The easiest way to drive traffic to your blog is to make it easier for us to find you. I’d also add here to make sure your follow button is visible. If I can’t even find the follow / subscription button obviously I can’t follow your blog.
Make sure your name links to your blog! Nothing is more frustrating than to get a page that says…
Hmm, we can’t reach this page.
No one is going to take the time to search for your website if they can’t find it on the first click. Not unless you are doing a huge giveaway or you are posting naked photos like Gary does.
Link your name. Link your name. Link your name!
If you change your blog address or name in your Admin settings, ensure the same address is being properly linked.
Note: Want to know if your name is linked? Simple way to test it. Click your name in the comment section of a blog post! Did you arrive on your website? Good! Did you end up in the void? Baaaaaaaad!