Very interesting article here. We are all familiar by now with how important Book Reviews are for authors. We are also familiar with how damaging a bad review is. As a Book Reviewer, I can admit that I only read certain genres. My restrictions are not large, but there are a few books I will not read. I also have my specialty area (African American History / Literature), or the books I especially enjoy reading. What’s the connection between book reviews written by those who are not particularly fond of your books genre? Is that why the reviews are so negative? Is your book reviewer actually enjoying reading your book? Are you targeting the wrong audience by having someone who does not particularly like your books genre to review your book? This article is a must read!
(BTW, I can’t let you go without some shameless plug. COMPLETE THIS FORM to schedule a book review from me. My Genre preferences are listed).
Link to Article:
http://thewritelife.com/why-the-right-book-reviews-are-so-important-for-authors/
If you don’t want to end up a casualty, you need to find people from your natural audience to review your books.” – Nicola Jane
The PBS Blog 