My Top 5 Email List Building Mistakes

I believe we Indie Authors have to stick together people and that is why I am sharing some of my top email list building mistakes. Before I jump to the conclusion that email lists don’t work, I am going to identify some of the things I am doing or have done wrong. Before finding solutions, we must identify the problem. Sometimes it is not that something is not working, we are just doing it wrong.

Problem#1 – Randomly Asking People to Sign-Up

When I started focusing on building my list, I didn’t pay attention to who was signing up. I just wanted the numbers up. I had heard the hype about getting email list subscribers and how helpful it was to authors. By just asking people to sign-up, people subscribed who were not part of my target audience. This means that when I came out with a book, they weren’t taking action. It wasn’t because they didn’t like me or thought I was a bad person. It was probably because they didn’t read the kinds of books I wrote!

Lesson: I should have been seeking targeted readers (readers who like my genre/topic) and not everyone. Just like a target audience isn’t everyone, my email list is also not for everyone.

Problem #2 – Hard selling to my list

In other words, selling my books directly to my email list. I just thought, what’s the point of having an email list if you can’t sell your book to your readers? Isn’t that what the list is for? To help authors to sell books?

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Lesson: I should have been nurturing the list with reading material, short stories, etc, giving away copies of my current works and hoping for reviews (this helps if I’ve learned lesson one).

Problem #3 – Not Focusing on Core Fans

I was too busy trying to build my list and increase my numbers that I didn’t pay attention to the few people that were engaged and reading and responding. These are my core fans. They are the ones who will buy, leave reviews and communicate consistently.

Lesson – Not everyone will respond and interact with my list. This is the hard part and I am still trying to figure how to get people to simply communicate with me. But, there are core fans and when broken down, this is a more realistic number far as readership is concerned. It starts to matter little how many people are subscribed if the people subscribed aren’t readers interested in the kinds of books I write (again, goes back to number one) or intrigued enough to interact with me.

Problem #4 – Not collaborating with other authors in my genre

This one is kinda not my fault. Kinda. OK it is, whatever. The point is, I am finding it difficult to find Indie Authors of black historical fiction. I hate to have to add the “black” part but there is a difference between the historical fiction I write and the historical fiction novels that come up when I put Historical Fiction into Google or Amazon’s search engine. There probably shouldn’t be a difference but it is. I have to put in Black Literature or something to find books like mine. Needless to say, I am not interested in just any historical fiction but historical fiction as it pertains to the African American experience. While Romance and Urban Fiction writers are abundant, I am having a hard time finding Indie Authors to connect with of my genre. I participated in a writer support thread on Instagram for example and stopped when I realized the people following me were Romance writers. I enjoy Romance and I support Romance writers but it doesn’t really help me on the flip side.

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Lesson: Find more writers in my genre? Interact more on Goodreads maybe? I don’t really know what to do here. Where are y’all at? Lol.

Problem #5 – Not making use of Giveaways (using my book or books in my genre so that the readers who enter are my targeted readers)

I have not been taking advantage of giveaways as much as I know that I should. Giveaways work when it comes to building an email list. I know this for sure. I don’t like to keep talking about my books over and over again. I do not think it works very well. Probably because I assume people have already made up their minds as to what they choose or choose not to support and I don’t like the idea of begging people to support me (which is the image I get when I think of constantly pushing books in peoples faces).

Lesson: I should use giveaways more as a way to build my email list and promote my books. Update: I forgot to mention that when it comes to giveaways or contests in which people subscribe to your email list as a form of entry, for a contest or giveaway to be successful, the prize must be relevant to your niche. And since the goal is to get new subscribers, what you give away should attract people who are interested in what you write about. And as always, I am talking to myself here. I am trying to learn this too.

And there you have it. My top 5 mistakes. Now, don’t make them!

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Enjoy Black History? Literary Fiction? Historical Fiction as it pertains to the Black experience in America? Poetry? Young Adult / Coming of Age stories? Subscribe to my email list HERE. (get a free book when you do!…I also dabble in Sci-Fi!)

Exclusive Renaissance InstaGiveaway!

As you all know Book 2 of The Nora White Story is on its way out! (Pre-order it here). In honor of this, I am hosting a giveaway for Book 1! Visit the link below to snag your copy! Hurry. This exclusive offer won’t last long.

CLICK THE LINK and THANK YOU!!

https://claims.instafreebie.com/free/hCg2Pcj9

About.

When seventeen-year-old Nora White successfully graduates High School in 1922 Mississippi and is College-bound, everyone is overjoyed and excited. Everyone except Nora. She dreams of Harlem, Cotton Clubs, Fancy Dresses, and Langston Hughes. For years, she’s sat under Mr. Oak, the big oak tree on the plush green grass of her families five acres, and daydreamed of The Black Mecca.

The ambitious, young Nora is fascinated by the prospect of being a famous writer in The Harlem Renaissance and decides she doesn’t want to go to College. Despite her parent’s staunch protest, Nora finds herself in Jacobsville, New York, a small town forty-five minutes outside of Harlem.

Shocked by their daughter’s disappearance, Gideon and Molly White are plagued with visions of the deadly south, like the brutal lynching of Gideon’s sister years ago. As the couple embarks on a frightening and gut-wrenching search for Nora, they are each stalked by their own traumatic past. Meanwhile, Nora learns that the North is not all it’s cracked up to be.

Can Gideon and Molly overcome their disturbing past in time to find their daughter before it’s too late?

How Does Amazon.com Sales Rank Work?

Good breakdown.

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AMAZON.COM SALES RANK

Amazon assigns a sales rank to every product that has sold at least one time.

The lower the number, the better the product is selling.

For example, a sales rank of 2500 is better than a sales rank of 375,000.

The product that sells the best in its category has a sales rank of 1.

CATEGORY RANKS

Amazon has different ranks for different types of products.

Books are ranked independently from sports equipment and video games, for example.

For a given type of product, there are also category ranks.

For example, a few Books categories include Romance, Children’s, and Science.

A great overall rank is more impressive than a category rank.

For example, a book has to sell quite frequently to rank 500 overall in Books, but can sell much less frequently and still rank 500 in Romance.

A good rank in a broad category is more…

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Let’s Congratulate Don! Introducing DSM Publications!

Guys, help me to congratulate my author friend Don Massenzio on his new business endeavor. DSM Publications offers Editing and Formatting services to Indie Authors at a reasonable rate with advice and networking with other authors. Don is a big supporter of this blog so I am delighted to return the favor! Be sure to like his new Facebook page HERE and to follow his new blog HERE and subscribe to his email list HERE. (If you sign up for DSM Newsletter, you’ll receive a free copy of Don’s book, The Ultimate Guide for Independently Published Authors.) To learn more, visit his post HERE . Remember, we are in this together! Whoo hoo.

YouTube: New Poems Added! Subscribe Today #NationalPoetryMonth #Poetry #SpokenWord

New poems have been added people! Listen to Her Bended Knee, Truth, I Was Not There and more!

CLICK HERE TO SUBSCRIBE!!

Her Bended Knee

Once a mother

always is

they bend their knees

to raise our kids

they laugh for our broken

as if never have cried, for our burden they soothe

as if our souls had died

they coddle our demons on the top of their heads

—colored gray with grief

fake smiles

and gritted teeth

a generation held together

by tiny pieces of silver string

those grayish-white pieces of hair

prophesy of her bended knees

their bodies ache

due our trials and needs

our depression states

our miscarried dreams

all have a home on the top of mother’s head

our souls they touch

our bull they fed

can’t wash the stench

of our almost dead

but they straighten their backs

and lift their chin

throw on their head

our hopes and sins

and at night

when we run the streets

and sleep in sheets

they bend their knee

and cry to sleep

and then wake up

all smiles and grace

let us never see tears run down their face

instead, see your life on your mother’s head

the next time you see those

grayish-whites

just know that someone prays for you at night

no tears be seen

all frowns be gone

just bended knees

and prayer songs

Author Spotlight: Yecheilyahs 2nd Annual Poetry Contest Judge: Lisa W. Tetting

Today we are introducing and spotlighting Lisa W. Tetting, poetry contest judge! Lisa is an author, blogger, poet and freelance writer. Let’s catch up!

Copyright©Lisa W. Tetting.

Lisa is a former call center supervisor currently based in Birmingham, AL with her loving and supportive husband. Growing up the youngest of seven in a small town in North Carolina, she embraced her love of reading which helped to develop her imagination. Her desire to write lay dormant for years until she found the courage to look within and her passion could no longer be ignored.

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She created her own brand of Romance that she dubbed LoveRotica – Love stories with an edge of sexy under the pen name L. Loren and Miss Loren does not disappoint! One of the most consistent authors I know you can rest assured Loren’s got something hot and steamy always in the works. Some of her books include The WanderLynn Experience Series: Book 1 – The Layover, Book 2 – Island Adventures, Book 3- Destination Home,  and Book 1 in the Triple threat Series titled Egyptian Nights. Her most recent work is Hall Pass, book one in the Walk of Fame Series and Love is Color, a collection of sensual poetry, short stories and visual art that depicts love in its rawest form. Lisa’s work also includes books outside the Erotica genre such as her debut The Mistreatment of Zora Langston and Southern Horror Stories. She was also featured in Volume 4 of SOUL Magazine.

Hall Pass (Walk of Fame Series 1)

Ari’s boyfriend has just granted her a Hall Pass to sleep with Hollywood’s sexiest actor, should the opportunity present itself. When she suddenly gets her big chance to live out her fantasy, things take an unexpected turn.

Dallas Monroe is sick of being labeled a man trophy. He wants desperately to find true love and change his sex symbol image to that of a serious actor. When he runs into PR Rep, Ari Nicole Couture, she will change his life forever.

“I don’t review erotica but I must say, L. Loren, is turning me into a fan! I thoroughly enjoyed this book. It was, in my opinion, well balanced for my taste. Just enough sexy, drama, and humor to keep me reading. I can tell it was fun to write because it was fun to read.” – EC

GRAB HALL PASS HERE

Love is Color Anthology

Love is Color is a collection of sensual poetry, short stories and visual art that depicts love in its rawest form. The stories are a gathering of diverse authors from different genres coming together to create a work of art. Whether you like second chance romance, fire-breathing dragons, interracial love, or a little bit of mystery. This book has something for you. Come see why Love is lived in Color and not in Black and White!

Love is Color is dedicated to sisterhood! There is a freedom that comes with supporting one another and fostering each other’s dreams. As the saying goes, “You can tell who the strong women are – They are the ones you see building one another up, instead of tearing each other down.” – Unknown

GRAB LOVE IS COLOR – ANTHOLOGY HERE

The Layover (The WanderLynn Experience Book 1)

Vivacious, witty and feisty, Lynn Sutton is living the life she desires, with the smarts to match and no strings attached. As the successful owner of a luxury travel concierge service, she is building an empire that only a goddess like her can handle. Until one day, life throws the ultimate curveball when she loses her only sister in a tragic car accident and becomes the sole guardian of her niece and nephew. After years of focusing solely on the twins and her career, Lynn is left with the empty nest syndrome when the twins go off to college. She decides it’s time to refocus on herself and her love life. And she’s got her sights set on one man…Connor.

Wealthy and intelligent, Connor Wyatt has never found his true love. Trapped in an arranged and loveless marriage, he craves the one thing his wife refuses to give him, a family. When he meets the beautiful aunt of the young man he is mentoring, she immediately awakens his dormant heart and loins. When his marriage falls apart, he renews his friendship with the beautiful and curvy Lynn in the hopes that he can rekindle a fire that has been smoldering within for years. And an unexpected flight layover brings Connor the chance of his lifetime.

The chemistry between the two is undeniable, but outside forces threaten to douse their inferno forever. Will this love connection finally be made? Or is it already too late?

Read book one in The WanderLynn Experience Here

And the book that started it all…introducing Ms. Zora Langston…

The Mistreatment of Zora Langston

Zora Langston is nine years old when her father dies, leaving her in the hands of a mother who is anything but loving and siblings who never considered her family. Without her father, she is truly alone. Before the dirt has even settled on his grave, there’s a new man of the house, and he has no interest in being Zora’s father.

Despite her hardships, Zora remains true and allows faith to help free her from this new, horrible life she’s found herself in. She finds solace in her aunt and uncle and, for the first time, starts to discover what it’s like to have a real family. However, just when she thinks she has escaped her tormentors, new abusers emerge, old ones return from hiding and she must find the strength to survive.

GRAB YOUR COPY OF THE MISTREATMENT OF ZORA LANGSTON HERE

Instagram: @rebirthoflisa
Email: rebirthoflisa@aol.com