Once Upon a Time in Alabama

Once upon a time in Alabama, there was a racist white man named Charles Agustus Lamar who was angry with Northern states and their desire to end slavery. He devised a plan to send a ship to Africa to buy Africans for $100 and sell them for $1,500. His ship, called the โ€œWanderer,โ€ made national news in 1858 that it had successfully imported 370 people from Africa who would be enslaved.

However, the slave trade had been outlawed, and Lamar was arrested for illegal slaving.

Thatโ€™s when another racist white man, steamboat captain Timothy Meaher, made a bet that he could do the same thing but not get caught.

Photo: Yecheilyah

On July 8, 1860, the ship (called the Clotilde / Clotilda) sailed into waters near Mobile Bay carrying 110 men, women, and children stolen from Africa under the cover of night.

They were bought from the Dahomey tribe at $100 each.

After dropping the people off, they burned the ship to hide the evidence, and it was thought to be gone forever.

Photo: Yecheilyah

However, 160 years later, wreckage from the Clotilda was discovered by an environmental journalist, filmmaker, and charter captain Ben Raines who wrote about it in a book The Last Slave Ship: The True Story of How Clotilda Was Found, Her Descendants, and an Extraordinary Reckoning.

On Saturday, July 8, 2023, I and a group of others had the opportunity of a lifetime on the 163rd anniversary of Clotilda bringing our people into this land.

We met and talked with Raines about his journey and findings and sailed to the location of the wreckage, still buried underwater.

It was a humbling experience that filled my heart with much gratitude.

We saw the swamps our people had to walk through once they were let off the steamboat, and it made me truly not want to complain about anything ever again.

A festival was also taking place to celebrate the opening of the Africatown Heritage House.

It felt like 150 degrees out there and ya girl put this scarf on me. Imma let it slide cause she from Kenya, lol.

Once our people were freed, they built their own community and called it Africa Town, which was the original name because the founders ruled it according to the laws and customs of their African homeland. By the early 1900s, Africa Town (later spelled Africatown) was the fourth largest community in the nation governed by African Americans, attracting the attention of Booker T. Washington and Zora Neale Hurston.

Today, Africatown is on the brink of disappearing, though it is a huge part of why this story has been preserved, as the Clotilda prisoners passed it down to their descendants.

More on Africatown and the Clotilda will be covered in the book!

What’s Next?

On our way back from the site, we discussed hopes that there is more focus on preserving the community of Africatown and providing it with the resources needed to thrive. With the money pouring in from the Heritage House, the fear is people might want to come in and gentrify the area. The hope is there is money going into the community to help the people too.

We also hope they do not remove the Clotilda wreckage from the water. Not only will it cost millions of dollars just to remove it, but it might also decrease the value of the wreck and the area.

We propose that instead, a replica of the ship can be made. Again, this will bring resources to the community as everyone wants to see the actual ship. There could be tours conducted to view the replica, the Heritage House, and finally, a boat tour through the location (the same as the one we took this weekend). It can be an exciting three-day or full-day adventure with resources going toward rebuilding the Africatown community.

Photo: Yecheilyah

Africatown is the only known Black community that still exists today that was founded by Black people who had come straight from Africa.


My new book, Black History Facts You Didn’t Learn in School is coming in 2024. I am currently looking for beta readers willing to receive an ARC for advanced feedback. If you are interested, please see this post for details and email me.

Details on the cover reveal, preorder details, and official release date coming soon.

I can’t wait for ya’ll to see the cover!

Do More with Your Self-Published Book

High achieving authors (Indie, Trad, or otherwise) tend to fall into a few categories:

  • They publish high-quality books (well-edited, dope cover art, and well-formatted, to name a few).

  • They collaborate with other authors and business people. 

  • They use their book to create additional income streams through businesses and services.

Today, I want to focus on that last one, although all these are important.

No matter the route, book publishing is hard work, and most of the work happens after the book is written and published. Most of us find ourselves saying, โ€œDang, now what?โ€

Depending on what your book is about, there are so many creative things you can do to leverage your self-publishing career.

Here are a few things I do based on the kinds of books I write:

  • From writing black historical fiction, I lecture at schools.

and so on…

Some authors even have high-ticket courses based on the chapters in their books. Podcasts and workshops based on the book are also ways people leverage their books.

The key point is to look at the book not as the end but as the beginning. Let it (the book) stretch you to new heights!


Check out more Indie Author Basics articles here.

Author Vending: Things to Consider Part II: Vending Cost and Other Fees

Today, we are continuing our conversation on author vending. If you are new here, check out part one here.


Alabama Pop-up Shop 5/6/23

1. Cost of Vending and What’s Included

First, you want to determine how much the event host will charge you to be a vendor and what that fee entails. My requirement to vend at any event is that the fee includes a table and two chairs. Some businesses demand that you supply your own table and chairs. That feels like renting space with no space to me, but everyone’s different.

Whatever you decide, ensure the cost is reasonable and within your budget. So, if you have to bring a table (which you’ll probably have to buy), the vending fee should not cost an arm and a leg.

There is an exception to high ticket vending costs based on the influence of the event. See bullet point #3.

2. Travel / Lodging

This is a must if you decide to vend at a location outside the city/state where you live. This means the cost of vending takes on a more significant role because now you will have to consider: the cost of vending + travel + hotel.

This is where you should keep in mind that you are a business, not just an author, and that choosing to sell your goods at events is a business decision. Take into account the event’s quality if you must travel and do other things.

3. Consider the Influence of the Event Host / Audience

We talked about this last time, but I want to discuss it from a different angle.

Events that offer a chance for people to become vendors come in all shapes and sizes. Some events are hosted by first-time event hosts, and some by larger influencers and celebrities. Both are wonderful growth opportunities.

When deciding where to put your money, consider whether there will be a sizable enough crowd for you to conduct business outside of the vendors. The one con to vending at an event that can only produce a crowd within the vendors is that it will be difficult to conduct any commerce because we are all there for the same reason.

Vending is also about connecting with powerful influencers who could help propel you to the next level. In this case, the cost to vend might be pricey, but the event’s influence makes up for it because of the people and powerful connections you can make. (Think Essence Fest and Invest Fest)

Excited supporter!

While vending at Black Writer’s Weekend last year was a bit costly, here are some things that made me decide to give it a try:

  • BWW and its founder Tamika Newhouse are pretty well-known in Atlanta. I knew the event would bring out a large enough crowd for me to engage people beyond the vendors, and it did. I made my vending fee back.
  • Included my mandatory table and chairs.
  • I did not need to travel far since I am in the Atlanta area, so no funds were needed for hotel or travel.

4. Engagement and ROI

If you are just going to sit behind your table looking mean, scrolling through your phone, and waiting for people to talk to you, vending might not be for you. If you intend to make a return on your investment, you will have to engage with people.

Here are some things that have been helpful for me. 

  • Stand up and stay off the phone during high-traffic moments.
  • Bring a helper/assistant (hence the two chairs I always require when I vend) so you can leave your table now and again to talk to the other vendors and guests, take bathroom breaks, etc. My helper is my husband, who is fully trained (lol) on how to talk about my books in my absence. However, I am never too far away from my table.
  • Try not to look bored and mad (even if you are). Smile and speak. I always give people an excited “Good Morning!” or “Good Afternoon!” You’d be surprised by the people who will stop at your table just from you being friendly and pleasant. I also take note of certain non-verbal clues that people might be interested. Staring at my station but not speaking, walking away but turning for another look, studying my banner (because, how do you pronounce this name?) are all signs I use to engage people further.
I sold these two books from calling them over when I saw them do a double take!

5. Inventory

Last but certainly not least is your inventory!

  • Do you have enough books to go?
  • Business cards and bookmarks?
  • Marketing materials?

Give yourself enough time to get all your tools together before the event and include that in the cost! Remember, as Indie Authors, we have to buy author copies. 

Bonus: New Lessons

In part one, I joked that authors should vend at events focusing on books to avoid competing with the lady selling shea butter.

Well, I did meet a lady selling Shea Butter!

And her table was right next to mine, she also has locs, and wears glasses.

I learned a new lesson:

Of everyone at the pop-up, I was the only one with books. This set me apart and made people feel like I was the bookstore part of the event. And I did pretty well!

Even if it’s not an event focusing on books, you can do well as the only person with books or one of a few.

The Shea Butter woman’s name is Jenesis, and she runs an alternative and holistic health service business called Root’d Spa with various wellness products.

She bought a copy of my book, and I bought a bracelet from her! We are now following each other on social media.

Shea Butter Lady Jenesis!

Recap:

  • Consider not just the fee but also: vending fee + travel + lodging + inventory
  • Be ready to work
  • Bring a helper/assistant
  • Speak up and be kind
  • Consider the event influence for high-ticket vending opportunities
  • Always be on the lookout for new lessons and perspectives. You might just find your next business partner!

Check out more Indie Author Basics articles here.

Why You Might Want to Increase the Price of Your Book on Amazon

Hey, gang!

I had a most amazing birthday week!

But now, it’s time to get back to work.

I am dropping this quick update you may or may not have known about.

Amazon is increasing its printing cost on June 20th.

The printing cost is the money you pay to get your book printed.

If you have self-published books on Amazon and the price of your book is too low (less than the new minimum) your royalties could be reduced, or you might not get any.

Printing Cost Changes

  1. All paperback and hardcover books will see an increase in their fixed costs to cover the materials, labor, and supplies.
  2. They are introducing a new fixed and per-page cost for paperbacks and hardcover books with a larger than standard (6 x 9) trim size.
  3. At the same time, they’re also decreasing the cost for some color-ink books ordered through specific Amazon marketplaces.

To see a full breakdown of the updated costs, check out thisย cost table linkย that Amazon put together here.

You have two options:

  • Leave your prices alone and accept the reduced royalties (if it applies to you)
  • Increase the sale price to offset the increased printing costs.

Here’s what you want to do:

  • Log into your Amazon K.D.P. Account
  • Go to your bookshelf
  • Click on the ellipes (…) next to your book and edit print book pricing.
  • Check to see if you will still get a royalty when the change kicks in. (It will show you on the page) If not, increase your book price.
  • Do it before June 20th.

Check out the Indie Author Basics archive here for more.

Unapologetically You

Rev. Fred Bennett, Mr. Isaac Farris, Sr., Mrs. Christine King Farris, Rev. Ralph D. Abernathy, Dr. Roy C. Bell, Mrs. Clarice Wyatt Bell, Dr. Martin Luther King, Jr., Mrs. Coretta Scott King; Pascalโ€™s Restaurant, Hunter St., Atlanta, GA. ~1962 โ€” Photo via Dr. Clarice Bell on Flickr

I am no longer doing anything uncomfortable to make others comfortable.

Yesterday, I turned 36, and you would think this is a lesson I’ve learned by now.

But Paschal’s restaurant was the straw that broke the camel’s back. It upset me for a number of reasons.

But first, a little history.

I chose Paschal’s because I heard about their fried chicken and soul food. Google also informed me that the area has a fantastic civil rights history, having served as the main gathering spot for movement leaders, such as Dr. Martin Luther King Jr., Andrew Young, Maynard Jackson, and others. It was founded in 1947 by two Black men, James and Robert Paschal.

I saw Dr. King’s and others’ images on the walls and was sold.

I didn’t look at any other spots after that. That was where I wanted to go. The prices were steep, but I didn’t care. I was told to pick out any place I wanted, and this is what I wanted.

Or so I thought.

The first red flag was the valet parking, which we paid for via cash app.

I frowned. Cash app? 

Now I’ve used cash app for many things, but a restaurant isn’t one of them.

But I didn’t want to be difficult so I said okay.

We walked in, and I felt like I was back in High School.

Call me bougie, but I was uncomfortable.

I am all for having a good time with my people, but this looked a lot different from the layout on the website.

I expected a fine dining experience with adults and a hint of black history and soul food.

And while the historical images were there, I got a room full of black people blasting Beyonce and standing around like they were at a club.

I was disappointed in what had become of the place. Although I’ve never been, I am sure it was a lot more refined when Dr. King ate here.

You can tell just by the picture above. See how they are carrying themselves? See the arrangement of the dishes? See the dignity?

The lack of decency and respect for our ancestors enough to take care of what they left us (because I am sure the Paschal’s would expect more) saddened me.

To make a long story short, we left.

It is not that I would never eat there. There is a time to kick back in that way. It is that I expect more. I expect more from my people just like I expect more from myself.

Take care of the legacy your ancestors leave behind.

Being Unapologetically Me

Thus, as my heart began to race and irritation blanked my face, I realized all the times I settled because I wanted others to be okay even if that meant I wasn’t. And I decided right then and there that I would no longer accept anything that made me uncomfortable just because I didn’t want to be “too much.”

am too much.

My standards are high, and from this point forward, I will walk unapologetically in this truth. 

I suppose the message here is, I hope you will too.

Be unapologetically YOU.


Update:ย 

We returned to Paschal’s months later and had a much better experience! The music was tasteful, it wasn’t crowded, and the fried chicken was divine. (The fried green tomatoes, not so much.) The first time, I didn’t consider graduation and Memorial Day weekend. I would recommend this place for sure. There is a grown and sexy vibe with the dimmed lights, bar, and jazz. Just ensure there aren’t any events happening that day and the children are still in school when you go.

Black History Book Street Team

Photo by fauxels on Pexel

I am excited to be on the finishing end of this book and start to send out ARC copies.

If you are familiar with the Black History Fun Fact Friday series, this book is that series in book form, only much more polished and with more information.

Beyond that series, what inspired the book?

We are particularly familiar with the names of Dr. Martin Luther King Jr., Rosa Parks, Frederick Douglass, Harriet Tubman, Langston Hughes, and Zora Neale Hurston. These outstanding leaders had a lasting impression on Black Americans’ history.

But two questions stick out:

  1. How much do we really know about them?
  2. What are some names and histories of other leading Black people and events we are unfamiliar with.

I am looking for:

  • Black / African American readers passionate about Black history
  • Readers of any ethnicity who love Black history
  • History buffs in general
  • Readers willing to leave an Amazon review of the book when it releases

What to Do Now

Please email me at yecheilyah@yecheilyahysrayl.com if you are interested in beta reading to receive a copy.

Who’s in??

New: Book Review Directory

Photo by George Milton

I have created a page on the blog listing all the books reviewed so far to make it easier for you to access them.

Browse the directory and meet your next favorite author!

These are the authors whose books received a score of 3* or more. Support the author by purchasing the book if it resonates with you.

If I’ve reviewed your book in the past or will in the future, your review can be found on this list!

Wanna get in?

Apply for a review today by clicking on this link to get started.

But hurry! The 2023 registry is only open for a limited time.