5 Creative Ways to Headline Your Blog Post

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They tell you the first sentence draws you in. After that the first paragraph, and then the first page. I believe however that the real first is the title of the blog post itself. While it may not be ultra extremely important, blog titles do carry weight. This is, after all, still the headline of your post when you decide to publish the article, video, quote, or whatever you are publishing today. It is the teaser that will either pull others in or scare them away. Titles are so important that some people will decide not to tune into a blog post at all because they do not agree with whats in the title (which is too bad for them. Didn’t your mothers ever teach you not to judge a book by its cover?)

Any who, the more I blog the more I learn. As I watch those with years of experience, I have learned a little about what makes for an acceptable blog post headline. Not only have a learned from watching others, but I’ve learned from paying attention to my own reading habits. Below is a list of the blog post titles that usually catch my attention.

#1. Keep It Simple Short

The blog titles that often catch my attention are those that are short and to the point. It is not a good idea to make your blog post titles too long. If posting a quote, it is also not a good idea to post the entire quote as your title. People get bored easily and do not want to read a paragraph before getting to the actual article. Instead, look at your title as if it were a tweet that must be restricted to 140 characters. Ask yourself what the post is about and what key words are important to include. For instance, whenever I write a post about self-publishing I always include Self-Publishing before the title of the post so that those Indie Authors looking for insight can easily find it. I then follow it up behind what the post is about: Self-Publishing: The Workflow, Self-Publishing: ISBN Numbers for example. Short and sweet titles are also those that don’t take much brain power to decipher. “I Hate Coffee” or “This Dumb Computer” is just as likely to attract attention. Both of these titles leads me to my next bullet point.

#2. Something Catchy!

Blog titles that are creative also catches my attention. This reminds me of a cold open in a movie script. Cold Open is a term screen writers use to indicate that you are coming in on an action scene. It is when you come in smack down in the middle of all the drama. Right when the husband walks in and catches his wife pulling her jeans on next to an unidentified figure in the bed. Its the look on his face when she pauses and scans the room as if an excuse is going to pop up in the corner. It is the camera zooming in on a street fight right at the moment when fist meets chin. Ouch. That is what catchy titles can do for readers. It makes us wonder what the rest of the article is about. For example: “Doctors Are Gods”. From the onset, you have no idea what this blog post is about. You don’t know if I actually believe Doctors are Gods, if this is a poem, or if I’m setting out to criticize the profession. In either event I know that I would want to check this post out! Even if I don’t make it through the article, if your blog post said “Doctors Are Gods” it would be enough to peek my interest and I would click on your blog to see what you’re talking about (or if you actually know what you’re talking about).

#3. Shock and Awe

People, for some reason, love drama. If your blog post is controversial or has the potential to spark a heated debate, try a title that will shock your readers into curiosity. This will guarantee some attention and strangely, the weirder the better! If I saw a post that headlined: “Homosexuals Are Taking Over The World” I’d be headed right on over to see what juicy details the blogger has included and if there is any truth there. This is also an example of a title that some may utterly ignore because it offends them. I wouldn’t worry about that. Of course its offensive, your post is controversial! And yet, lots of people will tune in to see what you have to say. Why? Because people looovveee drama! (Speaking of which, exclamation marks in a blog post title is also a good way to get readers attention!)

#4. Current Events

If your blog post is about current events, news, sports, politics, or celebrity drama, include some of that in your blog post title. The only exception here is that it is more effective if your post on current events is well, current. If you want to spark conversation over the latest news be sure to do it right when the action happens. A blog post about Rachel Dolezal would spark some fire but not merely as much as when the story first broke. Kim Kardashians nudity may be today’s distraction, but next week is a different thing. Still, there is another way to play with this: You can make your post historical in nature. For instance, this year would be the 15th anniversary of 9/11. If your post said: “Remembering 9/11” or “Looking Back: When The Towers Fell” that may attract some attention. But, if you published this post on the anniversary it will attract even more attention. Why? Because its a reminder in people’s minds. They will hear about it all day on CNN and everywhere they go. In fact, 9/11 is such a historical, life changing event that you can just title your post: “9/11” and people will tune in. This is yet another way to play with titles. What’s important to world history? Use it.

#5. Questions

And finally, I have also noticed my curiosity peeked on blog post with titles that ask questions. What better way to get someones attention than to ask them a question? This doesn’t have to mean you are actually looking for answers in the article, but it is another way to spark interest. “Is Orange The New Black?” is a creative spin on a title that doesn’t actually have to have anything to do with the TV show. Maybe its a title about race and ethnicity. Maybe it is about the TV show and has nothing to do with race. Just be creative. (Oh and when writing a post that includes a list, like this one, include that number in your blog post! People love advice: “10 Simple Ways to Clean Your Computer” is likely to get some action. Notice that I went a step further and added “Simple” so that people know this article is not just for the technologically advanced).

Writer’s Quote Wednesday – “Passing Pebbles”

Welcome back to another episode of Writer’s Quote Wednesday as hosted by Colleen of Silver Threading and Ronovan of Ronovan Writes. It feels good to be back I must say. In my country voice “How yall?”

It also appears I have returned to a new challenge! Here are the new rules:

Each week we will include a theme for anyone who needs additional inspiration. You don’t have to follow our theme if you don’t want to. It is optional.

In fact, Ronovan and I will alternate each week with a themed prompt post written on Silver Threading. This will give you a different perspective weekly to keep your inspiration flowing. Make sure and join us. You never know what we will come up with!

So what do you do?

You select a quote that inspires you. Then, write a short piece of flash fiction or poetry to share with us all using the quote either in your story or as the title of your masterpiece. You can include photos, photo quotes, or anything else that helps to highlight your quote. – Colleen

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Sounds exciting!

My writer’s inspiration today comes from an unknown author. I have decided to include a poem with my quote:

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Huge mountains
and great hills
They tower above our heads
Like mothers to sons
The intimidating weight
Of experience
To our youth
Like a father’s instruction
Heavy with discipline
Is the carved stone
The frightening rock
But it is true
We can move mountains
If we tried
If we faith-ed
One pebble at a time
One pen to a rhyme
One stuttering syllable
And leaking ink
We scatter stumbling blocks
Like children at play
Except
There are no toys
No plastic dolls
Or wind up cars
Just similes
And metaphors
passing pebbles
And conquering mountains

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And that’s it for my contribution to Writer’s Quote Wednesday New Challenge Edition.

Dear Self-Publishers: You Are Not JK Rowling

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The rain sounds like marching footsteps on my roof. Yes, it is pouring out. So, I thought I’d take the cozy time spent underneath the covers to devote time to my laptop which means sharing another thought that recently crossed my mind concerning Self-Publishing. As always, my thoughts are based on my own experience. Will you get something out of it? It is always my hope that you will.

There is always something we can gain from one another. Always something we can add to our Self-Publishing arsenal of sorts. However, while each self-publisher is similar, each is also different. There is no one answer to self-publishing a book. There is no one way that it is done. In this post, JK Rowling is not merely representative of herself, but she is representative of others who have succeeded in the business of book publishing. Thing is, I am not JK Rowling and neither are you.

Using Rowling as a platform of discussion, I’ve viewed her countless outlines available online for her books in the Harry Potter series. They are very nice layouts and tend to be very organized but it was also very confusing to me. Rowlings outlines are, again, well organized but it is not something I could have followed. For me, to follow an outline for writing books would just confuse me and I will probably never finish it. It is just not the way that I write. I and me are key terms here.

What makes your book special? In a world where people are Self-Publishing books everyday (and often coming out with them at the same time) what makes yours worth the time? Wrote a Historical Novel? So what, so did the next guy. Wrote a Young Adult piece? Who cares, so did she. Her over there. Yes her, she wrote a Fantasy, Horror, Young Adult novel too. In a world where there are seas and seas of Self-Published books, it is not the concept of the story itself that is so different. I believe there are tons of books with similar themes. I also believe that every book has a question that needs to be answered, a message it is trying to deliver, or a problem that it attempts to solve and each author has to answer that question or reveal that message or provide a solution to that problem in his or her own unique way. This, the answer, is what makes him or her stand out. It is the unique combination of that authors own persona as well as his or hers approach that is different and that makes that author either stand out or blend in with the sea.

I’m sure authors whose names we all know have been influenced by others, of course. But they have also become known for their individuality. There is always something slightly different about how one author approaches a subject as compared to another. Terry McMillian and Sista Souljah are both talented writers, but Souljah can’t write like Terry and Terry can’t write like Souljah. For each to be successful, each will have to bring something to the table that is different in order to become their own name brands.

Dear Self-Publishers: You Are Not JK Rowling

It is not up to us to write like those who’ve become successful financially and globally. It is up to us to write in a way that works for us, according to our individual personalities and our individual styles.  It appears that everyone wants to have the answer to how to Self-Publish a book. The truth? There isn’t one. At the end of the day we have to write stories that people want to read and lets just say the JK Rowlings are already taken. I’d be willing to bet that a book written with less than desirable grammar and poorly promoted can still be read IF it’s an engaging story. Writing is, after all, story telling which is not something everyone can do.

This, the skill of writing, tends to be overlooked when it comes to advice or discussion on self-publishing. I’ve seen tons of advice on how to promote, why it is important to get a story edited, why book covers should be appealing, ISBN Numbers, the list goes on and on. I’ve spoken myself about the importance of these factors, why they are important and so on. Except, I do not hear much about the actual skill of writing; the craft of story telling. Poor books is not always because the book cover is bad, the editing is crappy, or that the marketing skills are poor. No. It is because not everyone can write a book. I’ve read Traditionally Published books with tons of grammatical errors and yet people love the stories because they are told well. There is a skill there that draws readers in. Toni Morrison said it best when she said that obviously some aspects of the field can be taught, but you can’t teach skill or talent. I love to sing, but I am not going to walk into someone’s studio and record an album. While I’m sure my voice is decent, singing is not a skill that I have. I would much rather let the Alicia Keys and Whitney Houston’s have at it. As for my voice? Well, that is what showers are for.

As for the purpose of this post? Well, we’ve all heard it before: Be yourself, everyone else is taken.

Bitter Sweet

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Its cold, obviously, in Chicago. The irony is that this week has been like Chicago’s cold bitter wind and the warmth of the sun on my cheeks at the same time. Similar to how the sun is just strong enough to warm the ground but not the wind. Like the sharpness of a very dark chocolate. While  the book release and trip to Atlanta has been sweet, the call that my mother has fallen ill has left my mouth with the bitter taste of a strong coffee with no cream and no sugar.

Truth is I just want to go somewhere and hide. The new book is exciting and the signing and presentation went very well. In addition, the play following was amazing. This thick, syrupy goodness I will hold on my tongue always.

Immediately following the play, I jumped on a plane to Chicago and have not been home since then. Instead, I’ve been back and forth to the hospital everyday while simultaneously promoting my new book and balancing other priorities. In addition, my husband is having surgery on his knees soon which means I’ll be leaving the Chi soon.

But you know me. The grind must go on. I hope to be fully engaged in this blog soon with my regular obsessive postings! Lol

Y’all be great.

– EC