Everything you have is yours. It is yours because it is in perfect sync with your life. You have a big family because it’s fitting for you. You have a small family because it’s fitting for you. You have gifts and talents because it is fitting for you. You have a good career or job because it is fitting for you. It works. And why is it fitting for you? Because everything you have is everything, you need in the moment you need it. When you think of it this way, even the things you don’t have that you may want or need start to take on new meaning. Gratitude starts to take on new meaning. What you don’t have is not fit for you and it doesn’t matter how much you think it is, the fact you do not have it means it is not fitting. Not at this moment. Maybe it will fit later but it does not fit now. “Why can’t I have?” Because it doesn’t fit you. “Why is this happening?” Because it is fitting for your strength. “Why won’t they?” Because they aren’t fit for you. Everything you do have is for your purpose and is tailor-made to fit your life perfectly and no one can take that away from you.
After posting my EC Quote Friday a thought struck me: “It’s not just book cover design, but even how your books are presented makes a big difference.” Here’s what I mean:
You’ve poured everything but the breath of life into your work. You’ve gotten it edited, formatted, converted, typesetting is tight, book cover is banging, everything. But what about presenting your book to the world? What about posting it online, presenting quotes, sample chapters, and all of that good stuff? Because I’m a person who strives for excellence, it can take me hours to produce just the right photo to post online. It can take me days to produce just the right image to parade up and down your social walls and timelines. Everything about writing to me, from penciling my soul into a blank piece of paper, to showing off my book cover requires the very best that I can give even if it doesn’t produce the result I want. At least then I can say that not only did I try, but I did and I did to the very best of my ability. Sometimes our books are not attractive to potential readers because we don’t take the time to put in the work that is necessary to produce our absolute best. Even sample chapters and excerpts should be presented a certain way. If you understand people, you know that we are, for the most part, lazy. A picture of a whole bunch of words on a screen is not exciting (Remember, less is always more). No, I’m not going to read your IG chapter post of 100 words screenshot from your smart phone. Boring. Below are some exclusive tips on how to increase your books online visibility by making sure the book looks as good as the writing:
Book Cover Design
So the most obvious thing here is to ensure you really do have an attractive book cover. If there is nothing else that you pay for in the publishing process, make sure it’s editing and book cover design. These are probably the two most important investments you’ll make. Not the only, but the most important. Plus, book cover reveals are fun!
Go to YouTube and learn how to use Photoshop to add special effects to those photos. No, seriously. I learned how to use Photoshop watching How To videos on YouTube. If I can learn, so can you. Then, go online and purchase Photoshop. This is probably your 3rd most important investment. OK well, maybe your fourth but you get the point. You don’t have to get the fancy versions either. I pay $10 a month to produce most of the images you see me posting, including the ones on this blog. Not bad for lunch money.
Subscribe to free mock-ups sites! What I love about technology is that you don’t have to be a professional photographer anymore. I do not, at this time, have a fancy camera. I want one but wants and needs are two different things. I’ll get one eventually. Until then, Book Mock-Ups are my best friends, especially when I find those people who are giving away free Book Mock-Ups. One person I absolutely love is Mark from Covervault. His book mock-ups are free and he always has freebies for those subscribed to his list. He also offers paid book mock-ups that are also off the chain. Because he does such excellent work, I would recommend supporting his paid mock-ups as well because he gives away so much for free. I would caution that in the editing phase, edit the mock-ups so that they’re original and uniquely you. One thing about Book Cover Designs and Mock-Ups is that, if they’re free it means lots of people are using them. To avoid having book twins, edit the mock-ups so they have your special signature. They’re editable so you don’t have to use the exact same format. However, Book Cover Mock-Ups is just a fraction of it. Subscribe to all kinds of mock-ups! Coffee, Computer, go crazy with it.
Photo Editing Websites
Don’t stop at Photoshop! Also look into photo editing websites. I like to combine more than one element to produce the best unique quality. Some you can explore are:
Free Version of Photoshop (Adobe offers a free, online version of Photoshop with scaled down features that include those needed for basic photo editing).
Remember, everything about your book, from the writing, to the editing, to the book cover design all the way down to how your baby is presented online, it all matters and shows readers the level of effort you are willing (or not willing) to put into your work.