My Viral Experience on TikTok (What I Learned)

I wouldn’t say going viral is fun. I find it overwhelming. However, it could be less stressful if you are prepared. Here’s what I am learning.

Proper Preparation

When I first joined TikTok, I made my account a business account. I didn’t wait until a bunch of people followed or anything like that because I knew I wanted to use it to increase awareness about my poetry and black history book. I added my website link, which I customized for TikTok like I did on IG.

SN: I stopped using Linktree years ago. While I love it, I wanted to brand my website, not Linktree so I created a specialized page on my website for my social media pages. For Instagram it looks like this, and for TikTok it looks like this.

This made it easier for people to sign up to my email list and visit my website to order books once my videos took off. Without this seemingly small act, I would have been stressed about where to direct all these people. Thankfully, I had somewhere for them to go if they wanted to learn more about me.

Don’t Worry About the Numbers, Just Post Your Content

I immediately noticed that once a video goes viral, people binge the rest of your content. This means that even if your posts aren’t doing well (regarding numbers), you should continue to post! This way, you are not frantic about what to post next after your viral moment.

I had tons of other black history videos, and poetry content people could watch while I worked on creating more videos.

Every post on my page averaged over a thousand views after that one viral video. I followed this up with a welcome video, directing people to my email list, and then I posted again today (7/19) a whole week later.

The viral video is on its way to a million views, and I have reached 15K followers, up from the 3K I had when I first posted.

SN. I have never used ads or paid anything to boost my videos on TikTok. All my growth is organic.

Changes to My Account

  • After 5K follows, you can no longer see who views your posts. I don’t like this change because I enjoyed being nosy. (lol) I like to see who is just watching versus who is taking action.

  • You now have the option to create a playlist to organize your posts. I like this because I can now separate my poetry videos from the Black history ones. Even though the black history is more popular, I still do poetry and I don’t want my audience confused. You will get black history but you gonna get these poems too.

  • You can now have people subscribe to your page instead of just following it, apply to TikTok’s creator fund to start making money and sign up for the TikTok shop.

That’s it so far!

Authors, Are You on TikTok? Do You like it or Nah?

Once Upon a Time in Alabama

Once upon a time in Alabama, there was a racist white man named Charles Agustus Lamar who was angry with Northern states and their desire to end slavery. He devised a plan to send a ship to Africa to buy Africans for $100 and sell them for $1,500. His ship, called the “Wanderer,” made national news in 1858 that it had successfully imported 370 people from Africa who would be enslaved.

However, the slave trade had been outlawed, and Lamar was arrested for illegal slaving.

That’s when another racist white man, steamboat captain Timothy Meaher, made a bet that he could do the same thing but not get caught.

Photo: Yecheilyah

On July 8, 1860, the ship (called the Clotilde / Clotilda) sailed into waters near Mobile Bay carrying 110 men, women, and children stolen from Africa under the cover of night.

They were bought from the Dahomey tribe at $100 each.

After dropping the people off, they burned the ship to hide the evidence, and it was thought to be gone forever.

Photo: Yecheilyah

However, 160 years later, wreckage from the Clotilda was discovered by an environmental journalist, filmmaker, and charter captain Ben Raines who wrote about it in a book The Last Slave Ship: The True Story of How Clotilda Was Found, Her Descendants, and an Extraordinary Reckoning.

On Saturday, July 8, 2023, I and a group of others had the opportunity of a lifetime on the 163rd anniversary of Clotilda bringing our people into this land.

We met and talked with Raines about his journey and findings and sailed to the location of the wreckage, still buried underwater.

It was a humbling experience that filled my heart with much gratitude.

We saw the swamps our people had to walk through once they were let off the steamboat, and it made me truly not want to complain about anything ever again.

A festival was also taking place to celebrate the opening of the Africatown Heritage House.

It felt like 150 degrees out there and ya girl put this scarf on me. Imma let it slide cause she from Kenya, lol.

Once our people were freed, they built their own community and called it Africa Town, which was the original name because the founders ruled it according to the laws and customs of their African homeland. By the early 1900s, Africa Town (later spelled Africatown) was the fourth largest community in the nation governed by African Americans, attracting the attention of Booker T. Washington and Zora Neale Hurston.

Today, Africatown is on the brink of disappearing, though it is a huge part of why this story has been preserved, as the Clotilda prisoners passed it down to their descendants.

More on Africatown and the Clotilda will be covered in the book!

What’s Next?

On our way back from the site, we discussed hopes that there is more focus on preserving the community of Africatown and providing it with the resources needed to thrive. With the money pouring in from the Heritage House, the fear is people might want to come in and gentrify the area. The hope is there is money going into the community to help the people too.

We also hope they do not remove the Clotilda wreckage from the water. Not only will it cost millions of dollars just to remove it, but it might also decrease the value of the wreck and the area.

We propose that instead, a replica of the ship can be made. Again, this will bring resources to the community as everyone wants to see the actual ship. There could be tours conducted to view the replica, the Heritage House, and finally, a boat tour through the location (the same as the one we took this weekend). It can be an exciting three-day or full-day adventure with resources going toward rebuilding the Africatown community.

Photo: Yecheilyah

Africatown is the only known Black community that still exists today that was founded by Black people who had come straight from Africa.


My new book, Black History Facts You Didn’t Learn in School is coming in 2024. I am currently looking for beta readers willing to receive an ARC for advanced feedback. If you are interested, please see this post for details and email me.

Details on the cover reveal, preorder details, and official release date coming soon.

I can’t wait for ya’ll to see the cover!

Yecheilyah’s Book Reviews – The Weight of Salt by Sandra Montanino

Title: The Weight of Salt: A Gripping Story of Love and Courage (Angelina Pirrello Saga Book 1)

Author: Sandra Montanino

Publisher: Edwards Publishing; 1st edition

Published: January 13, 2021

Pages: 358


The Weight of Salt follows a Sicilian Italian family as they make their way through early 1900s America via the perspective of fifteen-year-old Angelina Pirello. In detail and filled with such emotion you’d think you were in the room, the author opens with Angelina watching her mother give birth for the seventh time. We are in Ybor, Florida, and the year is 1906.

The midwife is not very helpful, the baby is breached, and the doctor is delayed because of other patients since his wife won’t tell him that the Pirellos need assistance.

The reader’s exploration of Sicilian culture, religion, and family life begins with this event. Since the family is deeply Catholic, I sensed from the beginning that Angelina would be unique. She first rejects the idea that her infant brother (the one who passed away during birth) cannot enter paradise and will remain in limbo. The doctrine holds that everyone has Adam and Eve’s original sin, which must be washed away via baptism. However, unbaptized infants who pass away live in limbo and are not entitled to the gates of heaven.

Angelina is floored, and we see glimpses of her impending rebellion against tradition.

As fate would have it, she falls in love with someone her father, Domenico disapproves of. He then tries to give her an arranged marriage. Meanwhile, he is hiding college letters.

A lot is going on here, and there’s something in this book for everyone.

In the beginning, Angelina getting into a fight with the doctor’s wife (yes!) had me dying laughing. (Like, ma’am, why are you fighting this little girl?) For romance lovers, Angelina and Fabian will scratch that itch. For history buffs, there’s something in it for us too. Angelina learns the story of her parents and neighbors’ arrival at Ellis Island and how her neighbor’s family (not being wealthy) endured long lines and cruel examinations.

This book is lengthy, and you would want to savor it slowly. I enjoyed it mainly because it gave me a break from nonfiction, which I’ve been writing and reading a lot lately. (I’ve missed fiction!) It is complex, with numerous facets, themes, fully realized characters, and a masterfully structured narrative. Readers who prefer historical romance should definitely check it out, but historical fiction fans will also love it.

Ratings:

  • Plot Movement / Strength: 5/5
  • Entertainment Factor: 4/5
  • Characterization: 5/5
  • Authenticity / Believable: 4/5
  • Thought Provoking: 5/5
    Overall Rating: 5 / 5 stars

Grab Your Copy of The Weight of Salt Here

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To have your book reviewed on this blog apply here. The registry is open UNTIL AUGUST 1ST!

Be sure to apply BEFORE August even if your book releases after if you want a review on this blog.

Stay tuned for our next dope read!

Yecheilyah’s Book Reviews is a reputable review service that features writers from all over the world, both traditionally and independently published. We are listed on Kindlepreneur as a top-tier book review blog and Reedsy as one of their vetted active book blogs that provide insightful, excellent book reviews.

*Books are read in the order they are received.

 

Do More with Your Self-Published Book

High achieving authors (Indie, Trad, or otherwise) tend to fall into a few categories:

  • They publish high-quality books (well-edited, dope cover art, and well-formatted, to name a few).

  • They collaborate with other authors and business people. 

  • They use their book to create additional income streams through businesses and services.

Today, I want to focus on that last one, although all these are important.

No matter the route, book publishing is hard work, and most of the work happens after the book is written and published. Most of us find ourselves saying, “Dang, now what?”

Depending on what your book is about, there are so many creative things you can do to leverage your self-publishing career.

Here are a few things I do based on the kinds of books I write:

  • From writing black historical fiction, I lecture at schools.

and so on…

Some authors even have high-ticket courses based on the chapters in their books. Podcasts and workshops based on the book are also ways people leverage their books.

The key point is to look at the book not as the end but as the beginning. Let it (the book) stretch you to new heights!


Check out more Indie Author Basics articles here.

Is Anything Sacred Anymore?

Sometimes, I look at my people and wonder, is there anything we hold sacred?

If not our bodies, then what?

If not our history, then what?

If not our truths, then what?

If not our art, then what?

If not our relationships, then what?

If not the words we speak, then what?

To what do we hold sacred?

That is the question.

Yecheilyah’s Book Reviews – A Subtle Art to Eliminating Anxiety and Stress from Your Life

Title: A Subtle Art to Eliminating Anxiety and Stress from Your Life

Author: Michael Pukasta Jr.

Publisher: Michael Pukasta Jr.

Published: February 28, 2023

Pages: 104


According to the National Institute of Mental Health, one in eight Americans between the ages of 18 and 54 has anxiety, the author writes in A Subtle Art to Eliminating Anxiety and Stress from Your Life. It is second to drugs and alcohol in men and is one of the leading disorders in women. We discover that although stress is a natural part of life, if it is not controlled, it can accumulate in the body and cause anxiety and other illnesses.

The author helps the reader identify the compulsive habits causing us to be more stressed, such as obsessive negativity and perfectionism. Compulsive negativity causes us to have a predisposition to negativity where nothing is ever okay. The author calls this the “sour grape” attitude. Obsessive perfectionism causes us to be fixated on doing everything right to the point that we are constantly analyzing or trying to accomplish something instead of smelling the flowers. We might want to redo a task, delete a post because it’s imperfect (only to post it again), and basically drive ourselves insane.

The book is a quick read and a good reminder of the differences between stress and anxiety and provides some tools we can use to become better managers of our bodies (such as diet and exercise). There is even a quiz with questions to help readers to identify if they are depressed or not. While I found this a nice touch, the questions still fit the typical description most people associate with depression on the outside. Some people might answer no to the questions and still be depressed.

Overall, the book is an excellent reminder to keep our bodies healthy and our minds.

“We’ve all experienced worries and anxiety. While worrying can be beneficial when it motivates you to act and solve a problem, worrying excessively can take over your mind, impair your ability to manage your daily activities and wellbeing, interfere with your sleep and appetite, interfere with your social life, and make it difficult for you to focus.” – Michael Pukasta, Jr.

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Ratings:

  • Strong Introduction: 4/5
  • Authenticity / Believable: 4/5
  • Organization: 4/5
  • Thought Provoking: 4/5
  • Solid Conclusion: 4/5
  • Overall: 4/5

Grab Your Copy of A Subtle Art to Eliminating Anxiety and Stress from Your Life Here

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To have your book reviewed on this blog apply here. The registry is open UNTIL AUGUST 1ST!

Stay tuned for our next dope read.

Yecheilyah’s Book Reviews is a reputable review service that features writers from all over the world, both traditionally and independently published. We are listed on Kindlepreneur as a top-tier book review blog and Reedsy as one of their vetted active book blogs that provide insightful, excellent book reviews.

*Books are read in the order they are received.

 

Yecheilyah’s Book Reviews -Menopause and the Black Woman by April S. Lily

Title: Menopause and the Black Woman: A Guide to Wellness for African Americans

Author: April S. Lily

Publisher: April Lily

Published: June 15, 2022

Pages: 103


As women learn about the lack of knowledge on the subject, the discussion of menopause and perimenopause is becoming more common. (Even Oprah Winfrey is in on it.) The author highlights the significance of normalizing this topic in Menopause and the Black Woman: A Guide to Wellness for African Americans.

We learn that despite all women going through it, over a third of American women between the ages of 40 and 65 who participated in the State of Menopause research said they had never looked into menopause before going through it. Additionally, almost half were unaware of the distinction between perimenopause and the actual menopause.

The author explains how, in many traditional West African communities, elderhood was to be cherished and respected and held tremendous rank and influence, in contrast to modern American culture, where growing older is something individuals attempt to avoid. We should prepare for and accept these changes as a normal part of life rather than feeling ashamed of our bodies as we age.

“I want my grandchildren to grow up in a world that understands that menopause is normal, natural, and something that women shouldn’t be afraid of anymore.”

-April Lily

In the same way that we had to get ready for our first periods, we should learn about menopause and perimenopause, the symptoms associated with them, and how to prepare for the journey.

The author also shares her journey of experiencing hot flashes and night sweats that stopped her from getting a peaceful night’s rest and other signs and symptoms to be aware of, such as hair thinning, vaginal dryness, weight gain, dry skin, aches and pains, and more. These issues are accompanied by solutions to make the transition from perimenopause to menopause smoother such as exercise, diet, and natural supplements.

Women who have already been on this journey and have already done individualized research may find the book basic as it does not get too deep. It is a conversation starter, though, and I applaud the author for helping us de-stigmatize menopause and perimenopause.

While the title suggests this is exclusive to Black women, I think it is a good beginner guide for all women on this journey across ethnicity as it reads like a message to women in general.

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Ratings:

  • Strong Introduction: 4/5
  • Authenticity / Believable: 5/5
  • Organization: 5/5
  • Thought Provoking: 4/5
  • Solid Conclusion: 4/5
  • Overall: 4/5

Grab Your Copy of Menopause and the Black Woman Here

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To have your book reviewed on this blog apply here. The registry is open UNTIL AUGUST 1ST!

Stay tuned for our next dope read.

Yecheilyah’s Book Reviews is a reputable review service that features writers from all over the world, both traditionally and independently published. We are listed on Kindlepreneur as a top-tier book review blog and Reedsy as one of their vetted active book blogs that provide insightful, excellent book reviews.

*Books are read in the order they are received.