I got a Facebook memory a few days ago that made me smile. It was a post I made about reaching my first 100 blog followers. While I don’t post nearly as much as I used to, what I did in the beginning gave this blog a good boost and has established a system where the blog receives views and new subscribers daily. I am thankful.
I credit a lot of things to that (to include the support of fellow bloggers who share my posts).
I also credit the diversity of what I post and this is what I want to talk about today for those of you who are writers looking to use blogging as one of your author platforms for networking and meeting new readers.
Everyone has to find that thing that works for them. If you are struggling, consider spreading your net wider by diversifying your content.
This isn’t my first blog. This is actually my third blog.
I started my first blog in 2012 and my second blog shortly after that. I named my first blog after my first novel, The Aftermath, and the second one “A House of Poetry,” I dedicated exclusively to poetry. Neither of these blogs did very well, and I eventually deleted the second one after transferring the poems over to this one.
These blogs were dedicated to one kind of content. On my poetry blog, for instance, I posted poetry and nothing else. I did not talk about myself, my life, my likes or dislikes. Every post was a poem. Some of them got good feedback but mostly, the blog sat there. Lonely. Thirsty. Empty.
When I started this blog, I changed my perspective on blogging. While I did not do a good job with naming it (named this blog after a book I was writing…authors…not a good idea…chances are you will write other books…name your blog after yourself), I decided I would widen my net and diversify my content. Every day I was posting something different. News, music, random thoughts, poetry, quotes. I took part in challenges (like Colleen’s Writer’s Quote Wednesday) and took the Writer’s 101 Blog Course offered by WordPress.
I was posting five and six days a week, following other bloggers and commenting on their blogs. I met blog and author friends I am still in touch with today. I reblogged other people’s posts and promoted them on my social media. I followed the blogs of people who had been blogging for a while and applied their advice. Jason Cushman’s Opinionated Man blog was a huge help in understanding things like hashtags and such.
In the beginning, I was obsessed with growing my blog. I was nominated for blog awards so much that after 13 nominations I stopped doing the Blog Awards (you can still find them on the blog awards page up top).
Before I knew it, three months had passed, and I was over 300 subscribers in.
After a while, I switched it up and started sharing blog tips with others so new bloggers can level up their blog too.
I also started sharing writing tips based on my experiences that may be helpful to others and publishing book reviews.
I was eventually included in Reedsy’s Best Book Review Blogs list where I remain today.
My rate in the beginning was about 100 subscribers a month.
As the blog grew I did away with the WordPress part and upgraded to a plan that would allow me to use a dot com domain name for a bit more professionalism (I was never interested in going self-hosted).
Writers, Spread Your Net Wide: Diversify Your Content
I don’t have millions of followers, of course (I still consider this blog one of the little guys …I should be much further along by now hahaha). But what set the stage for this blog’s foundation in the beginning was being myself, posting about more than just my writing, interacting in the blog community and celebrating every step of the way. Most importantly, I actually enjoy blogging so I was learning and having fun.
Now, I have to say it. It’s important that writer bloggers are authentic. A different topic every day was something that worked for me but that doesn’t mean it will work for you too. Post consistently and be authentic with your content. Talk about the things you like, your life, the things you are passionate/knowledgeable about. Don’t try to mimic someone’s style or repost information from other people too much. Be yourself.
What I’m saying is, there is more to blogging than drafting a post and hitting the publish button.
If you are struggling with your author/writer blog, consider diversifying your content. Spread your net a little and try to understand how to blog outside of posting your stories. What are tags? How do we use them? How does pictures enhance the post? Is my follower button visible so people can follow me? Am I following anyone else? Have I supported someone else blog? How does my blog platform (in this case WordPress) work?
…and so on
Just something to consider.