Tag: memoirs

What Indie Authors Can Learn from Jada Pinkett-Smith’s Book Launch

As an author, I cannot help but to look at the book marketing side of celebrity book launches of this magnitude. And, because it’s such a controversial launch, I want to give a disclaimer.

Disclaimer: This post is not about dissecting the morality of Will and Jada Pinkett Smith, condoning how she has gone about her launch, or suggesting authors expose their personal lives. Rather, we can use a viral book launch as an example of how we can strategize when rolling out our launches.

In today’s post, we look at a few lessons we can learn from Jada’s book launch that you don’t have to be a millionaire author to implement.

Timing

The timing of Jada’s bombshell about her and Will’s separation contributed to even more interest in the book than she already had. As the Smiths likely anticipated, the public ate it up and left no crumbs.

Indie authors might discover that releasing content (of their own discretion, not necessarily so personal) at specific times can enhance reception and reach. Authors should plan their book releases, publication dates, and marketing efforts carefully and strategically.

Establishing a Platform & Leveraging Existing Platforms

It might seem that Jada’s recent revelations are new, but between her Red Table Talk show (where she discussed personal matters openly) and her Instagram lives, Jada has long established herself as someone who has raw and open conversations as part of her personal brand.

Indie authors can learn from this by sharing content on their social media platforms that give insight not only into their books but also about them as a person. Again, at their own discretion.

Kerry Washington is an example of someone who is in the public eye, but who lives a private life. She does not show her children on social media and we also hardly ever see her husband.

Jada also used other platforms to her advantage, spilling the tea on other people’s talk and radio shows. Indie authors have the same option. Consider guest blogging or cross-promoting with other authors.

Sneak Peeks That Pique Interest

Tupac Shakur has evoked strong emotions in fans since his death in September of 1996. Jada Pinkett Smith is well aware of this, and she is well aware that any comments she makes about him or her relationship with Will are bound to go viral. Jada fed us the information she wanted us to know and controlled the narrative through a traditional media interview.

Indie authors can learn from this by strategically choosing which parts of the book to discuss publicly before release. While some authors worry about giving their books away, the right information can do more to help rather than hinder a book’s success.

While the cover is essential, its the content inside of the book that keeps us reading. The cover pulls us in, but the story makes us stay.

Whether you’ve already published your book or are writing one, educating us about your topic and even revealing minor tidbits about what’s INSIDE the book can help garner more interest.

Are there any bookish lessons you’ve observed from celebrity authors? Let’s discuss in the comments!

Check out more Indie Author Basics articles here.

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Why Memoirs are Special

equipeng95“…it is difficult for those who publish their own memoirs to escape the imputation of vanity. Nor is this the only disadvantage under which they labor: it is also their misfortune, that whatever is uncommon is rarely, if ever, believed, and from what is obvious we are apt to turn away in disgust, and to charge the writer of it with impertinence.” – Gustavus Vass (Olaudah Equiano)

So, why do I want to tell my story? Why has the itch to spill the beans of my background always been with me? Some may call it a dream, but I call it a challenge. Of all the books I’ve written, writing my life story is one of my greatest challenges and I hope to conquer it real soon. I feel like I have not completely exhausted my writing endeavors until I have written a story of my life. I’ve danced with the idea off and on since childhood. Funny thing is before I was even finished living I knew I wanted to share my testimony. I’ve even gone as far as writing chapters and chapters, only to rip it up and start all over again. Truth is I am still learning all that goes into writing a memoir. I love the way

Maya Angelou for example, fictionalized herself in “I Know Why The Caged Bird Sings”. Not in the sense of creating a false image, but by fictionalized I mean she was able to present a real-life story that reads like fiction. To recreate real-life experiences that jump from the page with all of the excitement that comes from reading a good novel. Here, Angelou lends us her eyes and we are able to see her world in the most real, yet entertaining way possible. While there are various ways to which individuals have gone to write their stories, I imagine there is still an art to it; an art I am still learning to master and I hope to begin this journey real soon. (I’ll be 28 this year, maybe I should wait till I’m like 30 …yea, that’s a nice medium number….lol j/k, I know the next day’s not promised, let alone the next two years, even though it may just take that long, but I digress)

Primarily, I want to share my story because I am a person of a deep passion for helping people in the spirit of teaching. Not teaching in the organized setting of things, teaching the basic principle of acquiring and passing on information. Teaching in the sense of taking what I’ve learned and passing it on. I love sharing information and I believe information exists to be shared. And if it’s the right kind of information, it can be a positive influence in someone else’s life. Have you ever been in a room of darkness and found that after searching for some time someone turned on the light? And then you laugh at yourself for seeing the switch was right there? That’s how it is when someone has taught me something. I love advice because I love to learn. And I love to learn because I love discipline. If ever I’m hard on you, know it’s because I expect double from myself. As I tell my students, “Mediocrity is not an option. If you’re going to do something, do it well or don’t do it at all.”

In addition, I want to share my story because we live in a world that teaches us to fear our past transgressions, mistakes, experiences, trials, etc. The world tells us to keep our “skeletons in the closet” and to wear the impenetrable mask of pretentiousness. Not only have I never had the ability to not show my true feelings, but being transparent in my opinion is what helps build strong relationships, which is what the writing process is all about. There are ups and downs but the struggle itself is what helps to build character. It helps us to create a bridge of commonality between those who are still lost in whatever capacity and those who have found the strength to endure.

While we can write post after post about inspiration, nothing is more inspiring than truth. To see that someone is going through, or has gone through, what you yourself are going through and to witness their strength is more powerful than any quote I could ever give you. Our past, our burdens, and our moments of pain are not weaknesses. They are instead a showcase of humility; like a collection of light in a cistern of water that illuminates. It illustrates that the fruit of sorrow is unmistakably esteem and deliverance. And this is what I wish to share with my readers. Eventually.