Book Publishing in the Age of COVID-19

Kayana Szymczak (for STAT)

I know some of you are wondering about the effects of the Coronavirus on the book industry. Some of you have asked if you should still publish your books.

Yes, I do think you should proceed with publishing your books.

Based on the current climate, I also think it is wise for all businesses to expect some changes as a result of COVID-19, which is now a global pandemic, according to The World Health Organization. On Wednesday night, President Donald Trump also suspended travel from Europe to the US for thirty days, excluding the UK.

What we know for sure is there have been significant changes due to this virus. We have seen changes in the stock market, cruises, theme parks, tourism, sports, and travel. Factory closures in China (the world’s largest exporter, responsible for a third of global manufacturing. China accounts for more than 80% of imports of toys alone) led to a record low in the country’s Purchasing Manufacturing output. Italy, which has the world’s ninth-largest economy, is on lock-down, and the state department raised the worldwide travel advisory level to Level 3: Reconsider Travel. This advisory means there is an official warning against nonessential travel.

The entertainment industry has seen changes as well with Tom Hanks and his wife testing positive for the virus.  In the sports world, the NBA has suspended the season until further notice because of Utah Jazz center Rudy Gobert, testing positive. Yesterday morning, a second Utah player, Donovan Mitchell, also tested positive.

The NCAA men’s and women’s basketball tournaments have been canceled, the MLB suspended training, delaying opening day two weeks, the NHL suspended its season, and tons of other sports activities are being canceled.

Trillions of dollars have been wiped from the financial markets this week, and small businesses are already seeing signs of struggle as supply chains dry up. Yes, human suffering can be due to illness, but it can also be due to people not being able to pay their bills, subsequently losing their homes and going hungry.

Consider too the 24 states (more by the time this post is live) under a state of emergency.

What we are seeing is the potential unfolding of several crises, all happening at once. People are panicking and making up stuff, buying out the toilet paper for some strange reason, leaving their jobs; children are not going to school, and conferences, venues, and even sports games are being suspended until further notice.

Whether you want to believe this is media sensationalism or not, the reality is that things are different and there have been changes in the world that are affecting the lives of real people.

This post is about adjusting to these changes as a businessperson in publishing, the hope I see for authors in an age where the go-to form of entertainment (sports) is brought to its knees, and the good news in store for Self-Publishers.

Here are the changes I discovered so far in publishing. Please add on to them by commenting below on what you are hearing as well.

  • Book Fairs and Conferences (where large communities of people gather) are being canceled. This “social distancing,” as it is being called, includes The London Book Fair (The UK’s largest book fair event), the Bologna Children’s Book Fair, and the Leipzig Book Fair.

 

  • An employee at Amazon was diagnosed with COVID-19. The bookstores in NY have been holding up so far, I hear, but amazon workers from New York are working from home. “Sellers on Amazon’s marketplace are reportedly struggling to bring goods into the country.”

 

 

  • Not exactly sure if this is directly linked to the Coronavirus, but I am hearing it’s been a hard week for big publishers. Three of the big five are struggling, specifically MacMillan, Hachette, and Simon & Schuster.

 

  • Some individual authors have reported a decline in book sales since COVID-19, but some have seen an increase. There is no telling to my knowledge if there are any significant cases of falling book sales among Indies. I do know sales of apocalyptic type literature is on the rise.

 

 

  • Some Authors/Publishers are focusing on the online version of their book business to avoid contact with large groups of people. Examples include releasing digital products, blogging, and live streaming events and conferences. ALLi’s Self-Publishing Advice Conference will be online.

The good news for Indie Authors is that Self-Publishing has its strengths online. Making use of the internet by continuing to release books and digital products through author websites, blogs, live streams, and social media is a smart move in the age of COVID-19. Small book signings might be okay, but most states are now restricting larger gatherings.

My final thought is this:

If you are planning to publish a book in the next few days, few weeks, few months, my thought is to go ahead and keep to your schedule, but take the effect COVID-19 can have on small businesses seriously. Make preparations for working from home as much as possible just in case your city is the one on lockdown.

Update:

The US is officially under a National Emergency, so movement is even more limited, and there is talk of more travel bans.

Virtual Book Tours, Online Presentations and Conferences, Facebook and IG Live, Digital Products, Radio shows, Text Interviews, Online Services, Blogging, Guest Blogging, Blog Tours…are all things you can do as an author that doesn’t require face-to-face contact.


Preorder Stella: Between Slavery and Freedom today.

Don’t forget to pick up your copy of book one in The Stella Trilogy. Something tells me you’re gonna need something to read 😉

>>Get it Here<<