preorder strategy
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Take the Leap
When I first decided to put my book up for preorder in September (2023), I wondered if I had made the right decision. I had never run a preorder campaign that far in advance of the release date. And I was wondering if I could keep the momentum up. In my experience, people forget after… Continue reading
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Should You Put Your Book Up for Preorder? It Depends.
What is a preorder? A pre-order is when you make a book available for purchase before its official release date—typically a week to a year in advance. Traditionally, publishers have books available for preorder as early as six months to a year in advance. They do it because strong pre-sales tell retailers the book will… Continue reading
The PBS Blog 