Should You Put Your Book Up for Preorder? It Depends.

What is a preorder?

A pre-order is when you make a book available for purchase before its official release dateโ€”typically a week to a year in advance.

Traditionally, publishers have books available for preorder as early as six months to a year in advance. They do it because strong pre-sales tell retailers the book will be in high demand, affecting the number of books stocked at stores and allowing them to make bestseller lists.

Self-published authors can learn from this, not necessarily to make the bestsellers list but to gauge interest in their new book and give them time to market/promote it.

I believe studying the traditional publishing model can help Indie Authors become better self-publishers in some areas, but that’s a conversation for a different day.

By putting my book up for preorder, I have not only made early sales but already have a bookstore interest in stocking it. (I am also aiming for schools. We’ll see how this goes!)

Reasons for setting up preorders depend on your marketing strategy, which could be:

  • To gauge interest in the book based on preorder sales
  • To increase sales ranking
  • To get the proof copy of the book into the hands of early reviewers, bookstores, and organizations
  • To give you time to market /promote the book (on/offline)
  • To prepare your audience for the next book in a series
  • To build excitement and anticipation

Preorders that tend to do well

Authors with several books published and larger audiences tend to do better with preorders because they already have people waiting for their next book.

Even if the author has a small audience, preorders can be good if the book is in high demand. It is one of the reasons I put my black history book up for preorder so early.

I’ve built up enough hype and awareness for the book that people were already looking for it on Amazon and asking where they could buy it. Putting it up for preorder ensures I take advantage of the opportunity to catch interested readers while the book is on their minds.

blkhistorybook.com

Authors writing a series also do well. They might offer the first book at a discount and then have the next book on preorder. People who love the first book in the series will likely buy the next one.

Preorders that don’t do as well

First-time authors who don’t have an audience do not always do well with preorders and might benefit from just releasing the book. As stated, preorders are more useful for experienced authors because they already have an audience.

It is also not a good idea to set up preorders if you’re not able to commit to a publication date in advance.

The most important thing to remember is that you have much more flexibility and creative control as an independent author than if you were traditionally published. You can play around with different strategies and see what works.

Cover Reveals

Cover reveals are fun and all, but they serve no real purpose if people can’t buy the book or preorder it on the spot. I recommend holding off on showing the cover until you are ready or almost ready to accept orders.

Promoting Preorders

Although preorders are a beneficial marketing strategy for some authors, it is also a lot of work. Here are my top tips:

  • Consider running your preorders for a shorter time than the traditional model. Just because your celebrity authors release books on preorder a year in advance doesn’t mean you have to. We are Indies. We do what we want. (*wink*) Yours can be as short as two weeks to a month before release. Also for Amazon, the preorder only counts on the day of the order. This means that the longer the preorder period, the harder it is to sustain a high ranking on that book. (If your goal is to achieve a high ranking.)
  • Preserve most of your energy for when the book is out. Too many authors get hung up on the release date and wear themselves out. Remember that your book will sell for weeks, months, and years afterward, so pace yourself. If your preorders are through Amazon, you still receive your royalties per their regular royalty payment schedule after your book is published anyway, not before.

This is my first experience running a lengthy campaign, but I’m saving most of my energy for when the book comes out. Those of you who know me are aware that I rarely do anything without a purpose. Because I anticipated my schedule would be hectic toward the end of the year, I postponed the release until the new year. I’ll put it to the test and, of course, report back!


Check out more Indie Author Basics articles here.

Preorder Your Copy of Black History Facts You Didn’t Learn in School Here!

http://www.blkhistorybook.com | 2.24.24

Joy Lived Here Too

My husbandโ€™s cousins came over to get some Italian Beef meat we brought back from Chicago. We had frozen it for them. They stayed for hours, most of the time comprised of us sitting around the table catching up. Although we have been married for almost 14 years, there are still family members of his I am meeting for the first time.

โ€œSo youโ€™re from Chicago too?โ€

โ€œYes. I grew up in Robert Taylorโ€ฆโ€

His wife, the cousin, tilted her head, her eyes widening, โ€œReally?โ€

โ€œYou know how to fight then huh?โ€ The husband says, shaking up with my husband, โ€œYou gotta know how to fight growing up in Robert Taylor!โ€

I laugh with them, but my spirit settles into uneasiness. I donโ€™t want to talk about me anymore. We changed the subject.

Lil R’s Bday Party. Can you find me in this pic??

People are baffled to discover I grew up in Robert Taylor, and they donโ€™t know what to say. Even those who try to form words still end up saying something that sounds like โ€œsorry.โ€ They look into my eyes as if they can see what I see. They want to know how someone as educated and โ€œput togetherโ€ as myself grew up in the place their mothers have warned them to stay away from.

But, we were not aliens living on a different planet. We were people, Black people, and where there are Black people, there is joy to be found somewhere. When the first of the month hit, we took advantage of the glints of light that seeped in to offer a reprieve to our distress.

Women sat on the porch laughing and gossiping as their sheets dried on the gates, and children ran back and forth, bellies full of food and hope.

The men and hustlers brought out tables and chairs they carried downstairs to play spades in front of the building. You couldnโ€™t tell them they werenโ€™t sitting on their own front porch instead of in front of a 16-story government building. They talked smack and poured out liquor for the homies they lost.

As for music, it was our salve and savior.

We left our doors and windows open so that the music from the stereo could scream and echo throughout the building. Nobody protested when someoneโ€™s entire door was open, and music was blasting. We sang along to Whitney Houston, Mary J Blige, Tupac, Biggie, Queen Latifah, MC Lyte, and many more, grateful for the opportunity to hear these songs while they were young.

Music transformed our pain into power. It didnโ€™t feel like we lived in the ghetto when cousin Rachel blasted The Fugees from her speakers. It simply felt like home.

Where despair tried to rob us of joy, creativity flourished, and we created our own fun, and I think it’s important to talk about this light, too. It wasnโ€™t all gangs, crack addicts, and shootouts.

Joy lived here too.

Is Rap Poetry?

Photo by Pixabay

We’ve received a few questions about if rappers can enter the contest.

The short answer is yes, as rap is a form of poetry.

The longer answer requires a bit of a breakdown.

RAP and POETRY

RAP (often called Rhythm and Poetry*) uses similar forms as poetry, like verses, refrains, rhyming words, rhythm, and meter.

Rap’s origins are said to date as far back as the West African Griots, or village storytellers, and up to early examples of jazz poetry during the Harlem Renaissance Movement.

Rap lyrics that can be poetry:

“Some say the blacker the berry, the sweeter the juice
I say the darker the flesh then the deeper the roots
I give a holler to my sisters on welfare
Tupac cares, if don’t nobody else care
And uh, I know they like to beat ya down a lot
When you come around the block, brothas clown a lot
But please don’t cry, dry your eyes, never let up
Forgive but don’t forget, girl, keep your head up.”

-Tupac Shakur, Keep Ya Head Up

Some poetically inclined rappers also used poetry in their raps. Common’s The Corner featuring Kanye West featured The Last Poets:

“Uh, the corner was our magic, our music, our politics
Fires raised as tribal dances and war cries
Broke out on different corners
Power to the people
Black power
Black is beautiful.”

-Common, The Corner, ft Kanye West and The Last Poets

And Kendrick Lamar’s Poetic Justice infuses poetic lyricism in the song:

“With poetic justice, poetic justice
If I told you that a flower bloomed in a dark room, would you trust it?
I mean I write poems in these songs dedicated to you
When you’re in the mood for empathy, there’s blood in my pen…”

-Kendrick Lamar, Poetic Justice

Rap and poetry share many similarities, so much so that it’s hard to see where one begins and the other ends.

Both Use:

  • Rhyme โ€”both use rhyming words 
  • Rhythm and meter โ€”both use language that creates rhythm. 
  • Verses โ€”both use verses or stanzas to separate ideas. 
  • Refrains โ€” both use the repetition of lines or entire stanzas/verses.
  • Subject Matter โ€”both can discuss all possible subjects and commonly speak on the same ones (for example, heartbreak, loss, grief, and death)

Here’s Where it Gets Tricky:

We can best sum up the confusion in the words of Adam Bradley from this article: “โ€ฆthat poetry only exists on the page, and rap only lives in the music, that poetry is refined, and rap is raw, that poetry is art and rap is entertainmentโ€ฆ”

But poetry can also live in music, be raw and entertaining, and rap can be refined on the page.

So, how do we know the difference?

Rap is a musical genre in which vocal expression is essential, respecting rhymes and rhythmic diction.

Poetry is literature and more verbal. Rhymes and music are not mandatory, and the message is even more emphasized.

โ€œPoetry … is the revelation of a feeling that the poet believes to be interior and personal which the reader recognizes as his own.โ€ 

โ€” Salvatore Quasimodo, from a speech in New York, quoted in The New York Times.

Bradley writes: “Economy of language remains one of poetryโ€™s hallmarks. By contrast, language in rap is usually abundant, functioning on the rhetorical principle of copia, which Erasmus defined in 1512 as a practice of amplifying expression through variation, adornment, and play.”

“Poetry is the spontaneous overflow of powerful feelings: it takes its origin from emotion recollected in tranquillity.”

โ€” William Wordsworth, from “Preface to Lyrical Ballads.”

โ€œPoetry is a phantom script telling how rainbows are made and why they go away.โ€ 

โ€” Carl Sandburg, from The Atlantic, March 1923

So, is RAP Poetry?

It’s a debate that is sure to be ongoing for some time.

Rap is a form of poetry, but every rapper is not a poet.

A rap is a poem when it:

  • Deals heavily with emotions
  • Uses thoughtful language and poetic techniques (alliteration, metaphor, imagery, etc..)
  • Is composed with depth, storytelling
  • Shows off the writer’s creativity

Yes, rappers can enter this contest as long as they write a poem.

When submitting your poem, whether as a poet or rapper, be sure that you are following the contest’s theme, which is GRACE. When submitting an audio or video, be careful not to send content that sounds more like rap songs than poems. There is a clear difference that should be expressed.

*Although it sounds nice (and there’s nothing wrong with using it as such), RAP is not an acronym for Rhythm and Poetry. Initially, rap meant to strike or hit. It then transitioned to mean to talk or speak in the African American community. Some older generations still say: โ€œLet me rap to you,โ€ when they want to talk to you. During the heightened political era of the 1960s and 70s, the men who stood on the corners teaching, like Malcolm X, were said to be โ€œrapping.โ€

Visit the Link Below and Enter Today!

May the Next Dope Poet Win!

yecheilyahsannualpoetrycontest.org

Yecheilyah’s 1st Annual Poetry Contest Winners 2017

Yecheilyah’s 2nd Annual Poetry Contest Winners 2018

Yecheilyah’s 3rd Annual Poetry Contest Winners 2019

Yecheilyah’s 4th Annual Poetry Contest Winners 2021

Yecheilyah’s 5th Annual Poetry Contest Winners 2022

Yecheilyah’s 6th Annual Poetry Contest 2023: Rules, Guidelines, and Prizes


Calling All Poets!!

When it comes to the arts, poetry is my first love, and this contest is my way of giving back to the poetry community to shed light on the power of the spoken and written word and the artists who love it.

It is not just a contest but a movement to discover and elevate those who have always desired to pursue their artistic ambitions in poetry but have been either discouraged from doing so or have allowed fear to hold them back.

If you’ve been looking for a sign to get back to your creative writing endeavors, this is it!

What to Do Now

  • Write a poem on this year’s theme: GRACE. You may include an audio or video with your document!
  • SUBSCRIBE to the Email List if you are not already.
  • Email your poem to yecheilyah@yecheilyahysrayl.com on or BEFORE the deadline of November 30, 2023.
  • Winners announced on Thursday, December 28th.

Theme: GRACE

Submissions Accepted:

Monday, October 23, 2023 – Thursday, November 30, 2023

Winners Announced on December, 28, 2023.

Click THIS link to subscribe to the list and then email your poem by the deadline!

Note. Each year, an email subscription is necessary to enter the contest. To avoid a yearly subscription, click the “Poetry Contest Updates Only” box on the form. This will subscribe you to the contest list exclusively, and you will only receive contest updates, rather than having to resubscribe year after year.

If you are already subscribed to the list you may go ahead and submit your poem.

May the Next Dope Poet Win!

yecheilyahsannualpoetrycontest.org

Join Our Past Winners!

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Yecheilyah’s 1st Annual Poetry Contest Winners 2017

Yecheilyah’s 2nd Annual Poetry Contest Winners 2018

Yecheilyah’s 3rd Annual Poetry Contest Winners 2019

Yecheilyah’s 4th Annual Poetry Contest Winners 2021

Yecheilyah’s 5th Annual Poetry Contest Winners 2022

What Indie Authors Can Learn from Jada Pinkett-Smith’s Book Launch

As an author, I cannot help but to look at the book marketing side of celebrity book launches of this magnitude. And, because it’s such a controversial launch, I want to give a disclaimer.

Disclaimer: This post is not about dissecting the morality of Will and Jada Pinkett Smith, condoning how she has gone about her launch, or suggesting authors expose their personal lives. Rather, we can use a viral book launch as an example of how we can strategize when rolling out our launches.

In today’s post, we look at a few lessons we can learn from Jada’s book launch that you don’t have to be a millionaire author to implement.

Timing

The timing of Jada’s bombshell about her and Will’s separation contributed to even more interest in the book than she already had. As the Smiths likely anticipated, the public ate it up and left no crumbs.

Indie authors might discover that releasing content (of their own discretion, not necessarily so personal) at specific times can enhance reception and reach. Authors should plan their book releases, publication dates, and marketing efforts carefully and strategically.

Establishing a Platform & Leveraging Existing Platforms

It might seem that Jada’s recent revelations are new, but between her Red Table Talk show (where she discussed personal matters openly) and her Instagram lives, Jada has long established herself as someone who has raw and open conversations as part of her personal brand.

Indie authors can learn from this by sharing content on their social media platforms that give insight not only into their books but also about them as a person. Again, at their own discretion.

Kerry Washington is an example of someone who is in the public eye, but who lives a private life. She does not show her children on social media and we also hardly ever see her husband.

Jada also used other platforms to her advantage, spilling the tea on other people’s talk and radio shows. Indie authors have the same option. Consider guest blogging or cross-promoting with other authors.

Sneak Peeks That Pique Interest

Tupac Shakur has evoked strong emotions in fans since his death in September of 1996. Jada Pinkett Smith is well aware of this, and she is well aware that any comments she makes about him or her relationship with Will are bound to go viral. Jada fed us the information she wanted us to know and controlled the narrative through a traditional media interview.

Indie authors can learn from this by strategically choosing which parts of the book to discuss publicly before release. While some authors worry about giving their books away, the right information can do more to help rather than hinder a book’s success.

While the cover is essential, its the content inside of the book that keeps us reading. The cover pulls us in, but the story makes us stay.

Whether you’ve already published your book or are writing one, educating us about your topic and even revealing minor tidbits about what’s INSIDE the book can help garner more interest.

Are there any bookish lessons you’ve observed from celebrity authors? Let’s discuss in the comments!


Check out more Indie Author Basics articles here.


Preorder Your Copy of Black History Facts You Didn’t Learn in School Here!

http://www.blkhistorybook.com | 2.24.24

Why The Tree Does Not Complain About Losing Its Leaves

Photo by Chris F

I love the beauty of nature and how paying attention to it helps me to understand life better. I mean, we are of the earth, after all. It amazes me how we can come from the dirt and assume no connection to it.

So, anywho, as I sat here reminiscing about everyone I’ve lost over the years, a thought struck me: You will never hear a tree complaining about losing its leaves.

Trees lose their leaves for various reasons, except for the evergreen, which retains its green foliage all year. Otherwise, deciduous trees (from a Latin word meaning “that which falls down”) drop their leaves primarily to conserve energy in preparation for upcoming harsh weather conditions by using less energy.

Losing its leaves also conserves moisture within the trunk and keeps it from drying out. The tree can now focus its energy on root growth.

Losing leaves allows wind to blow through the branches, reducing strain on the tree, which is especially important during winter storms.

Losing leaves also gives room for new leaves to grow in its place.

Although the tree appears inactive and desolate without leaves, it is still active, utilizing its energy and resources to develop its root system. A healthy root system will help the tree thrive in the spring.

Much like a tree that must shed its leaves for continual growth, so we must shed some things, too. It helps us to be better equipped to thrive in the conditions the next level requires.

One More Game

(AP Photo/Julio Cortez)

From my eighth-floor window
I could hear hope bounce back and forth
on concrete loitered with crack vials.

Dirt-caked Nikes were like hands
reaching for revolution
in the air.

It didn’t get them out of the projects,
but Jordan would have been proud
the way these boys balled.

It kept their bodies distracted from the hunger
of not eating for three days.
Here, many children raised themselves.
Forced to grow up without grownups.

It’s a strange thing not to have parents
strange the way these kids parented
themselves.

Adults in small bodies
swallowing their pride for one more game.

They might not eat today,
but boy, how they balled.


This was inspired by the real events of growing up in The Robert Taylor Projects as a kid in early 90s Chicago. Head over to my TikTok @yecheilyah to listen to the poem.

Our 6th Annual Poetry Contest is on the Way!

Stay Glued.