My new book releases on May 30, 2018 and is $12.00 to pre-order the paperback (this includes shipping within the U.S.) and I am not ashamed of that. I am worth it. Surely, those who support me can spend $12 in support of an Independent Author who does it all herself. I am not signed with a traditional or small press publisher, Literary Korner Publishing is my business (spelled with a K on purpose) and I run it myself. This book will be available for pre-order in ebook soon at $2.99 and will go up once the book is out. This thought led me to an Indie Author Tip I thought I’d share.
UPDATE: Revolution is now available for pre-order in ebook. ORDER HERE.
There’s nothing wrong with charging what you’re worth. There are lots of books on Amazon that are free. According to Google, there are between 40 – 60,000 free books swimming in the Amazon sea. Many of them are also poorly edited (if at all) and mediocre in production. If you’ve been publishing awhile, consider raising your book prices. Usually, when people pay for something, they invest their time in it because they don’t want to waste their money. Even if they dislike the book and feel like they did waste money, they still read it. Paying for anything adds value and when people buy something of value they feel committed to not wasting it. I don’t know about you, but I don’t want to sit on people’s Kindles. I write books so that people can read them. Not so that I can say I’m an author and feel awesome about myself. No. I write to be read.
- People are more invested in things they pay for. Higher pricing means higher quality
- Pricing is positioning
- Pricing is not length but value
If you’re not a new author (meaning you have multiple titles out) consider raising your ebook prices above 99cents and I would go as far as to say to do this for preorders as well. The reason is like I already said, there are tons of books available for 99cents already and they are poorly produced. Even if you sweat blood writing your book, paid good money to edit your book and paid good money for a decent cover (not to mention if you paid for formatting), to some readers it won’t matter. They will see your price and ignore it on the way to the “good” stuff.
Some people are also brand buyers. This means that they only buy stuff that are named-brands. This could be a book, a shoe or an article of clothing. But many of us are not famous writers and we are not well known (yet). For this, we are inferior by definition. We are not actually inferior of course, but brand-buyers don’t care how cheap the book is if they never heard of the author or are not familiar with the writing. They are not going to buy the book no matter how cheap it is.
I am no one special and you don’t have to listen to me. I am sure there are better articles written by better writers. However, I do pay attention and my suggestion would be that if you are a new author (never published a book before), set your price to 99cents for pre-order for the ebook and then raise the price (not too high though, remember no one knows you yet) when the book releases. If you are not a new author (multiple titles out) and you know that your book is a good read (you got good feedback on it, you got it edited and all that) I would say to start setting your ebook pre-order prices higher than the 99cent price point.
I would recommend 99cents or free only for a limited time. Maybe your book is free for one day or 99cents for one week but I would recommend putting a limit on it. I think that Indie Publishing has progressed tremendously and that better quality books are expected. You would not see a famous traditionally published author (who actually writes good books) with an ebook for pre-order at 99cents and as a reader, I notice that books above 99cents are the books that are actually worth the read.