Tag: recommendations

The Best Advice is Lived Experience

Photo by Ivan Samkov

I saw an Ad on Facebook where the person was telling authors that selling their books on Amazon is a waste of time and that they should sell directly from their website.

And, if you buy the course for $89.95, he’ll teach you exactly how to do it.

Be careful with this kind of advice.

It’s not even that it’s bad, but it is unbalanced.

Questions.

How many people visit your author’s website monthly? Not your blog, your static author website?

How many author websites do YOU visit regularly?

When you think about a book you want to buy, what is the first thing that comes to mind?

For me, the answer is not from the author’s website but from Amazon, and if I am going offline, I am hitting up Barnes and Noble or my local Independent bookstore.

Photo by Ivan Samkov

I have always advocated for author websites because they allow authors to track leads.

You can collect data to keep in touch with readers, like email addresses and phone numbers—something you can’t do through Amazon, which doesn’t show who bought the book. You only know if that person leaves a review.

But I wouldn’t consider Amazon a waste of time when they are the number one go-to for people looking to buy books.

This person’s perspective lacks balance. Authors can have books available through their websites and on Amazon. Also, consider everyone’s journey is different:

  • Some authors need help to afford or do not want to pay for a website, which requires buying a domain name, paying for e-commerce, and the percentage your cart of choice (say Stripe) takes out of every transaction. Meanwhile (at the time of this writing), setting up an Amazon Author Central page is free.
  • And some authors prefer to add a website outside of Amazon to track leads because they understand that a book is a product. And individuals don’t have products; businesses do. These authors see the value in their books not as the end but as the beginning of a thriving and profitable business, and businesses have websites. 

What I Recommend:

The best advice is lived experiences, and I recommend that everyone do what feels right with their souls. Otherwise, we risk stifling an author’s creativity and rob them of the opportunity to learn.

  • To increase traffic to your static website or landing page, promote it. Let people know the option to buy directly from you is available. Offer your books as signed copies and throw in some book swag. People do buy from author websites if you let them know.
  • Use your blog as your website. Because they are updated often with posts, they get much better SEO and traffic than static sites. You can set it up for free right here on WordPress. You don’t have to buy a domain unless you want to. (I did because I’m extra, lol.) It is also a great way to build community.
  • If you opt out of a website, set up your Amazon Author Central so you can send people there to buy your books and follow you. People who follow you on Amazon will get an email the next time you publish a new book!
  • Experiment! Test things out. Take risks. Sometimes we don’t know what we like because we’ve never stepped outside the box. Let experience be your teacher.

Must Reads: Lonnice Brittenum Bonner

Today’s “Must Read” comes from Lonnice Brittenum Bonner.

IMG_20150917_113615“Good hair: For Colored Girls Who’ve Considered Weaves When The Chemicals Became Too Ruff” is a book about the dynamic and care of natural hair for black women. Lonnice shares her experience transitioning from a lifetime of chronically short and damaged hair to an education about how to better maintain and style her own hair. This book is a guide for black women seeking the natural hair care journey. It is also funny and filled with many of Lonnice’s own personal experiences with pictures to go along, which is refreshing.

The only con is that I would not consider this book for any extended research into Natural Hair. I read it back in 2011, two years into my Natural Hair journey, and it’s really just a sneak peek for beginners, but still very insightful.  My favorite thing about this book is that it is Self-Published, which I didn’t know until after I read and then researched the book.

“Outside of being filled with really useful information, Bonner’s book cracked me up. It’s as laugh-out-loud funny as anything in Terry McMillan’s Waiting to Exhale. A combination of ‘how-to’ beauty book and hilarious autobiography…this book is a quick read, a great reference book, and even (and I know this is a cliché) makes a great gift.” – San Francisco Bay Guardian

Also look for:

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Must Reads

I think I’m gonna start incorporating more book recommendations to this blog. I want to build a neat bookshelf but I’m not sure if there’s much room in here. I’ll have to move the furniture around, don’t want it to get all crowded and whatnot. So anywho, every now and again I’ll recommend a book I think will provide a thought provoking jolt if you will, to our daily lives. Most of them will, naturally, come from my very own book shelf.

Today’s Must Read is:

Before the Mayflower: A History of Black America by Lerone Bennett JR.

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“Before the Mayflower” traces black history from its origins in western Africa, through the transatlantic journey that ended in slavery, the Reconstruction period, the Jim Crow era, and the civil rights upheavals of the 1960s and 1970s, culminating in an exploration of the complex realities of African-American life in the 1990s. Here is the most recent scholarship on the geographic, social, ethnic, economic, and cultural journey of “the other Americans, ” together with vital portraits of black pioneers and seminal figures in the struggle for freedom, as well as additional material on historical developments in the Reagan, Bush, and Clinton years.”
Find it on Amazon