How Blogging Consistently Helps Readers Find You

This is an informative post for any writer looking to use blogging to build an author platform. I have said this before (but hey, who am I?) that blogging consistently is possible without taking away from writing and publishing books.

Blogging is part of your branding; if you are confused about your branding, you will be confused about what to blog about. Think about it: if you knew exactly what you were going to write about each week, how much easier would that be? – Rachel Thompson

Even if you are not being paid to blog it is still helpful to helping you to find more readers (which helps you to get paid kind of indirectly). Readers and authors I’ve met through blogging are still among my biggest supporters.(Blogging consistently also helps you to…wait for it…grow your blog).

Below are three links. Two are from Rachel Thompson and the other is an older article I published to this blog three years ago on how blogging between books has been helpful to me. (read more articles on blogging from me on the Blog Tips page). Enjoy.

How Blogging Consistently Helps Readers Find You

4 Ways You Can Make Time to Blog

Between Books: When the Blog Comes in Handy

Oh, wait! Also see…

Blogging and Time

Since I wear glasses now, I had to give the avatar a new look.
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5 Ways Commenting on Other Blogs Can Help Your Blog to Grow

  • It Introduces You

When you comment on a post that interests you (or disinterests you) on other blogs, it introduces you to that blogger and everyone else who sees your comment. If they’ve been blogging awhile, rest assured they will click on your name and check out your blog (Do be sure your name is linked to your blog. Jason Cushman explains how to do so HERE.)

Here’s a screenshot of an example. Even though the name of my blog is Pearls Before Swine when I comment what shows up is my actual name and photo so that it is understood immediately who I am and what I look like (in real life). Click on my name and it will take you to my blog.

  • It’s a Reminder

I follow over 400 blogs over the course of the three years I’ve been blogging. There’s no way I can keep track of them all and I won’t pretend as if I do. I don’t like or comment on everyone’s post. It’s just impossible. Likewise, bloggers that follow me don’t get to see and interact with my every post. I’m not crying about it.

There is a way to remind others that you exist and it is by supporting their blogs.

When you drop a comment on someone’s blog they are reminded of your support and will undoubtedly want to return the favor. I’m not saying be fake with your commentary. I am saying that support begets support. When people I don’t know comment on my blog, I click on their profiles and visit their blogs. I may even decide to follow said blog. In most cases, I do.

  • It Connects You / Builds Genuine Relationships

Commenting in the world of the Internet is the same as being involved in a conversation. Commenting on other blogs helps you to make a connection with others. It’s good because you don’t just connect with the home blogger, you also connect with their followers. It’s a form of genuine relationship building. You may discover you write in the same genre, both are allergic to something, both love the same foods, colors, both love History, etc. You may even want to join the same groups. I have connected to many of you better because of you commenting on my posts. We have in turn followed each other’s blogs, joined the other’s email list, bought the other’s books, and know more about one another. All because of commenting on the other’s blog.

  • Adds Value / Authority

When you leave comments on other blogs, it helps to add value and authority to your blog via search engines by way of back-links, which generates traffic. Here is Backlinks explained by the Shout Me Loud Blog:

“Backlinks are incoming links to a web page. When a web-page links to any other page, it’s called a back-link. In the past, back-links were the major metric for the ranking of a web page. A page with a lot of back-links tended to rank higher on all major search engines, including Google. This is still true to a large extent. Here is a glossary of common terms related to back-links that you should know:

Link Juice: When a web page links to any of your articles or your website’s homepage, it passes “link juice”. This link juice helps with the ranking of the article, and also improves the domain authority.

  • More Subscribers

Commenting on other blogs brings more traffic to your site because of link juice and can lead to more subscribers. This is especially true if you leave detailed, well-thought out comments because it is a glimpse into the kind of content that can be found on your blog. Again, if the blogger is like me he/she will be inclined to click on your name (which you would have connected to your blog site) and check out your blog to discover more about you.

Combined these elements can help your blog to grow by:

  • Increasing Traffic / Views
  • Increasing Blog Subscribers

Before we go, make sure:

  • You don’t go around randomly commenting on people’s post after reading this. There is no right way or wrong way to blog but I have learned that such things as this must be genuine to work so don’t be fake, people can tell.
  • Your blog name is actually a name. Either your business name, Sara, Ann, Brandon, or Bob. Not 123_T or Princess_456.
  • Link your name with your blog so that when people click it this will take them to your blog. Learn how HERE.
  • Add an image to your gravatar. Preferably, a company logo or head-shot. I find human images better because it’s already difficult to trust people over the internet. Being transparent from the beginning by showing an updated image of your real self (Company Logos are good too) goes a long way. This is especially true if you’re an Independent Author. A brand tip is to make sure your author image and author name is the same across all your social platforms. I had to recently update mine so I am only saying this because I’m not very good at branding myself. I am working on it however and my first step was to go back through my social’s and ensure they all have the same image so that I am easy to find. I changed them all to the same picture and will also not keep changing them.
  • Make sure there’s a FOLLOW BUTTON on your blog so that when people are exploring and they like what they find they can follow you in the easiest and quickest way possible.

Note: The headline to this post has been changed to 5 Ways. When I first drafted it, I only had 4 ways. I’ve just went back over it and see there are five bullet points. I have not changed the link (which still says 4 ways) because this post has already been reblogged. Please excuse the miscount. 


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