incorporated the life lessons of Zora’s dad and the parenting of her Aunt and Uncle into the tragedies of her life and how those lessons were used to strengthen Zora in the moments she needed them most. Despite her hardships, Zora could still hold on to a level of innocence deserving of a nine-year-old. “I usually wore a swim cap…but that made me look like an alien” (Tetting, 102) is just one of the many sayings of little Miss Zora that made me laugh out loud. I could have sworn I thought the same thing at her age!

The Mistreatment of Zora Langston is a book of shocking revelations and raw emotion. As adults, we have much to learn from children like Zora. It is not just a book about her; we also get to see how adults view situations. 

Debut Author Lisa Tetting proved beyond a shadow of a doubt that “it’s not the love that hurts; its the denial of love.”

Ratings:
Plot Movement / Strength: 4/5
Entertainment Factor: 4/5
Characterization: 5/5
Authenticity / Believable: 5/5
Thought Provoking: 4/5
Recommendation: 4/5
Overall Rating: 4/5

The Mistreatment of Zora Langston is available now on Amazon!

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Dear Self-Publishers: You Are Not JK Rowling

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The rain sounds like marching footsteps on my roof. Yes, it is pouring out. So, I thought I’d take the cozy time spent underneath the covers to devote time to my laptop which means sharing another thought that recently crossed my mind concerning Self-Publishing. As always, my thoughts are based on my own experience. Will you get something out of it? It is always my hope that you will.

There is always something we can gain from one another. Always something we can add to our Self-Publishing arsenal of sorts. However, while each self-publisher is similar, each is also different. There is no one answer to self-publishing a book. There is no one way that it is done. In this post, JK Rowling is not merely representative of herself, but she is representative of others who have succeeded in the business of book publishing. Thing is, I am not JK Rowling and neither are you.

Using Rowling as a platform of discussion, I’ve viewed her countless outlines available online for her books in the Harry Potter series. They are very nice layouts and tend to be very organized but it was also very confusing to me. Rowlings outlines are, again, well organized but it is not something I could have followed. For me, to follow an outline for writing books would just confuse me and I will probably never finish it. It is just not the way that I write. I and me are key terms here.

What makes your book special? In a world where people are Self-Publishing books everyday (and often coming out with them at the same time) what makes yours worth the time? Wrote a Historical Novel? So what, so did the next guy. Wrote a Young Adult piece? Who cares, so did she. Her over there. Yes her, she wrote a Fantasy, Horror, Young Adult novel too. In a world where there are seas and seas of Self-Published books, it is not the concept of the story itself that is so different. I believe there are tons of books with similar themes. I also believe that every book has a question that needs to be answered, a message it is trying to deliver, or a problem that it attempts to solve and each author has to answer that question or reveal that message or provide a solution to that problem in his or her own unique way. This, the answer, is what makes him or her stand out. It is the unique combination of that authors own persona as well as his or hers approach that is different and that makes that author either stand out or blend in with the sea.

I’m sure authors whose names we all know have been influenced by others, of course. But they have also become known for their individuality. There is always something slightly different about how one author approaches a subject as compared to another. Terry McMillian and Sista Souljah are both talented writers, but Souljah can’t write like Terry and Terry can’t write like Souljah. For each to be successful, each will have to bring something to the table that is different in order to become their own name brands.

Dear Self-Publishers: You Are Not JK Rowling

It is not up to us to write like those who’ve become successful financially and globally. It is up to us to write in a way that works for us, according to our individual personalities and our individual styles.  It appears that everyone wants to have the answer to how to Self-Publish a book. The truth? There isn’t one. At the end of the day we have to write stories that people want to read and lets just say the JK Rowlings are already taken. I’d be willing to bet that a book written with less than desirable grammar and poorly promoted can still be read IF it’s an engaging story. Writing is, after all, story telling which is not something everyone can do.

This, the skill of writing, tends to be overlooked when it comes to advice or discussion on self-publishing. I’ve seen tons of advice on how to promote, why it is important to get a story edited, why book covers should be appealing, ISBN Numbers, the list goes on and on. I’ve spoken myself about the importance of these factors, why they are important and so on. Except, I do not hear much about the actual skill of writing; the craft of story telling. Poor books is not always because the book cover is bad, the editing is crappy, or that the marketing skills are poor. No. It is because not everyone can write a book. I’ve read Traditionally Published books with tons of grammatical errors and yet people love the stories because they are told well. There is a skill there that draws readers in. Toni Morrison said it best when she said that obviously some aspects of the field can be taught, but you can’t teach skill or talent. I love to sing, but I am not going to walk into someone’s studio and record an album. While I’m sure my voice is decent, singing is not a skill that I have. I would much rather let the Alicia Keys and Whitney Houston’s have at it. As for my voice? Well, that is what showers are for.

As for the purpose of this post? Well, we’ve all heard it before: Be yourself, everyone else is taken.

Self-Published Authors With Thin Skin

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You won’t make it. And no, I’m not saying that I have made it. It’s just that, well, if you have paper thin skin just stop right now. Do not pass go and do not collection $200.

I have a lot to work on as an Author but the only reason I know this is because of what others have told me, what I have learned about this field, and what I have accepted as flaws that must be pruned and tuned to become strengths. I noticed, while reading an article about negative reviews, that there is not enough attention paid to the dark side of self-publishing. That is, the negative feedback (and reviews) you get from those who (wait for it) thought your book sucked.

You are entering a world that is a lot different from other businesses. You can’t pick up a book and drink it or rub it into your skin. It’s not a collection of diamonds or a tasty meal that will satisfy your flesh. No, the book business is a lot different than selling soap. Books require more than money, but people must be willing to invest their time into a read and that’s only if they actually enjoy reading. Even if they enjoy reading, books require lots of attention. It’s not a disgusting vegetable drink you can gulp down quickly and complain about later. No, if a book is tasteless it will be promptly put down, rejected, and possibly never tended to again. There’s just way too much to do in a day.

As a Self-Publisher, you must prepare yourself for this rejection. It will hurt initially because let’s face it, your a genius. But, not everyone will see it this way and usually when you think something is brilliant chances are it’s not so in the eyes of others. It’s an interesting thing, the work I don’t think much about is what gets the most attention. The poems I write just because I felt like writing, where I was nonchalant in the process for lack of a better word, are the poems people love the most. It may have something to do with humility: the humble will be exalted and the exalted humbled. (As a rule of thumb, the greater you become, the more humility you should have) Work we think the world of may not be as we intended. I didn’t intend on writing a book when I wrote the first chapter to Stella, nor did I intend for Book #2 to do better than Book #1! That’s just the business. It surprises you like that. And you know what? I love it.

Add onto this the stigma (though significantly fading, so much so that I feel funny writing this) of Self-Publishing and Indie Authors in general. I’ve read some Traditionally Published books that sucked but the reality is that as a Self-Published Author you have to have a much thicker coating of skin. If you can’t take constructive criticism in your everyday life and you have plans to publish a book, you may want to get started on that. Taking criticism that is. I know I have talent as a writer but I am not naive. I know that not everyone is going to enjoy my work or see the message and I don’t expect them too. Truth is, I’m not trying to save the world and neither should you. I’m just trying to reach the remnant of the world that wants to be saved. For this reason, I expect some people to dislike my work. (The bible also says something about when everyone thinks well of you, careful, for so they did the false prophets. You don’t have to believe in the bible to consider the message in that).

I also know that not every review will be a positive one. This is actually not a bad thing, it’s a good thing. Its a good thing because without knowledge of your flaws you can’t improve. For instance: A reviewer once told me to watch my POV (point of view) when I’m writing. In my mind, I write as if a camera is floating the room. I see the book playing out in my mind like a movie and I move wherever the camera takes me. If I feel like speaking from the perspective of the roof that I’ll do. It didn’t occur to me that this surveillance comes across as very confusing to the reader. When I received this tip, I became more cautious of this and began to write so that it is clear to both myself and my readers. What I would do without that tip! Now, I make sure to keep the “camera” nice and steady. No more moving from the first person to the third person because it looks good in my head.

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If you plan to Self-Publish a book you must first examine your heart. If there’s thin skin there you may want to trade it in for some course material. If you desire to become an author you have to have a certain endurance for negative attention, it comes along with the territory. I have people speak badly about me all the time and I’m not even talking about my writing! People are generally not very fond of me because while I strive to be gentle and display the same respect to all persons, I’m not going to give you deception. I have to tell you the truth or I would not be the person I am today. I would be a liar.

Be thick skinned about whatever criticism that takes place in your life whether that’s in regard to your books or whatever. Understand that everything you encounter in life is to mold and shape you into the individual you were meant to be from the very foundations of the world. It hurts, yes, but its all for the greater good. I am thankful, personally, for growing up the way I did. For knowing struggle and pain and deception and humiliation because what it has done for me is to allow me to bear the burden of whatever negative vibes come my way. Don’t like me? Great, stand in line with the rest of the people waiting for me to care. That’s not being arrogant that’s just being real. In the book publishing industry, pinch your skin first and make sure its thick enough.

(There’s a lyric to Maxwell’s song “Lifetime” I think is very interesting. As the song opens he says, “I was reborn when I was broken”. You gotta be broken down to be built up. Something to think about.)