What Indie Authors Can Learn from Jada Pinkett-Smith’s Book Launch

As an author, I cannot help but to look at the book marketing side of celebrity book launches of this magnitude. And, because it’s such a controversial launch, I want to give a disclaimer.

Disclaimer: This post is not about dissecting the morality of Will and Jada Pinkett Smith, condoning how she has gone about her launch, or suggesting authors expose their personal lives. Rather, we can use a viral book launch as an example of how we can strategize when rolling out our launches.

In today’s post, we look at a few lessons we can learn from Jada’s book launch that you don’t have to be a millionaire author to implement.

Timing

The timing of Jada’s bombshell about her and Will’s separation contributed to even more interest in the book than she already had. As the Smiths likely anticipated, the public ate it up and left no crumbs.

Indie authors might discover that releasing content (of their own discretion, not necessarily so personal) at specific times can enhance reception and reach. Authors should plan their book releases, publication dates, and marketing efforts carefully and strategically.

Establishing a Platform & Leveraging Existing Platforms

It might seem that Jada’s recent revelations are new, but between her Red Table Talk show (where she discussed personal matters openly) and her Instagram lives, Jada has long established herself as someone who has raw and open conversations as part of her personal brand.

Indie authors can learn from this by sharing content on their social media platforms that give insight not only into their books but also about them as a person. Again, at their own discretion.

Kerry Washington is an example of someone who is in the public eye, but who lives a private life. She does not show her children on social media and we also hardly ever see her husband.

Jada also used other platforms to her advantage, spilling the tea on other people’s talk and radio shows. Indie authors have the same option. Consider guest blogging or cross-promoting with other authors.

Sneak Peeks That Pique Interest

Tupac Shakur has evoked strong emotions in fans since his death in September of 1996. Jada Pinkett Smith is well aware of this, and she is well aware that any comments she makes about him or her relationship with Will are bound to go viral. Jada fed us the information she wanted us to know and controlled the narrative through a traditional media interview.

Indie authors can learn from this by strategically choosing which parts of the book to discuss publicly before release. While some authors worry about giving their books away, the right information can do more to help rather than hinder a book’s success.

While the cover is essential, its the content inside of the book that keeps us reading. The cover pulls us in, but the story makes us stay.

Whether you’ve already published your book or are writing one, educating us about your topic and even revealing minor tidbits about what’s INSIDE the book can help garner more interest.

Are there any bookish lessons you’ve observed from celebrity authors? Let’s discuss in the comments!


Check out more Indie Author Basics articles here.


Preorder Your Copy of Black History Facts You Didn’t Learn in School Here!

http://www.blkhistorybook.com | 2.24.24

Self-Publishing: Understanding Copyright and Distribution

Copyright

First-time self-publishers often worry about copyright or that someone will steal their idea. This is typically the first sign of a novice self-publisher.

However, new and established authors might worry about someone stealing their books now that AI is here.

First, you should know that you own the copyright to your book at the moment of creation.

This is why it’s irrelevant for vanity presses to tell you that you keep 100% of your rights as a perk to working with them. You already have it.

But, if you want to take it a step further, you can obtain an official copyright through the US copyright office (copyright.gov) and receive a Library of Congress number, which allows librarians to catalog your book at LOC.gov.

Note: If you plan to request US Library of Congress (LOC) cataloging, be sure to assign the ISBN well in advance of publication to allow for LOC processing time.

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Keep in mind that the ISBN has nothing to do with the copyright or the ownership of the work. It is also not connected to the Library of Congress cataloging. The ISBN is simply a number identifying the book and who published it.

It is important for self-publishers because we want to be listed as the publisher of record. That is why we self-published: to be in total creative control of the process and our own publishers.

Seeing the name of who published the book might not be a big deal to readers or authors who intend to stick to selling their books online, but for authors who wish to get the attention of booksellers or to sell their books in bulk to larger corporations, it is a bigger deal. Booksellers find it too inconvenient if the book is not returnable through Ingram (the book distributor, not IngramSpark the self-publishing arm). Although KDP’s extended distribution actually goes through Ingram, one of the main reasons why retailers don’t want to stock titles published by Amazon is that they are not returnable.

And Amazon is their biggest competitor.

Frankly, bookstores can care less about Amazon or that you are an Amazon bestseller.

Free ISBNs could also restrict your distribution options.

Distribution

Copyright is not to be confused with distribution rights.

Like traditional publishing, self-publishers want their books available through multiple channels. They want to control the distribution of their book.

In its simplest form, distribution rights is the right to make your book available to the customer.

When you are signed with a publisher, you must go through them to get copies of your book.

When you are your own publisher, you can order as many author copies of the book as you want and decide where your book shows up.

For print books, for example, it means going from your printer to a retailer or directly to your reader.

In the case of ebooks, this can entail sticking to Amazon exclusively or using an aggregator like Draft2Digital to make your work available at a variety of stores, including Barnes and Noble, Apple iBooks, and Books-A-Million.

For distribution to bookstores,* small publishers and self-publishers do not typically have the manpower to use a full-service distributor like traditional publishers who can warehouse and distribute large book print runs. Thus, we usually opt for a wholesale distributor such as Ingram because it is best suited to print-on-demand (POD) printing.

*Having your book on Ingram Spark does not necessarily mean bookstores will order copies of your self-published book from Ingram.

The best practice is to self-publish through Amazon’s KDP for Amazon and then publish separately through Ingram and other platforms.

In other words, you don’t have to be concerned about someone stealing your book concept. Every book has already been written. Your perspective is the key ingredient. The way you write it is what makes it unique. Nobody else can write like you. Additionally, your book was already protected by copyright when it was written. For more security or peace of mind, you can also purchase a copyright through copyright.gov.


Check out more Indie Author Basics articles here.


Preorder Your Copy of Black History Facts You Didn’t Learn in School Here!

http://www.blkhistorybook.com | 2.24.24

Yecheilyah’s Book Reviews – In Search of a Salve: Memoir of a Sex Addict by KE Garland

Title: In Search of a Salve: Memoir of a Sex Addict

Author: KE Garland

Publisher: New Reads Publications

Published: September 26, 2023

Pages: 326


“I was nine years old when I figured out that if I squeezed my legs together hard enough, it would create the most electrifying pulsation, in the general area my mother, her mother, and her mother called our “killa cricket.”

-KE Garland

In Search of a Salve snatches us into the author’s world with the rawness of a Sister Souljah book. Like Winter Santiaga, KE Garland has no sugarcoated, watered-down stories to tell you.

Unlike Winter, Kathy’s story is no fairytale.

The author takes us through the series of tragic incidents that led to her preoccupation with sex, including child-on-child molestation, car accidents, and the death of her adoptive mother. Garland expertly reveals how she utilized sex as a salve for a wound she wasn’t completely aware even existed, leading her down a path of multiple sex partners and abortions.

However, don’t assume this book is about the author’s naughty antics. This memoir stands out because it doesn’t only list regrettable events and bad decisions. What’s important is the linkages between how trauma impacts the body, permeates the mind, and results in addiction.

“I didn’t cheat because I had a vanilla sex life. I cheated to escape the discomfort of trauma.”

-KE Garland

We learn how cognitive therapy helped the author to pay more attention to her thinking and the meaning of key terms like exhibitionism or the urge to show yourself to others in public. These explanations helped me better understand the author’s actions beyond the physical, such as the disconnect that exists when the mother-child bond is broken early in life, resulting in a dysregulated nervous system.

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“No oxytocin. No emotional bonding. No maternal attachment. Emotionally dysregulated….I began life, like most babies, listening for the sound of my mother’s voice and never found it, and I’d never stop longing for her.”

-KE Garland

This book prompted me to have more compassion for the lived experiences of people who struggle with addictions that society has deemed as nothing more than an immoral decision, but that is much more layered. As Garland searched for a salve, I, too, discovered insight into questions about my own trauma, belonging, and motherhood.

“I was motherless and it hurt whenever I didn’t have one to show up for me.”

-KE Garland

KE Garland courageously uses her story as a catalyst for further instruction about not only sex addiction but addiction in general.

In Search of a Salve will break your heart, pierce your soul, and then soothe you with knowledge about sex, trauma, despair, and the root of these behaviors beyond poor life decisions.

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Ratings:

  • Strong Introduction: 5/5
  • Authenticity / Believable: 5/5
  • Organization: 5/5
  • Thought Provoking: 5/5
  • Solid Conclusion: 5/5

Overall: 5/5

It’s Release Day!!

Grab Your Copy of In Search for a Salve Here

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Yecheilyah’s Book Reviews is a reputable review service that features writers from all over the world, both traditionally and independently published. We are listed on Kindlepreneur as a top-tier book review blog and Reedsy as one of their vetted active book blogs that provide insightful, excellent book reviews.

*Books are read in the order they are received.

*The Review registry for 2023 is closed.

 

Dear Self-Published Author, You Have Options!

While Amazon’s Kindle Direct Publishing is excellent, there are other options for print-on-demand publishing that self-published authors can explore.

Draft2Digital

Draft2Digital is a gem. D2D is an aggregator that distributes your books to major retailers online, from Barnes and Noble to Apple iBooks to Baker & Taylor. They have merged with Smashwords and now also offer a paperback option. The upload procedure is simple and efficient. Your only issue is if your book still needs to be formatted. You should finish, edit, and format your text before uploading it.

I have only used their ebook service so I cannot comment on the quality of the paperback, but it is an option for self-publishers who don’t want to use Amazon. Also, the speed of making your book available everywhere online is top-tier.

Ingram Spark

Ingram is another option, although the upload process is slightly more complicated. However, it is set up that way because Ingram is a distributor designed to get your book into bookstores.

During the process, you’d want to think about things like your wholesale price (usually 40%), and you will need an ISBN. While Ingram does offer a free one, I highly recommend Indie authors own their ISBN.

Buying them in bulk (assuming you will self-publish more than one book) from Bowker can save a ton of money. I haven’t had to buy one in three years. I am using Ingram for the hardcover version of my book (which requires a different ISBN than the paperback), and I was able to use one of the numbers I still have left.

Note: Do not give away your ISBNs unless you are a publisher. Your number is like your book’s social security number and is attached to your name or the company you registered under. Thus, you will be the publisher of the record.

Photo by Pixabay

An exciting thing about Ingram Spark is its choice of paper. As experienced self-publishers know, you can choose your paper, usually white or creme, during uploading on Amazon. However, with Ingram, you have another choice. You can select Groundwood, an eggshell paper typically used in traditionally published mass-markets.

Note: I recommend using Amazon separately.

Upload your files for ebook using Kindle Direct Publishing like you normally would to put your book on Amazon. Then, use the other programs for the other retailers. If you do this, do not check the expanded distribution box on Amazon.

Example: If using D2D or Ingram and your ebook is already published on Amazon, you do not need to check the Amazon box during set-up.

Bookbaby

For independent authors who want to self-publish but don’t have the time to look for editors and cover artists, Bookbaby is a possibility. By offering you publication packages for cover design, ebook conversion, ISBN, and even marketing, Bookbaby serves as a self-publisher assistant or vanity publisher.

Any publishing that demands payment is regarded as vanity publishing despite being verified and far more professional. Pay attention to the features supplied with each tier when using Bookbaby because it is also rather pricey and not all packages include editing. Remember that even if they include books with each bundle, ordering your own books through Amazon’s KDP or Ingram will save you a lot more money.

I’ve seen from other authors that their print quality is pretty good. So, though I have not used them, and have my concerns about their prices, they are an option.

Lulu

Lulu is a possibility. However, it’s not my first pick. Early on, I utilized them for The Stella Trilogy and my volumes of poetry. Your book can be distributed via Lulu to several online retailers. The pricing of the books is substantial, and I don’t like their customer support method. The paperbacks’ quality is great and solid, though. Additionally, their upload procedure is quite simple. Again, they are an option, albeit I wouldn’t make them my first pick.

48 Hour Books

Now 48 Hour Books is what I like to call a hidden gem. They are an organization that prints bookstore-quality books. They work as a book printer and offer book templates, editing resources, self-publishing, and more. Imagine if Amazon’s KDP went down; 48hr books would be a great resource for printing your books. They also sell ISBNs and Barcodes, though I only recommend buying ISBNs from Bowker.

I have not used them, but I want to in the future to investigate their quality. From what I see, the paperbacks are top-notch.


Remember that you are not limited to the mainstream or most popular option when you embark on your self-publishing path. You may always assess what best aligns with your vision and objectives. You are not constrained to a single viewpoint either. Whether you hire a publisher or outsource, you are free to publish your book however you see fit.


Check out more Indie Author Basics articles here.


Preorder Your Copy of Black History Facts You Didn’t Learn in School Here!

http://www.blkhistorybook.com | 2.24.24

Yecheilyah’s Book Reviews – The Romeo and Juliet Delusion: Finding Freedom After Trauma by Lori Abbott

Title: The Romeo and Juliet Delusion: Finding Freedom After Trauma

Author: Lori Abbott

Publisher: ‎ Lori Abbott

Published: April 16, 2023

Pages: 125


This is the second memoir I’ve read that grabs your attention from the opening page and delivers an essential message about addiction without holding back.

Lori Abbott is a well-educated attorney with over 15 years of experience in family and criminal law. Yet, she has not discerned that something is off with the guy at the bar. In fact, she finds herself incredibly drawn to him.

Romeo’s energy is electrifying and pulls her in at first glance. Once they start to talk, the attraction is mutual. Though they are each in a relationship now, the chemistry is undeniable.

Abbott and Romeo break it off with their spouses and eventually get together, and that’s when things get weird.

The first red flag was when Romeo invited Lori to his lake cabin in Nisswa, Minnesota, and opened the door using a credit card.

Then, he takes her to a place he said was his house, which looked like a college dorm. She asks about the Harley he said he had, which is nowhere around. Romeo becomes anxious and insists they leave for dinner. Lori complies.

Later, when she asks if they could return to the house, he says they can’t.

Huh?

Abbott catches Romeo in a series of lies but lets it slide, which she later realizes becomes a dangerous pattern.

Romeo loses control and smashes Lori’s car’s radio as the situation worsens. She is then forced to call his mother after he vanishes for several days.

It turns out that Romeo is a meth and heroin addict who is in and out of trouble. He is on child support for his daughter and has a felony case. The lake house was his parent’s year-round lake home, and the house belonged to a roommate who kicked him out. Romeo spends his nights at casinos or crashing on someone’s couch.

And these ain’t spoilers either because chile, things actually get worse.

This book stands out because the author does not shy away from the fact that while Romeo was addicted to drugs, she was addicted to Romeo. Abbott continues to fall for him because he persuades her that he is a victim of his past.

“What I did not realize at the time was that I was already becoming addicted to Romeo—one of the many lessons I have learned the hard way about addiction. I went from stagnation to intoxicating, reckless abandonment in a dangerously short period of time. The dichotomy between those two existences was the greatest rush I had ever felt in my life, and I was hooked.”

-Lori Abbott

The way the author ignored her intuition, knowledge, and awareness to excuse Romeo’s behavior is a warning for all women struggling to leave abusive relationships. Romeo would do the most outlandish things, and Abbott would close her eyes to it because she believed he could change.

“If you do not want to be doing something, but cannot stop doing it, you have a problem. Period.”

-Lori Abbott

This honest, well-written, and vulnerable story is a guide for women overcoming addiction, domestic abuse, and toxic relationships.

Trigger Warning: If you are struggling with similar addictions, be aware the author does not hold back in her descriptions. Proceed with caution. 

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Ratings:

  • Strong Introduction: 4/5
  • Authenticity / Believable: 5/5
  • Organization: 5/5
  • Thought Provoking: 5/5
  • Solid Conclusion: 4/5

Overall: 5/5

Grab Your Copy of The Romeo and Juliet Delusion Here

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The review registry for 2023 is closed. To learn how to have your book reviewed on this blog for 2024, click here.

We have two more books to promote that were registered before the deadline!

Stay tuned for our next dope read!

Yecheilyah’s Book Reviews is a reputable review service that features writers from all over the world, both traditionally and independently published. We are listed on Kindlepreneur as a top-tier book review blog and Reedsy as one of their vetted active book blogs that provide insightful, excellent book reviews.

*Books are read in the order they are received.

 

Cover Reveal: Black History Facts You Didn’t Learn in School

Title: Black History Facts You Didn’t Learn in School |Author: Yecheilyah Ysrayl | Publisher: Literary Korner Publishing | Release Date: February 24, 2024 |Cover Art by David Colon | Edited by Writing Endeavors®


It’s been a long time coming!

What started as a profound series on this blog has been transformed into a full-length history book you can carry with you!

Inspired by the Black History Fun Fact Friday series, I am incredibly honored to finally introduce the book version, Black History Facts You Didn’t Learn in School.

My greatest hope is that after reading this book, you are equipped with enough information to spark conversation and, if necessary, participate in your own activism for the continual education and restoration of Black historical truth.

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May it bless the hearts and minds of people outside of yourself.

Share it with your children, spouse, colleagues, co-workers, students, family, friends, and young people.

May it be a reawakening, a restoration, or even a song.

May the stories of our ancestors strengthen and carry us like the Negro spirituals of old.

May this work act as its own redemption song.

Preorder now at blkhistorybook.com.


The Black Bundle

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The Black bundle includes the paperback version of the book, the audiobook, and matching companion notebook.

Imagine reading and listening to the book as you take notes!

The Black Paperback

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The Black Paperback includes a signed paperback with matching bookmark.

The Black Ebook

www.blkhistorybook.com

The Black ebook is the digital version of the book you can read on your phone, Kindle or any e-device.

For ARC copies, and media inquiries: yecheilyah@yecheilyahysrayl.com.

Yecheilyah’s Book Reviews – Everyday I’m Hustling by Vivica A. Fox

Title: Everyday I’m Hustling

Author: Vivica A. Fox

Publisher: St. Martin’s Press

Published: April 3, 2018

Pages: 264


There are a few books I come back to a few times a year to savor their wisdom and life lessons. Mark Manson’s The Subtle Art of Not Giving a F*ck, Tabitha Brown’s Feeding the Soul, and Vivica A. Fox’s Everyday I’m Hustling are a few.

I met Miss Fox at her 2018 book signing. I am Soul had passed the review board the same year and was approved to be in the same store. We were in the same space, our books on the shelves of Nia Damali’s (aka Mama Nia’s) Medu Bookstore at the Greenbriar Mall in Atlanta.

With Soul Food and Set It Off being two of my favorite movies, I couldn’t pass up the opportunity to say hi. What I enjoyed most is Fox personality is the same as you see in public and the same voice you read about in her book. She is down to earth, funny, and wants to know how a girl from Chicago ended up with a name like Yecheilyah.

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Everyday I’m Hustling is part memoir, part self-help, and part recipe book. It is filled with life experiences of Fox’s upbringing in Indiana, her acting career, strategies and business advice, and some tea on her relationship with Curtis “50 Cent,” Jackson.

Reading this book feels like sitting down with your Aunt and listening to her tell you life stories while giving advice. “Success does not guarantee the absence of getting your ass kicked,” she says while stirring a pot of Sug’s Crock-Pot Black-Eyed Peas. In true elder fashion, she deviates from the story to give cooking lessons.

You’ll roll your eyes in your head, wanting her to come back to the story. Her recipe pauses are your least favorite part, but then she’ll start talking about bonding with Queen Latifah, Jada Pinkett-Smith, and Kimberly Elise off-camera during the Set It Off filming and bring you back. You’ll learn fun tidbits, such as how the line “You didn’t even bother to ask me if I was thirsty, sister,” was an adlib Fox asked to be in the film. She says she wanted there to be at least one sister-to-sister moment.

Some of my favorite quotes from the book:

“Don’t let anybody dim the shine of your accomplishments. If they’re not paying your bills, why in the hell would they validate your worth?”

“Don’t overpay to play.”

“You can’t get typecast in life. There is a shelf life for certain chapters in your life. If you learn how to go into each chapter gracefully, then you can extend the longevity of your career.”

“Don’t point out the slips that only you know you made.”

I love this one! It reminds me of what Mr. Tolson (Denzel Washington) said in the movie The Great Debaters (another one of my favorites) when one of his students talked badly about himself. “Would you punch yourself in a street fight” The boy frowns, “No.” Then don’t punch yourself in a word fight,” says Denzel.

You don’t have to constantly bring up your flaws to be seen as valuable. You were born worthy. Stop pointing out slips (flaws) no one knows exist but you.

“I always tell people to educate themselves with real experience.”

“When you are working with someone, you are cobranding, so you have to look at the visibility of that brand.”

This is a good gem since collaboration is a popular word today. It is not wise to collaborate with just anyone. There must be something in it for you too. Does the person or company share your mission, purpose, and goal? Do they have the visibility and connections to help you like you are helping them? It’s a lot of people who just want to look important, but when you investigate further you see they can’t really do anything for you.

“Pitch your niche. It’s not bragging, it’s establishing your credibility.”

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Ratings:

  • Strong Introduction: 4/5
  • Authenticity / Believable: 5/5
  • Organization: 4/5
  • Thought Provoking: 5/5
  • Solid Conclusion: 4/5

Overall: 4/5

Grab Your Copy of Everyday I’m Hustling Today

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To have your book reviewed on this blog apply here. TOMORROW (7/31) IS THE LAST DAY TO REGISTER FOR A BOOK REVIEW!

All books reviewed from this point forward are books I’ve read on my own time or books registered before the deadline!

Stay tuned for our next dope read!

Yecheilyah’s Book Reviews is a reputable review service that features writers from all over the world, both traditionally and independently published. We are listed on Kindlepreneur as a top-tier book review blog and Reedsy as one of their vetted active book blogs that provide insightful, excellent book reviews.

*Books are read in the order they are received.