I wouldn’t say going viral is fun. I find it overwhelming. However, it could be less stressful if you are prepared. Here’s what I am learning.
Proper Preparation
When I first joined TikTok, I made my account a business account. I didn’t wait until a bunch of people followed or anything like that because I knew I wanted to use it to increase awareness about my poetry and black history book. I added my website link, which I customized for TikTok like I did on IG.
SN: I stopped using Linktree years ago. While I love it, I wanted to brand my website, not Linktree so I created a specialized page on my website for my social media pages. For Instagram it looks like this, and for TikTok it looks like this.
This made it easier for people to sign up to my email list and visit my website to order books once my videos took off. Without this seemingly small act, I would have been stressed about where to direct all these people. Thankfully, I had somewhere for them to go if they wanted to learn more about me.
Don’t Worry About the Numbers, Just Post Your Content
I immediately noticed that once a video goes viral, people binge the rest of your content. This means that even if your posts aren’t doing well (regarding numbers), you should continue to post! This way, you are not frantic about what to post next after your viral moment.
I had tons of other black history videos, and poetry content people could watch while I worked on creating more videos.
Every post on my page averaged over a thousand views after that one viral video. I followed this up with a welcome video, directing people to my email list, and then I posted again today (7/19) a whole week later.
The viral video is on its way to a million views, and I have reached 15K followers, up from the 3K I had when I first posted.
SN. I have never used ads or paid anything to boost my videos on TikTok. All my growth is organic.
Changes to My Account
- After 5K follows, you can no longer see who views your posts. I don’t like this change because I enjoyed being nosy. (lol) I like to see who is just watching versus who is taking action.
- You now have the option to create a playlist to organize your posts. I like this because I can now separate my poetry videos from the Black history ones. Even though the black history is more popular, I still do poetry and I don’t want my audience confused. You will get black history but you gonna get these poems too.
- You can now have people subscribe to your page instead of just following it, apply to TikTok’s creator fund to start making money and sign up for the TikTok shop.
That’s it so far!
Authors, Are You on TikTok? Do You like it or Nah?
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