Publishing a poetry collection differs from publishing a novel or nonfiction book. One main reason is the editing; poets must pay special attention to this.
When looking for an editor for our poetry collections, we must ensure they know how poems work. Some poems, for example, are not intended to be grammatically correct. They might include lowercase letters where they would not normally be and play with conventions of spelling, layout, and typography.
An editor of poetry must be a critical reader and familiar with current trends in poetry publication. They must work closely with the poet to understand what is deliberate and what is not. A good editor will point out grammatical errors and ask if they are intentional—frequently, they will be, but it is a good editor’s job to ask.
Poetry editors must be willing to respect the intention of the poet. They must exercise restraint in those areas where they think a piece should be corrected when the poet did not intend it to be. It is also helpful to know whether the poem respects the conventions of the form or deviates deliberately. For instance, if there is a misstep in the rhyme scheme, it should be flagged in case the poet wants to adjust it.
In short, authors who self-publish poetry must find editors who are knowledgeable about how poems work. It would be even better if the editor were also a poet.
When I first decided to put my book up for preorder in September (2023), I wondered if I had made the right decision. I had never run a preorder campaign that far in advance of the release date. And I was wondering if I could keep the momentum up. In my experience, people forget after a while, and the excitement fades.
Still, I took the leap of faith and put it up anyway.
The result is a book that has been selling every month since September and is currently a #1 New Release on Amazon for the ebook edition. The book doesn’t officially come out until the end of next month (Feb.).
“What if I fail?”
“Oh, but what if you fly?”
There is a common belief that if you give too much of your book away, people won’t be interested.
While I don’t think you should reveal everything, I do believe that talking about topics related to your book never gets old and, in that sense, you can never give away too much information. You can never know too much about your topic. You can never over study. The more you know, the more you can give.
And the more you give, the more interested people become.
This is my first nonfiction book about Black history. My other books cover these topics, but they are fictional. The nonfiction authors I admire and respect and who have done well with their launches all have something in common. They all educate their audience on their topic.
Whether in the form of a story and lesson learned or just putting fun facts out on social media, they have garnered interest in their books by talking about them.
My biggest worry is not knowing enough, which (from a not-so-positive end) sometimes causes me to shrink. However, from a positive end, it keeps me searching, reading, and studying to show myself approved. It keeps me humble and hungry.
So, I thank you for supporting this work and I hope it inspires you to take the leap on whatever that might be. You might discover that you can fly!
But what’s the difference between a retailer and an aggregator?
Book retailers are platforms where you can upload your book directly to their site and sell on their market. These are your Amazons, B&Ns, Kobo’s and more.
Book aggregators are third-party platforms where you may submit your book, and it will be distributed to book merchants all over the world. It is one of the simplest ways to get your book on practically every online retailer’s website without much effort. Draft2Digital and PublishDrive are two of the most prominent book aggregators.
What I Use
Amazon has an 85% market share over all these platforms, so I will start with Kindle Direct Publishing to get my books on Amazon.
While other platforms, such as Bookbaby and IngramSpark, can send your book to Amazon, I have found it best to use Amazon for Amazon to decrease the chances of my book not showing up or being out of stock.
However, I opt-out of expanded distribution while on Amazon, which will put my book into Ingram’s database under Amazon. I want it under my own company.
After I upload my files to KDP, I head over to Ingram.
Under my own Ingram account, I publish my book to IngramSpark. I have not done this with every book, but I have done it with my last two and in the future. I do this for easier distribution to bookstores and libraries but under my own company name (Literary Korner Publishing), not Amazon.
This is where having bulk ISBNs comes in handy, as you will need one for Ingram different from what you used on Amazon. Ya’ll know I don’t do free ISBNs except for with ebooks.
Then, I log into my account on Draft2Digital and upload my files there to get my ebook on all major online retailers—however, I opt-out of Amazon since I have already uploaded my book there separately.
I also have yet to use their print book version, now available for authors who want to use the feature. I only use them for the digital version of my book so if you’ve tried their paperbacks let me know how it turned out! How’s the quality compared to KDP?
When it’s said and done, I’ll have my book available on Amazon, B&N, iBooks, Kobo, and everywhere books are sold online with the option to get it into bookstores, libraries, and schools.
Save this post if you plan to self-publish in 2024 and let me know what has worked or not worked for you!
A pre-order is when you make a book available for purchase before its official release date—typically a week to a year in advance.
Traditionally, publishers have books available for preorder as early as six months to a year in advance. They do it because strong pre-sales tell retailers the book will be in high demand, affecting the number of books stocked at stores and allowing them to make bestseller lists.
Self-published authors can learn from this, not necessarily to make the bestsellers list but to gauge interest in their new book and give them time to market/promote it.
I believe studying the traditional publishing model can help Indie Authors become better self-publishers in some areas, but that’s a conversation for a different day.
By putting my book up for preorder, I have not only made early sales but already have a bookstore interest in stocking it. (I am also aiming for schools. We’ll see how this goes!)
Reasons for setting up preorders depend on your marketing strategy, which could be:
To gauge interest in the book based on preorder sales
To increase sales ranking
To get the proof copy of the book into the hands of early reviewers, bookstores, and organizations
To give you time to market /promote the book (on/offline)
To prepare your audience for the next book in a series
To build excitement and anticipation
Preorders that tend to do well
Authors with several books published and larger audiences tend to do better with preorders because they already have people waiting for their next book.
Even if the author has a small audience, preorders can be good if the book is in high demand. It is one of the reasons I put my black history book up for preorder so early.
I’ve built up enough hype and awareness for the book that people were already looking for it on Amazon and asking where they could buy it. Putting it up for preorder ensures I take advantage of the opportunity to catch interested readers while the book is on their minds.
blkhistorybook.com
Authors writing a series also do well. They might offer the first book at a discount and then have the next book on preorder. People who love the first book in the series will likely buy the next one.
Preorders that don’t do as well
First-time authors who don’t have an audience do not always do well with preorders and might benefit from just releasing the book. As stated, preorders are more useful for experienced authors because they already have an audience.
It is also not a good idea to set up preorders if you’re not able to commit to a publication date in advance.
The most important thing to remember is that you have much more flexibility and creative control as an independent author than if you were traditionally published. You can play around with different strategies and see what works.
Cover Reveals
Cover reveals are fun and all, but they serve no real purpose if people can’t buy the book or preorder it on the spot. I recommend holding off on showing the cover until you are ready or almost ready to accept orders.
Promoting Preorders
Although preorders are a beneficial marketing strategy for some authors, it is also a lot of work. Here are my top tips:
Consider running your preorders for a shorter time than the traditionalmodel. Just because your celebrity authors release books on preorder a year in advance doesn’t mean you have to. We are Indies. We do what we want. (*wink*) Yours can be as short as two weeks to a month before release. Also for Amazon, the preorder only counts on the day of the order. This means that the longer the preorder period, the harder it is to sustain a high ranking on that book. (If your goal is to achieve a high ranking.)
Preserve most of your energy for when the book is out. Too many authors get hung up on the release date and wear themselves out. Remember that your book will sell for weeks, months, and years afterward, so pace yourself. If your preorders are through Amazon, you still receive your royalties per their regular royalty payment schedule after your book is published anyway, not before.
This is my first experience running a lengthy campaign, but I’m saving most of my energy for when the book comes out. Those of you who know me are aware that I rarely do anything without a purpose. Because I anticipated my schedule would be hectic toward the end of the year, I postponed the release until the new year. I’ll put it to the test and, of course, report back!
As an author, I cannot help but to look at the book marketing side of celebrity book launches of this magnitude. And, because it’s such a controversial launch, I want to give a disclaimer.
Disclaimer: This post is not about dissecting the morality of Will and Jada Pinkett Smith, condoning how she has gone about her launch, or suggesting authors expose their personal lives. Rather, we can use a viral book launch as an example of how we can strategize when rolling out our launches.
In today’s post, we look at a few lessons we can learn from Jada’s book launch that you don’t have to be a millionaire author to implement.
Timing
The timing of Jada’s bombshell about her and Will’s separation contributed to even more interest in the book than she already had. As the Smiths likely anticipated, the public ate it up and left no crumbs.
Indie authors might discover that releasing content (of their own discretion, not necessarily so personal) at specific times can enhance reception and reach. Authors should plan their book releases, publication dates, and marketing efforts carefully and strategically.
Establishing a Platform & Leveraging Existing Platforms
It might seem that Jada’s recent revelations are new, but between her Red Table Talk show (where she discussed personal matters openly) and her Instagram lives, Jada has long established herself as someone who has raw and open conversations as part of her personal brand.
Indie authors can learn from this by sharing content on their social media platforms that give insight not only into their books but also about them as a person. Again, at their own discretion.
Kerry Washington is an example of someone who is in the public eye, but who lives a private life. She does not show her children on social media and we also hardly ever see her husband.
Jada also used other platforms to her advantage, spilling the tea on other people’s talk and radio shows. Indie authors have the same option. Consider guest blogging or cross-promoting with other authors.
Sneak Peeks That Pique Interest
Tupac Shakur has evoked strong emotions in fans since his death in September of 1996. Jada Pinkett Smith is well aware of this, and she is well aware that any comments she makes about him or her relationship with Will are bound to go viral. Jada fed us the information she wanted us to know and controlled the narrative through a traditional media interview.
Indie authors can learn from this by strategically choosing which parts of the book to discuss publicly before release. While some authors worry about giving their books away, the right information can do more to help rather than hinder a book’s success.
While the cover is essential, its the content inside of the book that keeps us reading. The cover pulls us in, but the story makes us stay.
Whether you’ve already published your book or are writing one, educating us about your topic and even revealing minor tidbits about what’s INSIDE the book can help garner more interest.
Are there any bookish lessons you’ve observed from celebrity authors? Let’s discuss in the comments!
First-time self-publishers often worry about copyright or that someone will steal their idea. This is typically the first sign of a novice self-publisher.
However, new and established authors might worry about someone stealing their books now that AI is here.
First, you should know that you own the copyright to your book at the moment of creation.
This is why it’s irrelevant for vanity presses to tell you that you keep 100% of your rights as a perk to working with them. You already have it.
But, if you want to take it a step further, you can obtain an official copyright through the US copyright office (copyright.gov) and receive a Library of Congress number, which allows librarians to catalog your book at LOC.gov.
Note: If you plan to request US Library of Congress (LOC) cataloging, be sure to assign the ISBN well in advance of publication to allow for LOC processing time.
Photo by lil artsy
Keep in mind that the ISBN has nothing to do with the copyright or the ownership of the work. It is also not connected to the Library of Congress cataloging. The ISBN is simply a number identifying the book and who published it.
It is important for self-publishers because we want to be listed as the publisher of record. That is why we self-published: to be in total creative control of the process and our own publishers.
Seeing the name of who published the book might not be a big deal to readers or authors who intend to stick to selling their books online, but for authors who wish to get the attention of booksellers or to sell their books in bulk to larger corporations, it is a bigger deal. Booksellers find it too inconvenient if the book is not returnable through Ingram (the book distributor, not IngramSpark the self-publishing arm). Although KDP’s extended distribution actually goes through Ingram, one of the main reasons why retailers don’t want to stock titles published by Amazon is that they are not returnable.
And Amazon is their biggest competitor.
Frankly, bookstores can care less about Amazon or that you are an Amazon bestseller.
Free ISBNs could also restrict your distribution options.
Distribution
Copyright is not to be confused with distribution rights.
Like traditional publishing, self-publishers want their books available through multiple channels. They want to control the distribution of their book.
In its simplest form, distribution rights is the right to make your book available to the customer.
When you are signed with a publisher, you must go through them to get copies of your book.
When you are your own publisher, you can order as many author copies of the book as you want and decide where your book shows up.
For print books, for example, it means going from your printer to a retailer or directly to your reader.
In the case of ebooks, this can entail sticking to Amazon exclusively or using an aggregator like Draft2Digital to make your work available at a variety of stores, including Barnes and Noble, Apple iBooks, and Books-A-Million.
For distribution to bookstores,* small publishers and self-publishers do not typically have the manpower to use a full-service distributor like traditional publishers who can warehouse and distribute large book print runs. Thus, we usually opt for a wholesale distributor such as Ingram because it is best suited to print-on-demand (POD) printing.
*Having your book on Ingram Spark does not necessarily mean bookstores will order copies of your self-published book from Ingram.
The best practice is to self-publish through Amazon’s KDP for Amazon and then publish separately through Ingram and other platforms.
In other words, you don’t have to be concerned about someone stealing your book concept. Every book has already been written. Your perspective is the key ingredient. The way you write it is what makes it unique. Nobody else can write like you. Additionally, your book was already protected by copyright when it was written. For more security or peace of mind, you can also purchase a copyright through copyright.gov.
Draft2Digital is a gem. D2D is an aggregator that distributes your books to major retailers online, from Barnes and Noble to Apple iBooks to Baker & Taylor. They have merged with Smashwords and now also offer a paperback option. The upload procedure is simple and efficient. Your only issue is if your book still needs to be formatted. You should finish, edit, and format your text before uploading it.
I have only used their ebook service so I cannot comment on the quality of the paperback, but it is an option for self-publishers who don’t want to use Amazon. Also, the speed of making your book available everywhere online is top-tier.
Ingram is another option, although the upload process is slightly more complicated. However, it is set up that way because Ingram is a distributor designed to get your book into bookstores.
During the process, you’d want to think about things like your wholesale price (usually 40%), and you will need an ISBN. While Ingram does offer a free one, I highly recommend Indie authors own their ISBN.
Buying them in bulk (assuming you will self-publish more than one book) from Bowker can save a ton of money. I haven’t had to buy one in three years. I am using Ingram for the hardcover version of my book (which requires a different ISBN than the paperback), and I was able to use one of the numbers I still have left.
Note: Do not give away your ISBNs unless you are a publisher. Your number is like your book’s social security number and is attached to your name or the company you registered under. Thus, you will be the publisher of the record.
Photo by Pixabay
An exciting thing about Ingram Spark is its choice of paper. As experienced self-publishers know, you can choose your paper, usually white or creme, during uploading on Amazon. However, with Ingram, you have another choice. You can select Groundwood, an eggshell paper typically used in traditionally published mass-markets.
Note: I recommend using Amazon separately.
Upload your files for ebook using Kindle Direct Publishing like you normally would to put your book on Amazon. Then, use the other programs for the other retailers. If you do this, do not check the expanded distribution box on Amazon.
Example: If using D2D or Ingram and your ebook is already published on Amazon, you do not need to check the Amazon box during set-up.
For independent authors who want to self-publish but don’t have the time to look for editors and cover artists, Bookbaby is a possibility. By offering you publication packages for cover design, ebook conversion, ISBN, and even marketing, Bookbaby serves as a self-publisher assistant or vanity publisher.
Any publishing that demands payment is regarded as vanity publishing despite being verified and far more professional. Pay attention to the features supplied with each tier when using Bookbaby because it is also rather pricey and not all packages include editing. Remember that even if they include books with each bundle, ordering your own books through Amazon’s KDP or Ingram will save you a lot more money.
I’ve seen from other authors that their print quality is pretty good. So, though I have not used them, and have my concerns about their prices, they are an option.
Lulu is a possibility. However, it’s not my first pick. Early on, I utilized them for The Stella Trilogy and my volumes of poetry. Your book can be distributed via Lulu to several online retailers. The pricing of the books is substantial, and I don’t like their customer support method. The paperbacks’ quality is great and solid, though. Additionally, their upload procedure is quite simple. Again, they are an option, albeit I wouldn’t make them my first pick.
Now 48 Hour Books is what I like to call a hidden gem. They are an organization that prints bookstore-quality books. They work as a book printer and offer book templates, editing resources, self-publishing, and more. Imagine if Amazon’s KDP went down; 48hr books would be a great resource for printing your books. They also sell ISBNs and Barcodes, though I only recommend buying ISBNs from Bowker.
I have not used them, but I want to in the future to investigate their quality. From what I see, the paperbacks are top-notch.
Remember that you are not limited to the mainstream or most popular option when you embark on your self-publishing path. You may always assess what best aligns with your vision and objectives. You are not constrained to a single viewpoint either. Whether you hire a publisher or outsource, you are free to publish your book however you see fit.
The PBS Blog 