I didn’t just pop up out of nowhere teaching this through Google and YouTube University.
I teach this because I’ve lived through it.
And, while much of what I discuss is well-known on the tail end of 2023, it wasn’t when I first started. Self-publishing has been around for ages, but Print-On-Demand was new, and no one was talking about it, let alone their journey.
Without that first book, there would be no I am Soul or any other book.
I self-published my first book in 2010, and it was trash.
But I was 23 and unafraid.
There is something to be learned from young people.
The content was good, but the production was poor.
I knew nothing about editing, book cover art, or proper formatting.
Every mistake that could be made by self-publishing a book, I have made it and then some over the years.
But even though the book was far from perfect, I still sold copies. And even though I didn’t know what I was doing, my youthfulness had armed me with the boldness to put it out there anyway.
I cannot say if I would have taken that leap of faith, the proof of what is not seen, had I known everything there was to know about book publishing. It would not have been perfect enough for me.
The most insightful lessons you will learn is through doing the work.
Don’t let overthinking paralyze you into not taking action.
One of the MAJOR misconceptions about the poetry industry is that you have to do spoken word to become a prominent figure.
Performance poetry might be the most popular, but there are other ways to be profitable.
Artists like Rudy Francisco, Jasmine Mans, Prentice Powell (who was recently nominated for a Grammy), Obbie West, and others are dynamic spoken word artists I could listen to all day.
But it is not something I am passionate about doing myself.
I enjoy spoken word and have done it, but I don’t want to make a career out of performance poetry.
I am much better at reciting than performing, and I have learned there is a career in them both.
Reciting and performing poetry are two different areas of expertise we can discuss later.
Poets, let me free you today!
You can write and publish poetry books.
You can recite your poetry before an audience instead of performing it. In the same way that spoken word artists get paid to perform, you can get paid to recite!
You can get paid to write poems for others, organizations, and even movies. Think Poetic Justice. Maya Angelou wrote the poems Janet Jackson’s character Justice recited in the movie.
If you are serious about turning your passion for poetry into a profitable business, I invite you to join The Poetry Business Network.
The Poetry Business Network is a global community where poets learn how to do more with their poetry and create a poetry career.
In this community, you will learn…
How to transform yourself from an individual to an entity (business)
How to start your poetry business step-by-step
How to launch your poetry business step-by step
How to audit your poetry business (if you already have a one)
How to build your brand on a national and international scale
How to identify what services to offer
How to create predictable income with your poetry
How to create, offer, and distribute your own merchandise
How to determine what signature experience you will be known for
How to create your own platform people will be attracted to
Join Us!
And the best part? Membership is FREE (for now! Get in before that changes).
A pre-order is when you make a book available for purchase before its official release date—typically a week to a year in advance.
Traditionally, publishers have books available for preorder as early as six months to a year in advance. They do it because strong pre-sales tell retailers the book will be in high demand, affecting the number of books stocked at stores and allowing them to make bestseller lists.
Self-published authors can learn from this, not necessarily to make the bestsellers list but to gauge interest in their new book and give them time to market/promote it.
I believe studying the traditional publishing model can help Indie Authors become better self-publishers in some areas, but that’s a conversation for a different day.
By putting my book up for preorder, I have not only made early sales but already have a bookstore interest in stocking it. (I am also aiming for schools. We’ll see how this goes!)
Reasons for setting up preorders depend on your marketing strategy, which could be:
To gauge interest in the book based on preorder sales
To increase sales ranking
To get the proof copy of the book into the hands of early reviewers, bookstores, and organizations
To give you time to market /promote the book (on/offline)
To prepare your audience for the next book in a series
To build excitement and anticipation
Preorders that tend to do well
Authors with several books published and larger audiences tend to do better with preorders because they already have people waiting for their next book.
Even if the author has a small audience, preorders can be good if the book is in high demand. It is one of the reasons I put my black history book up for preorder so early.
I’ve built up enough hype and awareness for the book that people were already looking for it on Amazon and asking where they could buy it. Putting it up for preorder ensures I take advantage of the opportunity to catch interested readers while the book is on their minds.
blkhistorybook.com
Authors writing a series also do well. They might offer the first book at a discount and then have the next book on preorder. People who love the first book in the series will likely buy the next one.
Preorders that don’t do as well
First-time authors who don’t have an audience do not always do well with preorders and might benefit from just releasing the book. As stated, preorders are more useful for experienced authors because they already have an audience.
It is also not a good idea to set up preorders if you’re not able to commit to a publication date in advance.
The most important thing to remember is that you have much more flexibility and creative control as an independent author than if you were traditionally published. You can play around with different strategies and see what works.
Cover Reveals
Cover reveals are fun and all, but they serve no real purpose if people can’t buy the book or preorder it on the spot. I recommend holding off on showing the cover until you are ready or almost ready to accept orders.
Promoting Preorders
Although preorders are a beneficial marketing strategy for some authors, it is also a lot of work. Here are my top tips:
Consider running your preorders for a shorter time than the traditionalmodel. Just because your celebrity authors release books on preorder a year in advance doesn’t mean you have to. We are Indies. We do what we want. (*wink*) Yours can be as short as two weeks to a month before release. Also for Amazon, the preorder only counts on the day of the order. This means that the longer the preorder period, the harder it is to sustain a high ranking on that book. (If your goal is to achieve a high ranking.)
Preserve most of your energy for when the book is out. Too many authors get hung up on the release date and wear themselves out. Remember that your book will sell for weeks, months, and years afterward, so pace yourself. If your preorders are through Amazon, you still receive your royalties per their regular royalty payment schedule after your book is published anyway, not before.
This is my first experience running a lengthy campaign, but I’m saving most of my energy for when the book comes out. Those of you who know me are aware that I rarely do anything without a purpose. Because I anticipated my schedule would be hectic toward the end of the year, I postponed the release until the new year. I’ll put it to the test and, of course, report back!
We’ve received a few questions about if rappers can enter the contest.
The short answer is yes, as rap is a form of poetry.
The longer answer requires a bit of a breakdown.
RAP and POETRY
RAP (often called Rhythm and Poetry*) uses similar forms as poetry, like verses, refrains, rhyming words, rhythm, and meter.
Rap’s origins are said to date as far back as the West African Griots, or village storytellers, and up to early examples of jazz poetry during the Harlem Renaissance Movement.
Rap lyrics that can be poetry:
“Some say the blacker the berry, the sweeter the juice I say the darker the flesh then the deeper the roots I give a holler to my sisters on welfare Tupac cares, if don’t nobody else care And uh, I know they like to beat ya down a lot When you come around the block, brothas clown a lot But please don’t cry, dry your eyes, never let up Forgive but don’t forget, girl, keep your head up.”
-Tupac Shakur, Keep Ya Head Up
Some poetically inclined rappers also used poetry in their raps. Common’s The Corner featuring Kanye West featured The Last Poets:
“Uh, the corner was our magic, our music, our politics Fires raised as tribal dances and war cries Broke out on different corners Power to the people Black power Black is beautiful.”
-Common, The Corner, ft Kanye West and The Last Poets
And Kendrick Lamar’s Poetic Justice infuses poetic lyricism in the song:
“With poetic justice, poetic justice If I told you that a flower bloomed in a dark room, would you trust it? I mean I write poems in these songs dedicated to you When you’re in the mood for empathy, there’s blood in my pen…”
-Kendrick Lamar, Poetic Justice
Rap and poetry share many similarities, so much so that it’s hard to see where one begins and the other ends.
Both Use:
Rhyme —both use rhyming words
Rhythm and meter —both use language that creates rhythm.
Verses —both use verses or stanzas to separate ideas.
Refrains — both use the repetition of lines or entire stanzas/verses.
Subject Matter —both can discuss all possible subjects and commonly speak on the same ones (for example, heartbreak, loss, grief, and death)
Here’s Where it Gets Tricky:
We can best sum up the confusion in the words of Adam Bradley from this article: “…that poetry only exists on the page, and rap only lives in the music, that poetry is refined, and rap is raw, that poetry is art and rap is entertainment…”
But poetry can also live in music, be raw and entertaining, and rap can be refined on the page.
So, how do we know the difference?
Rap is a musical genre in which vocal expression is essential, respecting rhymes and rhythmic diction.
Poetry is literature and more verbal. Rhymes and music are not mandatory, and the message is even more emphasized.
“Poetry … is the revelation of a feeling that the poet believes to be interior and personal which the reader recognizes as his own.”
Bradley writes: “Economy of language remains one of poetry’s hallmarks. By contrast, language in rap is usually abundant, functioning on the rhetorical principle of copia, which Erasmus defined in 1512 as a practice of amplifying expression through variation, adornment, and play.”
“Poetry is the spontaneous overflow of powerful feelings: it takes its origin from emotion recollected in tranquillity.”
— William Wordsworth, from “Preface to Lyrical Ballads.”
“Poetry is a phantom script telling how rainbows are made and why they go away.”
It’s a debate that is sure to be ongoing for some time.
Rap is a form of poetry, but every rapper is not a poet.
A rap is a poem when it:
Deals heavily with emotions
Uses thoughtful language and poetic techniques (alliteration, metaphor, imagery, etc..)
Is composed with depth, storytelling
Shows off the writer’s creativity
Yes, rappers can enter this contest as long as they write a poem.
When submitting your poem, whether as a poet or rapper, be sure that you are following the contest’s theme, which is GRACE. When submitting an audio or video, be careful not to send content that sounds more like rap songs than poems. There is a clear difference that should be expressed.
*Although it sounds nice (and there’s nothing wrong with using it as such), RAP is not an acronym for Rhythm and Poetry. Initially, rap meant to strike or hit. It then transitioned to mean to talk or speak in the African American community. Some older generations still say: “Let me rap to you,” when they want to talk to you. During the heightened political era of the 1960s and 70s, the men who stood on the corners teaching, like Malcolm X, were said to be “rapping.”
When it comes to the arts, poetry is my first love, and this contest is my way of giving back to the poetry community to shed light on the power of the spoken and written word and the artists who love it.
It is not just a contest but a movement to discover and elevate those who have always desired to pursue their artistic ambitions in poetry but have been either discouraged from doing so or have allowed fear to hold them back.
If you’ve been looking for a sign to get back to your creative writing endeavors, this is it!
Write a poem on this year’s theme: GRACE. You may include an audio or video with your document!
SUBSCRIBE to the Email List if you are not already.
Email your poem to yecheilyah@yecheilyahysrayl.com on or BEFORE the deadline of November 30, 2023.
Winners announced on Thursday, December 28th.
Theme: GRACE
Submissions Accepted:
Monday, October 23, 2023 – Thursday, November 30, 2023
Winners Announced on December, 28, 2023.
Click THIS link to subscribe to the list and then email your poem by the deadline!
Note. Each year, an email subscription is necessary to enter the contest. To avoid a yearly subscription, click the “Poetry Contest Updates Only” box on the form. This will subscribe you to the contest list exclusively, and you will only receive contest updates, rather than having to resubscribe year after year.
If you are already subscribed to the list you may go ahead and submit your poem.
As an author, I cannot help but to look at the book marketing side of celebrity book launches of this magnitude. And, because it’s such a controversial launch, I want to give a disclaimer.
Disclaimer: This post is not about dissecting the morality of Will and Jada Pinkett Smith, condoning how she has gone about her launch, or suggesting authors expose their personal lives. Rather, we can use a viral book launch as an example of how we can strategize when rolling out our launches.
In today’s post, we look at a few lessons we can learn from Jada’s book launch that you don’t have to be a millionaire author to implement.
Timing
The timing of Jada’s bombshell about her and Will’s separation contributed to even more interest in the book than she already had. As the Smiths likely anticipated, the public ate it up and left no crumbs.
Indie authors might discover that releasing content (of their own discretion, not necessarily so personal) at specific times can enhance reception and reach. Authors should plan their book releases, publication dates, and marketing efforts carefully and strategically.
Establishing a Platform & Leveraging Existing Platforms
It might seem that Jada’s recent revelations are new, but between her Red Table Talk show (where she discussed personal matters openly) and her Instagram lives, Jada has long established herself as someone who has raw and open conversations as part of her personal brand.
Indie authors can learn from this by sharing content on their social media platforms that give insight not only into their books but also about them as a person. Again, at their own discretion.
Kerry Washington is an example of someone who is in the public eye, but who lives a private life. She does not show her children on social media and we also hardly ever see her husband.
Jada also used other platforms to her advantage, spilling the tea on other people’s talk and radio shows. Indie authors have the same option. Consider guest blogging or cross-promoting with other authors.
Sneak Peeks That Pique Interest
Tupac Shakur has evoked strong emotions in fans since his death in September of 1996. Jada Pinkett Smith is well aware of this, and she is well aware that any comments she makes about him or her relationship with Will are bound to go viral. Jada fed us the information she wanted us to know and controlled the narrative through a traditional media interview.
Indie authors can learn from this by strategically choosing which parts of the book to discuss publicly before release. While some authors worry about giving their books away, the right information can do more to help rather than hinder a book’s success.
While the cover is essential, its the content inside of the book that keeps us reading. The cover pulls us in, but the story makes us stay.
Whether you’ve already published your book or are writing one, educating us about your topic and even revealing minor tidbits about what’s INSIDE the book can help garner more interest.
Are there any bookish lessons you’ve observed from celebrity authors? Let’s discuss in the comments!
First-time self-publishers often worry about copyright or that someone will steal their idea. This is typically the first sign of a novice self-publisher.
However, new and established authors might worry about someone stealing their books now that AI is here.
First, you should know that you own the copyright to your book at the moment of creation.
This is why it’s irrelevant for vanity presses to tell you that you keep 100% of your rights as a perk to working with them. You already have it.
But, if you want to take it a step further, you can obtain an official copyright through the US copyright office (copyright.gov) and receive a Library of Congress number, which allows librarians to catalog your book at LOC.gov.
Note: If you plan to request US Library of Congress (LOC) cataloging, be sure to assign the ISBN well in advance of publication to allow for LOC processing time.
Photo by lil artsy
Keep in mind that the ISBN has nothing to do with the copyright or the ownership of the work. It is also not connected to the Library of Congress cataloging. The ISBN is simply a number identifying the book and who published it.
It is important for self-publishers because we want to be listed as the publisher of record. That is why we self-published: to be in total creative control of the process and our own publishers.
Seeing the name of who published the book might not be a big deal to readers or authors who intend to stick to selling their books online, but for authors who wish to get the attention of booksellers or to sell their books in bulk to larger corporations, it is a bigger deal. Booksellers find it too inconvenient if the book is not returnable through Ingram (the book distributor, not IngramSpark the self-publishing arm). Although KDP’s extended distribution actually goes through Ingram, one of the main reasons why retailers don’t want to stock titles published by Amazon is that they are not returnable.
And Amazon is their biggest competitor.
Frankly, bookstores can care less about Amazon or that you are an Amazon bestseller.
Free ISBNs could also restrict your distribution options.
Distribution
Copyright is not to be confused with distribution rights.
Like traditional publishing, self-publishers want their books available through multiple channels. They want to control the distribution of their book.
In its simplest form, distribution rights is the right to make your book available to the customer.
When you are signed with a publisher, you must go through them to get copies of your book.
When you are your own publisher, you can order as many author copies of the book as you want and decide where your book shows up.
For print books, for example, it means going from your printer to a retailer or directly to your reader.
In the case of ebooks, this can entail sticking to Amazon exclusively or using an aggregator like Draft2Digital to make your work available at a variety of stores, including Barnes and Noble, Apple iBooks, and Books-A-Million.
For distribution to bookstores,* small publishers and self-publishers do not typically have the manpower to use a full-service distributor like traditional publishers who can warehouse and distribute large book print runs. Thus, we usually opt for a wholesale distributor such as Ingram because it is best suited to print-on-demand (POD) printing.
*Having your book on Ingram Spark does not necessarily mean bookstores will order copies of your self-published book from Ingram.
The best practice is to self-publish through Amazon’s KDP for Amazon and then publish separately through Ingram and other platforms.
In other words, you don’t have to be concerned about someone stealing your book concept. Every book has already been written. Your perspective is the key ingredient. The way you write it is what makes it unique. Nobody else can write like you. Additionally, your book was already protected by copyright when it was written. For more security or peace of mind, you can also purchase a copyright through copyright.gov.
The PBS Blog 