Five Ways to Embrace Marketing Your Book (Guest Post)

Today is guest post day! Client, author (LOSING THE LIGHT, Simon and Schuster/Atria Books 2016), and social media expert Andrea Dunlop is here to talk about how to embrace marketing your book. Don’t panic! She has all the answers. (And if you like what you read she is now taking on clients herself as a consultant.)

Having worked with authors for over a decade—first in publicity, now in social media—I know how reluctant many feel about marketing their own work. And as a newly-minted author myself, I can completely empathize. I often see authors with new books out—a time that should be exciting and celebratory—wracked with misery, guilt, and even outright panic. A little of this is expected, just as with any big life event (weddings, births, new jobs) it can be unsettling. But often the level of despair leaves authors unable to enjoy their momentous accomplishment…