5 Horrible Mistakes Self Published Authors Make

Saw this on twitter, thought I’d share. These are some good points:

The Following is by Laurence O’Bryan:

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Self publishing is a golden opportunity. For the first time in history authors can reach readers without going through the traditional publishing system.

But many self published authors are making horrible, beginner-type-mistakes, which will cripple their book sales. Here’s my take on these mistakes:

1. Not getting outside help. Writers can’t generally be editors, cover designers and marketing experts, as well as being writers. Not if they want to do these jobs well. And asking a relative or close friend to do these jobs for you is probably worse than doing it yourself. Your judgement typically goes out the window when someone close to you does something for you. If you won’t spend money on getting experts your sales will be poor. I know there are occasional exceptions to this, but they only prove the rule.

2. Having unrealistic expectations. Most books, up to ten years ago, sold hundreds of copies. Only 1 in 300 traditionally published books, which got good editing, covers and marketing support, became bestsellers in the past. Publishing became a giant game of throw-it-up and see-what-sticks. With printed books it became ever growing and almost criminally wasteful, when you consider the dirty secret that most of the books you see in book stores are destined to be pulped. Now that game is in decline. If you do get editing, covers and marketing right, you might expect reasonable sales, but publishing is always a gamble, so never risk more than you can afford to lose. Great books don’t always sell well. And Print on Demand is way better than ordering books to store in a front room and then a back room – forever.

3. Not building an email list of people who might be willing to read and review your book on Amazon. This is one of the main reasons traditional publishers take so long to publish a book. They often send review copies out to a large group of their reviewers three months in advance of publication. This policy ensures that positive reviews will be posted day one after the book goes up on Amazon. Self-published authors should consider the day a book goes live on Amazon as a soft launch. The day you have five reviews is the day your book gets launched. The day you have ten is when it can hold its head up. The day it has fifty is the day you can expect Amazon’s algorithms to start presenting it to readers near the top of a list of books someone searched for. Congratulations!

4. Not focusing on what makes your book different. Whatever you write, you need to find something unique about your book. That you’ve written a good me-too book, like many others in its genre, is simply not good enough, unless you are happy with poor sales. Sensational writing, words that jump from a page, a heart-stopping plot, and real recipes from your grandmother in a village in Sardinia, where many people live to be 100, are all potentially unique aspects of a book, which will help you find readers.

5. Not believing in yourself. Self-belief is critical to long-term success as a writer, as in many walks of life.  Writing is a profession where those who believe they can and who don’t give up, succeed. Perseverance and a willingness to learn, to edit the whole book again, for the twenty-seventh time, are necessary characteristics for a writer who is determined to become a success. Adopt these characteristics and your path will open up. In the past, it took most writers about ten years to find a publisher, from starting to write. Each year was spent improving, honing, learning. Be prepared for a long journey. If you love being creative with words, don’t give up because the road is hard. Use the journey to prepare for what lies ahead.

Finally, when you have done all of the above, you will know that you can move on. To the next book. And then the one after. Most books lead to another. One of the joys of writing is discovering what else lies inside us, waiting to be born.

Writer’s Quote Wednesday – Ralph Ellison

For today’s episode of Silver Threading’s Writer’s Quote Wednesday my pick is from another one of my favorite authors, Ralph Ellison:

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Woa, that picture came out wayy too big, but I digress 🙂

“By and large, the critics and readers gave me an affirmed sense of my identity as a writer. You might know this within yourself, but to have it affirmed by others is of utmost importance. Writing is, after all, a form of communication.”

– Ralph Ellison

So I love this quote, such wonderful advice about the importance of a writing identity as it is seen through the eyes of others. While you may know this within yourself (and I hope that you do) I think it’s also important to understand, as a writer, that it’s not just about you. The readers and even critics of your work play an important part in the molding and shaping of it as well. When someone who is not closely knit to you, not just a family friend or relative but a devoted reader, when he or she affirms who you are as a writer it isn’t to say you are dependent on that affirmation, it means you have properly communicated your message over to the reader. In a way it reminds me of Blog Awards. One of the most positive things about them, especially when different people nominate you for the same award, is that they prove that you have succeeded in communicating your blogging identity over to your readers. If your purpose was to create a creative blog for instance and you received a Creative Blog Award, it means you were successful in conveying that over to your readers, even if it’s just one person who gets it.

About The Author:

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Ralph Ellison was born on March 1, 1914 in Oklahoma City, Oklahoma, and studied music before moving to New York City and working as a writer. In his book of essays Shadow and Act, Ellison described himself and several of his friends growing up as “young Renaissance Men, people who looked to culture and intellectualism as a source of identity”. Ellison took up the cornet at the age of 8 and years later, as a trumpeter, attended Tuskegee Institute in Alabama, where he studied music with his eye on becoming a symphony composer. I was first introduced to Ellison’s work while attending Chicago State University and reading his bestselling novel Invisible Man for one of my English classes, which he published in 1952, and was hooked ever since. Ellison’s unfinished novel Juneteenth was published posthumously in 1999.

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And that’s it for Writer’s Quote Wednesday. Be sure to click the picture (or the links) to find out how you can join the fun. 🙂

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Writer’s Quote Wednesday – Wole Soyinka

This week, my Writer’s Quote inspiration comes from Wole Soyinka:

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Also known as observation or people watching, you’d be surprised how much you learn just watching and listening. I think that not to pay attention to the works of others will only rob us of an important part of the growing process. It’s one thing to be taught something in the organized sense of the word, to be instructed and shown. We know that this is important in the cultivation of our minds, acquiring and using information (information that’s useful that is, can’t give ear to everything, it’s just not wise). However, I think everyone needs an example. For every question, there is someone living the answer. Somewhere someone is doing it right. They are usually not out in the front, not the most outspoken and not always aware of the pivotal role they play in just being themselves. But they exist and when it comes to writing or blogging, or photography or art or music or whatever it is we are seeking a better understanding of how to implement into our lives at this moment, for every craft there is someone who can give you a tangible example of how to get it done. But you gotta pay attention.

About the Author:

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Wole Soyinka is a Nigerian playwright, poet, author, and teacher, and received the Nobel Prize for Literature in 1986.

Wole Soyinka was born on July 13, 1934, in Nigeria and educated in England. In 1986, the playwright and political activist became the first African to receive the Nobel Prize for Literature. He dedicated his Nobel acceptance speech to Nelson Mandela. Soyinka has published hundreds of works, including drama, novels, essays and poetry. As a result, colleges all over the world seek him out as a visiting professor.

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And that’s it for this week’s weekly dose of “Writer’s Quote Wednesday”. Hosted by Colleen of Silver Threading.

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What Do You Want?

author-quote-3Everyone has their own set of ideas about what makes good writing and marketing. But the key to it all, I think, is individuality. No one does a better job at being you than you, and no one knows the intricate details of your story like you. For this reason, it is important to stick to those methods that best fit your vision, values, and taste.

I think the most important question then for a writer is, “What do you want?” Everything else is extra.