Authors, check out these articles. I totally agree with having both a blog and an email newsletter. Further, I think an email newsletter will outdate Facebook, Twitter, and also your blog! If these go down in any way, you always have an email list. Even though people can subscribe to the blog via email, there’s a deeper personal connection with someone via the email list. Most of the people who follow your blog probably barely read your posts. While this can be because they follow too many people to support every blog they are subscribed to, an email list really narrows it down. I also wouldn’t complain if your email list is small like mine. The benefit of this is that you’ll have a higher open rate because these are the people who really enjoy your work. They are, as the article elaborates on, your real supporters. The people who, when you release a book they will (wait for it) buy it!
If you do have an email list, pay attention to open and click rates. This narrows it down even further. Of the 100 subscribers to your email list, how many of them open the emails? This is your real number. Or even if you have 3,000 subscribers, how many open your emails and click on your links? These are your real numbers. Also, I would try not to be all “businessy” (Made up word) in your emails. Personally, I try to be as genuine as possible. Emails are personal and the people who are subscribed are people who have already read your posts, and probably some of your books too. This means they are subscribed because they are looking for something different. They want to get to know the real you. Again, they’ve already read your blog posts so there’s really no reason to recreate the wheel. Make your email list feel special. Oh and another thing, email lists and newsletters are excellent for people who are not into technology! They may not like your FB, follow you on Twitter, or follow your blog BUT they will open your emails!
Read The Article Here: Newsletter, Blog, or Both
Here’s another good one: 5 Reasons Every Blogger Needs an Email List
AND here’s another: The Beginner’s Guide to Starting a Newsletter and Email List
Get to know the real me: Click Here.
The PBS Blog 